Social-Mobile-Payments-Conference-2012-2x

stuckwarmersMobile - sans fil

14 déc. 2013 (il y a 3 années et 7 mois)

463 vue(s)

The (social) Mobile Parking Revolution

November 8, 2012



Agenda

PROPRIETARY & CONFIDENTIAL
-

2

IN THIS PRESENTATION

Who

What

How

Where

Payments

Mobile

Social

Case Study


DC







WHO

Who is Parkmobile?

PROPRIETARY & CONFIDENTIAL
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4

Mobile payments provider for parking

Developed & deployed technology first in Europe in 1999

Began US deployments in 2009

Achieved US market leader position in 2010

More than 4 million Parkmobile users globally

Global market leader

Over 8,500 mobile app downloads weekly

Mobile app utilization 75%, 4.4 stars rated

Over 400 cities in the U.S., Europe & Australia

Over 95% customer satisfaction survey rating

Who


mobile evolution

Pay
-
by
-
phone
for parking

Mobile
payment

Social
mobile
commerce

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5

Who
-

Emerging Industry Trends & Developments

Technology shift

Shift from traditional payment methods (coins, credit cards) to mobile apps,
QR code and NFC (‘Tap & Go’)


Mobile payment revolution

Extension of mobile payments (card not present, stored value) to every
aspect in life and desire to further eliminate cash


Available parking guidance focus

Real
-
time and aggregated data enable reduction of Co2 emissions and
congestion (dynamic rates


30% is caused by cruising traffic looking for a
parking space)


Hyper location based marketing / Loyalty programs

Members can benefit from localized and targeted marketing, e.g. buy a
coffee at a coffee bar when parked nearby and get a free scone (opt
-
in and
customizable profile for relevant offers)




















PROPRIETARY & CONFIDENTIAL
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WHAT

What

PROPRIETARY & CONFIDENTIAL
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HOW

How


free registration

Free One
-
time Registration

1. Cell Number

Download the mobile app (or register online) and
provide cell number

2. License Plate

Provide license plate number (up to 5
-

or unlimited
for a business account)

3. Credit Card

Provide credit card number, expiration date, and
card security code.

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10

How

1. Park

Pull into a parking space. Just look for our green
Parkmobile sign.

2. Scan

Use our mobile app or make a call. Key in the parking space
number and session duration, or scan the QR code or tap
the NFC sticker to activate your session.

3. Go

You will receive an alert 15 minutes before your
parking session expires.

Start a Parking Session

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How

Easy As


1

2


3

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PARK

WHERE

Parkmobile
in 350 locations in 32 States, expanding rapidly

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Parkmobile
in Europe , expanding rapidly

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15


PAYMENTS

Payments


credit and debit cards

PROPRIETARY & CONFIDENTIAL
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17

Payments
-

Parkmobile Wallet in partnership with Citibank

Parkmobile innovative stored value solution

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Payments
-

Parkmobile integrated with PayPal

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MOBILE

Mobile


away from IVR / Online

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Consistent Top
25
Business App

Over 50,000 new mobile members monthly

QR Code enabled

NFC
enabled (Android)

GPS enabled

Larger member base than
all
competitors
combined

More than 575,000 downloads since January 2011



Mobile


ratings as differentiator

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Consistent
highest reviews for all platforms combined

72% reviews our apps with 5 stars; 19% with 4 stars

Over 50,000 new mobile members monthly



SOCIAL

Social


parking becomes “relevant”

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24

Social Reach:

Twitter


70,000
+ Followers

All Competitors Combined


1,900
Followers

Facebook


24,000 Fans

All Competitors Combined


750
Fans

YouTube
, LinkedIn, etc.

While
running social media push campaigns, we
average a social reach of over
400,000
individuals
.



Social Features:

Parkmobile

Featured Location

Parkmobile

social engagement activities

Contests

Sweepstakes

Social


exact location

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Social

next step to instant couponing

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True Hyper
-
local Marketing based on exact location

Not dependent on GPS coordination

3rd party purchase intent and demographic data integration

Deal and coupon aggregation


CASE STUDY

Washington DC

Case

Study























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Washington DC

Case Study

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DISCUSSION/QUESTIONS

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