Flyers Distribution

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

87 views

FDSA


Western Canada Advertiser Conference

2

Agenda



ShopLocal Background



The Internet and the growing shift in media consumption ….
How it impacts shopping



What are retailers doing in response


Retailer.com as the hub for store information & promotions


Online Flyers


Store information


Virtual Promotions


Distribution of store promotions beyond retailer.com


Banner


Search


Mobile



Q&A



3

ShopLocal at a glance


Founded in 1999


Provide outsources marketing solutions for
major retailers in North America


Our SmartCircular product has over 90%
market share in the U.S.


Retail & Online Expertise





4

Retailers using ShopLocal to power their online circular

The Internet Offers Reach


6

Canadian Internet usage at 84+ %

Internet World Stats, 2008

7

7

Canada

The number of households with
broadband access to the Internet
will grow to 11.9 million by 2011
--

a compound annual growth rate of
9.7%.

Broadband households and penetration

52%
58%
64%
70%
75%
80%
85%
6.6
7.5
8.5
9.4
10.2
11
11.9
2005
2006
2007
2008
2009
2010
2011
# Households in Millions
# of Households With Broadband
(line)


Percent of Households With Broadband
(bar)

Canada

PricewaterhouseCoppers
Global Entertainment and Media Outlook: 2007 to 2011

(June 2007)

How does the Internet Influence Shopping?



9

The Internet provides lots of opportunity for research


More online sources
: manufacturer, retailer, shopping and
social networking sites; blogs and consumer reviews

10

The Internet influence on store sales

*Jupiter Research, US Online Retail Forecast



And it’s influence is growing



To over $1 Trillion Dollars!

11

Every retail segment is impacted


All Category Average

17.3%

Category

CAGR 2006
-
2012*

2012 Sales*

47.6%

Health and Beauty

$12,396

35.0%

Office Supplies

$17,006

32.6%

Home Décor/Appliances

$84,038

27.6%

Apparel

$72,287

26.9%

Pet Supplies

$15,008

24.2%

Tools/Hardware/Garden

$60,200

23.9%

Music/Video/DVDs

$13,799

12.2%

Baby Products

$2,163

11.2%

Toys/Video Games

$7,846

7.5%

Consumer Electronics

$58,316

*Forrester NACTAS 2006 Survey (Impact of Internet on In
-
Store Sales); sales in millions

12

The Internet is about the store !!!

Who’s Shopping Online in Canada?, Forrester 2007

What are Retailers Doing in Response ?

14

More store information … more distribution

1.
Enhancing Retailer.com with Store information


Online Circular / flyer sites


Virtual print events


2.
Distributing Circulars / Flyers Beyond
Retailer.com



Banner advertising


Search


Mobile








Online Circular / Flyer Sites

16

Online circulars


Convert your circulars into a dynamic, searchable format, providing a
unique and connected brand experience.


Features Include:


Browse by Page


Browse by category &
brand


Location information


Keyword search


Shopping List
Functionality


Buy Online Links

17


Extend the reach of their print promotions


Extend the duration of their print promotions


Preserve the merchandising that goes into print


Achieve consistent multi
-
channel messaging


Usually the 2
nd

most visited area on a retailer’s
website (store locator #1)


All designed to drive more repeat users
resulting in increased traffic and conversion
rates online and in
-
store.


Key Benefits

18

Online Circular Sites are Popular

Over 20 Million

Visits Per Month

Over 250 Million


Page Views Per


Month

Demonstration

Analysis from Online Circular Sites

21

Indicators of Intent

(% of Sessions)

August

Client
Average

Item Details

48%

49%

Larger Product
Image

17%

16%

Add to Shopping
List

6%

7%

Buy Online

6%

5%

Analysis of key indicators

22

Department Selections
0%
5%
10%
15%
20%
25%
30%
35%
40%
Women's Apparel
Home Furnishings
Men's Apparel
Furniture
Baby Products
Housewares
Girls' Apparel
Athletic Shoes & Clothes
Jewelry & Watches
Boys' Apparel
Luggage & Travel
Health & Beauty
% Users Selecting Department
What are the top category selections?

