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Nov 13, 2013 (3 years and 10 months ago)

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RAFFI SIMONIAN

2175 El Arbolita Drive

818
-
314
-
3841

Glendale, CA 91208

rsimonian@earthlink.net


SUMMARY


An accomplished technology and business professional with
an
Executive
MBA
, a
Scrum Master

certification
and
28

years of experience in bringing cutting edge
technology and business solutions to startups as well as established corporations.
Has
managed more than 65

large
-
scale

projects and has launched more than 20 different
products

from enterprise to online solutions
. A strategic thinker with strong management
skills and emphasis on building teams and relationships; communicating effectively;
driving results; inspiring creativity and innovation; championing change and exhibiting
pro
fessional excellence. Exceptional skills in:





Business and Process Analysis



eCommerce and Web Analytics



Project Management



Product Definition and Development

.

SKILLS PROFILE




Business Analysis
: Gathering of functional requirements

based on use cases

or
user stories
; translation
of business problems to technology

solutio
ns;
interfacing with
internal a
nd external customers;
strategic planning
; market and

product research



Project Management
: Project planning; end
-
to
-
end project execution; scheduling and

resourcing;
vendor relations management;
risk identification and mitigation planning;
communi
cation and reporting to executives and other stakeholders



eCommerce Integration
:
Payment processor integration; subscription optimizations;
reporting and web anal
ytics



Product Development
:

H
igh level design and architecture; development and
deployment of
large scale enterprise
applications



PROFESSIONAL EXPERIENCE

UCLA

Los Angeles, CA

10
/
2011
-
Present

Senior
Technical
Project Manager/Senior Business Analyst

Responsible for managing web based projects for the Office of Research Information
Systems
.

Responsibilities include:




Plan, organize, direct and control IS
projects as assigned by the CIO

including the
successful launch of the Electronic Disclosure Gatewa
y (eDGE) project in 18 weeks

and within budget
, making UCLA
one of
the only school
s

in the UC system to use an
electronic system to capture conflicts with financial disclosures related to PHS
research
projects



Provide advanced applications management, te
chnical coordination, and on
-
going
operation support for web
-
based applications with the Of
fice of Research
Administration

including
the development of eDGE web service using a simple ESB
model to capture data from ClickCommerce platform and displaying it
in PI Portal
RAFFI SIMONIAN


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2


which is completely abstracted from ClickCommerce platform



Develop functional and technical design specification

based on business
requirements

including the requirements gathering process
utilizing
a
“Use Case”
format
for the Office of Animal

Research Oversight (OARO) to replace their current
RATS system with a new system that captures all their business workflows in a single
interface



Manage software implementations, quality assurance, training, and deployment
efforts to ensure smooth transit
ions to new or updated software

including the
automation of
12
manually run reports for PATS and RATS systems to use SQL
Server Reporting Services platform



M
anage external vendors to ensure deliverables are met per contract agreements,
project plan, and ac
tion items

including full coordination with the ClickCommerce
team during eDGE project implementation providing them with detailed requirements
based on the needs of the end users



Supervise, mentor, and provide leadership to IT team by setting excellent ex
ample in
diligence, plannin
g, analysis, and communications

including the supervision of 2
engineers from RATS and eDGE teams




Coordinate with other departments on the implementation of application i
nterfaces
with existing systems

including interfacing with CTRL team to coordinate the
implementation of the VMP system to interface with RATS
; interfacing with the CARE
team to upload data backups to a central location



Identify project risks and potential resolutions; report issues and

on
-
going project
s
tatus to senior management team

including
the usage of
SharePoint to capture all
decisions, risks and communication in a single web
-
based interface

that is available
to review by all project team members and senior management



DIRECTV

El Segundo, CA

7
/
2011
-
8/2011

Data Analyst/Project Manager (Consultant)

R
esponsible for supporting Strategic Test Initiative
s

and Direct Sales project
s for the
business
.

Responsibilities include:


Reason for leaving
: Short term contract expiration




Manage
d

all
Strategic Test Initiative
s for the Sales department



Work
ed

with cross
-
functional teams to implement test initiative
s
, define
d

test
metrics, and document
ed

business rules, processes, etc.



