The
EVITA
International
Cooperation
Program
on
e
-
Business
Promotion
for
SMEs
Hatzakis Ilias
Project Manager,
GRNET
EVITA , Vilnius Policy Maker Workshop 12/05/2011
EVITA
–
INTERREG IVC
E
xchange,
V
alorisation and Transfer of regional best
practice policy measures for SME support on
IT
and e
-
business
A
doption
Vilnius, May 12
th
, 2011
2
EVITA
main rationale
LISBON STRATEGY/ Europe 2020
-
digital agenda:
stimulation of SMEs for IT and e
-
business/ Europe
2020 Digital Agenda
Necessity of exchange between countries/
stakeholders
Necessity for the right learning tools for SMEs
a world in transmission:
The financial crisis/ especially affects new EU members
Revolutionary technology trends both in infrastructure and services terms
(cloud computing, grid technology, terra bps networks, smart mobile
devices, media convergence and growing multiple accessibility networks)
Opening of PSI and the e
-
participation
Web 2.0/ user generated content/ Social media revolution
New business models/ globalization
Complex digital landscape
…But then also …
we already live
IN the cloud…
(the social cloud)
Vilnius, May 12
th
, 2011
Athens, 8 December 2008
5
building social media campaigns for companies
measures and ranks your social influence online
8
C1
C2
6 Study visits
C3
5 Policy
Maker
Workshops
C4
e
-
learning platform
Training content
1
e
-
tutor seminar
5 regional IT training
strategy reports
Best
e
BSN
Policy
Measures Guide
TUTORS
5 SME seminars
10 Dissemination events
Web portal
Communication material
Study
e
-
learning & SME
Competitiveness
6 Consortium meetings
Mar 09
Apr 10
Dec 10
Dec 10
Oct 09
May 11
Mar 10
Oct 09
Jan 10
Nov 10
Jul 11
6 Project Reports & Payment Claims
PM tools
Major tangible outcomes:
For Policy Makers
:
–
Study Visits
–
Corpus report on IT SME training Regional IT strategies for SME IT training
–
Guides and Studies
–
Policy Maker Workshops
For SMEs
:
–
Multilingual training content on e
-
business
–
e
-
learning platform (moodle)/ multimedia/ online courses
–
SME seminars
9
Analysis of “IT training strategies”
in 10 selected countries
1.
Identification of 10 countries where the penetration rate
of ICT in SMEs is the most important
We have crossed four international indicators :
Global Information Technology Report
(2008
-
2009)
–
Key indicator1
: “the use of Internet in the commercial relations”
i2010 classification of the European Union
–
Key indicator2
: “Integration of the ICT in business relation of SMEs with suppliers and/or customers”
OECD ICT database
and
Eurostat
, Community Survey on ICT use in enterprises (May 2009)
–
Key indicator3
: “Internet penetration by size class”
–
Key indicator4
: “Internet selling and purchasing by industry”
10
Identification, census and analysis of
“IT training
strategies”
used
in selected countries
These strategies have as objective to develop the
use of ICT by SMEs on the given territory.
These strategies
–
Are specific “SME IT training” in order to help SMEs on IT
–
Focus on the use of e
-
learning by regions or governments
–
Can be: instruments / tools / techniques / methodologies
–
Have been evaluated as “best applied”
–
Fits to the profile to our beneficiary regions
Vilnius, May 12
th
, 2011
11
14 initiatives selected in 7 countries
United States
-
Switzerland
-
Denmark
Netherlands
-
Canada
-
Australia
-
Ireland
2 main axes to analyse 6 main IT Training Strategies
1
-
The IT relevance for the user (SME) 2
-
The public support
To combine 6 kind of
actions :
-
to accompany SMEs at the
different level of IT
-
maturity
From awareness to
optimization of the IT
implementation
-
to obtain a synergy of training
resources and competencies
-
to spread and amortize
investments on long period
-
to fit market needs with more
flexible training plans
Recommendations for
an e
-
Learning region strategy
Vilnius, May 12
th
, 2011
“Best European e
-
business Policy Measures” Guide
1
. scout a number of EU “standard and accredited” databases in order to identify the most favorable and
successfully policy initiatives (national or regional) related to the promotion of IT (mainly e
-
Business) to SMEs.
