Intel 10-28-04

gabonesedestructionDéveloppement de logiciels

17 févr. 2014 (il y a 3 années et 4 mois)

71 vue(s)

Solution Overview

Intel Corporation


October 28, 2004

Lead Management Automation

& Marketing Measurement Software

Channel:1 Introduction


Founded in 1997



Worldwide HQ: Norwalk, CT



European HQ: Amsterdam

Premier Clients

Opportunity Development Process

Lead Generation Campaigns

Tradeshows : Consumer Shows : User Conferences : Sales Conferences

Direct Marketing Campaigns : Email Blasts : Customer Surveys : Webinars

Integration with CRM or SFA Systems

Siebel : SalesForce.com : SalesLogix : PeopleSoft : Microsoft

Sales Channels

Engage

Manage

Capture

Measure

Prospects

Leads

The Channel:1 Solution

Segment leads with

Capture data onsite & online

Immediate distribution

Real
-
time data access via web

Qualify & segment upfront

Existing Circumstances

Random capture methods

Manual data entry

Excessive lead turnaround

No standards to measure

Random qualification criteria

Link Marketing to Revenue Growth

Lead Management Solutions


Consolidated view of engagements


Effectiveness and ROI comparisons


Account communication


Technical and project support


Accounting and financial management


Standard lead formats


Flexible capture hardware


Real
-
time reporting


HTML email follow up


CRM integration


End
-
to
-
end Solution Center offering


Registration system integration


Session tracking and monitoring


Assessment & testing interface


Real
-
time conference reporting


Standard lead interface and data format


Real
-
time reporting and measurement


Automated HTML follow
-
up capabilities


CRM integration


Definition:

A single location for companies to exhibit their products and
prospect for new business based on the objectives of their marketing
strategies.


CH:1 Solution:

Strategically place lead management tools within booth
space to enhance the one
-
on
-
one prospecting and qualification process.
Surveys and onsite qualification tools are applied to allow for

consistency in
data collection and immediacy in lead turnaround.

Trade Shows

Engage Your Prospects


The first contact in your sales lead pipeline


Trained to engage and qualify potential leads


Trained in solution selling across all disciplines


Effective in capturing relevant data for the channel

Capture

Manage

Measure

Engage

Engage

Manage

Capture

Measure

memorē Face2Face

Engage

Capture Leads



Standardized method for lead capture



Consistent and reliable data



Flexible capture devices



Integrated mobile capability



Intuitive interface

Engage

Manage

Capture

Measure

Manage

Measure

Capture

Engage

Manage & Distribute Leads



Qualify leads and buying trends



Segment all leads using Scoring Rules



Follow up with HTML Email Engine



Distribute leads to the right channels



Integrate leads into CRM/SFA system

Engage

Manage

Capture

Measure

Capture

Measure

Manage

Measure Success



View reports on lead volumes



Assess qualification levels



View ROI reports



Measure staff effectiveness



Compare results across events



Evaluate each investment


Engage

Manage

Capture

Measure

Capture

Manage

Engage

Measure

Tradeshows & Customer Events

Case Study



Total Leads:

3369

Highly Qualified:

26%

ROI Ratio:

17:1


Memor
-
e

Deployment:


Badge Style:



Onsite Support:

3


Thank You

Lead Management Automation

& Marketing Measurement Software


Definition:

The hosting company invites its employees, partners and/or
customers to network and attend informative seminars regarding product
-
applied solutions to industry needs. Partners are invited to exhibit products
in exhibition center.


CH:1 Solution:

Provide hand
-
held lead management devices to track
seminar attendance. The devices contain our survey tools to obtain attendee
feedback onsite. Partners utilize our solution as they would at a tradeshow.

Sales & User Conferences


Definition:

The client hosts an interactive webinar online, or distributes a
direct marketing campaign for feedback from the audience. The feedback
received is utilized for marketing research, program improvements and
further customer relations.


CH:1 Solution:

To provide an intuitive interface via memorē that efficiently
captures audience feedback via online surveys and facilitates immediate
follow
-
up by deploying targeted HTML direct marketing campaigns using pre
-
defined qualification criteria.

Web Campaigns

User Conferences

Case Study

Total Premier Partners: 10

Total Partners:


264

Total Leads




300,000


Deployment:



Badge Style:


Onsite Support:


4



Total Sessions:

75

Total Scans:

8,000


Deployment:




Badge Style:



Onsite Support:


2


Sales Conferences

Case Study

SKO 2004



Email Blast Campaign

Total Response:

2,128


Deployment:




Distribution Style: HTML Email



Opportunity Identification


Lead Qualification

HTML Email Campaigns

Case Study