Mobile Development - OCLC

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Nov 12, 2013 (3 years and 7 months ago)

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OCLC’s Mobile Strategy
Building a Cooperative
Platform for Discovery
Jeff Penka
End User Services
OCLC
CILIP’s Executive Briefing, 15 September 2010
Becoming upwardly mobile
– can libraries rise to the challenge?
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Keys to any successful innovation
• Why?
• Know yourself, understand your purpose and strengths
• Who?
• Understand your constituents, values, and environments
• What?
• Define your areas of intended impact and success measure
• How?
• Layout a strategy, execute, and adapt
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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OCLC’s Vision
• Deliver library resources and services at point of need
• In a manner that users want and understand
• Using the aggregated resources of the world’s largest library
cooperative
• Encourage users to participate in network
and community of libraries by enabling them to re-use
information and socialize around information

Giving the user a local, group and global reach
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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OCLC Innovation Lab
• Generate new services, use existing services in new ways, or
explore new ways to accomplish existing services
• OCLC will become more agile and responsive to member needs

Create new opportunities to work with OCLC data and services to
assist members in their own innovative projects
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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My Perspective and Context
• End User Services will deliver the full capacity of
libraries at the point of need for the widest possible
audience.
• WorldCat discovery platform
• WorldCat.org
• WorldCat Local
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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all
find
How can we help users
find all
of our physical,
electronic and
digital materials?
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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to get
easy
How can we make it
easy
for people
to get
the items they need?
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Where
users are
How can we put our
library resources
where
users are
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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WorldCat.org
aggregate Web searches, send traffic back to libraries
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Single-search access through WorldCat Local
Local systems
Group availability
Resource Sharing
Electronic delivery
Get it
One
result set
One search
Local catalog
Group catalog
WorldCat
Electronic resources
Digital collections
3
rd
party databases
Find it
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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WorldCat discovery platform
Web services: WorldCat.org and Google Books
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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WorldCat discovery platform
Put your custom WorldCat Local
search box on any Web site
find it
Search
Search OurLibrary and Beyond
Student Resources
Next week is the beginning of
If you have any questions,
office before 5pm on Friday.
Don’t forget to vote for the b
It’s your organization, and an
Look for an updated list of s
there’s something in there for
and if you remember to bring
find it
Search
Search OurLibrary and Beyond
History Class Blog
November 19, 2009
No class next week
Please remember to have your papers with you wh
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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WorldCat discovery platform
WorldCat widgets
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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WorldCat discovery platform
Approaching Mobile
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Who are we trying to reach?
65+ yr old, Grad Degree, from School
Demographics from Alexa.com
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Who are we trying to reach?
55-64 yr old, Some College and Grad Degree, from Home
Demographics from Alexa.com
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Who are we trying to reach?
18-24 yr old, Some College, from Home and School
Demographics from Alexa.com
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Why is Mobile so Important to Libraries?
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Smartphone Adoption is Global
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Crafting a Library Mobile Strategy
• You must have a strategy
• Your strategy must embrace change
• Dominance of a single device, model or strategy lasts
about 15 minutes
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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The Library Catalog
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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http://blog.quantcast.com/quantcast/2010/03/mobile-os-share.html
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Multi-platform Downloaded App
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Library Services
• For mobile users, the
catalog is not the only
service of interest and not
even high on the list
• Library hours, reserving a
room or computer,
checking out materials,
paying fines, reading e-
resources
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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Meeting users at the point of need
• We have been working
hard to ensure libraries
surface in consumer
environments
• Shopping apps are a way
for the library to be seen
in the flow of popular
apps, without the user
having to focus first on
the institution or library
RedLaser
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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More point of need apps
Pic2Shop CompareEverywhere
Book Bazaar
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Along came more disruption
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Mobile Apps v. Mobile Web
Source: http://www.taptu.com/metrics/
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App Store v. Cross Platform Mobile Web
• Games and Entertainment dominate App Stores
• Shopping and Social dominate mobile
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http://blog.quantcast.com/quantcast/2010/09/august-2010-mobile-os-share.html
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Local Mobile Example
http://uwashington.worldcat.org/m
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Mobile Web Browser Model
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Library Services and OCLC
in the mobile environment
Goal:
Deliver the full capacity of library to the widest
possible audiences at their point of need.
Keys Factors:
• User Centered Design
• WorldCat Discovery Platform
• Data Accuracy and Access
• WorldCat Holdings
• WorldCat Institution Registry
• WorldCat APIs
• Elimination of Barriers
• Adaptable and Optimized Web Interfaces
• Point of Need Partnerships
• Willingness and Flexibility
to Experiment and Learn
AT&T
3G
11:07 PM 74
%
CILIP Executive Briefing, September 2010 - Becoming Upwardly Mobile
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The biggest barrier to library success?
• Authorization and Authentication
• Existing solutions degrade in mobile
• Doggedly pursuing old models
• Geo-Location gives us an opportunity to redefine…
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Executing a Mobile Vision
• Develop a strategy for your user…
not for what you have
• Expand your service…
and be critical of current services
• Develop with the user…
don’t expect them to learn existing offerings
• Start with the end in mind…
but commit incrementally and check results
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Contact
Jeff Penka
Portfolio Director, End User Services
OCLC Dublin Ohio
Email: penkaj@oclc.org