All Things Search

woebegoneidealInternet and Web Development

Nov 18, 2013 (3 years and 29 days ago)

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All Things Search

Attracting and understanding website
visitors

The Importance of

Being Found

Source: PEW Internet & American Life Project August 2008

Anatomy of a SERP


Search Engine Optimisation


Optimising a website to achieve higher
rankings in search results


Start with Keyword Research


Plan out the keyword placement


Aim to have page content focus on 1 or 2
keywords


Ensure the keyword is prominent in the
page title tag

Search Engine Optimisation


Ensure that the content can be easily
found by the search engines


use text
links and sitemaps


Avoid putting content in flash or images


Look for opportunities for incoming links


Optimise for your human visitors, not for
search engines


Use Google’s Webmaster Tools for
diagnostics

Search Engine Marketing


SEM (or PPC)

is the paid search advertising
on the top and right hand side of the search
results page. An SEM campaign delivers:



Targeting options


specific keywords, phrases and exclusions


Ad control


Budget control


Measurable Statistics


Qualified Leads


Instant Results


Paid search is gaining in popularity, it is competitive
but still cost effective

Analytics


What do visitors do on your website?



How did they find you?


How long did they spend on the site?


How many pages did they view?


How many leave as soon as they arrive?


Which pages are the most common entry / exit points?


Shopping cart abandonment?

Google Analytics


Parting Points to Ponder


Paid search is quick, easy and cost
effective


Organic search optimisation will help
you build a better website


Analyse what users are doing on your
site and look for ways to improve it


You are not alone


we are here to help


Your next customer is out there
searching for you


get out there and
get found!