RP MEDIA GROUP

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

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1


RP MEDIA GROUP


Media Kit

Creativity. Capability. Commitment. Professionalism.

2


Agenda


Company


Overview


Services


Customer Satisfaction


Capabilities


Client Experience


Samples of Work


Case Studies


Ethnic Market


Advantages


Contacts





RP MEDIA GROUP

3


Company
-

Overview





In

today’s

world

of

infinite

advertising

solutions,

finding

the

best

way

to

reach

the

consumer

can

seem

impossible
.

The

disappearing

mass

market

and

vast

multitude

of

products

and

communication

channels

can

seem

like

an

overgrown,

out

of

control

information

jungle
.

RP

Media

Group

can

virtually

“connect

the

dots”

by

finding

the

most

cost
-
effective

path

for

your

product

to

reach

the

right

audience
.




RP

Media

Group

specializes

in

developing

creative

solutions

that

translate

clients’

vision

into

ongoing

and

sustainable

marketing

programs

that

form

strong

relationships

between

brands

and

consumers
.

With

years

of

experience

and

a

diverse

portfolio

of

clients,

we

are

considered

pioneers

of

Russian

marketing

in

the

United

States

and

experts

in

developing

advertising

solutions

for

businesses

targeting

both

ethnic

and

mainstream

consumers
.






Our

philosophy

is

grounded

in

a

deep

understanding

of

consumer

behavior
.

We

also

believe

that

any

marketing

efforts

should

be

undertaken

with

a

laser

focus

on

the

investment’s

return
.

Therefore,

we

measure

our

results,

and

success,

accordingly
.




Our

company

consistently

invests

in

research

and

delivers

solutions

that

contribute

to

the

bottom

line

in

the

short

term

while

enhancing

the

brand

identity

of

the

companies

we

work

with

over

the

long

term
.

In

sum,

our

mission

is

to

deliver

marketing

strategies

that

create

significant

market

leadership

for

our

clients
.



Who we are

Our Philosophy

RP MEDIA GROUP

4


Services


Develop

strategic

foundations

for

new

and

existing

companies

and

products
.



Discover

new

growth

opportunities

through

uncovering

new

demographic

segments

and

channels
.



Optimize

budgets

through

test
-
and
-
learn,

discipline,

innovation

and

constant

analysis

in

order

to

receive

the

best

possible

return

on

the

marketing

investment
.




RP

Media

group

provides

a

comprehensive

array

of

services



communications

strategies,

program

development

and

campaign

execution



across

all

contact

channels

including

mail,

TV,

cable,

the

Web,

phone,

e
-
mail,

print,

and

events
.





Our

goal

is

to

develop

experiences

that

engage

customers

on

their

own

terms

and

over

time

build

profitable,

lasting

relationships
.




What we do

RP MEDIA GROUP

5

Customer Satisfaction


We

build

partnerships

with

our

clients

to

provide

effective,

full
-
circle

solutions
.

Using

our

expertise

and

creative

skills,

we

develop

strategies

that

boost

sales,

strengthen

market

position

and

build

customer

loyalty

while

reducing

costs
.



Our

outstanding

service

team

will

form

a

partnership

with

you

that

is

collaborative,

honest

and

enjoyable,

while

always

representing

your

firm

with

smart,

results
-
focused

insights

and

ideas
.



We

know

how

to

improve

efficiency

and

effectiveness

from

key

marketing

assets



your

people,

processes,

and

programs
.



By

effectively

using

global

resources,

we

can

deliver

quality

results,

while

reducing

your

costs
.


RP MEDIA GROUP

6


Capabilities



Brand Strategy



Customer Relationship Management



Partnerships and Alternative Channels



Promotions



Sponsorships



Events



CRM Infrastructure Roadmap



Campaign Management



Customer Database



Analytic Infrastructure



Marketing Operations



Marketing Process Improvement



Vendor Management

Consumer & Brand Strategy


Marketing Data &

Technology Enablement

RP MEDIA GROUP

RP MEDIA GROUP

7


Capabilities



Web Advertising




Search Engine Marketing




E
-
mail Marketing




Traditional Media Planning



Media Buying

Direct Response



Direct Mail




Direct Response Print




Direct Response TV




Print on Demand


Internet Solutions



Site Strategy




Interactive Design




Site Build




Site Maintenance




Content Management

Digital Marketing

Direct Response

Internet Solutions

Digital Marketing

RP MEDIA GROUP

RP MEDIA GROUP

8


Client Experience

Over the years, RP Media Group has developed advertising solutions for multiple clients


large and small


operating in the fields of health, food, education, fashion,

auto,
entertainment, technology, wireless and many other industries.

