7_2 Mr S M Jung, EBS - AIBD

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14 déc. 2013 (il y a 3 années et 8 mois)

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EDUCATIONAL BROADCASTING SYSTEM

S. M. JUNG PH. D. 2011.05.23

TABLE OF CONTENTS

1.
Overview on e
-
Learning in Korea

2.
Overview on EBS Broadcasting
service

3.
N
-
Screen Service for EBS English

4.
Suggestions
I.

Overview on



e
-
Learning in Korea

1. VISION


Life
-
long Learning Society



Integrate centralized


e
-
Learning projects




Customize programs


for teachers



Improve information




accessibility for the


disadvantaged




Establish regional


e
-
Community



Diversify specialized


e
-
Learning institutes




Provide customized


e
-
Learning service



Build e
-
cluster




Improve university


competitiveness

Improve Quality of

Public Education

Through e
-
Learning

Develop Key Human

Resources through

e
-
Cluster

Develop Vocational

Education

Regional Integration

Through e
-
Community



Collaborative system


Between ministries


And organizations


Enactment for e
-
Learning


Establish the Education
Resources Sharing System



Reduce gap between


technology & practical use




Globalization of e
-
Learning

Collaborative Network

Revise Laws &

Regulations

Increase

Public Awareness

2. DIRECTIONS



Regional and social integration by resolving


information divide through e
-
Learning



Systematic integration of


education & economy


through e
-
Learning



Building Competitiveness of e
-
Learning industry



Globalization of e
-
Learning

3. HISTORY


Period

Key words

Teaching
-
Learning Model

Feature

’87~’95

(rolling out
stage)

Computer
education,

PC, DOS,
Network

Use of application
programs as educational
tools, CAI



Computer literacy training



Use CAI to support lecture



Spread computer and network in


schools

’96~’00

(evolving
stage)

Education
Informatizati
on
,

IT, Internet,

Windows

Internet as
edu
. tool,

Cyber learning programs,
National guidelines of using
ICT in every subject



Integrated ICT literacy training



Individualized learning using cyber


learning materials



Education infrastructure completed

’01~’03

(Expansion
stage)

ICT in
Education,

ICT,

e
-
Service

Searching, Analysis,

Guidance, Web discussion
Collaborative study, Expert
relations, Web pen pal,
Knowledge creation



8 models of using ICT



How to use of information



Diversified methods using internet



Infrastructure (broadband)



Wide use of ICT materials

’04~

Present

(Expansion

Stage)

e
-
Learning,

Ubiquitous,

Smart
Learning

Self
-
directed Learning



Learning in
School

Le慲aing

in


Anywhere (home, society)



[Just for me] Education



Change of Educational Paradigm



Streaming video through internet

4. E
-
LEARNING PROGRESS IN KOREA

80s

Early

90s

Mid

2000s

Early

2000s

Late

90s

Mid

90s

Teacher

Learner

9.6~14.4Kbps

<Year>

<
Infrastructure>

XT~AT

10Mbps

2Mbps

Pentium III

5Mbps

<Main user>

High

<Inter
-
operability>

50Mbps

1.2~2.4Kbps

386~486

Pentium I~II

Pentium IV

Xeon

A/V Ed

CAI

e
-

Learning

CLM

CCLS

x(m,u,t)
-

Learning

BE

EDUNET

EOD

CHLS

ERS

TLC

CBE

ICT
-
BE

IBE

Unit
-
based Service

Educational Content

Educational Broadcasting

Teaching
-
Learning method

Integrated Service



m
-
Learning : Mobile Learning


u
-
Learning : Ubiquitous Learning


t
-
Learning : TV(interactive &


broadband TV) Learning


A/V Ed : Audio &Visual Education


CAI : Computer Assisted Instruction


CCLS : Computer Communication Learning System


CLM : Cyber Learning Material


CBE : Computer based Education


IBE : Internet based Education


ICT
-
BE : Information & Communication Technology


based Education


BE : Broadcast Education


EOD : Education on Demand


ERS : Educational Resource Sharing System


TLC : Teaching & Learning Center


CHLS : Cyber Home Learning System

Low

II.
Overview on EBS
Broadcasting service

Year

Month

Out
line

1990

December

Founding EBS the annexation of KEDI

(EBS TV & FM Radio)

EBS TV channel 13 / EBS FM Radio frequency 104.5 MHz

1997

January

Establishing

the Korea Educational Broadcasting Institute

August

Launching

satellite educational broadcasting and cable TV
retransmitted

2000

March

Enacting and promulgating the law of EBS as

a public corporation

June

Registering the

creation and incorporation of EBS(Korea
Educational Broadcasting System)

