Broker Video Marketing Presentation

How Video Can Help You

•
Attract

and
retain

more agents

•
Help agents
gain
more buyers and seller

•
Increase your
profitability

•
Helps with
time management

Benefits to Using Video

•
Establishes rapport with your views

•
Builds your brand image as an “expert”

•
Increases traffic to your site

•
Helps to keep people on your site longer &
engaged

•
Usually it’s easier & quicker to create great
content via video
vs

written blogs/articles


Did You Know…

On YouTube alone:

•
Over
2 billion video views per day

•
Avg

Person spends 15 min/day

•
24 hours of video uploaded every minute

•
It’s the 2
nd

most used search engine (Google
remains #1)


Helping You Recruit More Agents

•
Set up a series of video emails for agents

–
3 Biggest Mistakes Listing Agents Make

–
Follow these 5 simple tips to improve your close ratio

•
Create a series of educational videos for agents

–
How to maximize the resale value of your home

–
5 Ways to Create Wealth

•
Dominate search engine rankings to get more
leads




Proof is in the
pudding!

On page one of
Google! Within
a few hours of
posting video!

Video Tools
-

Equipment

•
HD Camera
–

Sony
Bloggie

•
Wide Angle Lens

•
Tripod

•
Video Editing Software (Optional)

Video

Resources & Websites

•
Jing
–

(
TechSmith.com
) screen capture software

•
Animoto.com

–

video
creation
software

•
OneLoad.com

–

video
syndication
site

•
YouTube.com

–

largest
video share
site

•
Vimeo.com

–

free online video courses

•
TalkFusion

–

video email site

•
WindowsMovie

Maker or
iMovie

–

editing software


Jing
–

Screen capture software

Animoto.com
-

4 Step Video Software

YouTube.com
–

The Largest Video Hosting Site

OneLoad.com
–

Video Syndication

Video Email

•
Plays instantly from
email

–
Introduction Emails

–
Market Updates

–
Thank you Emails

–
Staying Touch Emails


•
GET it HERE:

–
Bit.ly/
kwvideomarketing


Video Marketing Plan

1.
Create Video

2.
Edit Video

3.
Upload Video

4.
Search Engine Optimize (SEO) Video

5.
Promote Video

Create Your First Video

•
Don’t forget to pay attention to the details

•
Try to minimize background noise

•
Carry a tripod with you for movies that will be
recorded in one place

•
Once finished taping your video, upload to your
computer

•
Edit your video with
WindowsMovie

Maker or
iMovie (optional)


Other Things To Keep In Mind

•
Just Do It (Less than 1% of Realtors are using
video in their marketing)

•
Set a schedule (using a theme i.e. Monday
Market Update, etc. can be helpful)

•
Pay attention to details (lighting, open curtains,
clear clutter, etc)

•
Sign up for various video posting sites and create
a spreadsheet with username & password

Search Engine Optimization Tips for Video

•
Keywords in Title
–

Don’t forget to write for humans
first then optimize for SEO
–

You may also want to
include your phone #

•
Keywords in the description
–

always start with the URL
(
http://www
.)

•
Keywords in Tags

•
Keywords in audio of video (did you know YouTube
transcribes your words?)

•
File name should include your keyword


Other Optimization Tips

•
Make your thumbnail interesting

•
Display your web address through out the
video

•
Don’t forget to include a call to action

•
Personalize your video “channel”

•
Keep most videos under 2 minutes


Promoting Your Video

•
Email marketing

–
Email broadcast

–
Autoresponders

•
Post to Social Media Sites

•
Upload to Video Directories

Scenario
–

Agent Wants to Win Listing

•
By using
Animoto
, the agent can quickly create
a professional video to promote the property

•
Benefits:

–
Quick & Easy to Create

–
Low Cost

–
Separates agent from competition




Scenario
–

Increase # of Agents

•
By creating a series of video emails, broker
can consistently contact potential recruits
using the power of email automation.


Other Video Ideas

•
“Search for Homes” Video

•
Seller Home Value
Reports

•
Testimonials Video at
Closing

•
Home Tours of Listings

•
Pre
-
Listing or FSBO
Videos

•
Seller Reduction Video

•
Comparative Analysis
Video


•
First
-
Time Homebuyer
Series

•
Local Events

•
Market Updates

•
Neighborhood Tours

•
Tutorials & “How
-
To”
Videos

•
Contracts (walking them
through the process)

•
Contests

•
FAQ’s


Lastly
–

Don’t forget….

•
Please review the Virginia Real Estate
Regulations on Advertising & Social
Media
Policies