Perform
ed

data analysis on test findings against metrics; prep
are
d

and present
ed

findings to project team



Facilitate
d

team meetin
gs with prepared agenda and took

meeting minutes




Manage
d

testing actio
n items, schedule and timeline with multiple tests
run
ning

at
the same time



Proactively communicate
d

with external

and internal teams regarding test progress




Conduct
ed

best practices reviews to identify areas for improvement with the test
process



RAFFI SIMONIAN


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3


Hewlett Packard

El Segundo, CA

3/
2011
-
7/
2011

Scrum Master/Project Manager (Consultant)

Worked

on HP's Agilaire
-
Jetstream project in partnership with American Airlines to
revamp AA's
check
-
in/travel/
reservation system
. Responsibilities include
d
:


Reason for leaving
: Project scope was reduced and the project was eventually
terminated.




O
rganize
d

the ceremonies of the Agile methodology in
a Scrum Sprint including
the
daily scrum meeting, sprint planning, sprint review demo, and sprint retrospective
s



In
sured

the methodolo
gy is applied correctly, assisted

the team in becoming

a self
-
organizing team,

removed

impediments preventing the team from accompl
ishing its
sprint goals, shielded

the team from external interference



I
mproved

the velocity and productivity of the scrum team by analyzing team metrics

and identifying improvements to the team’s eng
in
eering practices and tools

(including VMWare, Eclipse, JDeveloper, Rally, Maven, Hudson,
SoapUI,
QC/QTP)



F
acilitated

creativity and empowerment of th
e development team, communicated

information on a team’s progress and successes to all stakeholders through

timely
creation of the burn
-
down
charts and other team metrics.



F
acilitated

close collabor
ation between the product owners (HP and American
Airlines) and the
build
team




CyberDefender,

Los Angeles, CA

5/
2009
-
3/
2011

CyberDefender provides I
nternet
security services to consumers and small business
es
.

CyberDefender’s security software offers a complete Internet security suite that protects
computer users
against spyware, viruses
and identity theft.


Reason for leaving
: P
osition was eliminated due to
company’s financial situation which
led to its bankruptcy


Vi
ce President of eCommerce

A
ct
ed

as the inte
rface between Marketing,
Sales,
Analytics, Call Center Operations,
Product
Development & Senior Management

ensuring that business needs are
translated i
nto appropriate technology solutions

within the eC
ommerce realm

with a
total budget of $1.5M




Acted as the technical project manager responsible for all short term and long term
enterprise based
release cycles. Process included gathering requirements from
all
stakeholders (Marketing, Product, Sales, Customer S
upport, Analytics); designed

technology solution
s

with technical leads; established

QA and UAT processes

and
tools (Selenium and QTP
)
; and
worked with the Operations team for release to
production envi
ronment



Established System Operations team

to re
-
architect and re
-
configure production
environment stabilizing

the
current
eComme
rce
platform
from 60%
uptime
to 99%
.
The stability of the site played a major role in increasing company revenue from
RAFFI SIMONIAN


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4


$15M to
$50M as well as moving the company from OTC to NASDAQ



Transferred the merchant processor
account
from CyberSource to Litle increasing
throughput to 75
-
80%



Upgraded recurring billing system to run as an in
-
house automated process
generating $300K/month in
revenue
. The in
-
house system was migrated
to
V
indicia middleware generating $7
00K/month in revenue



Wrote a complete set of business and functional requirements for
the new
eCommerce

platform
. Used those documents as the measuring stick to evaluate

and
negotiate

contracts with
A
TG, MarketLi
ve, IBM, Demandware and Magento



Handled all integration and technical discussions with MarketLive as the platform
of choice
and
re
-
designed

the eCommerce data model to function as the hub to
MarketLive, Vindicia and Ri
ghtNow systems



Configured and utilized MarketLive’s CMS environment to update CyberDefender’s
shopping cart web contents



Handled all analytical issues related to eCommerce from forensics and reporting to
executive management communication.
Evangelized, designed, implemented and
trained stakeholders on using Omniture as the primary tracking tool



Initiated the PCI Compliance process for the company. Evaluated several vendors
and performed all contract negotiations

including the selection of a
vendor
.
Documented
processes

for SOX compliance within the eCommerce realm



Built a complete pre
-
paid card retail site integrating with Incomm and Encompass
pre
-
paid card vendors to activate and download the CyberDefender suite of
products



