Download - World Trade Organization

parsimoniousknotRéseaux et Communications

16 févr. 2014 (il y a 3 années et 8 mois)

69 vue(s)

Julie Meringer

Group Director

Forrester Research
Ltd.


eCommerce Next Wave:
Productivity and Innovation

Theme

Leading organizations
must use the Net to
boost productivity and
drive innovation

Agenda


What is the state of eCommerce
worldwide?


How will productivity play a role in
eCommerce?


What new innovations will drive economic
growth through 2010?

Average
increase: 17%

Average
decrease:
20%

European firms slow IT spending in 2002

0%
10%
20%
30%
40%
No change
Decreased
Increased
“Has your IT budget changed compared to last year?“

Source: Forrester Q1 2002 European survey of 212 technology leaders

Why? Economic malaise

“If your budget decreased, how important were these
factors?“

Better efficiency with fewer resources

Completion of last year’s projects

Centralization of IT

Merger and acquisition activity

Not at all

important

Very

important

Source: Forrester Q1 2002 European survey of 212 technology leaders

Economic downturn

Weak company financial performance

Decreased importance of eBusiness

Increased use of outsourcing

Economic downturn

Weak company financial performance

Decreased importance of eBusiness

Increased use of outsourcing

Companies expect spending to recharge .
. .

0%
20%
40%
60%
80%
No change
Decrease
Increase
Budget
Headcount
“How will your technology budget and headcount
change in 2005?“

Source: Forrester Q1 2002 European survey of 212 technology leaders

2002 vs 2001 Tech Spending

2002

2001

<$1B

Overall

Percent of

revenues

spent on

eBusiness

IT executives

Business executives

G3,500

3.5%

3.1%

3.0%

3.4%

2.5%

3.5%

3.5%

3.6%

G3,500

IT executives

Business executives

Percent of


revenues

spent on IT

7.2%

5.4%

4.8%

5.0%

4.7%

Base: executives at North American companies

% of revenues on technology initiatives

2002 IT

2002 eBusiness

Financial

Distribution

Manufacturing

Other

Technology and

business services

13.9%

3.9%

6.4%

3.4%

5.4%

4.5%

4.1%

1.6%

9.4%

6.1%

Base: executives at less
-
than
-
$1 billion companies

% of revenue from eCommerce

Base: executives at G3,500 companies

0%

5%

10%

15%

20%

25%

30%

Total

Electricity, gas,

and sanitation

Insurance

Finished goods mfg.

Retail

Financial

(noninsurance)

Primary production

and supply

Distribution

Services

Chemicals and

petroleum

Technology

and telecom

2002

In 5 years

Forecast: Worldwide Online Trade
Growth, 2002 To 2006

Rest of world

Western Europe

Asia
-
Pacific

North America

2002

Total: $2,293.5

(US$ billions)

$1,677.3

$341.6

$246.3

$28.2

2006

$7,469.0

$2,458.6

$2,645.6

$264.1

Total: $12,837.3

(US$ billions)

2002

2004

2003

2005

2006

% of total

sales in

2006

North America

United States

Canada

Mexico

Total

(US$ billions)

