Google Analytics &

youthfulgleekingNetworking and Communications

Feb 17, 2014 (3 years and 7 months ago)

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Google Analytics &
Millennium

8
th

Annual MENA
-
IUG Conference

Doha, Qatar


Google Analytics & Millennium

| American University of Sharjah | 19.11.2013


Google Analytics Defined


Tracks visits to your catalogue


Tracks search terms used in your catalog


Tracks where visits originate from


Tracks where people leave your catalogue



Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Identify and solve potential problems


Monitor usage patterns


Help with decision making



Google Analytics

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Setup

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Users

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Tracking Code

Google Analytics & Millennium | American University of Sharjah | 19.11.2013

<script type="text/
javascript
">



var

_
gaq

= _
gaq

|| [];


_
gaq.push
(['_
setAccount
',
‘UA
-
######
-
#'
]);


_
gaq.push
(['_
trackPageview
']);



(function() {


var

ga

=
document.createElement
('script');
ga.type

= 'text/
javascript
';
ga.async

= true;


ga.src

= ('https:' ==
document.location.protocol

? 'https://ssl' : 'http://www') +
'.google
-
analytics.com/ga.js';


var

s =
document.getElementsByTagName
('script')[0];
s.parentNode.insertBefore
(
ga
, s);


})();


</script>


Botlogo

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Filters

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Filters

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


IP Filter

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Regular Expressions for IP Ranges

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Site Search Tracking

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Site Search
Settings

Google Analytics & Millennium | American University of Sharjah | 19.11.2013


Website Search

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Search Categories

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


The Impact of the Discovery Layer

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Event Tracking

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


An Internet of things

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013

<a
onClick
="_
gaq.push
(['_
trackEvent
', '
quickLinks
', 'Header', 'Databases by Title
-

link',, false]);"
href
="find/databases
-
by
-
title/">Databases by Title</a>


Event Category

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Event Action

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Event Label

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Building URLs for Tracking

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013

https://
support.google.com
/analytics/answer/1033867?hl=en

http://
gaconfig.com
/
google
-
analytics
-
event
-
tracking/


What can it tell us?

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Patterns of Usage
-

Daily

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013

7
-
9pm (8pm usually the tip of the spike)


Patterns of Usage
-

Weekly

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013

Su

M

Tu

W

Th

Fr

Sa


Where are our users from

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Questions

Google Analytics & Millennium
| American University of Sharjah | 19.11.2013


Thank you

James MacDonald |
Jmacdonald@aus.edu

Google Analytics & Millennium | American University of Sharjah | 19.11.2013