Implemented a complete ticketing/tracking system for all
marketing, product and
operational
requests using Ji
ra
. Utilized Confluence Wiki as the source of all
documentation including requirements, release notes, QA documents, system
architecture diagrams
and user manuals



Gathered
requirements
and implemented the
integr
ation of eCommerce with
RightNow

CRM system

optimizing customer experience with
in the sales and
support teams



Provided the necessary training and guidance to the Call Center agents (sales,
cu
stomer and technical support) in terms of new eCommerce releases and
features



Organized

weekly
prioritization meetings with all company stakeholders based on
business objectives



Coach
ed
, mentor
ed
, motivate
d

and supervise
d

team members and contractors

(development, QA and project management)
, and influence
d

them to take positive
action and accounta
bility for their assigned work insuring that business needs are
met

fully



Provide
d t
echnical leadership and direct
ed

the delivery of applications, databases
and software s
upport ensuring sound practices

including integrations
with 3
rd

party
services



Evaluate
d

existing application systems based on

business objectives and
assessed
appropriate upgrades to

i
ncrea
se efficiency and effectiveness
.
Adapt
ed
best practices
to drive continuous improvement

within a LAMP environment



Ensure
d

overall documentation of applications systems is kept current including
RAFFI SIMONIAN


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5


development of appropriate documentation

for all phases of new projects



Maintain
ed

awareness of significant trends in software and h
ardware technology
and methodologies



THE WALT DISNEY COMPANY (WDPRO),

Glendale, CA

8/
2008
-
5/
2009

The Walt Disney Company Parks and Resorts Online (WDPRO) is a division of Disney
Interactive Media Group
(DIMG). WDPRO provides Disney Guests with exceptional
online experience from highly interactive and med
ia rich marketing content to
eC
ommerce transactions for Disneyland, Disney World, Disney Cruise Line and Disney
Vacation Club.



Reason for leaving
: P
osition was eliminated.


Director, Software Process and Quality

Managed a 30 member bi
-
coastal team comprising of Business Systems Analyst
s

with
Compliance focus, Release Management and Quality Assurance. The team was
responsible for the management of 50
-
6
0 WDPRO
enterprise
sites




Automated deployment

and release
processes for marketing and eC
ommerce
applications reducing the estimated time from 2 hours to 20 minutes
. Automation
artifacts included code packaging and home
-
grown CMS components



Worked with the

core PCI team to enforce compliance policies within WDPRO



Established clear QA standards for functional, non
-
functional (SEO, web analytics,
accessibility, PCI) and performance/load testing by documenting QA’s position
statement, consolidating all project

documentation on Wiki and generating
standardized reports and metrics

based on results from LoadRunner and HP’s
QualityCenter



Established the business systems analysis function to be the technology team's
primary resource for system re
quirements and domai
n expertise



Evangelized Agile development processes across WDPRO in terms of estimations,
scrum meetings, iteration releases and backlogs



Instituted a repeatable and scalable recruiting process teaming up with WDPRO
Technology group and HR



Introduced Relea
se Windows concept for production releases to reduce time spent
on template deployments from 60 hours to 8 hours within a 2 month period



Worked closely with DIMG Learning and Development team to roll out the Insight
Series in 5 professional tracks: Technol
ogy, Creative, Business Savvy, Professional
Development and Employee Enrichment



Conducted employee surveys across the technology organization, analyzed the
results and presented them to the organization



Utilized Microsoft SharePoint for document and workfl
ow management



AOL,

Beverly Hills, CA

7/
2005
-
8/
2008

RAFFI SIMONIAN


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6


Personal Media business unit of AOL was responsible for the definition, development
and release of online storage and media sharing applications. The Personal Media
group was formed after the acquisition of Xdrive in July of 2005 by AOL
.


Reason for
leaving
: AOL shut down the Personal Media division
.


