Media to Build

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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Using Social
Media to Build
Your Business


Who am I?

Joyce Raby

Technology Consultant /

Social Media Coach


Joyceraby.com

Joyce@joyceraby.com

Best Social Media Quote Ever


“Social Media is like teen sex. Everyone wants to do it.
No one knows how. When it’s finally done, there is
surprise that its not better.”

-

Avinash Kaushik

Analytics Evangelist

Google

Second Best Social Media Quote


“Go live among them.”


-

Joyce Raby


(if you want to engage your community you must first
listen to what they are already saying)


You Must Listen First


Search Google, Yahoo, Bing, Twitter, YouTube,
blogs, and important content sites for:


Organization name, program, services, & key
individuals


Competitors' names, programs, services, and key
individuals

Choosing Your Tools:


Don’t Try and Do Everything at Once

Pick a tool based on


who you are trying to reach


what your supporters are using


what your goals are


how much time you have


Hundreds of tools exist. Don't assume Facebook, Twitter,
or MySpace is the right tool for your goal!


Person to person “have you seen us online?”


By newsletter or blog “What do you use to
connect?”


Email Survey (just a few questions!)


Website/Blog Survey


(Google Forms works well as a survey tool and it is
free!)

What does asking look like?


Always include logo, name, website URL, concise
description of your business


Post a variety of content, including content from
other organizations (listen and add value)


Participate regularly


Integrate these activities with other marketing efforts


Interact with local and national industry/ community

What does “Good” Social Media look like?

Engaging Your Community

Possible Activities


Ask questions and solicit feedback


Get to know community members and point out
items of interest to them


Listen to what they have to say


Introduce followers


Integrate your online & offline activities

Social Media Is a Conversation


“talking” online


Dealing with negative feedback


Content is king


Search engine optimization

It's an Evolving Strategy


Pick something small (what do you want to market?)


Pilot (create and launch)


Evaluate (did you accomplish your goal?)


Adapt/adjust based on feedback and your
experience


Do it again….forever.


How to Measure Engagement


Search Google, Yahoo, Bing, Twitter, YouTube,
blogs, and important content sites for


Organization name, program, services, & key
individuals


Competitors' names, programs, services, and key
individuals


Track fans/friends/followers,
comments/retweets/likes, web page visits, and so
on

Define Your Metric


We learned something about our community we
didn’t know before


Number of influential people who tweet about us


Number of nice things tweeted about us


Number of influential blogs that wrote about us


Number of direct conversations we had


Amount of useful, meaningful feedback

Resources


We Are Media Project

http://www.wearemedia.org/


Beth Kanter

http://www.bethkanter.org/


Mashable

http://www.mashable.com


Chris Brogan

http://www.chrisbrogan.com/


Need More Help?


Social Media Audits


Social Media Plans & Strategy


Create/Measure Specific Social Media Campaigns


Joyce Raby,
joyce@joyceraby.com