SEPL - systematic electronics pvt. ltd.

workkinkajouBiotechnology

Dec 5, 2012 (4 years and 11 months ago)

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Supporting the Quest for Knowledge

SEPL

Pegasus Life sciences

Introduction

Supporting the Quest for Knowledge

SEPL

Preface to Indian Life sciences sector


The Indian biotech industry is still in a nascent stage and has
historically been growing at CAGR ~30%.


Market estimated at 2.93 billion in 2008
-
09 and is likely grow at a
compound annual growth rate (CAGR) of around 12
-
15 per cent over
the next 2 years.


According to a report by the Confederation of Indian Industry (CII)
and consultancy firm KPMG, the Indian biotechnology sector is likely
to become a US$13
-
16 billion market by 2015.


Currently, India holds 2 per cent share of global market.


India is ranked among the top 12 biotech destinations in the world
and is the third biggest in Asia
-
Pacific in terms of the number of
biotech companies.

Supporting the Quest for Knowledge

SEPL


56 per cent of the sector's revenue (US$ 1.44 billion) came from
exports. Around 70 per cent of exports were from Bio
-
pharma and 26
percent from bio
-
services segments.


The government is trying to boost the sector by providing sector
-
specific promotion policy and requisite infrastructure


The government has approved the Biotechnology Industry Partnership
Program (BIPP), which would promote Public
-
Private
-
Partnerships for
transformational biotech research. An investment of US$ 73.24
million will be available under the 11
th

plan.


The government has also already initiated a project to conduct
genome
-
wide research on a range of agronomically important crops


Preface to Indian Life sciences sector

Supporting the Quest for Knowledge

SEPL


According to a recent report released by Med Ad News,
Biocon had found a place amongst top 20 global
biotechnology companies.


Biocon was the only Asian company to feature in this
ranking among the top 20.


Asia's first and the world's second human DNA bank has
been set up at the Biotech Park in Uttar Pradesh's Lucknow
district.


Biovet, an integrated biotechnology firm, launched Asia's
first Bio Safety Level
-
4 (BSL
-
4) manufacturing facility,

Preface to Indian Life sciences sector

Supporting the Quest for Knowledge

SEPL


Avesthagen's Founder
-
CMD, Dr Villoo Morawala
-
Patell, has
been conferred France's national award, Officer of the
National Order of Merit


Panacea Biotec has won a three
-
year contract worth over
$ 200 Million from UNICEF to provide the EasyFive vaccine,
a protection against five dreaded pediatric diseases.


Stempeutics Research received clearance from the Drug
Controller General of India to conduct human clinical trials
to develop drugs using stem cells in March 2009; making
India the first country after the US to allow human clinical
trials for Stem Cell Research.

Preface to Indian Life sciences sector

Supporting the Quest for Knowledge

SEPL

Spread of End users

West



Mumbai, Aurangabad,


Ahmedabad and others



Sectors


Pharmaceuticals,


CROs, Government



e.g


Wockhart, Sun, Cadila,


Nicholas Piramal, Cipla,


NCCS, NIV, Haffkines

South


Bangalore, Hyderabad and


Chennai



Sectors


Biotech, Pharmaceutical,


CROs, Government research labs



e.g
-

Dr. Reddy, Biocon, IICT, GVK


Bioscience, Orchid, Matrix, NCBS, IISc


CCMB, CDFD

North


Delhi and others



Sectors


Pharmaceutical,
Government (including defense),
Biotech Research


Institute and Educational Institutes



e.g


Ranbaxy, DRDO, ICGB, JNU,


ICAR, NII

East India


Sectors


Government (specially
Mining)


e.g


CCL, CMPDIL,
SAIL(R&D), IICB, Bose Inst.

Supporting the Quest for Knowledge

SEPL

The Company

Systematic

Electronics

Pvt

Ltd



SEPL

is

a

Professional

technology

driven

organization

headquartered

in

Mumbai,

India



Started

in

1989

by

an

Engineer

technocrat

with

the

primary

objective

to

provide

its

clients

with

Testing

and

Measuring

products

and

services

of

the

highest

quality

and

reliability
.



