GateHouse Media New

gabonesedestructionDéveloppement de logiciels

17 févr. 2014 (il y a 3 années et 5 mois)

130 vue(s)

GateHouse

Media New
England/Wicked Local &
Propel
Marketing



Agenda


Welcome and overview


Product comparison: Today vs. Tomorrow


Search


Google+ Local and Yahoo Local claimed profiles


Mobile


Marketing dashboard


Fulfillment process


Q&A

Overview


Discuss initial services that may be
appropriate for new customers


Compare existing services to Propel offerings


Timing


answer any new questions this week
with new customer processing starting 6/18.


Additional products and services to be
introduced during upcoming training session


Adding to existing portfolio


not a complete
replacement

Propel
LOCAL


Create and claim Google+ Local and Yahoo Local profiles


Add business info, keywords, categories, photos, videos,
links, etc.


Monthly optimization with status updates, offers,
photo/video updates, facilitate public review responses


Propel
LOCAL
: Use existing website if available for SEO
benefits


Propel
LOCAL
+

If customer does not have a website, the
product includes a one
-
page microsite with call tracking,
analytics and SEO
-
friendly URL.
(See later slides for example pages.)


Reporting: Impressions, clicks, actions


Near instant access to call recording data with marketing
dashboard


Propel
LOCAL

&
Propel
LIST


Included with the
PropelLOCAL

packages is business
listing distribution through
PropelLIST


We will submit detailed business information to the
top three database aggregators Acxiom, Dun &
Bradstreet and
InfoGroup
.
(Information clearinghouses from
whom numerous directories across the web pull their business
information.)


Additionally, we will create 15 quick listings on sites like
Foursquare, Yelp, Insider Pages, CitySearch, Angie’s List
and Merchant’s Circle.


Listing accuracy and wide distribution increases a
business’ visibility and therefore improves their local
SEO rankings.


Propel
LOCAL


Once all materials are received for building the profiles and listing
submissions, they will be built within
3 business days
, pending verification.


Propel Client Services Managers are available to call customers to collect data
and gather information.


Call welcoming the business to the product


Requesting PIN verification


Collect detailed business info needed for building the profiles


Facilitate gathering of photos, videos, links, etc.


Google requires verification by PIN number via phone or mail.


If a company is new to Google, they will be mailed a postcard to their business address with a PIN number to
verify they own the business.


An existing listing will be called at their business phone and given a PIN number via an automated message.


The PIN number will then need to be provided to Propel for completion of verification.


Yahoo Local goes through its own review process for profiles which takes
between 15
-
20 business days.



PRICING: $120 setup fee; $120/month; additional
$199/setup and $199 one
-
time fee for microsite


Propel
LOCAL

Propel
LOCAL

WickedLocal

Blast


Create and claim Google+ Local profiles


Add business info, keywords, categories,
photos, videos, links, etc.


Multi
-
page microsite creation with call
tracking and analytics, SEO
-
tailored URL


Conversion tracking


Reporting: Impressions, clicks, actions


Welcome call for information gathering


Propel
SEARCH


Search Marketing (PPC) campaigns on Google and Yahoo/Bing as
necessary


Pre
-
sale budget provided with Prominent, Competitive and Representative
tiers


Unique local or toll
-
free tracking number included, unless otherwise noted


Site proxy rewrite included with similar URL unless otherwise noted


Near instant access to call recording data with marketing dashboard


Contact form details (name, email address, comments, etc.) captured
upon submission


Daily campaign optimization


Unlimited amount of keywords and ad groups


Customer dashboard for reporting and leads


Local

campaign managers, all individually Google
AdWords

certified

Propel
SEARCH


Budget turnaround time: 3 business days


Campaign build: 3 business days


All requests and fulfillment orders captured and
archived in one portal


Propel Client Services and Search Marketing
teams handle incoming budget requests,
campaign creation, optimization and
communication



PRICING: Current pricing


WL

Search Marketing (PPC)


Search Marketing (PPC) campaigns on Google


Pre
-
sale budget provided with Good, Better and
Best tiers


Local or toll
-
free call tracking number add
-
on


Proxy site (
tru.m

… URL) add
-
on


Monthly campaign optimization


Limited amount of keywords and ad groups


Customer admin for reporting and calls


Out
-
of
-
state campaign managers


Propel
WEB
:
Five
-
page mobile site


57% of users say they won’t recommend a
business with a poorly
-
designed mobile site


40% have turned to a competitor’s site after a
bad mobile experience


95% of smartphone users have searched for
local info


90% of these users took action within 24 hours


61% called a local business after searching


59% visited in person



Google’s Mobile Playbook, 2012


Propel
WEB
:
Five
-
page mobile site


Design and development of a mobile
-
optimized site using
customer’s existing desktop site


Up to 5 pages of content


Choose from multiple designs


Photos for use within pages


Logo


Click
-
to
-
call and email functionality


Photo gallery (up to 20 photos)


Maps for multiple locations


Contact information


YouTube video


Social media integration


Google Analytics with dashboard access



Propel
WEB
:
Five
-
page mobile site


Customer will need to provide access to existing website’s
domain provider, i.e.
GoDaddy
,
NameCheap
, etc. This would
include a username and password.


Customer can expect a proof of their mobile site within
5
business days

after receipt of required materials.
(Domain info, intake
forms, etc.)


After
one

round of feedback/changes, pending final
approval, the mobile site will be live within
2 business
days.



PRICING: $100 setup; $180/year

MOBILE PROOF DEMO


Propel
DASHBOARD


We will create a
WickedLocal
-
branded customer dashboard
giving you and your client access to detailed data related to
search marketing, call tracking and site analytics. Reps will
have access to all of their customer’s data via an admin
view.


Search: Impressions, clicks, top keywords over time


Calls: Listen to all phone calls from start of campaign, add
detailed customer information (“CRM lite”) grade phone calls,
export and import leads.


Analytics: We can pull in your customer’s existing site analytics if
they have a Google Analytics account they want to provide. This
section would also include mobile traffic from the
PropelMOBILE

product.

How to order products


We are providing a GHMNE/
WickedLocal
-
branded partner portal to
facilitate all product
-
related orders. The portal is a version of
SalesForce

so it follows the Account > Opportunity model. Activities include:


Search budgets


Ordering search campaigns with call tracking


Mobile site orders


Google+ Local and Yahoo Local profile creation orders


Dashboard


Tasks

can be created for general inquiries or requested changes post
-
launch.


Communication between
Propel’s

Client Services and Search team can
be captured and archived within the Notes sections. Attachments such
as forms, content, photos, etc. can be uploaded to the Opportunity.


Detailed step
-
by
-
step documentation outlining how to fulfill each
product has been provided.



PARTNER PORTAL DEMO

SUMMARY


Propel
SEARCH


3 business days for initial budget


3 business days for campaign build and go
-
live


Propel
LOCAL


3 business days after materials received


5 business days for design proof of a one
-
page website if necessary


Customer can provide feedback within 5 business days until go
-
live


Propel
MOBILE


5 business days for a working proof


2 business days after feedback round/final approval for go
-
live


Propel
DASHBOARD


Login created for rep and customer at launch of products and
credentials provided via Partner Portal