23

0%
10%
20%
30%
40%
50%
60%
January
March
April
May
June
July
% Users Selecting Category
Tools & Accessories
Hand Tools
Electrical
Safety Equipment
"Heating, Ventilation, &
Air Conditioning (HVAC)"
Power Tools &
Accessories
Lighting
Cleaning Equipment &
Supplies
Analyzing seasonality

24

January
February
March
April
May
June
August
Sept
Total
shoes
3.6%
2.5%
2.8%
3.1%
3.4%
3.2%
3.1%
3.0%
3.5%
bedding
4.4%
2.4%
2.6%
1.7%
1.9%
2.9%
2.3%
2.9%
3.1%
Furniture
2.6%
2.1%
1.8%
1.4%
1.4%
1.5%
1.7%
2.3%
2.2%
curtains
2.0%
1.5%
1.9%
1.3%
1.4%
1.4%
1.2%
1.5%
1.7%
home
1.7%
0.7%
1.4%
0.7%
0.9%
1.0%
0.9%
1.9%
1.5%
womens
2.0%
0.7%
0.9%
1.1%
1.1%
1.6%
0.8%
1.5%
1.5%
jewelry
1.5%
1.0%
1.3%
1.6%
1.1%
0.7%
0.9%
1.3%
1.3%
sheets
1.4%
0.9%
0.9%
0.5%
0.7%
0.9%
1.1%
1.2%
1.2%
dresses
0.9%
0.7%
1.1%
1.5%
1.3%
1.0%
0.7%
0.9%
1.1%
jeans
1.1%
0.9%
0.9%
0.8%
0.7%
0.6%
0.9%
1.0%
1.0%
Blinds
0.8%
0.5%
0.7%
0.8%
0.6%
0.9%
0.8%
0.8%
0.9%
drapes
1.1%
0.6%
0.7%
0.5%
0.4%
0.8%
0.7%
0.8%
0.8%
rugs
0.7%
0.8%
0.8%
0.6%
0.7%
0.7%
0.7%
0.7%
0.8%
mattress
0.5%
0.6%
0.4%
0.4%
0.6%
0.6%
0.9%
0.7%
0.7%
lamps
1.0%
0.8%
0.7%
0.9%
0.7%
0.4%
0.6%
0.5%
0.7%
comforters
1.0%
0.8%
0.6%
0.5%
0.5%
0.7%
0.6%
0.6%
0.7%
luggage
0.7%
0.6%
0.9%
0.5%
0.9%
0.7%
0.5%
0.5%
0.7%
mens
1.1%
0.3%
0.3%
0.4%
0.6%
0.6%
0.4%
0.8%
0.7%
towels
0.7%
0.5%
0.6%
0.3%
0.4%
0.6%
0.8%
January
February
March
April
May
June
August
Sept
Total
shoes
3.6%
2.5%
2.8%
3.1%
3.4%
3.2%
3.1%
3.0%
3.5%
bedding
4.4%
2.4%
2.6%
1.7%
1.9%
2.9%
2.3%
2.9%
3.1%
Furniture
2.6%
2.1%
1.8%
1.4%
1.4%
1.5%
1.7%
2.3%
2.2%
curtains
2.0%
1.5%
1.9%
1.3%
1.4%
1.4%
1.2%
1.5%
1.7%
home
1.7%
0.7%
1.4%
0.7%
0.9%
1.0%
0.9%
1.9%
1.5%
womens
2.0%
0.7%
0.9%
1.1%
1.1%
1.6%
0.8%
1.5%
1.5%
jewelry
1.5%
1.0%
1.3%
1.6%
1.1%
0.7%
0.9%
1.3%
1.3%
sheets
1.4%
0.9%
0.9%
0.5%
0.7%
0.9%
1.1%
1.2%
1.2%
dresses
0.9%
0.7%
1.1%
1.5%
1.3%
1.0%
0.7%
0.9%
1.1%
jeans
1.1%
0.9%
0.9%
0.8%
0.7%
0.6%
0.9%
1.0%
1.0%
Blinds
0.8%
0.5%
0.7%
0.8%
0.6%
0.9%
0.8%
0.8%
0.9%
drapes
1.1%
0.6%
0.7%
0.5%
0.4%
0.8%
0.7%
0.8%
0.8%
rugs
0.7%
0.8%
0.8%
0.6%
0.7%
0.7%
0.7%
0.7%
0.8%
mattress
0.5%
0.6%
0.4%
0.4%
0.6%
0.6%
0.9%
0.7%
0.7%
lamps
1.0%
0.8%
0.7%
0.9%
0.7%
0.4%
0.6%
0.5%
0.7%
comforters
1.0%
0.8%
0.6%
0.5%
0.5%
0.7%
0.6%
0.6%
0.7%
luggage
0.7%
0.6%
0.9%
0.5%
0.9%
0.7%
0.5%
0.5%
0.7%
mens
1.1%
0.3%
0.3%
0.4%
0.6%
0.6%
0.4%
0.8%
0.7%
towels
0.7%
0.5%
0.6%
0.3%
0.4%
0.6%
0.8%
0.6%
0.7%
maternity
0.4%
0.7%
0.9%
0.6%
0.6%
0.6%
0.5%
0.6%
0.7%
juniors
0.5%
0.3%
0.5%
0.5%
0.5%
0.4%
0.9%
0.6%
0.7%
women
1.1%
0.3%
0.3%
0.5%
0.6%
0.6%
0.3%
0.6%
0.6%
draperies
0.8%
0.5%
0.6%
0.5%
0.3%
0.5%
0.6%
0.5%
0.6%
bedspreads
0.7%
0.6%
0.8%
0.4%
0.5%
0.6%
0.5%
0.5%
0.6%
coats
2.1%
0.8%
0.2%
0.2%
0.5%
0.6%
Pants
0.8%
0.2%
0.5%
0.3%
0.5%
0.4%
0.4%
0.6%
0.6%
bras
0.5%
0.4%
0.4%
0.4%
0.8%
0.5%
0.6%
0.4%
0.6%
coupons
0.3%
0.3%
0.3%
0.5%
0.7%
0.6%
0.6%
0.3%
0.5%
0.6%
0.7%
maternity
0.4%
0.7%
0.9%
0.6%
0.6%
0.6%
0.5%
0.6%
0.7%
juniors
0.5%
0.3%
0.5%
0.5%
0.5%
0.4%
0.9%
0.6%
0.7%
women
1.1%
0.3%
0.3%
0.5%
0.6%
0.6%
0.3%
0.6%
0.6%
draperies
0.8%
0.5%
0.6%
0.5%
0.3%
0.5%
0.6%
0.5%
0.6%
bedspreads
0.7%
0.6%
0.8%
0.4%
0.5%
0.6%
0.5%
0.5%
0.6%
coats
2.1%
0.8%
0.2%
0.2%
0.5%
0.6%
Pants
0.8%
0.2%
0.5%
0.3%
0.5%
0.4%
0.4%
0.6%
0.6%
bras
0.5%
0.4%
0.4%
0.4%
0.8%
0.5%
0.6%
0.4%
0.6%
coupons
0.3%
0.3%
0.3%
0.5%
0.7%
0.6%
0.6%
0.3%
0.5%
% of User
Searches by Term
Keyword search analysis

