How Video Can Help You
•
Attract
and
retain
more agents
•
Help agents
gain
more buyers and seller
•
Increase your
profitability
•
Helps with
time management
Benefits to Using Video
•
Establishes rapport with your views
•
Builds your brand image as an “expert”
•
Increases traffic to your site
•
Helps to keep people on your site longer &
engaged
•
Usually it’s easier & quicker to create great
content via video
vs
written blogs/articles
Did You Know…
On YouTube alone:
•
Over
2 billion video views per day
•
Avg
Person spends 15 min/day
•
24 hours of video uploaded every minute
•
It’s the 2
nd
most used search engine (Google
remains #1)
Helping You Recruit More Agents
•
Set up a series of video emails for agents
–
3 Biggest Mistakes Listing Agents Make
–
Follow these 5 simple tips to improve your close ratio
•
Create a series of educational videos for agents
–
How to maximize the resale value of your home
–
5 Ways to Create Wealth
•
Dominate search engine rankings to get more
leads
Proof is in the
pudding!
On page one of
Google! Within
a few hours of
posting video!
Video Tools
-
Equipment
•
HD Camera
–
Sony
Bloggie
•
Wide Angle Lens
•
Tripod
•
Video Editing Software (Optional)
Video
Resources & Websites
•
Jing
–
(
TechSmith.com
) screen capture software
•
Animoto.com
–
video
creation
software
•
OneLoad.com
–
video
syndication
site
•
YouTube.com
–
largest
video share
site
•
Vimeo.com
–
free online video courses
•
TalkFusion
–
video email site
•
WindowsMovie
Maker or
iMovie
–
editing software
Jing
–
Screen capture software
Animoto.com
-
4 Step Video Software
YouTube.com
–
The Largest Video Hosting Site
OneLoad.com
–
Video Syndication
Video Email
•
Plays instantly from
email
–
Introduction Emails
–
Market Updates
–
Thank you Emails
–
Staying Touch Emails
•
GET it HERE:
–
Bit.ly/
kwvideomarketing
Video Marketing Plan
1.
Create Video
2.
Edit Video
3.
Upload Video
4.
Search Engine Optimize (SEO) Video
5.
Promote Video
Create Your First Video
•
Don’t forget to pay attention to the details
•
Try to minimize background noise
•
Carry a tripod with you for movies that will be
recorded in one place
•
Once finished taping your video, upload to your
computer
•
Edit your video with
WindowsMovie
Maker or
iMovie (optional)
Other Things To Keep In Mind
•
Just Do It (Less than 1% of Realtors are using
video in their marketing)
•
Set a schedule (using a theme i.e. Monday
Market Update, etc. can be helpful)
•
Pay attention to details (lighting, open curtains,
clear clutter, etc)
•
Sign up for various video posting sites and create
a spreadsheet with username & password
Search Engine Optimization Tips for Video
•
Keywords in Title
–
Don’t forget to write for humans
first then optimize for SEO
–
You may also want to
include your phone #
•
Keywords in the description
–
always start with the URL
(
http://www
.)
•
Keywords in Tags
•
Keywords in audio of video (did you know YouTube
transcribes your words?)
•
File name should include your keyword
Other Optimization Tips
•
Make your thumbnail interesting
•
Display your web address through out the
video
•
Don’t forget to include a call to action
•
Personalize your video “channel”
•
Keep most videos under 2 minutes
Promoting Your Video
•
Email marketing
–
Email broadcast
–
Autoresponders
•
Post to Social Media Sites
•
Upload to Video Directories
Scenario
–
Agent Wants to Win Listing
•
By using
Animoto
, the agent can quickly create
a professional video to promote the property
•
Benefits:
–
Quick & Easy to Create
–
Low Cost
–
Separates agent from competition
Scenario
–
Increase # of Agents
•
By creating a series of video emails, broker
can consistently contact potential recruits
using the power of email automation.
Other Video Ideas
•
“Search for Homes” Video
•
Seller Home Value
Reports
•
Testimonials Video at
Closing
•
Home Tours of Listings
•
Pre
-
Listing or FSBO
Videos
•
Seller Reduction Video
•
Comparative Analysis
Video
•
First
-
Time Homebuyer
Series
•
Local Events
•
Market Updates
•
Neighborhood Tours
•
Tutorials & “How
-
To”
Videos
•
Contracts (walking them
through the process)
•
Contests
•
FAQ’s
Lastly
–
Don’t forget….
•
Please review the Virginia Real Estate
Regulations on Advertising & Social
Media
Policies
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