Director, Personal Media Software Development

Managed a 10
-
15 member team of senior and mid
-
level software developers in Beverly
Hills, San Francisco and India. Was responsible for the entire life cycle
of product
releases from definition to production deployment for Xdrive, BlueString and AOL
Pictures




Acted as the technical project manager responsible for all short
-
term release cycles.
Process included gathering requirements from all stakeholders (Marke
ting, Product,
Customer Support, Analytics); designed technology solutions with technical leads;
established QA processes

and tools (LoadRunner, QualityCenter
)
; an
d
worked with
the Operations team for release to production environment



Implemented
procedures to streamline the software development processes
including automation of daily and hourly builds using Cruise Control, standardization
of release notes and documentation on Wiki as well as branching procedures and
iteration naming conventions



Fo
rmed SWAT teams to resolve customer facing production issues related to
performance. Increased the availability of the Xdrive service from 80% to 99.5% and
a reduction of customer errors from 8% down to less than 1%



Responsible for the analysis and monetiz
ation of Xdrive, BlueString and AOL
Pictures products including registration optimizations, Omniture tracking and SEO
enhancements to the aforementioned products



Migrated the entire Xdrive registration and billing systems to AOL’s centralized
infrastructur
e



Worked with International product teams in the US, UK, Ireland, Germany and
France to identify the requirements, provide estimations and define the release
schedules for Xdrive, BlueString and AOL Pictures products



Managed the development, testing and d
eployment of the BlueString application on
Facebook



XDRIVE INC,

Santa Monica, CA

1/
2004
-
7/
2005

Xdrive was the premier online storage application with upload/download, sharing, and

backup/restore capabilities.


Reason for leaving
:
Company w
as acquired by

AOL
.


Vice President of Engineering
/eCommerce

Recruited by the CEO and Founder of Xdrive to transform the Engineering group into a
professionally run organization and to prepare the company for acquisition.


RAFFI SIMONIAN


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7




Worked with the CTO to lay out the technical ar
chitecture for new features from
specifications, product development and quality control to
deployment and customer
support



Stabilized

the performance of
the
production environment by
coordinating the tasks
between Engineering and O
perations teams as well
as communicating the progress
to the CEO



Took over the responsibility of the registration and Xdrive billing system from coding
perspective to resolving financial disputes about general billing issues. Was able to
increase paying subs
criptions from 25K me
mbers to 50
K

doubling revenues from
$2M to $4M. Handled all web analytics and monetization issues with the Xdrive
service



SEEBEYOND TECHNOLOGY CORPORATION,

Monrovia, CA

8/
2002
-
1/
2004

SeeBeyond

specialized in integrating systems for Global 2000 organizations and
providing business integration software that enables the real
-
time flow of information in
the enterprise and among the customers, suppliers and partners
. Was acquired by Sun
Microsystems

in 2005
.


Reason for leaving
: Was offered a
senior
management position at Xdrive
.


Senior Software Engineer




Developed a Java based runtime engine that generated Java code dy
namically by
reading BPEL/WSDL
documents



Developed Message Driven and Session Beans to process incoming business
process requests



Developed Oracle, Sybase and SQL Server database scripts and stored procedures
to
persist eInsight instance data



COMPUWARE,

Irvine, CA

3/
2002
-
8/
2002

Lead Technical
Consultant


Reason for leaving
: Lack of consulting projects
.


Load tested a web
-
based internal application using QALoad at Infonet and TetraTech.
Developed
Java classes using Reflection API to access private methods and attributes



XDRIVE TECHNOLOGIES,

Santa Monica, CA

1/
2000
-
3/
2002

Technical Lead


Reason for leaving
: Company filed for bankruptcy
.


RAFFI SIMONIAN


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8




Developed the core storage platform for Xdrive utilizing J2EE/EJB technologies

supporting 9 million free users
. Converted all Xdrive web based applications f
rom
Perl to Java using Apache 1.3.12, Weblogic 4.5.1, Oracle 8.1.5, Solaris 2.7 and JDK
1.2



Developed the
enterprise based
e
Co
mmerce platform to convert
9 million
free
users
to paying subscribers



Designed and developed Java based classes and Servlets
utilizing JDBC and JNI to
interact with Symantec’s Windows

based virus detection software



Designed and developed a hybrid ASP and Java solution to integrate Xdrive into
Windows XP Web Publishing Wizard as part of the .NET initiative using Microsoft
Passpor
t authentication
and Express Purchase via Wallet



CANDLE CORPORATION,

El Segundo, CA

9/
1998
-
1/
2000

Acquired by IBM in 2007


Reason for leaving
: Was o
ffered the opportunity to work o
n web
-
based technologies
utilizing

J2EE

platform
at Xdrive
.


