Hotel UNO Fact Sheet - HOTELCORP - Hospitality Management ...

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

79 views

The Perfect Bed

An Invigorating Shower

A Great Workstation




The

Ultimate

Questions



The

Brand

Essence



Hotel

Uno

Facilities



Sales

&

Marketing



Brand

Campaign


The Agenda



Why

Hotel

Uno?



A

unique

and

fresh

concept

that

will

challenge

the

market




Brand

standards

create

individualisation

by

allowing

the

owner

to

place

their

“signature”

to

the

Hotel

Uno

brand



A

hotel

category

that

is

presently

a

hot

ticket



The

forecast

for

this

segment

is

strong

growth



A

stable

investment

yielding

superior

returns



The

brand

for

conversion

projects

that

focuses

on

core

brand

pillars

The Ultimate

Questions:


ITS RED


ITS BOLD


ITS
NUMBER
ONE!


IT WORKS



How Hotel Uno compares to the big
brands?



No one has a brand to compete with Hotel
Uno



Better bottom line performance due to
streamlined operations and sales and
marketing strategies



Lower overheads than established intl.
Operators from the start



Great short to medium term returns on
investment



The Ultimate

Questions:



Hotel Uno is a visionary concept in hotel
service and design; a contemporary
business lifestyle hotel tailored to budget
and style conscious management
executives who seek functionality and
comfort without having to pay top dollar.


Hotel Uno has done away with the traditional
superfluities and offers stylish, innovative,
multi
-
functional and dynamic spaces for the
corporate business and leisure travellers of
TODAY!

Brand

Essence


The Vision



Hotel Uno is a product that is positioned in
the business hotel segment and is designed
from the ground up to accommodate today’s
demanding business lifestyle.


Hotel Uno maximises every usable space in
a dynamic, innovative and multifunctional
way to create comfortable, efficient and
stylized guest rooms, and Front
-

and Back
of House areas.


“Macro
-
servicing” staff, and evolving modern
amenities at a fair price round off the
concept.

Brand

Essence


The Mission



Designed to maximum efficiency standards
to contain property payroll


A focused team, dedicated to continuous
improvement as well as brand building both
domestically and internationally


Centralised, focused Sales and Marketing,
concentrating on one brand only!


Hotel Uno seeks to become the premier
worldwide provider of quality value
accommodation within 10 years

Brand

Essence


The Mission



Hotel Uno is operated according to clear
-
cut principles of:



Creating a streamlined operation in all
properties



Guest room yield performance focusing
on Average Room Rate (ARR), Revenue
Per Available Room (RevPAR) and GOP
per Available Room (GOPPAR)



Hotel Uno’s Promise of Transparency: No
obscure charges!



Return on Equity focused

Brand

Essence


The Mission



Comparable

products

with

a

smaller

rooms

envelope

Comparable

Products



UNO means “One”, an easy to remember
name with implied meaning!


The name is ‘to the point’, just like the hotel
product


Uno is an experience unlike any other
competitive hotel products


No

other

brand

permits

a

property
-
specific

“Signature”

logo

to

personalise

your

Hotel

Why the

Brand Name



The

world

is

cluttered

with

cookie

cutter

hotels



opportunities

abound!


Development

Opportunities



Successful

Renovation

&

Conversion


Smart

Conversions

Sacha's

Hotel

UNO

Sukhumvit

19

Bangkok,

Thailand

Since

November

2008


Re
-
development

of

an

existing

office

building

into

a

56
-
room

boutique

hotel

under

HOTELCORP's

Hotel

UNO

brand

-

www
.
hotel
-
uno
.
com




Hotel

UNO

Tipchang

Lampang,

Thailand


Complete

turnkey

development

under

HOTELCORP's

Hotel

UNO

brand
.

125
-
room

hotel

scheduled

to

open

in

Q
4

2014
.



Thailand



Hotel UNO Kuala Lumpur

Kuala Lumpur, Malaysia


Complete turnkey development under
HOTELCORP's Hotel UNO brand. 150
-
room
flagship hotel scheduled to open in Q1 2015.



Malaysia



Hotel UNO Dhaka

Dhaka, Bangladesh


Complete turnkey development under
HOTELCORP's Hotel UNO brand. 54
-
room
boutique city hotel scheduled to open in Q4 2014.



Bangladesh



Unomondo

News

Café


The

Unomondo

News

Café

provides

private

computer

terminals

with

high
-
speed

internet

access
.

Wireless

Internet

is

available

in

all

public

areas

of

the

hotel

and

each

guest

room
.


-

Intl
.

News

-

On

screen

-

In

print



Hotel Uno’s

Facilities



Uno’s

Dining

Concepts


A

warm,

inviting

all
-
day

dining

venue

featuring

a

straightforward,

well

balanced

breakfast

buffet,

an

uncomplicated

lunch

service

and

a

home
-
style

dinner

experience

with

Western

and

Asian

delicacies

and

a

special

focus

on

pasta

and

noodle

dishes

from

Italy

and

Asia
.

Along

with

a

well

stocked

bar

featuring

fashionable

Martinis

and

enticing

wines

by

the

glass

and

bottle
.

