Crystal Interactive Analysis Messaging Document - the SAP Service ...

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This document is designed to be the central point of reference for
messaging of

SAP Cryatal
Interactive Analysis, d
e
sktop e
dition
. Please
direct questions or comments to
Takin Babaei
.


Contents


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

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

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

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

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Key Messages


Level

Description

Level 1
-

Over
-
Arching SAP
Crystal Solutions


Inspirational
–

empowering YOU

Broad enough to absorb new products

Could be used at a tradeshow

booth, in partner recruitment

Level 2
-

Needs
Assessment


Less inspirational

Optional
–

skipped in product specific campaigns, etc.

Used at tradeshows, in broad campaigns, etc.

Qualifies the right tool for the customers and differentiates the product
families.

Level 3
–

Product Family

Product specific

Broad enough to absorb new editions.

Used in specific campaigns


Level 4
–

Audience

Groups products based on common benefits

Very audience focused

Used on landing pages, EDMs

Level 5
–

Product

Introduces feature/function

Good for product pages, whitepapers











SAP CRYSTAL
INTERACTIVE
ANALYSIS DESKTOP EDI
TION
MESSAGING DOCUMENT

TAKIN BABAEI, Q1 201
0


2

©
SAP AG 2010


T
3:

Simple, Powerful, and Trusted Ad Hoc Query and Analysis

Business conditions are changing rapidly,

and in order for you to respond fast and

effectively, you need timely access
to

critical business information. The data

you need is spread across different data

sources, and while IT can provide
access

to it through standardized reports, the

process can be time and resource consuming.

Plus, finding business
information

that’s not c
ontained in standard reports

can be difficult, and requests for additional

views of the data often
result in user frustration and report backlog. For users who not only want to view

standard reports but also need to
analyze

the data they see, there’s the d
esktop

edition of SAP®
Crystal

Interactive

Analysis software
. It
puts

you in
control of your data by providing
:


Benefits/Messaging


S
imple, Fast,
Self
-
Service Data Access
.

(
Answer any business questions
, anytime)







Powerful, Multiple Data Source Analysis
.


(
Advance your knowledge of your business
)






Trusted, Sharable Insight
.

(Guide

your organization to success
)




T
4
:
Simple, Powerful, Trusted


Audience: Business
Analyst

Benefits/Messaging

Proof Points



Answer any business questions
, anytime.

(
Simple, Fast,
Self
-
Service Data Access)


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Advance your knowledge of your business
.

(Powerful, Multiple Data Source Analysis)




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Guide

your organization to success
.

(Trusted, Sharable Insight
)




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

See where the data comes from and how it’s been
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

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瑥慭


3

©
SAP AG 2010


T
5
:
SAP
Crystal
Interactive Analysis, Desktop Edition



Benefits/Messaging

Proof
Points


Easy enough for non
-
technical users


Intuitive drag and drop interface for building ad hoc
queries



Single source of business information


Access and analyze information in a single interface



M
anipulate

data in an almost unlimited number

of ways


Drill down from summary to detail then compare across
dimensions



Interactive a
nalysis, online or offline


On
-
report analysis

with r
ich feature set for data
formatting


(
Custom calculations, formulas, cells, tables,
charts, track data
)



Trust your data



Report metadata for end users

(w
here the data comes
from, and how it’s been modified
)



S
ee the data

changes in your reports after a refresh


Track data changes

–

The change in your data is
automatically hightlighted



Business

user
-
friendly
data access


Access company data using your own business terms



Data sharing made easy



Share your findings via SAP BusinessObjects BI
OnDemand, Microsoft Excel or Adobe PDF




Analyze any data, anywhere

C
ombine data from multiple data
sources, including SAP
BusinessObjects BI Ondemand, relational databases, ,
online analytical processing servers, Microsoft Excel
spreadsheets, and Web services


Frame your own view of the business

A
dapt
existing
reports to your current needs

using an
interactive analysis framework



Word Descriptions


20
Words


S
AP

Crystal

Interactive Analysis
, d
esktop
edition,

is a powerful ad hoc query and analysis tool for data savvy business
professionals.


4

©
SAP AG 2010


30
Words


SAP

Crystal

Interactive Analysis
,
desktop edition,

is a simple, powerful ad hoc query and analysis tool that delivers
trusted answers to spontaneous and iterative business questions.



55

Words


SAP
Crystal

Interactive Analysis
, desktop edition,

is a simple, powerful ad hoc query and analy
sis tool that delivers a
self
-
service environment for data savvy business professionals. An intuitive interface

allows you to combine any type

of
data from different sources into interactive documents and uncover trusted, shareable answers to spontaneous and
iterative business questions.


