AppExchange Partner Academy- Building Your Application Listing

colorfuleggnogDéveloppement de logiciels

17 févr. 2014 (il y a 3 années et 5 mois)

82 vue(s)

AppExchange Partner Academy
-

Building Your Application Listing

By


Jesse Dailey



2

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions


3

Get to know the AppExchange Listing

Title

Abstract

TD/ GIN

Thumbnail

Additional
Resources

Logo

4

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions



5

Select the Setup for your Application

Demonstrate your
application using:

Distribute your application
through:

or

or

or

6

Select the Setup for your Application

Demonstrate your
application using:

Distribute your application
through:

or

or

or

7

Demonstrate your Application through:


Fully functional read only version of the application


Allow customers to “kick the tires”


Present data in a dynamic working environment


Appropriate for all Native applications and some
Composite applications

8


For applications that are too complicated to
demonstrate through a Test Drive


Demonstrates the
functionality

of the application


Walkthrough of the application
-

“A day in the life”


Appropriate for some Composite applications and all
Client applications

Demonstrate your Application through:

9

Demo
-

Suggested Format


1.
Overview
-

Quick introduction to the demo and a
discussion of the value proposition.



2.
Step by Step




Show everyday use of the application


Outline the functionality a user will see
-

show it in action!


How does your application interact with Salesforce.com
-

do
you create data in a custom object?

Do you import
leads?


What are the steps that make this happen?

3.
Additional info and conclusion


10

Additional Considerations in Building a


Market your demo toward Salesforce.com users


Stay away from marketing your company


Screenshots are a must!


Remember: you only have 60 seconds to grab a
customer’s attention.


11

Select the Setup for your Application

Demonstrate your
application using:

Distribute your application
through:

or

or

or

12

Distribute your Application Through:


Deploy your custom salesforce.com application at the
click of a button


Automatically install various elements ranging from
Custom Tabs to Pre
-
Made dashboards


Appropriate for all Native and Composite applications

13

Distribute your Application Through:


For applications where an immediate installation is not
available:


Hardware Appliances


Integration services


Applications that require contact with direct sales or consulting
services


The Learn More landing page provides:


Additional information about the application


Sales contact information


Marketing directed towards a salesforce.com customer


The “Get It Now” should be packaged and left private

14

Distribute your Application Through:


For applications that install directly to the users desktop
or external services that do not use the salesforce.com
interface


Links to a landing page with more information about the
download (not just a direct link to the file)

15

How do I enable these buttons?


By default only Get It Now and Test Drive are available
for your listing


Other buttons


Demo, Learn More, Download
-

need to
be enabled by salesforce.com


Email
AppExchangePartners@salesforce.com

for an
evaluation of your application

16

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Tips and Tricks!

Frequently Asked Questions


17

Use the Listing Form as a Guide


Use the form when writing your copy for the listing. Log
into
www.appexchange.com

and click on edit for your
listing


You can now see the text limitations for each item

18

Title and Logo


Title
-

the name of your product
-

should not include “for
AppExchange”


Logo
-

Your 60x60 record cover


19

Thumbnail and Screenshot



Two separate files


Thumbnail is 160x115



20

Datasheet and Customization Guide


Datasheet
-

Two page summary of key information



Customization Guide
-

For applications that require
additional setup or customization to function


Step by Step walkthrough for System Admins


Adding page layouts for standard salesforce.com objects and
tabs


Any steps that are needed to activate the application



21

Presentation


Excellent supplement to a Test Drive


Give the business value of your application


Use any format

22

Building your listing: Agenda

Get to know the AppExchange Listing

Select the Setup for your Application listing

Build Your Application Listing

Frequently Asked Questions


23

FAQ: I don’t have a listing!


Log into the publisher area of
https://www.salesforce.com/appexchange/publishing.jsp


Native/ Composite application
-

After you package and register
your first version you will see your listing in the manage my apps
area.


Client Application
-

you will need to request a listing from support


Log in to the publisher area of
www.appexchange.com


Click Manage My Publisher Profile and create a profile


Click “Request Assistance” and log a case for a new listing

24

FAQ: My publisher tab is blank!


Your publisher profile needs to match the username
associated with the profile you created.


It will always be in the format of an email address e.g.
jdailey@salesforce.com


Tip: When in doubt


after clicking Assign Publisher
Profile just click My Publisher Profile

25

FAQ: My Publisher Tab is Blank!


26

Questions?


Contact us via AppExchangePartners@salesforce.com


Click on request assistance under Manage My Apps

Thanks!