The impact of emerging technology and communication platforms!

gabonesedestructionDéveloppement de logiciels

17 févr. 2014 (il y a 3 années et 7 mois)

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The impact of emerging technology and
communication platforms!

Cloud Computing | Social Networking


April 22
nd
, 2009


About Agosto


Local IT Professional Service Firm


Outsource IT Operations (Managed Services)


Full
-
service IT Support


Infrastructure Support


Outsource CIO / CTO and Strategic Consulting


Strategic Consulting


IT Steering Committee


BA / PM Services


On
-
demand (Software as a Service) Consulting


SaaS Implementation Experts


NetSuite


Google Apps


Specialization:


Complex, decentralized environments


IT Leadership and Management


Cost Containment Strategies







About Agosto


Some of our clients:







About Aric


1998
-

Graduated from UST with BA in Marketing Management


1996
-

Started a IT Service Firm (full
-
service B2B IT Support)


1997


Added Internet Services


1999


Learned how to burn money


2000


(Short break)


Helped Time Warner Launch RoadRunner


Late 2000


Acquired previous firms assets and reorganized


2001


Sold ISP and focused on IT outsourcing


2005


Sold firm to Techies, the commercial spin
-
off of the Geek Squad


2007


Joined Agosto as a Consultant


Today


President of Agosto and Consultant


About Aric


Specialization


IT Leadership


IT Service Management


Business Analysis and Process Engineering


Software as a Service (SaaS)


Interesting Trends


Infrastructure
-
less Solutions


Social Networking


The ‘Consumer Electronic’ Invasion




Cloud Computing | SaaS

Introduction to SaaS


Terms


Software as a Service (SaaS)


Cloud Computing / Grid Computing


On Demand


Web 2.0


What is SaaS?


Delivery Model


Success stories


Salesforce.com


NetSuite.com


Google Apps


Amazon Web Services


Multi
-
tenancy







Introduction to SaaS

SaaS:

Multi
-
Tenant Shared



Spend Resources on
Innovation


Business Model Based on Customer
Success, Adoption and Service!

Traditional:

Single Tenant Isolated


Spend Resources on Individual
Maintenance and System Changes


Business Model Based on Upgrades

Introduction to SaaS

Introduction to SaaS



5 Myths about SaaS

1.
SaaS is a peripheral trend


-

21% of all enterprise companies have implemented or are piloting SaaS


Source: Forrester Research

2.
SaaS offers just one type of application


-

More than 950 SaaS offerings across 80 different application, industry and
technology areas

3.
SaaS just offers ‘skinnier’ versions of sophisticated applications


-

GE just deployed Aravo Solutions (Information Mgmt)


-

Carlson Companies deploying Google Apps (Email Platform)

4.
SaaS is less reliable

5.
IT Professionals are uniformly opposed to SaaS


-

Empowers business units vs. IT

Source: Five Myths about SaaS. Jeff Kaplan


Introduction to SaaS


According to Forrester, the following functions is a good SaaS
play:


Archiving and eDiscovery


Business Intelligence (BI)


Collaboration


CRM


Digital asset management


Enterprise content management


Enterprise resource planning (ERP)


Human resources


Integration


IT management


Online backup


Supply chain management


Web content management


Web conferencing

Introduction to SaaS


Keys to successfully leverage SaaS?

1.
Clearly determine your objectives!

a.
What’s the goal?

b.
What’s the benefit? Cost containment, OpEx vs. CapEx, etc.

c. Understand all costs (migration, subscription, support)

2.
Develop a detailed requirements document!

a.
Workflows and process mapping

b.
End
-
user management

c.
Infrastructure

3.
Develop migration plan!

4.
Pilot!

a. Measure pilot results against expected benefit.

5.
Understand your exit strategy!


Social Networking

Introduction to Social Networking


What is Social Networking?


Blogging


Blogger


Wordpress


Squarespace


Microblogging


Twitter


Pwonce


Social Networking


Facebook


MySpace


LinkedIn


Yelp


Social News


Digg.com


Slashdot


Fark






Social Network Stats

Avenue A Razorfish’s recently published Feed report surveyed “connected consumers”.


