Mark-Taylor.com Local Search Engine .:: Advertising Overview ::.

thumbpinchInternet et le développement Web

18 nov. 2013 (il y a 3 années et 11 mois)

67 vue(s)


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Mark
-
Taylor.com Local Search Engine

.:: Advertising Overview ::.

Helping more Phoenix residents

find your business

at the moment they’re looking for

what you offer


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

The Best Advertising is Relevant Advertising


Your customers are looking for you
online
. In fact, more people
now use the Internet to locate products and services available locally
than any other resource.


As a result, traditional media usage (e.g. Yellow Pages and
newspapers) is on the decline.


Most consumers don’t
want

advertising until they
need

advertising.
They
need

advertising when they are
close to making a buying
decision.


The main problem with traditional advertising is that the mating of
these types of
needed

ads with buy
-
ready consumers is typically
coincidental
, not targeted.




Experts estimate that $50 billion of U.S. ad spending is “wasted”
every year.


Today's results
-
oriented advertising is

about
connecting with the
consumer at the exact moment they need your service
.


92% of local searches convert (to sales) later offline.


Recent

studies show that
local businesses can see 10 times better
ROI from local search.


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Mark
-
Taylor’s Local Search Engine


Mark
-
Taylor, an award
-
winning property management company, has
developed

Phoenix’s first local search engine
for its residents and
the residents of the greater Phoenix area.


Accessible from many links within the site, the search engine is located
at the popular Resident’s Corner:


www.mark
-
taylor.com/residents.ht
m
.


Very soon, “Search Phoenix” will be accessible from every page on the site.


The search results are hand
-
picked to provide our discerning visitors
with the best local businesses.


Now

your

business can be part of this trusted resource through
our keyword search and banner advertising opportunities.



Our ad programs are based on an economical monthly flat
-
fee pricing
model.


Performance is easy to track with on
-
request statistical reports which
provide insight into exactly what your customers are searching for and
how they are responding to your ads.

MARK
-
TAYLOR QUICK FACTS:


Over 15,000 apartment
units in 24 award
-
winning
communities throughout
greater Phoenix


Our resort
-
style properties
cater to the professional,
affluent lifestyle
-
oriented
demographic


60,000+ Web site visitors
on average


"Best Corporate Web site in
the Nation," April 2005,
National Association of
Home Builders


Search engine accessible
from most pages of the
Mark
-
Taylor website


Search engine optimization
campaigns increase your
exposure as the Mark
-
Taylor
website improves its natural
and paid rankings


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Search Advertising Options

SEARCH LISTINGS


Choose where you want your search result
displayed:


Tier 1: results 1
-
3 (page 1 of results)


Tier 2: results 4
-
10 (page 1 of results)


Tier 3: results 11
-
20 (page 2 of results,

not shown on this slide)

BANNER ADS


Choose location:


“Featured”


“Sponsor”

AD PACKAGES


Purchase any search listing plus banner ad to
receive 25% off regular rates


The combination of concurrent search +
banner advertising has been proven to
reduce the number of times prospects
need to see your ad before they take
action.



© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Search Phoenix:

“Entire Directory”
contains 21 categories &
120 subcategories. Users
click on a subcategory to
get an instant set of
relevant business listings

Facts:


More users trust vertical
Web sites to provide the
targeted information and
products they are looking
for instead of mega
portals or generic search
engines.


More retailers are
shifting advertising
dollars to vertical
markets, such as local
search engines, citing
greater efficiency in
delivering qualified
customers and lower
acquisition costs
(Forrester Research).

Put your brand at the forefront of
Phoenix resident’s minds as they
search for the best local
businesses:



Sponsor the category that
best describes your business.

Your logo would appear next to
the category name and would be
on every search results page for
that category.


Attract

new customers and build

loyalty
with existing ones.

Other Promotional Options: Sponsorship

SAMPLE LOGO


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Mini
-
Directories

There are 12 mini
-
directories,
accessible from
www.mark
-
taylor.com/residents
.


If your business falls into one
of these categories and you
choose to sponsor a category,
you will also receive
placement on the mini
-
directory page.



Round logo


click here

Sponsorship Details

Sponsored by

SAMPLE LOGO

Facts:

70 percent of U.S. households
use the web to research information
when shopping locally for products and
services.


The Internet now features a local reach
equal to or greater than any other
medium. (Kelsey Group 2005 study)


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Search Results Pages

Fact:

91% of new movers use the
Internet for local searches and find
that it helps reduce relocation
stress.


The Internet is the top resource when
making a decision about professional
services, rising above word of mouth in
influence.

Increase

traffic

to your site.

Make it easy for users to choose
your business.

All logos would be hyperlinked
to the landing page of your
choice.

Sponsorship Details

Sponsored by

SAMPLE LOGO


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Other Promotional Options: Monthly Winners


If you are interested in offering barter items such as gift certificates, your
brand will receive prominent placement on the Monthly Winner's page,
located at
http://www. mark
-
taylor.com/winners.htm
.


We can apply these giveaways items to your monthly advertising fee,
and discount your monthly price by up to 50%.


This high
-
traffic page is one of the most popular pages at Mark
-
Taylor.com
and many give
-
away entries are received daily: a buzz is being created.


Many of our advertisers are even getting
better general search engine
rankings (Google, Yahoo, MSN) because of their Monthly Winner’s
placement

-

a service that's worth thousands of dollars a month, but it's
just a side benefit for our advertisers.


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Advertiser Features & Benefits

A few of the features and benefits our advertisers receive include:



Top search results positioning

under your appropriate Category(ies) and Sub
-
Category(ies), with a link to your website.