% of User
Searches by
Term

25

Individual Listing Report
Title
Category
Deal
Product
Code
Page
Number
Start
End
Item In
List
Details
Buy
Online
Buy %
8-Gallon Wet/Dry Contractor Vac
Wet & Dry Vacuums
Only $69.49
6Z097
1
12/23/02
1/31/03
2445
57
137
6%
24" Dayton Air Circulator
Air Circulators
Only $195.99
3C218
1
6/1/03
6/30/03
2407
122
109
5%
GE Metal Halide Lamps
Miscellaneous Lamps
$20.99 - $92.49
2V658
1
6/1/03
6/30/03
2239
139
65
3%
Fluke Hand-Held Digital Multimeters
Multimeters
$184.99 - $203.99
6MR07
10
4/1/03
4/30/03
1887
146
64
3%
Milwaukeer Job-Site Radio
Tools & Accessories
$99.49
3HU69
9
6/1/03
6/30/03
1149
86
64
6%
DeWalt 18V Cordless Combo Kit
Power Drills
Now $498.99
7E984
8
4/1/03
4/30/03
1467
137
62
4%
Stanley 7-Piece Ratcheting Box Wrench Set
Wrenches, Pliers & Hex
Keys
$39.99
6XW18
4
12/23/02
1/31/03
2776
136
60
2%
Miller MIG Welders
Welder
$589.49 And Up
1WG27
7
12/23/02
1/31/03
1674
60
51
3%
Fluke Digital Multimeter
Panel Meters & Accessories
$349.00
4KF05
11
12/23/02
1/31/03
2045
85
48
2%
Friedrich Portable Window Air Conditioners
Air Conditioners &
Accessories
$173.25 - $398.50
3CA53
25
6/1/03
6/30/03
1160
83
46
4%
Ariston Point-of-Use Water Heaters
Water Heaters
$126.99 - $136.99
6RV70
13
4/1/03
4/30/03
1408
59
45
3%
Milwaukee 18V Cordless Combo Kit
Power Drills
$479.99
6XG35
9
12/23/02
1/31/03
2215
76
43
2%
Fluke "Open Jaw" Digital Multimeters
Multimeters
$98.49 - $108.49
4KF19
16
6/1/03
6/30/03
1257
84
41
3%
Ametek Economical Liquid Filled Gauges
Gas/ Air / Liquid Pressure
$6.99
5HK60
10
4/1/03
4/30/03
2164
45
40
2%
Rayovac Resealable PakT Alkaline Batteries
Electrical
$9.99 - $12.49
6XT34
19
4/1/03
4/30/03
1701
43
40
2%
Ridgid Cast-Iron Straight Handle Pipe
Wrenches
Wrenches, Pliers & Hex
Keys
$12.69 - $31.79
4A497
3
4/1/03
4/30/03
2859
66
39
1%
Raytek Infrared Thermometer and Accessories
Temperature/ Humidity
$9.49 - $89.99
4XX07
10
4/1/03
4/30/03
2101
106
39
2%
General Electric Linear Fluorescent Lamps
Ballasts , Fixtures & Lamps
$1.29 - $1.79
3V477
20
4/1/03
4/30/03
2214
53
38
2%
WD-40 Lubricants
Lubricants
$2.39 - $12.59
3UM47
11
4/1/03
4/30/03
2663
25
37
1%
Advance Compact Fluorescent Ballasts
Ballasts , Fixtures & Lamps
$30.99 - $59.49
4ZZ33
1
6/1/03
6/30/03
2506
92
36
1%
Imperialr Manifold Gauge Set
Test Instruments
$54.99
6X639
26
6/1/03
6/30/03
999
49
36
4%
3M Scotch Brite™ Hand Pad
Finishing Supplies
.82¢
4ZR10
8
12/23/02
1/31/03
2948
36
35
1%
Westward 33-Piece Socket Set
Socket Sets
$25.99
6XZ84
5
12/23/02
1/31/03
2696
72
34
1%
Lenox 9 Hole Step Drill Bit
Blades
Now $29.99
4XL23
3
4/1/03
4/30/03
2106
41
33
2%
Users Viewing
Individual promotion analysis

