Aastra BluStar 8000i Desktop Media Phone

© Aastra
-

2012

Aastra

BluStar

8000i Desktop Media Phone

with
Aastra

MX
-
ONE and
Aastra

700

© Aastra
-

2012

2

Agenda

BluStar Overview

•
Introduction & “the big picture”


BluStar Product Offer

•
BluStar 8000i Desktop Media Phone

•
Integration with MX
-
ONE and Aastra 700


CIO Perspective

•
ROI



2014
-
02
-
23

© Aastra
-

2012

3

ASE/MXO/PLM/0284/0/1/EN RA

Aastra BluStar Ecosystem

Aastra BluStar marks a new era in enterprise communications.

It takes business communications to a new level across
a choice of devices
,
providing
consistent user experience
by using
video as the key driver
.



The term BluStar
Ecosystem

refers to Aastra’s
portfolio of UCC clients
(Unified Communication & Collaboration), which consists of different software
and hardware based components.


The BluStar
productivity enhancing
tools are the answer to the needs of
modern enterprise communications today.
Easily
choose perferred
communicaton
device

depending on your working needs.


2014
-
02
-
23

© Aastra
-

2012

4

ASE/MXO/PLM/0284/0/1/EN RA


Aastra’s focus across the portfolio is to deliver a unified customer
experience, facilitating adoption with a consistent user interface,
regardless of the device used, while enabling users to be more
productive.


Direct integration with Aastra communiation

platforms ensures high performance,

feature rich and secure communications


Independent BluStar video conferencing

and collaboration solution to open up new

markets


Based on
open standards



BluStar Ecosystem Overview





2014
-
02
-
23

© Aastra
-

2012

5

BluStar 8000i Desktop Media Phone

On your desktop
-

a new high
-
end device.

Always available, with biometric authentication

all functions are available instantly


13” touch
-
screen, and an intuitive user interface.
Accessing and using all of the built
-
in features and
applications is made easy, providing an enhanced way
of communicating


HD video and outstanding audio enables

high quality communication with one or more
participants, providing a rich in
-
person experience


Its unique design guarantees professional ways of
working and using new collaboration services

2014
-
02
-
23

© Aastra
-

2012

6

BluStar 8000i Features

Large 13 inch color LCD display

•

1280x720 pixel HD image

•

Additional pixels for control buttons


Capacitive touch display supporting gesturing

•
Flick left/right and up/down, drag and drop, etc.


Easy and secure log
-
in & hot
-
desking

•
Personal configuration follows user across devices

•
User configuration stored in centrally stored user config. file


Biometric reader
–

secure access at your fingertips!

•

Up to 5 fingerprints per device

•

Each print associates specific configuration profile

13”

2014
-
02
-
23

© Aastra
-

2012

7

ASE/MXO/PLM/0284/0/1/EN RA

BluStar 8000i Desktop Media Phone

Large Touch Screen

13” TFT capacitive


Three Speakers

Enhanced audio &
stereo playback


Traditional Interface

Small footprint & familiar
keys and handset


Biometric Reader

Easy sign
-
in & hot
desking


Home
key

&
Apps

key


Four microphones

Steerable array

HD Video Camera

With Wide FOV


Intuitive ergonomic

User Interface

13”

Rear

Cable

Access

EU & NA power cord comes in box.

2014
-
02
-
23

© Aastra
-

2012

8

BluStar 8000i Video Features

Hardware accelerated HD video

•
1280x720 H.264, 30 frame/second

•
128 kbps to 6 Mbps capable


HD camera

•
70 degree field of view (FOV)

•
720p progressive scan camera


SIP call control and H.264 video

70
°

Adjustable
camera and
screen tilt

Privacy

shutter

2014
-
02
-
23

© Aastra
-

2012

9

BluStar 8000i Audio Features

4
-
Element smart microphone array that
track the voice location to eliminate
unwanted background noise.

Automatic gain control

G.722 Wideband audio codec, G.711


3 High
-
Fidelity speakers (L/R &
Center/Bass) for superior audio

Full
-
duplex Audio

Stereo acoustic echo canceller (AEC)

Individual and global volume controls
to manage each participant’s audio
settings

2014
-
02
-
23

© Aastra
-

2012

10

BluStar 8000i Connectors

Dual port Gigabit Ethernet ports

RJ9 Headset Jack

3.5mm microphone jack, supports 18KHz wideband

3.5mm stereo headphone jack, supports 18KHz wideband

2 x USB 2.0 ports (for future use)

DC power connector (external AC adapter)

2014
-
02
-
23

© Aastra
-

2012

11

Intuitive and User
-
Friendly Interface

Designed to make its intended use highly intuitive
–

from

traditional phone interface to clear touch screen controls


Built in localization

•
English, French, German, Spanish, Italian, Chinese, Japanese


Will support downloadable language packs for further localization


ICON based UI with clear, large colorful controls

2014
-
02
-
23

© Aastra
-

2012

12

Explore MX
-
ONE and Aastra 700 Multimedia Solutions


Advanced Contact management

•
LDAP , Active directory and CSV file
download support

•
Global, all inclusive, “all in” Search capability

o
Across all structures; favorites,
contacts, global address book, history

o
Across multiple fields, first name, last
name, company name

•
Real time, converge as you type


Presence indication for immediate
availability status

Intuitive and User friendly Interface

© Aastra
-

2012

13

Intuitive and User friendly Interface

Ad
-
hoc 3
-
party conferencing


•
No need to reserve ports or book

resources, simply add participant as required.