Hotel Uno’s

Facilities



Newspapers


Copies

of

the

major

local

and

international

newspapers

are

available

for

hotel

guests

at

the

Guest

Services

counter

and

in

the

restaurant
.


Currency Exchange


Available at the Front Desk
-

at favourable rates that
will not lessen your ability to get the most out of your
stay.


Transport Services


For your convenience, Shuttle services are available
to key locations within the City daily from 7:00 am to
7:00 pm.

Hotel Uno’s

Facilities



Spa Services


The management has established a
relationship with a leading full service spa
operator within close proximity of the hotel
for those guests wishing to experience and
take advantage of one of city’s true luxury
services.


Fitness Centre


Through Hotel Uno's alliance with a near
-
by
Fitness Centre, guests are allowed "Day
Use" access to one of the cities most well
equipped health and fitness facilities at a
nominal fee.

Hotel Uno’s

Facilities



At Hotel UNO, we realise that the time spent
in your room needs to be comfortable,
relaxing and functional.


Hotel UNO has devised its three pillars of
hotel room design around these basic
principles by providing a tailor
-
made bed, an
invigorating shower and a great workstation
with high speed connectivity and easy
-
to
-
reach controls.

Hotel Uno’s

Room



The

Hotel

Uno

bed

ensemble

has

been

designed

to

the

highest

bedding

standards

with

extra

thick,

pillow
-
top

Posturepedic

mattresses,

crisp

sheets

of

200
-
300

thread
-
count,

100
%

sateen

cotton,

and

a

Duvet

filled

with

50
%

white

Goose

down
.


At

Hotel

Uno

we

go

the

extra

length

to

ensure

a

restful

and

relaxing

sleep
...

just

what

you

need

when

you've

got

a

busy

day

ahead

of

you

being

it

for

business

or

leisure!

Hotel Uno’s

Perfect Bed



Hotel Uno’s

Perfect Bed



Shower fixtures at Hotel Uno are customized
to deliver the perfect water pressure and
temperature and also offer integrated mood
lighting.


An experience that's so soothing
-

you may
just find yourself spending a lot more time in
the shower...

Hotel Uno’s

Invigorating

Shower



Ample space, easy
-
to
-
reach controls and high
speed internet connectivity via wireless LAN,
provided free of charge, make working in your
room at Hotel Uno a real pleasure. Plug in,
get comfortable and get to work... it's as easy
as that.

Hotel Uno’s

Great

Workstation



A new, fresh and unique concept offering
an affordable alternative to the mainstream
brand hotels.

Hotel Uno



Reviews


What They

Say About

Hotel UNO



Hotel Uno



Hotel Uno



Hotel Uno



In

every

city,

Hotel

Uno

will

identify

a

core

competitor

set

consisting

of

up

to

10

hotels

and

analyses

the

following
:



Their

rate

structure



Their

strategic

mix

(the

percentages

of

their

Base,

Transient,

Preferred,

and

Group

business)



Their

top

five

accounts
:

who

they

are,

how

many

rooms

they

consume

and

at

what

rate



Is

the

competition

repositioning

in

some

way?


Our

aim

will

be

to

position

ourselves

within

the

centre

of

each

set

and

grow

both

our

rate

and

occupancy

through

increasing

our

market

share
.

Hotel Uno

Positioning




Analysis



Hotelligence,

Corporate

Market

Intelligence,

Agent

Intelligence

and

Competitor

Set

Analysis




Creating

a

sales

team

to

focus

on

local

corporate

(cold

calls)

&

Revenue

Management



Tactical

corporate

Marketing

Plan



Tactical

Agent

Marketing

Plan

Strategic

Planning




Electronic

Distribution

Channels



Search

Engine

Optimisation



Tactical

Electronic

Marketing

Plan



Customer

Retention

Management/Loyalty

Programme



The

Revenue

Management

System



Creating

a

CRS



In
-
House

Up

selling

Plan

and

Quality

Assurance

Strategic

Planning




Hotel

Uno

is

a

new,

fresh

and

unique

hotel

chain

offering

an

alternative

to

the

main

stream

brand

hotels
.

The

target

market

will

be

the

budget

conscious

business

traveller

of

TODAY,

who

is

bored

and

tired

with

traditional

hotels
.



Identify

&

Target

nearby

corporate

offices

(Key

Prospects)



Aggressively

conduct

sales

blitzes

to

all

major

offices



Target

Corporate

Accounts

of

all

nearby

competitor

hotels

Corporate

Market

Intelligence




Create

promotional

trial

stay

packages



Work

with

key

corporate

bookers

such

as

American

Express,

BTI

&

Carlson

Marketing



Long

term

focus

is

on

RFP

accounts

Corporate

Market

Intelligence




Identify

&

Target

key

local

travel

agencies




Aim

to

cover

all

US,

Europe,

Asia

Pacific

and

Middle

East



Conduct

sales

calls

in

key

Asia

Pacific

destinations




In

the

long

term

focus

on

European

tradeshows

such

as

WTM

and

ITB

Travel

Agents

Intelligence




GDS

Promotion

&

Advertising



Email

Blast



IATA

Worldwide



Promotion

with

Intermediaries



Best

Rate

Guarantee



Key

Words

on

Website



Advertising

with

online

hotel

directories

Tactical

Electronic

Marketing




GDS

&

ADS



Consortia



The

Successful

Bids



Negotiated



RFP

Acceptance



The

Floating

Rate

Model



Websites

&

Intermediaries



Capitalise

the

Market
-
share



Expedia,

Travelocity,

Hotels
.
com

Widening

Electronic

Distribution

Channels





Keyword

Analysis



Search

Engine

Marketing



Website

visitors



Who

&

Why

?