80
Words


SAP
Crystal

Interactive Analysis
, desktop edition,

is a simple, powerful ad hoc query and analysis

tool that delivers a
self
-
service environment for data savvy business professionals. An intuitive interface

allows you to combine any type

of
data from different sources into interactive documents and uncover trusted, shareable answers to spontaneous and
iterative business questions. Plus, flexible charting, formatting, and drill down capabilities let you slice and dice your
data in an almost unlimited number of ways to gain deeper insights.


105

Words


SAP
Crystal

Interactive Analysis
, desktop edition,

is

a simple, powerful ad hoc query and analysis tool that delivers a
self
-
service environment for data savvy business professionals. An intuitive interface
allows you to combine any type
of
data from different sources into interactive documents and uncover t
rusted, shareable answers to spontaneous and
iterative business questions. Plus, flexible charting, formatting, and drill down capabilities let you slice and dice your
data in an almost unlimited number of ways to gain deeper insights.
It
puts you back in
control by enabling you to
access company data using your own business terms and identify recent changes at
a
quick glance.





Images

Visit:
http://sapbrandtools.com/










5

©
SAP AG 2010


Audience





Business Users

Business Users

are information workers who consume information captured in reports. Occasionally they
make slight
modifications
or even create simple reports to get a better view of the information
and
make
stronger
decisions.
Business users live in any department of any size organization
,

in any industry vertical. Examples include: sales
managers, business analysts,
finance manage
rs
, brand managers, trade marketing managers, technical support reps,
demand planners,
etc.

They
usually
open, view and explore information in interactive reports to find answers to their
business questions. In order to improve the quality of their decisio
ns they
need to work with the
latest corporate
information.
They
also distribute
reports
via email to other users inside and outside their organization
-

as PDF, .rtf or
Microsoft Office documents.
They require access to reports with
different frequency: d
aily, weekly, quarterly, etc..


IT Professionals

IT professionals

are part of the team that deploys, maintains and further enhances a company’s systems
–
hardware
and software. When choosing a reporting solution they require full flexibility in the form of full support for .NET and
Java applications, all major browsers,
operating systems and data sources
-

in order to minimize future IT costs. They
are interested in solutions that help reduce application integration and report design cost. Helping end users to get
more information from the same report is top priority for
IT, as they try to reduce cost through minimizing the number of
reports they create and maintain.


Developers

Developers

are usually part of IT, VAR or OEM organizations. They embed reporting in business applications
–

internal or for commercial purpose. Applications can be deployed internally or externally, as thick client of web apps.
Developers require reporting solution
s that support Java and .NET, connect to virtually any data source, and work with
all major operating systems and internet browsers, offering them full integration flexibility with business applications.
Also, they value SDK/APIs that help them get more ou
t of the reporting module inside their business application. Work
productivity is a concern for Developers, so they value those solutions that reduce the level of hand coding.




IT

Business Analyst

Developers

SAP
Crystal
Interactive
Analysis

lets
IT

reduce report
backlog by delivering a self
-
serve environment
for data
access and analysis.



SAP
Crystal
Interactive
Analysis

lets business
professionals
to combine any
type

of data into interactive
documents and uncover trusted,
shareable answers to
spontaneous and iterative
business questions.


SAP
Crystal
Interactive
Analysis
le
ts

developers
deliver ad hoc reporting
capabilities as part of their
custom solutions.


6

©
SAP AG 2010




T
op 5

Reasons to Buy

1.

Acces
s and interact with company data
in a single too
l

using everyday business terms
.


2.

Uncover
trusted, shareable answers to spontaneous and iterative business questions.

3.

Create ad
-
hoc reports

and m
anipulate
the
data in an almost unlimited number of ways
.


4.

Reduce report backlog
by providing sel
f
-
service
access to company data.

5.

Gain
deeper
insight into your data
with a
rich fea
ture
set for data formatting
,

c
ustom calculations,
formulas, cha
rts, track data changes
,

and more!


Competing & Compl
e
menting


Microsoft Office


How
SAP Crystal Presentation Design

Complements Microsoft Excel


Microsoft Excel is a great way to
share data and
get started analyzing company data

before sharing the
results
with other colleagues
or managers
.


But users want to benefit from the data
-
sensitive context

,
for example:



•

A s
preadsheet of just rows and columns of data doesn’t help anyone

•

Excel files do not have the built
-
in capability to expose the origin of the data at all times and in all situations

•

Users cannot manipulate data objects; calculations are only done at the cell

level.