RP MEDIA GROUP

9


Samples of Work


B2B Soft

10


Samples of Work

Barnell

RP MEDIA GROUP

Bay Ridge Toyota

11


Samples of Work

Meze Turkish Restaurant

Karl Ehmer

RP MEDIA GROUP

12


Samples of Work

Wound Care Center

МBS Business Institute

RP MEDIA GROUP

13


Case Study



ecko unltd.




Since

its

creation

in

1993
,

the

world

famous

rhino

brand

has

grown

to

include
:

*ecko

unltd
.
®

men's

and

Eckored®

women's

apparel,

as

well

as

outerwear,

footwear,

watches,

eyewear,

underwear,

belts,

bags,

hats,

small

leather

goods,

formalwear

and

more
.

*ecko

unltd
.

has

always

been

an

extremely

popular

brand,

but

recently

the

company

has

begun

to

expand

to

new

markets
.



The

company

turned

to

RP

Media

to

break

through

to

new

audiences,

including

affluent,

young

Russian
-
American

consumers
.

RP

Media

Group

first

worked

to

increase

awareness

of

the

global

apparel

brand

among

young,

Russian
-
American

consumers

during

a

test

marketing

phase

in

the

New

York/New

Jersey/Connecticut

area
.



After

careful

market

evaluation,

RP

Media

Group

determined

that

the

best

way

to

reach

this

audience

would

be

through

a

series

of

exciting

grassroots

events

held

at

area

clubs
.

These

events

were

built

around

a

model

search

to

discover

the

next

face

of

Ecko

and

featured

the

latest

music

and

hottest

Ecko

fashions
.

Adding

to

the

excitement

was

the

fact

that

these

events

would

be

televised

throughout

the

United

States,

Europe

and

Russia
.

Business Challenge


The

premiere

event

was

attended

by

hundreds

of

affluent

Russian
-
Americans,

alongside

mainstream

consumers,

who

had

seen

the

rhino

but

weren’t

yet

aware

of

the

variety

of

clothing

lines

the

company

offers
.

RP

estimated

that

nearly

3

million

people

viewed

the

telecast
.


The Result

Executive Summary

RP MEDIA GROUP

14


Case Study



Jofe Eye Institute




Since selecting RP Media Group, Jofe Eye Institute has seen a significant revenue increase of 15% each year.
Their client base has expanded and now includes various ethnic groups along with the mainstream population,
which has allowed the hospital to expand its array of services.


Jofe Eye Institute has also worked with RP to transform the Institute’s entire business model. As a result, Jofe Eye
Institute can truly claim a leadership position in its class after a 30% increase in business overall. Management at
Jofe Eye Institute credit RP Media Group’s creative approach and budget
-
sensitive media planning for helping the
hospital become the leading provider of eye care treatment in New York.

Jofe

Eye

Institute

is

one

of

the

largest

and

oldest

eye

care

clinics

in

New

York

City
.

The

hospital

employs

a

large

staff

of

ophthalmologists

and

researchers

and

offers

an

array

of

services
.

It

is

also

affiliated

with

a

number

of

major

institutions

in

New

York

and

the

United

States
.

Dr
.

Mark

Jofe

founded

the

Jofe

Eye

Institute

in

1981

with

the

goal

of

serving

the

Russian

community

in

New

York

City
.

It

quickly

became

a

premier

clinic

and

the

practice

was

expanded

to

encompass

a

variety

of

ophthalmology

sub
-
specialties
.


In

2004
,

the

hospital

selected

RP

Media

Group

to

help

them

increase

awareness

of

their

services

and

expertise
.

RP

helped

the

hospital

identify

and

execute

on

a

strategy

of

pursuing

multi
-
ethnic

consumers,

including

Russian
-
Americans,

Hispanics,

and

African
-
Americans
.

At

the

same

time,

RP

shifted

focus

and

budget

from

mainstream

media

advertising

to

more

effective

and

less

expensive

outlets

such

as

regional

publications,

TV,

radio,

targeted

direct

mail

and

cable
.



