Designers Show Case

woebegoneidealInternet and Web Development

Nov 18, 2013 (4 years and 7 months ago)


Designers Show Case

Acorn Internet Services, Inc.
(Booth 401)


Presented By: Lisa Kolb

Services We Offer

(About Us)

Web Development and Design

Hosting $15 a month


Visitor Tracking


Included with Hosting

Reservation / Booking Tracking


$10 a month (1 time installation fee)

SEM (Search Engine Marketing)

SEO (Search Engine Optimization)
integrated into Initial Design

PPC (Pay Per Click)

Paid Directory Assistance


Content editor provided to customer for
them to make changes (1 time install fee)


$65 an hour (15 minute minimum)

Professional Services

Monthly Marketing Report (includes step
by step recommendations)



Special Requests

In business for 6 years

Acorn founders were
Innkeepers for 9 years

20 Staff Members

500+ Satisfied Clients

Company Statistics

Our Mission


is the Key to

Internet Success

Who is Acorn?

Web Design 101

Know who is

doing what…





To Wait or Not to Wait

Our experience shows that these need to be done
in conjunction for best ROI results.

Will Your New Design

Deliver More Bookings?

What Goes Into a Revenue

Generating Web Design?

"Your photos are only as good as

the worst one on your


Matthew Lovette

Jumping Rocks Photography, 2008

"Half my advertising is
wasted, I just don't
know which half."



Features To Consider

“Above the Fold” Real Estate

Phone Number

Booking Information

Sell a Gift Certificate

Inn Name

Inn Location (City and State)

Consistent Navigation on all Pages


90% of Acorn Customers’ Web Site visitors use a monitor of 1003 pixels or wider.
(Information provided by our Visitor Tracking System)

General Design Comments

Clean Layout

Appropriate Design Elements (Victorian, Lodge, Etc.)

Correct Font Size on Text (Based on your guests)

Appropriate Page Count for Increased SEO Weight

Other Elements

To Consider

Feature guest rooms on their own individual page (with Next, Back,
Call to Action)

Cross Selling (Add
Ons, Packages, Niche, Etc.)

Flash to show off Professional Images when and where appropriate

Innkeeper update section for SEO refreshment on Home Page

Sign Up for Newsletter

Link to a Blog (if you have one)

Guest Comments, Newspaper and Magazine Article References

Video Links, TV Clips

Send a Post Card Feature

Media Page to make it easy on Travel Writers to write about YOU!

Interactive Maps (Google Local)

GPS Coordinates

Reservation Look
Up Dates Coded on Page (Not a Link)


Acorn designs each appropriate Web Site page with organic marketing
in mind. Visually, each and every page needs to WOW the guest, because
a guest will find your site through a sub page (because of our unique
marketing techniques) even before they ever get to the home page.

Quote: Pine Grove Park

Jean Johansen

Thanks for your help on this!

My new site is
a huge success!

I'm getting multiple
bookings every day from mostly new
guests and lots of favorable comments on
the web site.

One woman told me,
without asking, that my site was the
deciding factor on where she made her

Many comments on how
beautiful our place is.

It appears to be
the best money I've ever spent!

Quote: Southmoreland

Mark Reichle

From September '07 through January '08
our occupancy increased 14% and our
room revenue increased by 15%.

It has
been most notable in January
(traditionally our slowest month) where
our occupancy and revenue increased
34% over the prior year's January.

A huge thanks to you and your staff for
excellent design and marketing.

Quote: Carriage House Inn

Paula Miller

I just love the site!!!! Thank you all
so much!!! It is at least in my
opinion gorgeous! Thank You!
Thank you!

Quote: Chocolate Turtle

Dallas and Nancy Renner

The impact of the website has been

We had hoped and expected that
it would increase our business.

We were not
prepared for the magnitude of the increase.

the 8 months, August

07 (when the new website
went live) through current bookings in March 08,
occupancy is up 80% over the same 8 month
period a year earlier.

We just keep hearing over
and over from guests how

wonderful the
website is and how it was

the deciding factor in
choosing to stay with us.

So I think its safe to

we all did a great job in putting it

Thanks again to the Acorn team.

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