MediaMelon Confidential 1

wakefulchardDéveloppement de logiciels

17 févr. 2014 (il y a 3 années et 3 mois)

67 vue(s)

MediaMelon Confidential

1

Overview

MediaMelon Confidential

2



Launched Service in Nov ‘08


P2P:


Advantages: scalability, low cost of delivery


Disadvantages: client
-
side process, install, perceptions.


Currently delivering managed p2p content on white
-
labeled basis.


High peer efficiencies, secure and stable platform.


Multi
-
Source Delivery: started mid 2009, initial sales Dec 2009.


Delivery from other CDNs, Data Centers


not end
-
users.


‘Client
-
less’ technology.


Still improves scalability, expands capacity

3

MediaMelon Confidential

Source: Cisco

IP Video Delivery
-

Market Dynamics


Massive increase in the amount of video content being
delivered over the Internet


According to Cisco, 2007 IP video traffic was 30X the total US
Internet backbone traffic in 2000. By 2013, it would be 390X
that number.


Videos would represent 90% of all IP traffic by 2012,
representing 56
exabytes

of data a month, from the current
6
exabytes

a month.

Key Trends

Fragmented sources for IP video delivery
-

much like the
sources to an electric grid


Current video delivery sources include 50 CDNs, 238
regional networks and
colocation

centers ; New entrants in
the market include facilities
-
based
telcos
.


While delivering bits is commodity, performance, capacity,
cost, and reliability varies across delivery sources.


Publishers are faced with need to utilize and manage
multiple potential delivery sources.

Increasing Demand for higher
-
layer delivery applications


Adaptive
-
bit
-
rate streaming, ISP
-
load aware streaming,
Differentiated Delivery, Deeper playback and performance
analytics, and managing delivery to connected devices.

Resulting Outcome

More Capacity
unleashed


More sources put in play


Higher utilization of
delivery bandwidth


Normalization across
capacity constraints


Lower costs


Better Performance


More sources put to play


Actual Performance data
used for routing


Increased Reliability

MediaMelon Solution

Treat Videos as a
collection of objects /
chunks


Deliver a ‘stream’ by
multiplexing chunks
from a combination of
sources


Performance based
delivery rather than
BGP
-
hop count based
delivery

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MediaMelon Confidential

Market Challenge


MM Solution


Result

Challenge / Opportunity

Huge Increase in
demand for online
video bandwidth


Demand for video to
Connected Devices &
Higher layer services


Available Demand
much greater than
available capacity from
any single source


Demand can be met if
one includes all
capacity from
Datacenters, NSPs, ISPs

MediaMelon Technology Overview

MediaMelon Confidential

5









Delivery Network 1









Delivery Network 2

Control
Data

Origin Server

MediaMelon routes chunks of a video from
various sources, as the video is playing.


The video itself does not travel through
MediaMelon servers

MediaMelon
Overlay Servers

MEDIAMELON DELIVERY PLATFORM

MediaMelon Overlay

Dynamic Routing of IP
-
Video based on QoS, Cost, and Business Policies

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MediaMelon Confidential

CDNs

Regional
Networks

Telcos

Datacenters

Video Portals

Media companies

Video platforms and
aggregators

MEDIAMELON DELIVERY PLATFORM

MediaMelon offers several value
-
added service on top of the routing layer

Adaptive

HTTP

Delivery

Advanced
Performance
Analytics

Differentiated
Services

In
-
stream
Advertising

Delivery to
Connected
CE

Devices

Others ..

Technology Overview: Video Overlay Network

Cloud

MediaMelon Confidential

7



Deflationary technology


Order of magnitude increase in utilization


Analogies: IP evolution


The Cloud Stack


IaaS
: Savvis, Rackspace, Amazon, Nirvanix


PaaS:
Microsoft Azure, Salesforce, AppEngine, EC2


SaaS
: salesforce.com, citrix, Google


Market opportunity (including hardware, middleware and services) is
$350 billion a year.


8

MediaMelon Confidential

Adaptive Streaming Technology

HTTP
-
adaptive streaming based on device characteristics, source capacity/cost,
and access network load.

9

MediaMelon Confidential

Over 30 different ad
-
networks and ad
-
servers

Video decoupled from player resulting in Pre
-
rolls, mid
-
rolls, and post
-
rolls without any
change to video or player.

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MediaMelon Confidential

Best of breed video players

FlowPlayer / thePlatform /Comcast player


used by majority

of
US broadcasters.


11

MediaMelon Confidential

Advanced Video Analytics

Publishers get transparency into how their videos are performing across different
networks


Comparative Analysis

On top of the multi
-
source routing service, we are in a unique position to offer a series of higher
-
layer high
-
margin services.

Video

source

can

be

switched

mid
-
stream

(while

video

is

playing

)

based

on

performance

and

cost






Bitrate

can

be

continually

adjusted

based

on

playing

device

characteristics,

source

capacity/cost,

and

access

network

load
.






Ads

and

videos

are

decoupled

from

each

other

and

therefore

Ads

can

be

inserted

based

on

open

IAB

standards






MediaMelon’s

technology

is

based

on

HTTP

(the

most

widely

used

Internet

protocol)
.

This

makes

the

solution

scalable

and

flexible
.

HTTP

objects

can

be

cached

unlike

other

proprietary

protocols
.






MediaMelon’s

solution

helps

in

seamless

integration

with

the

publisher’s

existing

workflow
.

MediaMelon

also

allows

publisher

to

use

any

video

player

including

MM

provided

player






Reporting

at

a

more

granular

video
-
chunk

level

(since

video

is

broken

down

into

chunks)
.







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MediaMelon Confidential

QoS

based Adaptive
BitRate

In
-
Stream Advertising

Standards
-
based solution
leading to Scalability

Easy Integration with
Workflow / Video Player
Independence

Advanced Reporting and
Analytics

Optimized Video Source

MediaMelon Solution

Summary

MediaMelon Confidential

13



MediaMelon manages content delivery across various delivery
sources.


Offers a series of higher
-
layer applications


Multi
-
source delivery:


expands capacity of deployed infrastructure.


Allows media companies to access content delivery/management
at the right price/performance point.


MediaMelon’s partners include major CDNs, ad networks, CMS
vendors.


For more details:


kumar@mediamelon.com



Cell: (650) 270
-
5006 / Work: (415) 283
-
3339