Rest of world

Western Europe

Germany

United Kingdom

France

Italy

Spain

All other

Asia
-
Pacific

Japan

Australia

Korea, Republic of

Taiwan

All other

Hong Kong

$1,610.4

$55.1

$11.8

$1,677.3

$2,293.5

$28.2

$246.3

$60.5

$51.7

$36.7

$28.9

$6.2

$62.3

$341.6

$200.5

$47.8

$29.4

$29.0

$19.3

$15.6

$2,527.6

$91.3

$23.3

$2,642.2

$3,878.8

$53.0

$560.8

$137.6

$113.1

$85.2

$68.4

$16.3

$140.2

$622.8

$359.2

$87.7

$55.2

$56.1

$35.7

$28.8

$3,759.7

$136.2

$43.9

$3,939.8

$6,201.1

$96.7

$1,076.7

$262.2

$210.1

$165.0

$135.9

$38.5

$264.9

$1,087.9

$625.4

$151.1

$97.1

$101.8

$62.5

$50.0

$5,296.9

$188.6

$78.3

$5,563.8

$9,240.6

$163.1

$1,747.5

$419.3

$330.6

$269.5

$226.7

$76.1

$425.2

$1,766.3

$1,056.8

$224.1

$156.8

$158.3

$96.4

$73.8

$7,091.6

$245.6

$131.8

$7,469.0

$12,837.3

$264.1

$2,458.6

$580.9

$454.6

$381.8

$322.6

$125.5

$593.3

$2,645.6

$1,650.2

$301.7

$231.9

$223.8

$139.2

$98.8

26.0%

26.0%

20.0%

10.0%

18.4%

4.0%

19.3%

21.0%

21.0%

20.0%

19.0%

15.0%

19.7%

11.9%

14.6%

22.4%

17.5%

19.6%

2.1%

22.1%

(numbers have been rounded)

B2B and B2C Trade As A Percentage Of
Total Trade In 2006

Manufacturing

Distribution

Households

B2B

B2C

Raw materials

(US$ billions)

(numbers have been rounded)

Online

trade

%

Total B2B

North America

Asia
-
Pacific

Latin America

Western Europe

Africa and

Middle East

Eastern Europe

$12,275.5

$2,460.4

$83.9

$68.6

$93.1

$2,320.3

$7,249.2

20.0%

59.1%

18.9%

0.8%

0.7%

0.6%

100%

Online

trade

%

Total B2C

North America

Asia
-
Pacific

Latin America

Western Europe

Africa and

Middle East

Eastern Europe

$185.2

$6.3

$5.2

$7.0

$138.3

$219.8

$561.8

33.0%

39.1%

24.6%

1.3%

1.1%

0.9%

100%

Agenda


What is the state of eCommerce
worldwide?


How will productivity play a role in
eCommerce?


What new innovations will drive economic
growth through 2010?

IT spending growth in percent

IT spending growth in millions of euros

Three phases of Net investment

1995

2010

Growth in

investment

Experimentation

1995
-
2000




Web as separate

business




Building presence




Ad hoc budgeting

2000

2005




Net as integrated channel




Control costs




ROI
-
focused spending

Rationalization

2000
-
2003




Intercompany collaboration




Gain advantage




Measured innovation

Renewed innovation

2002
-
2010

A new wave of productivity

2000

2012

IT productivity wave:

eBusiness productivity wave
:

Externally focused investments in

technologies like supply chain and CRM

yield efficiency gains in three key areas:

1. Lower transaction costs

2. Improved market information

3. Intensified new competition

1990

Productivity:

(% change in

output per

unit of

labor input)

Internally focused

operational efficiencies

from hardware, services,

and ERP investments

eBusiness adds 15% productivity by 2012

0

4

8

12

16

2002

2004

2006

2008

2010

2012

Foundation

Expansion

Normalization

0.8%

1.7%

1.2%

Design: 9%

Produce 45%

Serve 46%

Total

eBusiness

productivity

gain

Agenda


What is the state of eCommerce
worldwide?


How will productivity play a role in
eCommerce?


What new innovations will drive economic
growth through 2010?

The X Internet refers to two “Xs”

An
executable

Internet that
supplants today’s Web

An
extended

Internet that
connects to the real world

Executable Internet builds
conversations

Server

Endpoints

The Web only provides answers

Account

summary


The Web

How much is in my account?

The executable

Internet

The executable Net creates a
conversation

What should I do with my account?

Financial services tools (executables)

Two
-
way conversation about my account

BUY IT NOW
Extended

endpoints

Extended Internet
--

an Internet of things

Server

Endpoints

The X Internet connects digital to physical

Internet

computers

Digital

Internet

users

Physical

Vehicles

Telephones

Buildings

Temp:

52
°

F
Fuel:

1/2 tank
Door:

Closed


Tag is integrated with door, fuel, and temperature
sensors


Sensor data is transmitted every few minutes

WhereNet devices simplify supply
logistics

WhereNet devices simplify supply
logistics

Yard inventory is
conveyed to users
through maps and
reports

Colors indicate trailer status
and alert conditions

Real
-
time alignment of supply and
demand


GPS
-
enabled truck fleet


20
-
minute delivery window


Savings: $100 million

Summary


Leading firms must harness technology to
drive productivity


Productivity via technology is
eCommerce’s next wave


As productivity takes hold, innovation will
reignite around the X Internet



Julie Meringer

+44 (0) 20 7323 7690

jmeringer@forrester.co.uk


www.forrester.com



Thank you