Business Challenge



The Result

Executive Summary

RP MEDIA GROUP

15


Case Study



B2B Soft




B
2
B

soft

is

a

developer

and

provider

of

web
-
based

software

for

independent

stores

that

specialize

in

the

sale

of

mobile

devices
.

In

2004
,

the

company

introduced

“Wireless

Standard,”

software

which

enables

owners

to

better

manage

their

stores

from

remote

locations

by

offering

instant

access

to

all

relevant

data

such

as

POS

transactions,

inventory,

commission

tracking,

activation

status,

pending

orders

and

payroll
.

Additional

features

include

the

ability

to

sell

prepaid

cards

for

“pay
-
as
-
you
-
go”

consumers

through

the

Point

of

Sale

(which

alleviates

the

need

to

invest

in

inventory)

as

well

as

bill

payment

and

comprehensive

reporting

services
.


B
2
B

Soft

needed

an

agency

that

could

create

instant

brand

awareness

for

its

product

and

inspire

demand
.

It

also

needed

to

find

a

compelling

way

to

communicate

the

complex

features

of

the

software

to

storeowners,

usually

members

of

the

elusive

Generation

Y

consumer

group
.

RP

Media

Group

delivered

a

concept

that

instantly

made

the

software

a

staple

in

the

industry

by

creating

a

mascot

that

spoke

directly

to

Generation

Y
.

The

Wireless

Standard


800

Pound

Gorilla”

was

unique

and

witty

and

communicated

the

company’s

vision

and

the

product’s

compelling

features
.

The

momentum

created

by

the

mascot

was

followed

through

by

a

nationwide

print

campaign

as

well

as

direct

mail

targeting

storeowners
.



Business Challenge


“Wireless

Standard’s”

sales

doubled

in

its

first

year,

reaching

$
5

million
.


“We

struggled

for

a

long

time

to

find

a

simple

way

of

conveying

a

complex

concept,”

said

B
2
B

executive,

Igor

Senchenko
.

“RP

came

in

and

‘got

us’

right

away
.

Even

better,

they

were

able

to

teach

us

some

things

we

didn’t

know

about

our

own

audience
.

Ultimately,

the


800

Pound

Gorilla”

mascot

communicated

our

message

effectively

and

extremely

creatively
.

RP’s

results

exceeded

our

wildest

expectations
.



The Result


Executive Summary

RP MEDIA GROUP

16


Ethnic Market


RP

Media

Group

has

evolved

into

a

one
-
stop
-
solution

advertising

agency

for

Russian
-
American

Market

in

the

U
.
S
.

as

well

as

abroad
.

We

have

created

an

excellent

track

record

due

to

our

dedication

to

customer

service

and

unshakeable

standards

of

excellence
.

Our

fusion

of

creative

strategy,

design,

and

technology

has

proven

to

be

a

winning

combination

evidenced

by

our

customer’s

satisfaction
.



Russian
-
American

consumers

represent

a

largely

untapped,

yet

quite

distinct

market

segment
.

Considerable

competitive

advantage

can

be

gained

by

positioning

your

business

prominently

on

the

Russian
-
American

market

now
.



Here are the reasons to offer your product or services specially for this population:







It

is

composed

of

a

lucrative

segment

of

over

4

million

of

Russian
-
Americans



Some

1
,
670
,
000

of

them

reside

in

the

New

York

Tri
-
State

Area
.

(
8
%

of

total

market)



It

is

a

highly

educated

segment




It

draws

$
47
,
000

median

household

income
.

(much

higher

then

$
38
,
866

area

median)



53
%

internet

penetration

makes

this

segment

highly

sensitive

to

online

advertising



Russian
-
American Маrket


RP MEDIA GROUP

17


Advantages


We’re the pioneers of outsourcing and thus have cost leadership


Deep understanding of diverse demographic segments


Complete knowledge of ethnic market


Custom approach to design and marketing, encompassing creative development,
research and media tracking


ROI sensibility

RP MEDIA GROUP

Our benefits


18


RP MEDIA GROUP




Tel: 800.355.5797


䙡砺 㜱㠮㈲㠮㌸㤲3



Email: info@rpmediagroup.com



Web:

www.rpmediagroup.com


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