Of these connected consumers, 28% use Twitter.


52% regularly use RSS feeds


55% use desktop widgets, whilst a further use widgets on sites such as Facebook or
iGoogle.


Video has been a star this year, as usage has hit the mainstream. 52% of connected
consumers have uploaded videos with some frequency.


72% have shared videos with their peers.


68% of consumers say that they participate in more than one social network.


Somewhat surprisingly, 40% say that they have made a purchase based on advertising
through a social network.



More than half of companies surveyed are either using Facebook as part of their marketing
strategy (26%), or planning to utilize this social networking site (25%).


Social Networking

Realities of our world


Web is increasingly fragmented as content becomes distributed. Your online brand isn’t your website.



Many websites now include some social elements, whether this includes sharing links with friends, posting articles
on Delicious, Digg, or StumbleUpon, or wider integration with other third
-
party social networks, such as Facebook.



Social networking exploded during 2007 and 2008. In 2009, companies are now focusing more on monetization
opportunities from social media.


Twitter has integrated search into its home page. Finding relevant information for companies is thought to be a potential rou
te
to monetising the
microblogging service.


Earlier this year, Cisco launched their social
-
media platform, Eos, a hosted solution to allow media and entertainment companies

to create,
manage and grow online communities.


At the end of 2008, European business social network, Xing, acquired New York
-
based socialmedia, for a reported $7.5 million.


In 2008, AOL bought Bebo for $850 million, as part of its international expansion strategy. AOL also acquired social networki
ng
site
SocialThing in 2008 in a $10 million deal.


As social media establishes itself as a marketing discipline, there is greater emphasis on measurement and
tracking as metrics better enable marketers to benchmark success.



Online video
-
sharing sites continue to thrive. Video services such as Hulu demonstrate that consumers are open to
viewing advertising in between clips, in preference to traditional formats such as pre
-
roll.



Twitter got a mainstream plug on national television recently, on Oprah as Ashton Kutcher race to 1million
followers beating out CNN.



Whitehouse.gov features a blog, RSS and email newsletters. President Obama’s administration uses Facebook,
Twitter and YouTube.








Social Networking


Social Networking is changing the rules


Power to the people


Marketing is moving from a ‘Push’ to a ‘Pull’


Gen Y | YouTube Generation


Fragmented marketing tactics


Success Stories


Comcast


Gartner Group


Zappos


http://www.zappos.com/map/#



Social Networking


Social media allows the market to be more customer
-
led, increasing the ease of communication with and
between key stakeholders.



A growing number of companies are incorporating social channels into their online strategy, although it is
worthwhile remembering that the industry is relatively immature. Best practice in this area is still emerging and
evolving.



Companies need to take greater steps to fill the gap between where their brand is positioned online and where
the conversations are actually taking place.





Online marketing is increasingly about approaching the customer using channels that they are familiar

with, instead of merely increasing traffic to your own website.





Companies “need to go where the conversation is”.




-

Gartner’s Twitter account has been cited as an example of best practice. Gartner’s aim is


to facilitate dialogue between key analysts and customers, and therefore make the



customer experience interactive.



Who is the best person to manage social media channels? Senior employees will increase levels of authenticity
and trust, and will enable the brand to build greater authority and influence.



Privacy is a key consideration



Involvement into relevant networks will allow companies to foresee potential opportunities


Social Networking


Keys to a successful social networking initiative:

1.
Clearly determine your objectives!

a.
What’s the goal?

b.
What’s the benefit?

2.
Understand the Social Networking culture


dip your toe in the water!

3.
Develop success metrics


CPA (cost
-
per
-
action/ cost
-
per
-
acquisition) is the key measurement metric that is driving
digital marketing


Viewings on YouTube,


Page views


Clickthroughs

and traffic


SE Ranking

4.
Be authentic and genuine


provide relevant content to your target
audience!

Questions?



Thank you!