26

Key benefits


Aggregate data from clients


Extend the reach of your print promotions


40% of shoppers say they seldom or never look at newspaper ads


33% of shoppers come from areas outside our customers print distribution area



Extend the duration of your print promotions


40% of online shoppers see the promotions during the first two days (7 day ad)


60% of online shoppers see the promotions after the second day (7 day ad)



Build customer loyalty and retention


Email Alerts


average of 30
-

35% opened the email alert AND clicked through
to print promotions to browse, with an average of 10 pages per user



Drive sales & increase in
-
store conversion rates


Surveys of our shoppers show 75% of returning shoppers have gone into a store
to buy as a result of seeing the in
-
store promotions online


In
-
store shoppers show increased conversion rates of up to 2
-
3 times


In
-
store shoppers show Increases in average transaction value of 15
-

20



Virtual Print Promotions

28

Virtual Print Promotions

1.
Supplement existing events with more
products / pages


2.
Run online only events during dark
periods


3.
Run online only promotions in specific
markets


4.
Promote clearance or closeout items







29

How do Virtual Print Promotions work?

Templates are created for the retailer

30

How do Virtual Print Promotions work?

Templates are populated via product assets from the retailer

31

Virtual Promotions
-

Example Sears September
28
th

Virtual Event


Going Beyond Retailer.com

33

Leveraging digital for prospects

?

Traditional

Digital

Serve Customers

Reach Prospects

34

Online flyer
-

Distributed across the Internet

Your versioned local promotions

Online Circular / Flyer Delivery

Display Ads

Search Engine
Marketing (SEM)

Mobile

Banner Advertising

36

Examples

37

37

Context,
Demographics


Optimize based on
page (content &
visitors
)


Wisdom Of Crowds

Optimize based on
listing interaction on
Circular sites

Behavioral
Targeting,
Retargeting

Optimize based on
visitor

The Internet offers targeting opportunities

Local Search

39

“The Role of Search in Consumer Buying”

2006 comScore study with Google

Google/comScore “The Role of Search in Consumer Buying” Press Release, March 21, 2006; based on
holiday
-
related purchases completed online and offline across 11 product categories for 60 days post
-
search

Direct Online Effects

16%

Latent Offline Effects

63%

Latent Online Effects

21%

The Three Components of how Search Drives Buying

39

40

100s of products and offers per week



X



100s


1000s of Stores, DMA and/or Regional Versions




1000s of possible combinations


The challenge of the local search

41

Deliver a Much More Compelling Message

HDTVs on Sale at Target

Four HDTVs starting at $449

Sale ends Aug 30 in Chicago

www.Target.com

Ad
Copy

Circular
Landing
Page

Mobile

43

Mobile advertising campaign

Mobile Circular


Utilize structured data to take circular information and
mobilize it.

Shopping List
Tool where shoppers can brows e
-
circular and tag items to
be send to the phone as a shopping list.

Wake
-
up Call


Provide wake
-
up calls to shoppers on key holiday dates,
through web and other media promotion.



Inbox

Your RadioShack In
Store Shopping List:

1. Magellan Maestro
3100 GPS $199.99

2. Magellan
RoadMate 2000 GPS
$199.99


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