for Knowledge Applications

wrendeceitInternet and Web Development

Oct 21, 2013 (3 years and 9 months ago)

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Semantic Content Infrastructure

for Knowledge Applications


Tools of Change 2011

Thane Kerner, CEO

Silverchair

1. Basics of Semantic Content

2. Dynamic Concept
-
Based Relationships

3. Semantically
-
Driven Behavioral Analysis

4. Application Ecosystem

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Tier Basics

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Tier Basics

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Publishing

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Publishing


Taxonomic Normalization

Chapter 23: Numbness, Tingling, and Sensory Loss

Normal somatic sensation reflects a continuous monitoring process,

little of which reaches consciousness under ordinary conditions.

By contrast,
disordered sensation
, particularly when experienced

as painful, is alarming and…

For Humans

<semantics
controlvocab
=“UMLS”>


<tag>


<root
-
term
termID
="28648">
sensation disorders
</root
-
term>…

For Computers

“disordered sensation” =
215

PubMed

results

“sensation disorders”


=
112,577

PubMed

results

<title>

<author>

<abstract>

<reference>

<section>

<topic=panic disorder>

<topic=therapy>

<topic=evidence quality>

Granular

Semantic

Metadata

Dynamic

Concept
-
Based

Relationships

Ontological expression


<drug=
rosiglitazone
>


<is risk factor for>


<condition=
myocardial infarction>

Behavioral Analysis to
Improve Relevance

O6AE
-
9D3
-
F412

Application Ecosystem

Production approach

“Here’s how we do that semantic thing.”


Application approach

“Here’s how we create a more useful and
compelling service for our customers.”

Information Criticality

Health care

Biz
Comm

(email, etc.)

Shopping


General News

Professional Info / Research

Medical point of care

Commoditization

Mistrust

Abandonment

Bad outcomes

Malpractice


Accuracy Threshold

Relative
Accuracy

Req’d

Entertainment

Taxonomic Approach

to Content Enrichment



Add a Domain
-
Aware Dimension to


Text
Mining Techniques



Developed Technology Based
on
Domain…

Language

Relationships

Processes and Use Cases

The Domain
-
Aware Approach

<optimal
semantic metadata
>

Knowledge Domain Abstraction (Taxonomy and Ontology)

Statistical




Text Mining


(NLP)

User

Inputs

Taxonomic
Content
Inputs

Scaled Content Enrichment

Vocabulary control

Real
-
time query expansion/normalization; navigation; related concepts; etc.

Swiss SOAP XML API

Concept
Identification

Significance
Weighting

Search query logs; user activity logs; content phrase analysis, taxonomy interaction analysis

Content gap analysis

Publisher Web
Applications

Publisher Content Repository

Tagmaster

Automated
Tagging System

Content Import/Export
Integration Layer

(Including Editorial Review &
Validation)

Cortex Taxonomy

Hierarchical relationships

UMLS/standards mapping

Equivalents Server

Synonyms/Alt phrasing
Acronyms/Jargon

Totem

Taxonomy &
Thesaurus Manager

+

Custom Taxonomies

Custom collection mapping

Local/proprietary terms

+

XML Web Services

(Swiss Context Server)

Taxonomy/Collections
Management
Group

Semantic Services Architecture

User Behavior Inputs

thanek@silverchair.com


Tools of Change 2011

Thane Kerner, CEO

Silverchair