Presentation - Pardalis Inc.

youthfulgleekingNetworking and Communications

Feb 17, 2014 (3 years and 3 months ago)

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Steve Holcombe, CEO

Pardalis Inc.

Stillwater, OK

steve@pardalis.com

Presentation

to:

Association

of Overseas Chinese
Agricultural, Bi0logical, and Food
Engineers (AOC)

2011 Annual Int’l ASABE Meeting

Special thanks to:

Dr.
Ning

Wang, Chair

Organizing Committee

International Forum on China Exchange

Congratulations to the AOC on
its 10
th

anniversary!

Why am I here?


Strategies for Whole Chain management of
agricultural and food information (with a
security model) are needed.


Pardalis has an infrastructure for that purpose.


Pardalis has catalyzed the formation of a Whole
Chain Traceability Consortium (WCTC) for that
purpose.

Whole Chain Traceability Consortium (WCTC)


Oklahoma State University


Agricultural Economics


Biosystems

& Agricultural Engineering


Computer Science


Food & Agricultural Products Center (FAPC)


National Institute for Microbial Forensics & Food and Agricultural Bio
-
security (NIMFFAB)


OSU Multi
-
spectral Laboratory (OSU UML)


Pardalis Inc.


“Whole chain” networking with informational objects


Dr. Marvin L. Stone & Steve Holcombe, co
-
inventors, global patent
portfolio (U.S., China, EU, India, Hong Kong, Brazil, etc.)


Distinguished from object
-
oriented, application integration IP issued to MSFT, IBM, SAP,
Siemens & Xerox.


Michigan State University
(Dr. Steve
Pueppke
)


University of Arkansas
(Dr. Jean
-
Francois
Meullenet
)


North Dakota State University
(Dr. D.C.
Coston
)

What am I proposing?


An international workshop for addressing the
formation of a global “Whole Chain Information
Center”


Coordinate activities between:


China (e.g., Internet of Things for food security)


U.S. (i.e., Whole Chain Traceability Consortium)


EU (e.g., Smart Food and Agribusiness Project)


Other countries


Include, of course, food safety regulators and
government officials from China, U.S., EU, etc.

“Whole Chain” means the Entire Supply Chain

Distribution

Center

Manufac
-
turer

Processor

Distributor

Packer

Farmer

Farmer

Retail

Retail

Consumer

Consumer

Consumer

Consumer

A 'whole chain' product tracing system consists of information elements
provided by persons in the supply chain to other persons in the supply
chain or to regulatory officials (e.g., during a
traceback

investigation).*

*
Product Tracing Systems for Food
, 74 FR 56843 (3 Nov 2009) published by FDA & USDA FSIS.

Why a global Whole Chain Information Sharing Center?


No such research center exists


"Despite all the work in academic research there is
currently no industry solution that fully supports
tracking of items across independent organizations.”*


Needed to support commercial applications for real
-
time
food safety, food marketing, food security, etc.





* Microsoft and IBM White Paper (2006).

Why Whole Chain Information Sharing?


Food safety


Current regulations & industry practice
one
-
up/one
-
down info sharing


Limited information sharing


Recall investigations still take weeks & months


Innocent parties damaged by negligence of others


Need for real
-
time …


Food security


Supply chain regulatory oversight


Monitoring of resource usages





Why Whole Chain Information Sharing?


Food marketability


Potential benefits for consumers


Faster tracing of problems


Improved consumer safety and confidence


Protection of innocent parties in supply chain


Potential benefits for enterprises


Improved supply chain management


Real
-
time monitoring of resource usages


Real
-
time feedback from consumers








WCTC envisioned

Whole Chain Information Sharing Center”

Advisory
Management

Open Source
Development


Licensed
Ecosystem

Open Source
development
-

Researchers &
grad students

Direct
Management

Direct Management
:


OSU
Biosystems

& Agricultural Engineering (BAE)


OSU Computer Science (
ComSci
)


Open source providers (e.g., Pardalis, PARC, others)


Other University BAE and
ComSci

departments?

Licensed co
-
development for open source
distribution in
ag

& food supply chains
:


Palo Alto Research Center (Xerox PARC)
-

content
-
centric networking,,


Pardalis
-

information
-
centric networking, and


Google Android ecosystem
-

smartphone

applications


Licensed ecosystem co
-
development and distribution

Advisory Management
:


Aligned universities (NDSU, MSU, UARK,
Wageningen
, ELPF, etc.)


Industry stakeholders

A Center will provide new industry solutions and choices for fully supporting the tracking
of items across independent organizations. It will position participating universities for
global renown and leadership in their respective disciplines.

WCTC envisioned Whole Chain “Transactional Interoperability”

Distribution

Center

Manufac
-
turer

Processor

Distributor

Packer

Farmer

Farmer

CTID01

CTID03

CTID05

CTID0
7

CTID04

CTID06

CTID08

CTID09

CTID10

Retail

Retail

CTID02

Consumer

Consumer

Consumer

Consumer

CTID1
1

CTID1
2

CTID1
3

CTID1
4

Critical
Transactional
Identifiers (CTIDs)

CTID03
METADATA


InvoiceID

CTID03_IDE1


CustomerID

CTID03_IDE2


GTINID CTID03_IDE3


BatchNo

CTID03_IDE4


FoodSafeTest

CTID03_IDE5


ReceiptINo

CTID03_IDE6


ItemRecdDate

CTID03_IDE7


“Best food ever!
Produce More!”

“I’ve been poisoned!”

CTID13
METADATA


ReceiptID

CTID13_IDE1


CustomerID

CTID13_IDE2


Feedback + CTID13_IDE4


GTINID CTID13_IDE3


Feedback
-

CTID13_IDE4


WCTC envisioned secure, wireless information sharing*

001


SENSR001
METADATA


OwnerID

IDE1

TimeStamp

IDE2

Crop001 Status IDE3


. . .


002


001


002


SENSR001
METADATA


OwnerID

IDE1

TimeStamp

IDE2

Crop002Status IDE3


Farmer Smith’s Field

. . . .

Farmer
Smith,
these
crops
are
ready!”

“Farmer
Smith,
these
crops
not

yet
ready”

Automatically

Authenticate/Sync

Cannot Access,

Authenticate or Sync

Packer

Farmer

Jones

Farmer

Smith

CTID01

CTID02

CTID03

* The ISO Ag Electronics group is working on integrating RFID information into current
data exchange standards (See ISO 11783) but strategies for management of that
information with a security model are needed.

Follow
-
up questions? Also contact ….

Dr.

Mike

Buser
,
Ass’t

Prof.

Biosystems

& Ag Engineering

Oklahoma State University


Dr. Paul
Weckler
, Assoc. Prof.

Biosystems

& Ag Engineering

Oklahoma State University


Dr. Marvin L. Stone

Professor

Emeritus

Biosystems

& Ag Engineering

Oklahoma State University


Dr. Carol

Jones, Assoc. Prof.

Biosystems

& Ag Engineering

Oklahoma State University

Thank You