Cluster Platforms Integration Possibilities

yawnknotManagement

Nov 6, 2013 (3 years and 5 months ago)

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Cluster Platforms

Integration Possibilities

Rainer Sträter

Daniel
Guedes

ACTION OBJECTIVES




identify
integration possibilities



discuss
possibilities



p
ropose

an
integration

model

AGENDA



introduction


history of Brazilian and EU cluster platforms


lessons learned


structure of
Brazilian and EU
cluster platform



integration possibilities



potential
timeline


discussion


next generation collaboration and knowledge
management

CLUSTER PLATFORM GOALS




communication & collaboration



knowledge
management



observe clusters





INTEGRATION BENEFITS





access
to
people’ s knowledge across borders



access
to market (suppliers, customers and partners
)



expand the boundaries
of
cluster
networks

CLUSTER PLATFORM HISTORIES


US Cluster
codes and
performance
measures by
Porter

US cluster
codes are
translated to
Europe cluster
codes by Ketels,
Lindkvist and
Sölvell

EU
-
10 cluster
mapping

EU
-
27+4 cluster
mapping and
launch of ECO
version 1

ECCP version 2
(under discussion)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Futur
e

ECO version 2 and
ECCP version 1 are
launched

Discussions
started

Conceptual
definitions

Technical
definitions

Development,
pilot project,
tests, training
and launch

deployment
of EAD
platform,
publish
indicators

ecommerce
platform

LESSONS LEARNED



have a clear understanding of the target group (e.g. surveys)


start the platform with limited key features and enhance continuously in small steps


only launch well tested features to avoid disappointed users


provide an easy to understand user
navigation (KISS)


avoid
redundant content


the quality and actuality of information, including user and organization profiles is crucial


do
not underestimate the initial and ongoing marketing effort


CLUSTER PLATFORM STRUCTURE BRAZIL


APL Portal

BDN


present maps and profiles
of clusters, cluster
organizations,
support
institutions and local
governments


cluster products


clusters development
plans


news & announcements


documents


calendar
e
vents


good practices


user profiles


communities
of clusters,
interest groups and staff
(GTP
)


d
iscussion
b
oards


blogs


wikis


documents


bookmarks


activities

APL Network


data of clusters
,

cluster organizations,
support
institutions,

local government


surveys
forms and
data


KPIs, statistical
data


provide data for APL
Portal

CLUSTER PLATFORM STRUCTURE EU


clusterobservatory.eu

clustercollaboration.eu


mapping
of
clusters and cluster
organisations


catalog of users, organizations,
networks,
sectors and
regions


scoreboard


trainings (classroom)


calendar, wiki and library


mapping of cluster organizations and
cluster members


communities of cluster organizations
and special interest groups


cluster and user profiles


calls and tenders


projects (EU and international
)


matchmaking events


offers and requests


good practices


training

PLATFORM STRUCTURE EU


restricted access

public access

clusterobservatory.eu

clustercollaboration.eu

public access

r
estricted access

communities

interests groups

communities

cluster organizations

INTEGRATION POSSIBILITIES



cross
platform mapping of cluster organizations


cross platform public activities/news exchange


cross platform search


linking blog entries



cross platform contact list


following users across platforms


cross platform
community activities
/ news
exchange


cross platform communities



benchmarking

CROSS
PLATFORM MAPPING OF
CO


integration
approach


Brazilian cluster organizations will be visible
on the European cluster platform and vice
versa


selecting a cluster organization will present
the name and a link to the profile of this
cluster organization


t
he link will redirect to the profile located at
the original platform or at the homepage of the
cluster organization

CROSS PLATFORM ACTIVITIES EXCHANGE


CROSS PLATFORM SEARCH


integration approach


structured search results from both
platforms


results are ordered by relevance


results are transparently tagged with the
national flag to indicate the origin


the proposed integration technology is
based on open and worldwide standards
called OpenSearch

LINKING BLOG ENTRIES


integration approach


connecting blog entries is possible
today (no implementation is required)


there seem to be a lack of
understanding how to use the powerful
linking of blog content


create a very simple tutorial explaining
the usage of links between blog entries

CROSS PLATFORM CONTACT LIST


FOLLOW USERS ACROSS
PLATFORMS


CROSS PLATFORM COMMUNITY ACTIVITIES


CROSS PLATFORM COMMUNITIES


BENCHMARKING




the existing European
clusterobservatory

platform does provide cluster information based
on number of employees until 2009


access to this data is not restricted (public available)


the observatory information is presented on an
google

map with advanced filtering
possibilities


a technical integration of cross country data is less challenging than the harmonization of
the underlying “key performance indicators”


at this point in time an integration of the two observatory platforms is not recommended

BENCHMARKING




the complexity of providing up to date and reliable data about clusters is driven by:


defining regional key performance indicators that allow international benchmarking
as well


keep underlying data up to date


establish a successful incentive program that motivates the cluster managers to
provide valuable data about their cluster (crowd souring)


SUMMARY




a number of integration possibilities have been identified and (technically) analyzed


the technical implementation could start immediately


we propose to
involve the users/cluster managers on
the
corresponding national
collaboration platforms
to prioritize the integration possibilities by voting the most valuable
feature


based on our lessons learned we recommend to start with a small number of features and
implement additional integration possibilities step by step


initiate the harmonization
of

key performance indicators
” for an international
benchmarking




iterative integration approach

POTENTIAL TIMELINE


the implementation phases
comprises the specification,
development and testing

i
mplementation

the review phase verifies the user
acceptance and optimizes the
implementation if required

r
eview user acceptance

INTEGRATION
CHALLENGES




considerable integration and development
effort



Increased total cost of ownership / maintenance costs



impact on platform
evolution
due
to increasing complexity

DISCUSSION




NEXT GENERATION




online translation as already available from Google


enhanced collaboration functionalities like:


virtual conference rooms,


audio/video conferences


shared working


synchronization of user profiles with existing social networks (esp. LinkedIn and Xing)

NEXT GENERATION




online translation as already available from Google

NEXT GENERATION



enhanced collaboration functionalities (virtual conference rooms, shared working)

NEXT GENERATION





synchronization
of user profiles with existing social networks (esp. LinkedIn and Xing)

Thank You

Rainer
Sträter

rainer.straeter@web.de

Daniel
Guedes

daniel.guedes@gmail.com


THE END






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