Technical
Lead




Was the winner of 1999 Circle of Innovation award for the conversion of UNIX
installation scripts into Java. Was selected as the only employee to transfer to the
Internet Busi
ness Group among 107 candidates



Developed a web based QA Database applicati
on using Java Server Pages, Java
Servlets, JavaScript, HTML and JDBC with Oracle 8i as the back
-
end database
running on Windows NT



Trained all of Candle’s worldwide professional services consultants on the usage of
the
installation
product
s



DESKTALK
SYSTEMS INC,

Torrance, CA

5/
1997
-
9/
1998

Acquired by HP in 2001


Reason for leaving
: Was o
ffered the opportunity to work o
n Java technologies at
Candle.


Software Development and Release Manager




Implemented the
configuration and release of TREND's (a net
work management
software) in the areas of installation, licensing, Sybase database connectivity issues,
operating system technical issues and software configuration management



Supervised and mentored a team of 3 engineers handling developm
ent, quality and
release issues

RAFFI SIMONIAN


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9




Designed, configured and implemented
a complete software configuration system
utilizing ClearCase for Windows NT and Unix platforms



THE WALT DISNEY COMPANY,

Burbank, CA

11/
1996
-
5/
1997

Lead Technical Analyst


Reason for leaving
: Project was

terminated
.


Evaluated the design and configuration of a
Consumer Products’
division
-
wide
implementation of PeopleSoft utilizing a consolidated worldwide Oracle database
.
Evaluated and researc
hed w
eb based client and server tools (NetDynamics and
OneWave)
; front
-
end OLAP tools
(Cognos and Business Objects); and w
orkflow
software tools (Edify, Lotus Notes)



SQRIBE TECHNOLOGIES,

Long Beach, CA

1/
1994
-
10/
1996

Acquired by Hyperion Solutions which was acquired by Oracle Corporation in 2007


Reason for leaving
:

Company relocated to San Francisco.


Department Manager, Cross
-
Platform Development and QA




Was responsible for the development, maintenance, quality assurance and release
of the SQR software product line to support 8 different databases (Oracle, Sybase,
Informix, OpenIngres, ODBC, Microsoft SQLServer, SQLBase, DB2) and 25 various
hardware platforms and operating systems



Resolved all operating system and database API related issues with Technical
Support and Product Management teams, as well as with SQRiBE
’s strategic
partners such as PeopleSoft and Sybase



Reduced the number of defects in the SQR product line from 200+ down to 40.
Created an on
-
line defect tracking system utilizing Microsoft Access front
-
end with
an Oracle back
-
end



Developed tools and proce
dures to increase the number of SQR ported releases to
100 per year. Ported SQR source code onto UNIX, Windows and OpenVMS
platforms


CADAM Inc/Dassault Systemes of America,

Burbank, CA

1/
1988
-
12/
1993

Software Engineer


Santa Fe Braun,

Alhambra, CA

11/
1987
-
12/
1987

VAX/VMS Systems Specialist


Telos Consulting Services,

Santa Ana, CA

9/
1987
-
10/
1987

RAFFI SIMONIAN


Page
10


Database Application Developer


Bechtel Western Power Corporation,

Norwalk, CA

6/
1985
-
8/
1987

Software Engineer




EDUCATION


SCRUM Master Certification


Irvine
, CA


Executive Masters of Business Administration


Pepperdine University, Malibu, CA


Bachelor of Science, Math/Computer Science

UCLA, Los Angeles, CA



ADDITIONAL RELEVANT INFORMATION


Independent Software Consultant (1988
-
2005)

Extension Courses
Instructor at CSUN, UCLA and LTU (1987
-
1994, 2000
-
2002)


“Get Out

the Vote” Committee Chair
(1991
-
1992)

Executive Committee Member of a Youth and a Scouting Organization (1985
-
1993)

Director of Programs, Association of Strategic Planning (2004
-
2005)

VP of
Education, Toastmasters Internat
ional, Beverly Hills Speakeasy C
hapter (2008)

Council Member,
Pepperdine’s
Graz
iadio Alumni Network LA Chapter

(2011


Present)