Context, Content and Community - Interrelativity

tansysoapweedRéseaux et Communications

16 févr. 2014 (il y a 3 années et 3 mois)

60 vue(s)

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© 200
7

Nokia


Mobile
Mash
-
Up
2007

Context,

Content &

Community

Large
-
scale experimental

systems research for

large
-
scale social change


Joe McCarthy

Principal Scientist, NRC Palo Alto

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Nokia


Mobile
Mash
-
Up
2007

Prospectus


Nokia [Research Center [Palo Alto]]


Openness, experimentation, systems thinking (and doing)


Context, Content & Community


Motivations, goals, plans, projections


Proactive Displays


A holistic approach to connecting people


Thinking outside the box


phone


multimedia computer


ultimate gateway device



Demonstrating openness:

We don’t have a demo to show (yet)

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Nokia


Mobile
Mash
-
Up
2007

A Brief History of N[RC[PA]]


Nokia: est. 1865




Nokia Research Center: est. 1986





Nokia Research Center Palo Alto: est. Nov. 2006

Experiments

all the way down

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Nokia


Mobile
Mash
-
Up
2007


Become the global leader

of
open innovation

for

human mobility systems of the

fused physical and digital world
,

giving birth to the growth of
businesses

for Nokia.

Our research vision

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Nokia


Mobile
Mash
-
Up
2007

Nokia Research Center Palo Alto

We are
co
-
creating the future mobile internet experience


Open innovation model (academia & industry)

We are
local


955 Page Mill Road, Palo Alto, CA

We are
hiring (and collaborating)


http://research.nokia.com/locations/palo
-
alto

We are
delighted to be here


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Nokia


Mobile
Mash
-
Up
2007


1.
Context, Content and Community :



Large
-
scale systems leveraging mobility, context, metadata, social networks, and
deep personalization to provide dramatic improvements in the relevancy of search,
advertising, and recommendation engines.

2.
Wireless Grids and Collaborative Services :



Ubiquitous communication systems which go beyond a value proposition based on
pure connectivity to capture value in a world consisting of a large number of
diverse, wirelessly enabled collaborating devices.

3.
Visual Computing and User Interfaces :



Leveraging the graphics, imaging, and computational capability of Nokia multi
-
media computers to facilitate mobile augmented reality, computational
photography, and visual user interfaces.

4.
Innovation Radio and Wireless Sensors :



Develop novel applications of emerging short range radio technologies. Implement
an end
-
to
-
end sensor radio demonstrator and explore potential applications and
services for mobile devices.

5.
Location Based Service Platform :



Investigating next generation location
-
based services focusing on the challenge of
how to architect a balance between useful services and a strong requirement for
privacy and security.

NRC Palo Alto Flagship Projects

http://research.nokia.com/locations/palo
-
alto

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7

Nokia


Mobile
Mash
-
Up
2007

Context, Content & Community (C
3
)

Team Leader

: David Racz

Vision:


A world where everyone connects effortlessly to
relevant resources
--

the contexts, content and
communities that empower us to achieve our
dreams.

Mission:


Design, develop and deploy systems to connect
individuals with relevant resources in ways that
create value for all stakeholders.

Assumptions / Trends


Everything
: The volume of digital
content

is
growing exponentially, and will escalate further as
we approach the era of an Internet of Things
(physical objects with digital representations
accessible via the web).


Everywhere / anytime
: The range of
contexts

in
which content is produced and consumed is
rapidly expanding.


Everyone
: The number of connectable people is
growing, and the number of potential
communities

is 2^N.


Relevancy

is key: human attention is finite, thus
the ability to extract meaningful signals from the
noise will be paramount.

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Nokia


Mobile
Mash
-
Up
2007

Context, Content & Community

Hypotheses


The more people reveal about themselves,
the more effectively they can be served


As more users join the system, the more
everyone will benefit from using the system


The big opportunities lie in bridging the gaps

between the online and offline worlds.


communities = markets,

recommendations = marketing (advertising);
passion
--
> participation
--
> value

Research Questions


What aspects of context, content, and
community are most useful for improving
relevancy?


What privacy costs / tradeoffs are required to
achieve relevancy gains?


Where, when and how do we bridge the
online/offline gaps?


How does one build and operate billion
-
node
dynamic spatio
-
temporal databases?

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Nokia


Mobile
Mash
-
Up
2007

Memes, Themes, and Teams


C
3
: Context, Content, Community



A
3
: Aggregation, Archiving, APIs


Platforms for supporting C
3

(context,
content and community services)



R
3
: Ratings, Rankings, Reviews


Algorithms to capture, manage and utilize
relevancy judgments (implicit & explicit)



S
3
: Sociality, Sharing, Serendipity


Designing for situated, emergent
community formation (and dissolution)



E
3
: Empowerment, Experience, Enjoyment


Personal Content Management



Community Content Enjoyment


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Nokia


Mobile
Mash
-
Up
2007

Context, Content & Community

Collection: EveryBit

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Nokia


Mobile
Mash
-
Up
2007

C
3

Collection: Nokoscope

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Nokia


Mobile
Mash
-
Up
2007

Mobile Advertising

Ramin Vatanparast,

“Piercing the Fog of Mobile Advertising”,

The Sixth International Conference on Mobile Business (ICMB 2007),


July 9
-
11, 2007,

Toronto, Ontario, Canada

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Nokia


Mobile
Mash
-
Up
2007

Proactive Displays

+

Online

Profiles

Physical

Tokens

+

Large

Displays

Better

Real
-
world

Interactions

Bridging the gaps between people

by bridging the gaps between the online and offline worlds

=

Large computer displays that can sense & respond

to the people and activities taking place in their vicinity.

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Nokia


Mobile
Mash
-
Up
2007

1st Generation Proactive Displays

UniCast, OutCast, GroupCast

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Nokia


Mobile
Mash
-
Up
2007

2nd Generation Proactive Displays

AutoSpeakerID

Ticket2Talk

Neighborhood Window

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Nokia


Mobile
Mash
-
Up
2007

Next Generation Proactive Displays


Shortcomings of previous efforts


Special
-
purpose sensors

(IR badges, RFID tags)




Special
-
purpose profiles





Special
-
purpose installations



Goals of future efforts


Multi
-
purpose sensors

(BT mobiles … NFC)




Multi
-
purpose profiles (CCC)





Multi
-
purpose installations

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Nokia


Mobile
Mash
-
Up
2007

Potential Impacts


Bridging gaps in the workplace


Knowledge management via serendipity


Nameless faces / faceless names


Acquaintanceships


relationships


New channel for employee recognition



Mobiquitous Marketing


Co
-
promotional opportunities


The brand “us”


Universal affiliates


Prosumer engagement

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Nokia


Mobile
Mash
-
Up
2007

Glimpses of the Future

Nokia ad in Lisbon Airport

(YDreams)

MINI Cooper Motorby

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Nokia


Mobile
Mash
-
Up
2007

Thanks! Questions / Comments?


Themes


Openness, experimentation, collaboration


Context, content, community


Holistic approach to connecting people


We can’t do this alone


How can we help each other help others?


Everyone’s a prospective partner


For more information:


http://research.nokia.com/contextcontentcommunity


http://research.nokia.com/people/joe_mccarthy


joe.mccarthy@nokia.com


(http://gumption.typepad.com)