2001

November

Opening

EBS DTV

2002

March

Launching

satellite broadcasting (Sky life)

EBS Plus1 & EBS Plus2

2004

April

Starting
‘EBS

Lecture for
CSAT’service

(www.ebsi.co.kr)

2006

May

Launching
‘EBS

AMERICA’for

Korean
-
Americans in U.S.A

July

Launching EBS language

learning internet service (
EBSlang
)

2007

April

Starting

EBS English with free internet service

2008

December

Starting

IPTV in real time

2009

October

Starting

to produce clips for digital curriculums

Web Sites

www.ebs.co.kr

(EBS

Homepage)

www.ebsi.co.kr

(CSAT Service)

www.ebse.co.kr

(EBS English Service)

www.ebslang.co.kr

(Foreign language

Service)

Terrestrial
Wave

EBS TV

EBS RADIO

Cable

TV

Satellite
Broadcasting

IPTV

EBS Plus 1

EBS Plus 2

EBS English

U.S.A.

EBS America

Satellite

DMB

EBS u


Broadcasting
Channels

Section

Programming

Duration

Terrestrial
Broadcasting

Analogue

TV

Children,

information, culture,
documentary

06:00


01:00

(the next day)

Digital

TV

The

same as Analogue TV

FM Radio

English learning

and general
education

05:00


02:00

(the next day)

Satellite

CATV

IPTV

EBS Plus1

CSAT,

school education, essay

24 hour

EBS Plus2

Education

for elementary and
middle school students &
Vocational programs

06:00



02:00

(the next day)

EBS English

English specialized

education

06:00



02:00

(the next day)

Satellite DMB

EBSu

English learning and children’s
敤畣慴a潮

M4:MM
-

1S:MM

䅢牯慤

䕂b

America

Korea
-
American

education in
the U.S.

24 hour

Sites

Related
Channel(s)

Charged

or Free

No. of
Memberships

Program

Summary

EBS

www.ebs.co.kr

EBS TV

Radio

Plus2

Charged

and/or


Free

10,170,000


Life
-
long

education based
on broadcasting contents

EBSi

www.ebsi.co.kr

Plus1


Free

3,200,000

Subject studies for
high
schoolers

in preparation
for CSAT

EBSe

www.ebse.co.kr

EBS
English

Free

2,415,000

Customized programs

for
learning English

EBSlang

www.ebslang.co.kr

None

Charged

1,120,000

Online

lectures for
learning foreign
languages

Intent

Channel for English education

Target Audience

All age groups

Characteristics

-
Consumer oriented English programs:


1) Entertaining contents for preschoolers


2) Supplementary contents for elementary and


middle school students


3) Specific contents for adults


-

Providing educational contents connected


with textbooks and web
-
based service

EBS English satellite TV

5
.
URL

www.ebse.co.kr

No. of
Memberships


About 2,415,000

Year of Start


2007


Charged or Free


Free


(Sponsored by the Ministry of Education, Science and Technology)

Target Audience

-

children, students from elementary to high school,


teachers & parents

-

Learners interested in English

Contents

-

English learning programs considered by users’


age and levels of language skills

Intent /
Characteristics

-

Aiming at cut
-
down of
private English tuitions


and resolving inequality of education between classes

-

Launching EBS English in 2007 for free access of


English learning on satellite channel

EBSe

INTERNET

5
.
III.

N
-
Screen Service


for EBS English


Korea enjoys world top class in the internet use environments and its
utilization.





Internet using rate(72.2%, Top 5), Subscribing rate of very high speed internet

(30.6%, Top 8)



Source: ITU(2007)


UCC/Expand Participation



UCC (User Created Contents)


50% of Netizens created (’07,NIDA)


Presidential election campaign with


UCC during last election





Revitalize Blog


40% of internet users operate it(’07, NIDA)




Acquire social issues over internet

Electronic Government



e
-
Gov. Readiness Index: World Top 6


Participating Index of e Govt. World Top 2


(UN, ’08)



e
-
public petition

G4C, Home Tex



Unified window service for supporting


business

G4B



Online portal for people’s participation,



Portal for disclosing administrative


information



Electronic Commerce





Volume of e
-
Commerce




413.6 Trillion won (’06)→ 516.5(’07)


cf. World Wide: $7 Trillion(’07, OECD)


(Statistics Agency):




Share of Internet banking: 24.4%


(1
st

Quarter, ’08)



Transmit Speed

9.6Kbps

153Kbps

2.4Mbps

14.4Mbps

1996

2000

2002

2006

330Mbps

2011

Movie(1.4GB)

Download

324

Hours

20 Hours

78 Min.

13

Min.