Don't have a website? We can design a "business card" web page, complete with
images, maps and your choice of business information to give you online exposure.


Up to
50 descriptive keywords to describe your products and services
. These
keywords will enable customers to find your products/services.


Keywords can include inventory, brand names, menu items and products/services
offered. Your business will get guaranteed placement in the engine with these keywords,
plus the flexibility to change keywords to improve relevancy.


Customizable description of up to 255 characters

(about 50 words) to appear under
your listing.


Promote the best aspects of your business in order to capture the interest of the search
engine users. You can even request that the description be changed once a month to
stay current with promotions, events and news.


Keyword
-
targeted banner option
. Our banner ads match the context of user searches
and give you ideal placement, just to the right
-
side of search listings.


Besides the search engine exposure at our site, some of our
advertisers are improving
their general search engine rankings (Google, Yahoo, MSN)

because of their
advertising with us
-

a service that's worth thousands of dollars a month, but it's just a side
benefit for our advertisers.


Mark
-
Taylor internal and external marketing campaigns

help promote the engine and
thus, your business to Phoenix residents.


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.


Natural (Non
-
Paid) Search Listings: Mark
-
Taylor.com’s natural search rankings are rising dramatically at Google, Yahoo! and MSN
due to the relevant local content supplied by the search engine. Now, the Mark
-
Taylor site and its search results pages can be
located through the major search engines for various business
-
type searches. Want to be found through the major search engines
as well? This is a very inexpensive way to do that. For instance, “phoenix day spas” yields highly
-
ranked results that lead to t
he
search results and Monthly Winner’s page. Many of those advertisers were difficult to find in the major search engines until
the
y
began advertising with us.


Paid Search Marketing: Mark
-
Taylor is running a campaign with Google AdWords and other search engines to promote its website.
Local Search Box Giveaways: We are in the process of expanding the search engine’s reach by placing the search box on other
local and charity sites. When your listing is in Mark
-
Taylor, you'll also be able to be found at other sites!


Deployment on
Mark
-
Taylor Realty
: Our sister site is being redesigned and will also include the local search engine.


Resident Newsletter: Monthly placement in the resident newsletter sent to over 12,000 residents via email and mail.


Sales integration: All sales staff have now been trained to promote the local directory to prospective residents, existing re
sid
ents
(they are pointed to the engine to find information) and solicitors (encouraged to advertise in the engine).


Promotional materials: Each of our 24 leasing offices now showcase displays that promote the search engine. Additionally, eve
ry
resident in each of our properties received a door hanger at their apartment announcing the search engine and explaining the
value, where to find it, how to use it, etc. We continue promote the search engine to residents in various ways.


Email marketing: Mark
-
Taylor is currently developing an email marketing campaign, scheduled to launch in Q2 2006.


Monthly Winner’s Give
-
Away: Since August 2005, we have awarded prizes to
Monthly Winner’s
entrants. As more residents and
non
-
residents hear about the search engine and the “Monthly Winners,” a buzz is being created.


1
-
click away from the search engine: Links to the search engine are now on all the Apartment pages and will soon be linked from

on the home page. Search engine usage will see further increases when that takes place. Be there when Phoenix residents searc
h
for what you offer!

Mark
-
Taylor is continually promoting the local directory through various methods, including company
-
wide
efforts and online marketing campaigns to give our advertisers more value.

Mark
-
Taylor Marketing Gives Advertisers More Exposure


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

Advertising Options Summary


Search advertising

with Mark
-
Taylor is an “always
-
on” advertisement located on a
highly trusted and frequented resource.


The
Sponsorship

package will give your business even more prominence and will
help instill a sense of loyalty in the affluent, technology
-
oriented demographic that
lives in Mark
-
Taylor properties. Sponsorship means you stand behind your products
and support the community.


The
Monthly Winner’s

program is another beneficial way to reach Mark
-
Taylor
residents and is simply a gift
-
certificate program, but with lasting results.


Mark
-
Taylor regularly features advertisers in the monthly newsletters sent to each
resident in all 24 properties.


© Mark
-
Taylor & Vortaloptics

Inc. All Rights Reserved.

AD PACKAGE DETAILS


<Company> search listing and banner ad would appear within the X

subcategory.


Along with your category search listing and banner ad, <Company>’s site would also appear in the top X positions for
up to 50 keywords related to your business, such as:


<several major keywords>


You have the flexibility to choose whatever keywords you like and can change them whenever you want in order to best
target your audience.


<Your banner ad would appear in the Featured Sponsor section for the categories you choose as well as when
searches for your 50 keywords are conducted.>


Additionally, if you are interested in offering barter items, <Company> will receive prominent placement on the
Monthly Winner's page, located at
http://www.vortaloptics.com/mark
-
taylor/winners.htm
. This high
-
traffic page is the
third most popular subpage at Mark
-
Taylor and many give
-
away entries are received daily.


<We will design a rotating banner for you for free>


<We will provide a free run
-
of
-
site banner which will give you additional exposure for non
-
category related searches.>


Note: (The 30% Mark
-
Taylor discount will continue as long as you keep advertising with us, but the 25% intro and
20% December discounts are applicable only to the first term of contract. Therefore, I recommend signing at least a 6
-
month ad contract).


To take advantage of this special advertising package, please contact:

Jeff Bridgman |
jbridgman@vortaloptics.com

| Phone: 866.369.2500 Ext. 714 | Fax: 702.974.6004

www.mark
-
taylor.com/residents.htm

Your Advertising Proposal

For your business, we recommend:

Tier X (results X
-
X) Search + X Sponsor banner package at a discounted price of $XX/month.

Retail price: $XXXX


discounts: 25% intro, 55% special discount