Project - LevelTen Interactive

woodruffpassionateInternet and Web Development

Oct 21, 2013 (3 years and 8 months ago)

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LevelTen Presentation

April 11, 2008


The Academy High School

About LevelTen

LevelTen is a full
-
service Interactive Agency


What We Do

Interactive Strategy

Creative Design

Application Development

Online Marketing


Facts

Nine year
-
old company

16 full
-
time employees

Growing at a rate of 70% per year for last four years

Validate Return on Investment through statistics


Types of Projects

Web Development

Brochureware

E
-
Commerce

Social Media


Online Marketing

Search Engine Optimization

Pay
-
Per
-
Click / Ad Buying

Online PR

Viral Marketing

Social Media / Guerilla


Success Stories

AT&T Wi
-
Fi Internet Access

Client: AT&T


AT&T

s Wi
-
Fi service is available in Barnes & Noble,
Caribou Coffee shops, hundreds of airports, and many
other venues. After LevelTen completed a successful
redesign of their Wi
-
Fi Connection Site, AT&T challenged
LevelTen with creating a campaign to increase traffic to
venues while reducing the typical cost per acquisition.


Project:

Increase visits to venues & create
awareness


Results:

Measurable ROI results of online marketing
exceeded traditional forms advertising.
Acquisition for the
various LevelTen online marketing campaigns was at a
mere $15.00/per user compared to typical cost per
acquisition, $50.00/per user.


70% lower cost per subscriber acquisition

Success Stories

The Staubach Co


Monday Morning CEO

Client: Roger Staubach


Create a concept for building The Staubach Company brand
online to match The Staubach Company and Roger’s
uncompromising personality and philosophies.



Project:

Blog & Online Marketing


Results:

The buzz level was tremendous as Roger’s posts
sparked numerous conversations across the web. Three
months after the launch, over 15,000 pages referenced
“Monday Morning CEO” and over 300,000 new web pages
referenced “Roger Staubach”. The blog’s extraordinary buzz
transferred successfully to the company's practice. Nearly
200,000 new web pages referenced both Staubach and “Real
Estate”3
-

a 243% jump. Over 50,000 new web pages
referenced both Staubach and “Commercial Real Estate”, a
227% jump.


Other Projects

Web Development

National Breast Cancer Foundation

NEC Word Play

Corvette Gear

Comedy Defensive Driving


In The Works

MadeLoud

Traxo

Project Process

Career Options

Agency vs. Corporate

Freelance vs. Employee

@Office vs. @Client Site vs. @Home

Large vs. Small

Interactive Roles

Client Services


Project Management


Business Analyst


Usability Analyst


Account Management


Marketing


Search Engine Optimization


Pay Per Click


Ad Buying


Content Developer


Knowledge worker


Press Releases


Social Media


Guerilla Marketing


Creative Design


Graphic Designer


Print Designer


Web Designer


Multimedia / Animators


Illustrators / Vector Graphics


Video Producers


Audio Producers


Photography


Client Side Coder


Markup (HTML/XHTML)


JavaScript / AJAX


Art Director


Creative Director

IT


Programmers


Server Admin


DBA


Systems Integration


Network / Security


QA / Testing



Types of Agencies

Marketing / Design

Advertising

PR

Interactive

IT Consulting

Management Consulting


Types of Interactive Agencies

Large

Midsize

Boutique

Eye Candy

App Developers

Online Marketing

Corporate Gigs

Brick & Mortar website department

Brochureware

Knowledgebase

Extranet/Intranet

Web based business

Software solutions with online components

Higher Education Options

Four Year College & Universities

Work Skill Degrees

Classical Education

Community College

Vo
-
Tech Schools

Art School

Tech School

Self Taught

Why College

Critical thinking / problem solving skills

Be well rounded

Chance to explore opportunities

Will matter to some companies

Social aspects

Degrees

Computer Science

Programming

IT


Server Admin

MIS (Software Development)

Graphic / Multimedia Design

Communications / Marketing

Library and Information Science

Cognitive Psychology

Design your own

Artist vs. Commercial
Designer/Developer

Trends

Rich User Experience


Separation of data & display (tableless
CSS design)


AJAX


Frameworks


Flash Rich Media Applications

Interoperability


Web Services (API Interfaces)


SOAP


REST


RSS / XML


Semantic Web

Interaction


Social networking


Corporation
-
Customer interaction &
communities


Social book marketing


Social aggregation


Open ID


Web 2.0 Frameworks


Rails


Ruby on Rails


Python


Django


Microsoft


.NET 3


PHP


Code Igniter


Cake


Zend


Java


Spring


Advertising to Online PR


From here is how great our ketchup is
to here is our ketchup, lets talk about it.


(Or here is an animated version of our
ketchup, tell it to dance)


LevelTen Design

www.leveltendesign.com


Tom McCracken, CEO

tom@leveltendesign.com