34 Sec
.

Typical Services

PC

Communication

Simple text

Picture, photo

VOD

(video)

IPTV,

Video call



Source

: Ubiquitous Forum (Hyung Tae Keun, ‘08. 7)

TV Watching Frequency (more than 5 days/week)

is Decreasing.



(unit

: %)



Source

: Media using trend of the people of twenties who are the future
consumers (Korea Information Society Development Institute, 2010.3)


Watching TV of the Twenties is
Substantially decreasing but Utilization of
Internet is Increasing






Source: Media using trend of the people of twenties who are the future
consumers (Korea Information Society Development Institute, 2010.3)


Source: 2010 Smartphone users in Korea (Korea Communication Commission, 2010.12)

19





Accessible
through the
EBS Main App


Enhancing

of Clip
-
type
service

Compatible with
IOS, Android,

Win Mobile

API interworking
with internet
service

Compati

-
bility

Cost
effective
-
ness

Differen
-
tiation

Accessi
-
bility

iOS(Apple)

Android

Windows

Mobile

EBSe
(www.ebse.co.kr)

CDN

(Streaming Server)

EBSi Mobile Web

user

DB

LMS

LCMS

WAS

Contents
Encording

(
wmv



mp敧4)

WEB

User

(Mobile Device)

VOD

Streaming

VOD

Streaming

API
Interworking

Providing Service
function

(Log
-
in, LMS)

(m.ebse.co.kr)

(EBS English Internet Service)

(Mobile Server)

WAS

Mobile
DB


H.264

Digital Archive Server

Terristrial

TV

Satellite TV

IPTV

1

App Download

Use of
EBSe


App search

Search on “EBS”


Select ”EBS on Air”


2

3

4

EBS English Mobile
Service


URL : m.ebse.co.kr

Software
Development Kit

Contents Suppliers

Application Suppliers

Home & Overseas

Providers

User Participating
Contents

Standard Store Platform

Standard


Service Platform



Contents

Public &
Private

CP’s
Contents

EBS

Contents

UCC Contents

Other
Station’s
Contents

Editing
Application

Producing
Application

Business Application
Service(B2B)

Open API

Convergence
Services(B2C)

Support
School
Education

Support
Lifelong
Education

Educational
Contents
(B2C)

E learning,
export



EBS

Terrestri
al

TV

Digital Archiving

System

Satellite

TV

Internet
Lectures

FM
Radio

Real time broadcasting

Internt(PC)

Smart phone

EDRB

(Educational Digital Resource Bank)

Application

IPTV

Digital based broadcasting



䍯Cv敲来 捯湴敮瑳t潦瑨o爠
慧敮捩敳



S整異†eD剂



O灥渠S敲v楣e

EDUNET by KERIS

Public

DB

NIA

National
KnowledgeDB



EDRB : Educational Digital Resource Bank in Korea



EDUNET : National Eductional Contents Service in Korea

Thumbnail extraction

Intro/Ending Editing

Subtitles

Current (As
-
Is)

Alternative (To
-
Be)

기획자

Provide services through TV, Radio, Web
and Mobile(partially), Satellite, Cable,
IPTV Etc.

EBSmain

사용자

EBSi

EBSlang

EBSe

Diversify of accessible channels to EBS Services

Expanding of learning time with mobile portal

EBS blog

EBS twitter

Smart TV

PODCAST

Sharing Bookmark

EBS Mobile portal

RSS


EBS Teachers


EBS Parents


EBS Students &
Kids

Community

EBS YouTube

user

IV.

Suggestions

N
-
Screening Service is essential to response to rapid
technology development, diversification of user trend.

N
-
Screen service should be under consideration while
planning production, producing digital content,
establishing digital archive system.

To promote
standardization of device and content production
format

between countries (Mobile device, Smart TV)

To standardize metadata
of broadcasting sources between
countries and to expand its application (reflecting the
outcome of ISO, IMS standardization)

To modify laws and institutions for
Broadcasting and
communication convergence Service


Sung
-
Moo Jung, Ph.D.

(smjungsm@gmail.com)

Managing Director,


Broadcasting & IT Convergence Division