SEPL has business and operational tie
-
ups with Agilent,
USA , Megger Ltd. UK, Yokogawa Japan, Weller


Current area of operations provide a range of products,
services and solutions in Testing & Measuring
Instruments, Telecommunication, Audio, Video
Broadcast Information Technology solutions, Medical
and Power conditioning systems.

Supporting the Quest for Knowledge

SEPL

Vision



"To

be

India’s

one

of

the

most

respected

company

that

provides

Scientific

solutions

by

leveraging

world

class

technology,

delivered

by

best
-
in
-
class

people

who

will

be

partners

in

growth"


Supporting the Quest for Knowledge

SEPL

Mission




To

be

a

socially

responsible

profitable

company

standing

by

the

expectations

of

all

its

stake

holders



To

achieve

our

objectives

in

an

environment

of

fairness,

honesty,

and

courtesy

towards

our

customers,

employees,

business

associates

and

society

at

large


Supporting the Quest for Knowledge

SEPL

The Company

Pegasus

Life

Sciences



Pegasus

Life

sciences

is

a

Division

of

SEPL

primarily

focused

to

cater

to

the

needs

of

the

Scientific

community

in

the

areas

of

Healthcare,

Biotechnology,

Biopharmaceuticals

&

Analytical

Sciences
.




Supporting the Quest for Knowledge

SEPL

Business Model


A

highly

focused

and

selective

representation

of

companies


Consumables

will

be

marketed

on

a

long

term

OEM

contract

under

our

brand

name
.


Pegasus

Life

sciences

will

enter

in

a

long

term

partnership

with

instrument

manufacturing

companies

on

an

exclusive

basis
.



The

principles

represented

will

be

manufacturers

of

high

quality

products

with

a

strong

R&D

base

and

with

a

high

level

of

focus

on

Technology,

Technical

and

Service

Support
.



Supporting the Quest for Knowledge

SEPL

Business Model


Principles

represented

will

have

a

commitment

to

the

Indian

market
.


Concentrate

on

Pharmaceutical

QA
;

R&D,

Contract

Research

Organizations

(CRO)

and

Academic

research

market

in

Analytical

and

Life

Sciences

sector
.


Solution

based

product

offering

rather

than

product

sales
.


Customer

Service

will

be

given

the

highest

priority

in

terms

of

handling

customer

queries,

technical

&

applications

support

and

service

support

.


Supporting the Quest for Knowledge

SEPL

Business Model


Sales
-

Direct interaction with the Sales and Dealers
team


Web based enquiry handling


CRM


Marketing


Marcom, Applications and Technical
support


Ware housing & Logistics management for
consumables


Option of
C
ustoms
B
onded
W
arehouse or Direct import
for catering to import duty exempted customers


Demo and Applications laboratory


Depot & on site servicing

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SEPL


Product group wise sales & distribution
strategy


High end equipments to be sold directly


Reagents & consumables through multiple
dealers



Customer


Pegasus


Direct
Sales Staff

Reagents &
Consumables

High end
Equipments

Pegasus Sales
team / Local
dealers

Business Model

Supporting the Quest for Knowledge

SEPL

Sales Marketing & Support setup

Head office, Applications &
Service Centre

Regional Office

Supporting the Quest for Knowledge

SEPL

Strategy

Pegasus Life Sciences
-

$5million Division by 2015




Equipments in the areas of
both Genomics & Proteomics


Related consumables


Niche Products


Right partner /

Product selection

Focus on the right
Product Mix




Right balance of inventory of
consumables & small
equipments


Efficient All India dealer
network for quick delivery


Options for CBW and Direct
import to import duty
exempted customers



Efficient

Supply chain

Mix of ex
-
stock and
direct import model




Aggressive Marcom activities


Strong well trained
Applications support


Applications lab



Strong Marketing /
Application Support

Local Applications &
marketing support





A technically strong
customer facing team placed
across the country


Depot as well as on the field
service

Strong Direct Sales
& Service setup

Strong sales and
after sales support

Supporting the Quest for Knowledge

SEPL


Thank you


IF ANY FURTHER QUERIES


PLEASE MAIL US AT


prashant.mishra@syselec.net