Designers Show Case

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 7 months ago)

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Designers Show Case

Acorn Internet Services, Inc.
(Booth 401)


www.acorn
-
is.com

Presented By: Lisa Kolb

Services We Offer

(About Us)


Web Development and Design


Hosting $15 a month


Tracking


Visitor Tracking

-

Included with Hosting


Reservation / Booking Tracking


-

$10 a month (1 time installation fee)



SEM (Search Engine Marketing)


SEO (Search Engine Optimization)
integrated into Initial Design


PPC (Pay Per Click)


Paid Directory Assistance



Maintenance


Content editor provided to customer for
them to make changes (1 time install fee)


(OR)

$65 an hour (15 minute minimum)



Professional Services


Monthly Marketing Report (includes step
by step recommendations)


Newsletters


Blogs


Special Requests



In business for 6 years




Acorn founders were
Innkeepers for 9 years
previous




20 Staff Members




500+ Satisfied Clients


Company Statistics

Our Mission

KNOWLEDGE

is the Key to
YOUR

Internet Success

Who is Acorn?

Web Design 101

Know who is

doing what…

HOSTING /

SEO

DESIGN &
DEVELOPMENT

TRACKING

To Wait or Not to Wait

Our experience shows that these need to be done
in conjunction for best ROI results.

Will Your New Design

Deliver More Bookings?

What Goes Into a Revenue

Generating Web Design?

"Your photos are only as good as

the worst one on your

site!”


Matthew Lovette

Jumping Rocks Photography, 2008

"Half my advertising is
wasted, I just don't
know which half."



John
Wanamaker

1838
-
1922

Features To Consider


“Above the Fold” Real Estate



Phone Number


Booking Information


Sell a Gift Certificate


Inn Name


Inn Location (City and State)


Consistent Navigation on all Pages


Note:

90% of Acorn Customers’ Web Site visitors use a monitor of 1003 pixels or wider.
(Information provided by our Visitor Tracking System)



General Design Comments



Clean Layout


Appropriate Design Elements (Victorian, Lodge, Etc.)


Correct Font Size on Text (Based on your guests)


Appropriate Page Count for Increased SEO Weight


Other Elements

To Consider



Feature guest rooms on their own individual page (with Next, Back,
Call to Action)


Cross Selling (Add
-
Ons, Packages, Niche, Etc.)


Flash to show off Professional Images when and where appropriate


Innkeeper update section for SEO refreshment on Home Page


Sign Up for Newsletter


Link to a Blog (if you have one)


Guest Comments, Newspaper and Magazine Article References


Video Links, TV Clips


Send a Post Card Feature


Media Page to make it easy on Travel Writers to write about YOU!


Interactive Maps (Google Local)


GPS Coordinates


Reservation Look
-
Up Dates Coded on Page (Not a Link)


Note:

Acorn designs each appropriate Web Site page with organic marketing
in mind. Visually, each and every page needs to WOW the guest, because
a guest will find your site through a sub page (because of our unique
marketing techniques) even before they ever get to the home page.

Quote: Pine Grove Park

Jean Johansen

Thanks for your help on this!

My new site is
a huge success!

I'm getting multiple
bookings every day from mostly new
guests and lots of favorable comments on
the web site.

One woman told me,
without asking, that my site was the
deciding factor on where she made her
reservations.


Many comments on how
beautiful our place is.

It appears to be
the best money I've ever spent!

Quote: Southmoreland

Mark Reichle

From September '07 through January '08
our occupancy increased 14% and our
room revenue increased by 15%.


It has
been most notable in January
(traditionally our slowest month) where
our occupancy and revenue increased
34% over the prior year's January.




A huge thanks to you and your staff for
excellent design and marketing.

Quote: Carriage House Inn

Paula Miller

I just love the site!!!! Thank you all
so much!!! It is at least in my
opinion gorgeous! Thank You!
Thank you!

Quote: Chocolate Turtle

Dallas and Nancy Renner

The impact of the website has been
phenomenal!!


We had hoped and expected that
it would increase our business.


We were not
prepared for the magnitude of the increase.


In
the 8 months, August

07 (when the new website
went live) through current bookings in March 08,
occupancy is up 80% over the same 8 month
period a year earlier.


We just keep hearing over
and over from guests how

wonderful the
website is and how it was

the deciding factor in
choosing to stay with us.


So I think its safe to
say
-


we all did a great job in putting it
together!


Thanks again to the Acorn team.


Questions? Comments

Download this presentation?

www.acorn
-
is.com



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