201
30717
www.TrustSphere.com
© 201
3
TrustSphere
Solution Brief
Messaging Intelligence for Sales
Integration with Salesforce
®
AT A GLANCE
Turbo Charge the Sales Workflow:
Even with well
-‐
integrated
Salesforce tools
, sales
organizations are hindered by incomplete data
and
the
lack of adoption by sales teams
.
Communication
capture
within
Salesforce
is
inadequate
as sales team
s do
not always diligently log
interaction between themselves and their
Clients
M
essages
generated outside
of Salesforce
are
rarely
captured
Rich real
-‐
time relationship
activity data brings valuable
insight across the organization
enabling
:
More accurate forec
asting
Stronger pipeline management based on robust
, true
activity data
Identify unlogged but relevant contacts
and
connections
KEY BENEFITS
Unlock
significant
value from existing data
Bring external relationships
and connections
into
view
Increase
s
Salesforce
adoption and use
by making data
richer and more current
Selling or Managing in a Fog
-‐
A Real Impact
to Business Performance
Good decisions are made when data is timely, accurate and readily available to the decision makers
.
A
lack of ade
quate
Salesforce
activity data creates a fog
, which impairs smart
decision
-‐
making
and
prioritization.
This can
result in lost renewals, disgruntled customers a
nd failed prospect conversions.
Additionally,
communication with contacts from multiple departmen
ts within an organization can
confuse and muddle the sales message; causing
a poor customer experience
.
When building or strengthening relationships, sales staff are challenged to identify existing relationships
their organization already has with these pr
ospects or customers.
These 'hidden' relationships
could
be
invaluable to closing
the sale; leveraging already established
relationships or activity
(e.g., service,
support, engineering
, finance
)
.
Salesforce
and AppExchange are
trademarks of salesforce.com
,
Inc
.
Incomplete
Salesforce
Data
-‐
A Real Problem
Salesforce sol
utions aim to provide order, method and
structure to the sales process. Unfortunately, most of
the daily communications with prospects, customers
and partners are never entered into Salesforce,
resulting in often patchy, incomplete data.
Consequently, only
a partial picture of client activity
can be presented.
Have valuable clients been contacted recently?
Are sales initiatives being followed through or left
hanging?
How realistic is our pipeline based on current sales
team activity?
Which prospects, client
s or partners may need
immediate attention or escalation?
201
30411
www.TrustSphere.com
© 201
3
TrustSphere
Messaging Intelligence for Sales
-‐
Integration with Salesforce®
Intelligent Reports
-‐
Expand Your
Line of Sight
–
Improve Decision Making
With insight
s
from
communication activity
occurring
right across
the
organization,
sales teams can
quickly and easily see the
activity status of their
accounts and contacts,
and
also see who else in the
organization may be
contacting them.
Accounting? Legal? Customer
Service? Other offices?
o
Use
actual
data from
email systems
to
provide an accurate view of the latest client activity
o
Identify if new leads have existing relatio
nships with anyone within the organization
o
Provide current context to aging
Salesforce
leads
(those that have not been updated regularly)
, enabling
them to be recycled or nurtured
.
TrustVault
™
-‐
The Innovative Solution
TrustSphere’s
Messaging Intelligenc
e Platform
™
,
TrustVault,
can provide
Salesforce
users
with a
complete picture of all inbound and outbound
communications
in relation to
client contacts and
opportunities.
TrustVault uses patent pending technology to identify, authenticate and
refine
email
traffic data in real
-‐
time. This innovative
intelligence
,
"
Messaging Intelligence
",
is derived from raw data
flows across the
organization and maintain
s
a real
-‐
time
relationship/activity measure
with prospects, clients, partners
and vendors. This
"relations
hip activity map" augments
Salesforce
and provides the data needed to
make smarter decisions.
Details
,
including the relationship
,
dates, frequency, direction and subjects of email traffic
(
both within
and beyond the organization
)
can be linked with
Salesf
orce
data,
with the TrustSphere
Connector
App
and
TrustVault
, TrustSphere's
Messaging Intelligence
Platform
on premise or in the cloud.
Complete your
Salesforce
picture wit
h Messaging Intelligence for Sales
!
Ask us how: sales@trustsphere.com
TrustSphere
3 Phillip Street
#13
-‐
03 Commerce Point
Singapore 048693
Tel:
+
65 6536 5203
Fax: +65 6536 5463
www.trustsphere.com
TrustSphere
USA
1330 Avenue of the Americas
23rd Floor
New York
, NY 10019
Tel:
+1 212 653 0652
Fax:
+1 212 653 0650
www.trustsphere.com
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