Influencing Government

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8 nov. 2013 (il y a 7 années et 10 mois)

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Influencing Government

Formed:

Based on:

How do they Work?

Measured:

Public Opinion Polls

Public Opinion


Public Opinion: How is it formed?


Public opinions are the general feelings of
the population of America.



It plays a key role

in who is elected and who
does not.


Understanding Public Opinion
can help
a candidate succeed


Public Opinion is based on…


Background
-

Who is this
person and why does he
deserve my vote


Mass Media
-

What does the
media think of this person


Public Officials
-

What does
his colleagues think of them


Interest Groups
-

Will this
candidate supports our cause
or not?


Opinion about the Presidential
Candidates for 2008


Race


Background


Voting Record


Political
Philosophy


How Public Opinion Polls Work


Direction
-

Does the general public tend to
agree or disagree heavily
? Ex. (Offshore
Drilling, Abortion, Death Penalty, Income Tax)



Intensity
-

What are the BIG issues
Americans are interested in right now
? Ex.
(Gas Prices, Rise of Food, War in Iraq)



Stability
-

Which issues are firmer than
others

Ex. (Civil Rights is more stable
compared to Abortion rights and or Death
Penalty)


Measuring Public Opinion


Using Public Opinion polls,
Pollsters measure
the Direction, Intensity, and Stability of key
issues

the American people are interested in.



Using Public Opinion,
candidates can keep
track of the public on issues and vote
accordingly.

This can help them get re
-
elected
into their office for another term.




Public Opinion
can also be used against
candidates on their voting records and by
other politicians.

They are also used by the
mass media as well.



The Mass Media

Forms of Mass Media



Print

Electronic

Forms of Mass Media



Newspapers


Magazines


Journals


Articles


Books


Newsletters


Mail



Internet


Television


Radio


Blogs


Podcasts

Print

Electronic

Media Impact

Media Impact

Communicates the message from the
candidate to the citizen.

Can Help Set Public Agenda

Serve as a “watchdog”

Take Public Opinion Surveys

Is this fair how the media can influence
government? Bias?

First Amendment guarantees:

Free from:

The FCC:

Slander is:

Libel is:

Protecting the Media

Protecting the Media


The First Amendment guarantees
Freedom
of the Press



Free from

Prior Restraint



The
FCC protects the public from
inappropriate comments by fining the
violator.



Slander is a verbal attack on a person


Libel is a written attack on a person

Lobbyists and Special Interest
Groups

Special Interest Groups:



Ex.


Public Interest Groups:



Ex.

LOBBYISTS AND SPECIAL INTEREST
GROUPS

What is a Special Interest Group?


A Special Interest Group is an
organization that is focused on a
specific issue/topic and how
legislation is passed on it in the
government.


Interest Groups


NRA, Amnesty Intl. , NAACP, PETA, AFL
-
CIO


All have “special interests”


Lobby for their ideas to be put into legislature


They can help politicians and influence them



Are lobbyists needed? Do they really need to
influence Government?


Do they do it too much? Do you think it is illegal?



Public Interest Groups


Public Interest Groups work for the
common good of
all

Americans.



Ex. American Auto Assoc. (AAA) help
with road safety and gas prices.



What is Propaganda? :

Endorsements

Stacked Cards

Name
-
Calling

Glittering
-
Generality

Symbols

Plain Folks

Bandwagoner

Propaganda


How do candidates, special interest
groups, and public interest groups help
get their message across?



They use advertising techniques that
help “sell” their ideas to the public

Propaganda Techniques


Endorsements
-

Get famous person to
agree with group



Stacked Cards
-

Finger pointing accusing
the other side of not acting in good faith



Name
-
Calling
-

Poking at the other
candidate’s character.




Glittering
-
Generality
-

Make the candidate
on the ad look the best (messiah figure)



Propaganda Techniques


Symbols
-

Using patriotism to show
support for country



Plain Folks
-

Helping out the common
man



Bandwagoner
-

People who agree
with the candidate favored in the ad.