Google_mergers_and_acquisitionsx - Tutor2u

wittyexecutiveNetworking and Communications

Feb 17, 2014 (4 years and 1 month ago)



Rule the


Google's beliefs

Have they deviated from their Mission Statement?

After over 100 acquisitions, it’s hard to believe that they still only do “one thing”.

List of mergers and acquisitions by Google


How have the acquisitions changed since 2001?

What appear to be the current focus and why?

The bottom
up justification for
M&A at Google

“a product manager that has a
problem and needs to solve that
problem is the raison d'être of a
potential acquisition”

On how much it is willing to spend
on a company

“the value of a deal equals the value
of the team plus the value of the
year it would spend a Google
team to create the same

Business Insider article

List 3 benefits of the Nest purchase.

Which do you think is the most important and

Forbes Article

What is the “Internet of Things”?

What are the concerns about the purchase and
why should this concern Google?

CNET Article

Internet of Things

Charlie Brooker's view on the Internet of Things

Youtube (17:40


The Daily Mash's Vision of Google's Future

What problems can you foresee with Google’s omnipresence?

The Internet of Things

“Network thinking is poised to invade all domains of human
activity and most fields of human inquiry. It is more than
another helpful perspective or tool. Networks are by their very
nature the fabric of most complex systems, and nodes and
links deeply infuse all strategies aimed at approaching our
interlocked universe.”
p. 222.

Google Driverless Cars



Google Glass Review




Google patent advert technology

linking restaurants to free taxis


Google patent robot that updates

social media on your behalf

Are these diversifications in line with their mission statement and beliefs?

Justify your answer.

Google Glass V Black Mirror



Black Mirror (The Entire History of You) was a 2011 TV programme in which
everyone had a hard drive implanted in the brain which would record and play
back everything the person saw.

How many years until this becomes a reality?

Discuss the advantages & disadvantages of this technology.