DG Enterprise & Industry
European e
-
Business Support Network for SMEs (eBSN)
e
-
Business W@tch Observatory
Organisation for Economic Co
-
operation and Development (OECD)
European Information Technology Observatory (EITO)
EVITA “IT training Strategy Report”
Transnational Cooperation Programmes Databases (ie Interreg, Programme MED etc).
2.
Selection in order to meet certain criteria such as:
Effectiveness
New Media Trends (WEB 2.0 / SEO / SEM etc)
Relevance with EVITA project
EU recognition
Vilnius, May 12
th
, 2011
15
“Best European e
-
business Policy Measures” Guide
3. DESCRIPTION
Background information.
Detailed information
Short description
Expected
or/and Achieved
Outcomes, Targets
–
Results
Delivery M
Key activities mechanism
Web 2.0 relevance
Financing Sources
Detected impact in region of origin
Main lessons learnt
Main Challenges
Critical Success Factors for the transferability of the practice
Vilnius, May 12
th
, 2011
16
Conclusions
Commitment of the Public sector at top level
is crucial for the success of any e
-
Business
initiative in order to gain critical mass adoption of new technologies. It enormously facilitates
the work needed on awareness and stakeholders' effort ('top down' approach)
Private co
-
management and co
-
financement
is preferable in order to ensure financial
sustainability in the long term. The people in charge must have a "technology neutral" vision
and be real business experts. Universities have a role to play but practical knowledge is of
paramount importance to drive the right changes and transfer knowledge to users.
Involve local people
in the community to ensure commitment of SMEs which typically cannot
be reached with an institutional approach ('bottom up' approach).
Don’t waste time
and resources obtaining news and website content that is freely available on
other sites. Provide links to these communities and add your own value where it really matters.
Vilnius, May 12
th
, 2011
18
Component 4:
Tools and implementation
Vilnius, May 12
th
2011
19
e
-
learning platform
Training content
5 SME seminars
Oct 09
Nov 10
Oct 09
The e
-
learning platform
A multilingual, interactive and user
-
friendly
e
-
learning platform
enriched
with the training content. It is a strategic choice to focus on technology
enhanced professional learning, having in mind that in the very close
future, the technological possibilities, especially mobile and broadband
solutions, will change today's learning scenarios and that the provision of
e
-
learning services will grow substantially, to satisfy the growing demand
of professionals in SMEs.
-
videos/ ppts/ courses
Athens, 8 December 2008
21
SME pilot seminars
At least 30 SMEs
Duration: case by case/ at least 10h
SME selection procedure
Implementation of an
e
-
learning deployment
scenario
Local language
Multimedia classes/ personal computers
The training package for SMEs
A
training
content
on
e
-
business
and
the
benefits
to
SME
competitiveness
.
This
content
aims
at
improving
managerial
understanding
and
skills
in
e
-
business
by
entrepreneurs,
based
on
best
practices,
local
e
-
government
services
and
is
written
in
easy
“business”
language
.
Basic
IT
knowledge
for
SMEs,
Introduction
to
e
-
business
models
and
practices
The
digital
marketing
plan
Techniques
for
attracting
visitors
to
a
website
Techniques
that
convert
visits
into
business
contacts
Techniques
that
convert
business
contacts
into
customers
Techniques
that
create
loyalty
and
develop
customers
24
•
Building an
Action Plan
•
Web statistics
•
Target
analysis
•
Segmentation
•
Market
Analysis
•
Web Analytics
Strategy
Planning
Acting
Measuring
VISITORS
LEADS
CLIENTS
LOYAL
CUST.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Ad Campaigns
Marketplaces & Directories
Email Marketing
Public Relations
Social Media (SMM)
Blogs
Forums
Call
-
to
-
Action
Affiliate Programs
Usability
Persuation
Offline control
Web Analytics
Newsletter
Selling
Persuation
Client Orientation
Web Analytics
Cross selling
Newsletter
Community Creation
Lock In’s
Local
SEO
SEM
27
Heat map showing the
sight of studied subjects
Lead Partner:
Hatzakis Ilias
,
Project Manager
,
GRNET
Contacts:
+ 30 210 7474268, e
-
mail: hatzakis@grnet.lv
EVITA , Vilnius 12/05/2011
Thank you
http://www.evita
-
interreg4c.eu
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