•

Reporting happens in the context of a grid



SAP Crystal
Interactive Analysis

adds additional insight to any data stored in Excel documents

•

Users deal with a common definition of data objects, not just cell values, greatly facilitating analytical

workflows

•

Rich document metadata offers users a complete pictu
re of where the data comes from, leading to trust in
decisions based on Interactive Analysis documents

•

Free
-
form layout, combined with powerful reporting functionalities allows users to communi
cate their analysis
efficiently and effectively



QlickView




Pricing

o

List price for QlikView Server is US$72,800 for 50 users; US$4,850 per client for QlikView
Enterprise and US$816 per client for QlikView Analyzer.



Strengths

o

QlikView is based on real
-
time

OLAP paradigm and is desktop product

o

In
-
memory architecture allows for quick navigation and analysis
–

“Associative Query
Logic” allows users to explore data by navigating through multiple selection parameters

o

Easy and quick to deploy
-

positioned as fast, interactive dashboarding



SAP Crystal Interactive Analysis wins

7

©
SAP AG 2010


o

Re
-
usable Semantic Layer
–

universes allow users to share th
e access to a datasource
and

manipulate
the underlying
data in understandable busines
s terms

o

Reporting
–

SAP Crystal Interactive Analysis has been built with analysis and reporting
workflows in mind. It offers a wide and deep array of formatting and printing capabilities to
support the users’ desire to communicate their findings to a great
er audience.

o

Full interactivity for everyone
–

SAP Crystal Interactive Analysis
is not limited to just
exposing

guided analysis scenarios in the reports, but users can also go “off
-
road” and
edit the reports to answer those unpredicted questions.

o

Ease of u
se
–

One
business user
-
friendly
environment for edition and consumption of
content
.

o

Online & offline scenarios
–

SAP Crystal Interactive

Analysis content can be also hosted
in the SAP OnDemand environment, giving users the possibility to share fully intera
ctive
content without forcing recipients to install anything on their desktop.

o

QlickTech only sells QlickView. They lack a complete BI story and therefore their
customers end up implementing different BI systems to get QRA and EIM and EPM
capabilities.
SA
P Crystal
Interactive Analysis

is
the a

component of a fully integrated BI
platform and therefore making it easy for customers to expand their BI foot
-
print and get
the same
QRA capabilities

with Edge
(SAP BusinessObjects Web Intelligence client fully
leverages all SAP Crystal Interactive Analysis contents)
and EIM and EPM capabilities
with BOE.




Tableau


How
SAP Crystal Presentation Design Competes with Tableau




Pricing

o

List price for
Desktop Person
al Edition

is US$
999
; US$
1,800 for the Desktop Professional
Edition, and there is a free

Desktop Public Edition (data size limits, no local saves, only
access to Excel & Access data)
.



Strengths

o

Positioned as
product with high data visualization
capabilities

o

“Stories” are built using Interactive dashboards. Users can add annotations to add
collaboration.



SAP Crystal Interactive Analysis wins

o

Re
-
usable Semantic Layer
–

universes allow users to share the access to a datasource
and manipulate the
underlying data in understandable business terms

o

Reporting
–

SAP Crystal Interactive Analysis has been built with analysis and reporting
workflows in mind. It offers a wide and deep array of formatting and printing capabilities to
support the users’ desire

to communicate their findings to a greater audience.

o

Powerful calculation engine
–

analytical capabilities to support all skills of users, from the
casual user looking to just filter data to the analyst using formula functions and
manipulating the context

of the document to answer complex business questions.

o

Full interactivity for everyone
–

SAP Crystal Interactive Analysis is not limited to just
exposing guided analysis scenarios in the reports, but users can also go “off
-
road” and
edit the reports to ans
wer those unpredicted questions.

8

©
SAP AG 2010


o

Ease of use
–

One business user
-
friendly environment for edition and consumption of
content.

o

Online & offline scenarios
–

SAP Crystal Interactive Analysis content can be also hosted
in the SAP OnDemand environment, giving u
sers the possibility to share fully interactive
content without forcing recipients to install anything on their desktop.

o

Tableau’s only upgrade is

Tableau server
. They lack a complete BI story and therefore
their customers end up implementing different BI

systems to get QRA and EIM and EPM
capabilities.
SAP Crystal
Interactive Analysis is the a component of a fully integrated BI
platform and therefore making it easy for customers to expand their BI foot
-
print and get
the same QRA capabilities with Edge (SAP BusinessObjects Web Intelligence client fully
leverages all
SAP Crystal Interactive Analysis contents) and EIM and EPM capabilities
with BOE.