Opportunities



What

are

they

?



C
2
C
-
B
2
C
-
B
2
B
-
B
2
B
2
C



Rate

Parity


Search

Engine

Optimisation




Uno

Booking

Engine
:

the

most

effective

and

efficient

method

to

book



Many

unique

features

including

both

individual

&

corporate

access

to

their

rates

on

line

with

encrypted

passwords



Dynamic

packaging



Multi

destination

bookings



Instant

confirmation

of

any

Hotel

Uno

worldwide



Owned

and

operated

by

Hotel

Uno



Forecasted

to

handle

90
%

of

all

Hotel

Uno

reservations
.

Requires

minimal

staff

to

operate

Hotel Uno

Central

Reservation

System




Sell

the

Sizzle



Initially,

each

Hotel

Uno

will

be

launched

individually

into

the

local

market

with

some

regional

tactics

and

support



As

budgets

are

limited,

the

focus

will

be

on

BTL

(below

the

line)

strategies

and

channels,

rather

than

a

print

media

heavy

launch

campaign

as

is

often

the

case

in

hotel

launches

The Brand

Campaign




A

key

element

will

be

the

Brand

Crusade

programme
.

This

Viral

campaign

will

assist

in

getting

the

message

out

through

the

Brand

Crusaders



Create

hype

using

teaser/viral

tactics

through

online

and

BTL

channels



Make

the

brand

famous

in

its

local

market

first



Convey

the

location

of

the

hotel

as

a

destination

for

travellers

who

want

to

stay

in

a

unique

location

The Brand

Campaign

Target

Audience

Touch

Points

Pre Launch

Post Launch

Sales/Marketing collateral

Launch Event

Print Ad Campaign

Guest Brand Experience


Country Kit

Online


Banner Ad


Online viral ad

Direct Mail


Link to Quarterly Event


Newsletter Link to activities

PR/Advertorial


Chic Channel
-

FTV


Honey & Travel


Wallpaper

Promotional Activities


Quarterly Events


Monthly Activities


Pre launch Teaser Event


Brand Crusader

Online Blog


Sponsor web blog

Launch Event

CRM


Loyalty Programme


Magazine

Training

&

Operational

Supports

We provide comprehensive training general
managers and staff prior to the hotel opening to
familiarize them with our vision, our
COHESION culture, and the skills and
knowledge needed to lead their team to
success at a Hotel UNO.


Workshops and videos are available on topics
such as sales, supervisory and management
skills as well as customized programs.



Design

and

Construction

Our development assistance includes helping

you identify and select a site, offering design
consulting, putting you in touch with

architects and contractors, and assisting with
your construction progress. This careful,

comprehensive assistance contributes to our
reputation for quality.

New Built

Prototypes

Hotel UNO Fits Your Site and Your Market



Hotel UNO properties are planned from the
ground up to be easy to build, easy to complete
and easy to maintain.


Our customized design packages let you
choose from a selection of soft goods for an
updated contemporary look. The well
-
thought
-
out amenities will be a welcome to the market
and your guests will appreciate the exceptional
value of your Hotel UNO.




Renovation

& Conversion

It’s never been easier to design Hotel UNO that
is right for you.


The prototypical design elements are flexible
enough to fit virtually any property that is being
considered for renovation and conversion
upgrades.


The building can be wood frame, CMU
(concrete masonry unit) or concrete
construction. The elements are adaptable and
easy to use. No matter which constraints you
face, Hotel UNO innovations are what you
need. Your new Hotel UNO will be easy and
cost effective to build and retrofit.

Management

Services

Investing & Building your esteemed Hotel UNO.


When you select HotelCorp, you capitalize on
the experience, reach and performance of
today’s premier hospitality company. Our
selected business partners in technology,
global distribution systems and exceptional
standards of services are our great strength.

Management

Services

Investing & Building your esteemed Hotel UNO.


With our resources, full
-
spectrum expertise in
every aspect of a hotel, along with our proven
profitability, HotelCorp is developing the future
of hospitality. For contact information and to
meet our enthusiastic team of experienced
professionals. We invite you to share your
future with us. Contact us now!



HotelCorp Limited, 5th Floor, Q House Convent, 38 Convent Road, Silom,
Bangrak, Bangkok 105000, Thailand

T: +66 2266 7316 | F: +66 2266 7315 | M: +66 89 000 6782

E: development@hotelcorpltd.com | W: http://www.hotelcorpltd.com/



Ready to Check In?