Picture in picture “self view”

•

Monitor self view during calls

2014
-
02
-
23

© Aastra
-

2012

14

Natural Collaboration with BluStar





BluStar is a natural collaboration tool

Aastra’s vision is to bring natural collaboration to every desktop:

•
Face
-
to
-
face video calls provide a rich in
-
person communication
experience.

•
Ad
-
hoc video conferencing just a click away

–

brings people instantly together.

•
Intuitive communication experience

with true HD video & audio quality.

•
Powerful collaboration tool,

easy and convenient to use.


2014
-
02
-
23

© Aastra
-

2012

15

Human people remember 20% of
what they hear,

but 50% of what they see and hear…

What Do We mean by “Natural Collaboration”?

Working together with one or more people as if
you were physically face to face


Get visual and audible feedback from
counterparts
–

unimpaired by the spatial
disconnection. The quality of image and audio is
so good
-

as if you were really together!


Share information in a natural and intuitive way:
-

Your counterparts can see what you see.

-

Its quick and ease to share so you do it!

2014
-
02
-
23

© Aastra
-

2012

16

What Are the Enablers of Natural Collaboration?

HD Video


Wide angle camera (not just head & shoulders) plus fantastic image quality. You can
see the details of their body posture, the frown lines, smile etc, so you know if they are
sincere .

HD sound


You hear the real tone of their voice, the gasp of air etc
–

better help you sense their
attitude or response.

Steerable microphone array


Helps get a clear, clean audio input that helps eliminate unwanted background noise.
Clean audio signal in, that can be played out so well over those 3 high quality speakers

Short delay


Low latency design (no MCU)

Audio/Video Synchronization, i.e. lip to voice sync very natural, just like being face to
face! Other systems suffer from noticeable delays/sync issues.

Ad Hoc conferencing


Just call someone, add another participant on the fly, no need to pre
-
booked a bridge or
reserve ports. Almost as if you walked into their office for a quick discussion.

2014
-
02
-
23

© Aastra
-

2012

17

BluStar Application Platform

Business dashboard for real time overview

•
Comes with built in basic applications

•
Integrates Aastra UCC applications


Half of display allocated to user defined

applications


Up to 3 applications can run concurrently

with video call


System Apps
–

built in

Configurable apps
–

license key or config parameter


2014
-
02
-
23

© Aastra
-

2012

18

Application display area:

•

Portrait 310x450

•

Landscape 630x220

•

Double portrait 630x450

•

Full App area 630x680


App Menu “configurable”

•

By configuration parameters

•

By license key

BluStar Application Platform

2014
-
02
-
23

© Aastra
-

2012

19

ASE/MXO/PLM/0284/0/1/EN RA

Solidus eCare application:

•
Config parameter


license key ($)

•
Configured via full 13 inch screen

>
Qwerty, tap/drag/drop etc

BluStar Application Platform

2014
-
02
-
23

© Aastra
-

2012

20

Explore MX
-
ONE and Aastra 700 Multimedia Solutions

Integration with MX
-
ONE & Aastra 700

BluStar 8000i integrate as a SIP extension
device

•
Standard IP (SIP) extension license

•
Video license (as add on to the IP extension
license)


System and communication configuration via
Manager Telephony System


Support video calls via MX
-
ONE

•
Terminal to terminal, point
-
to
-
point and 3
-
party
conferencing

•
Terminal to BluStar for PC


Phone book, via CMG, Exchange, LDAP


2014
-
02
-
23

© Aastra
-

2012

21

ASE/MXO/PLM/0284/0/1/EN RA

Built
-
in 3
-
Way Video Conference Bridge

Georges

Patrick

Julie

No MCU or video mixer resources required



2014
-
02
-
23

© Aastra
-

2012

22

ASE/MXO/PLM/0284/0/1/EN RA

CIO Perspective



Architecture
& Scalability

RoI


Use cases


Impact on
Network


Suppliers/

Products

Interoperability

Looking for a video communications investment ?

2014
-
02
-
23

© Aastra
-

2012

23

ASE/MXO/PLM/0284/0/1/EN RA

Use Cases

•
Bring video to all knowledgeable workers

•
Focus on collaboration work in small
groups

•
Ad
-
hoc sessions



What makes Aastra offer different ?


•
Intuitive use : consistent UI for all
devices

•
Portfolio of complementary products

•
Fully integrated with call managers

PC / Mobile

Peer
-
to
-
peer

Desktop

Multi
-
way

Desktop

Peer
-
to
-
peer

Small meeting

Multi
-
way

Value of video communications

-

beyond traditional video
-
conference rooms

2014
-
02
-
23

© Aastra
-

2012

24

ASE/MXO/PLM/0284/0/1/EN RA

The right price point!

Ease of use: 13’’ touch screen

True experience of Natural Communications

Flexibility of use: office and small meeting room

Wide angle camera & exceptional audio

Which Desktop Terminal ?

$400
--

5’’

$2.000
--

13’’

$6.000
--

> 20’’

$1.300
--

10’’

$1.000
--

7’’

Too small to truly deliver
the value added of a video
communication

Too expensive to think about
extending their use to all
knowledgeable workers

2014
-
02
-
23

© Aastra
-

2012

25

ASE/MXO/PLM/0284/0/1/EN RA

Architecture

Traditional MCU architecture


All media streams are decoded & re
-
encoded

at the MCU.


•

Introduces latency in the video

•

Requires high bandwidth at the server

•

Hardware depends on streams to encode/decode

•

Cannot be virtualized (video encoding/decoding)

Aastra architecture


Aastra call managers/servers only route calls

and process signaling.


•

Low latency for a more natural interaction

•

No extra bandwidth required at the server

•

Scales up smoothly: no extra HW required

•

Could easily be virtualized in a Data Center

2014
-
02
-
23

© Aastra
-

2012

26

ASE/MXO/PLM/0284/0/1/EN RA

Impact on the Network ?

Architecture : Centralized vs. Distributed

•
Quotes from Jason Rolletson, Director of Product Management at Cisco
during the last Enterprise Connect conference:

“
You have to think beyond voice. Distributed
architectures will come back into favor as
centralization produces bad video
performance.”


Cost structure

•
Distributed architecture is generally way
cheaper than centralized architecture

•
Business Case

>
Company having 50 terminals over 5 locations

>
Bitrate per video call : 1000 kb/s

>
Support 2 simultaneous 3
-
ways calls at any time

WAN

HQ

Toronto

Stockholm

Zürich

Paris

Berlin

WAN

HQ

Toronto

Stockholm

Zürich

Paris

Berlin

6 Mb/s

2 Mb/s

Aastra

way

-

Distributed

MCU
way

-

Centralized

Distributed

Centralized

Comment

Bandwidth at HQ
(server) in kb/s

2000

6000

Worst case : 2 3
-
way calls

Bandwidth at
each remote
location in kb/s

2000

2000

Worst case : 2 conferences running
at the same time with 2 users at the
same location

2014
-
02
-
23

© Aastra
-

2012

27

ASE/MXO/PLM/0284/0/1/EN RA

BluStar system for a 3 sites SMB

Video Collaboration Made Affordable: The Proof !

27

Assumptions

BluStars

•
7 BluStar in total,

3 managers, 2 experts and 2 meeting rooms

•
Investment over 3 years : 23 K
€

Network

•
3 sites inter
-
connected via MPLS

•
2 Mb/s dedicated to video

Travel expenses

•
In average, travel expenses amount to 3 K
€

per
month (not counting the hours spent travelling)

•
Travel expenses are cut by 50% thanks to BluStar



IP Wan

Branch

Office

Branch

Office

HQ

Meeting

Room

Meeting

Room

Manager/Meeting Room

Manager

Expert

Manager

Expert

ROI : 12
months

!

2014
-
02
-
23

© Aastra
-

2012

28

ASE/MXO/PLM/0284/0/1/EN RA

Customer Testimonial : AssurAlliance (US)

AssurAlliance

•
Insurance broker offering a wide portfolio of
insurance products (cars, home, individual
health, loans etc.)

•
4 branch offices

•
The expertise on some products is only
available in one office


The Aastra solution

•
One Aastra call manager + one BluStar in
each office

•
1.5 Mb/s SDSL link between offices


Benefits

•
Improved customer satisfaction

•
Reactivity & closeness

•
Ability to convey a selling message

2014
-
02
-
23

© Aastra
-

2012

29

ASE/MXO/PLM/0284/0/1/EN RA

The assurance of a good user adoption

•
Making a video call is just as simple as making a
phone call.

•
Ideal for collaboration work in small groups.


Flexibility & optimization of resources

•
No dedicated Video Conferencing room.


Smart architecture

•
Scales up smoothly, Aastra Call Managers

only route calls.

No costly MCUs decoding/encoding videos.

•
Reduced cost of operation (telecom/video
convergence, unique number)


Fast ROI (1 year)


Aastra is well positioned to take a strong

position on Video Collaboration.

•
Commitments on standards : SIP and H264

•
Distribution channels

•
History & roadmap

The CIO Perspective

29

Why Aastra
and its



2014
-
02
-
23

© Aastra
-

2012

30

Explore MX
-
ONE and Aastra 700 Multimedia Solutions

Thank you!

MX
-
ONE 5.0