Gamification @ SAP
Mario Herger &
Tim Clark
May 26th, 2011
©
2011 SAP AG. All rights reserved.
2
SAP Helps Business Run Better
Founded in
1972
, SAP stands for "Systems, Applications, and Products in Data
Processing”
SAP
applications and services enable more than
109,000
customers
worldwide
to operate profitably, adapt continuously, and grow sustainably.
Sales
and development locations in more than
75 countries
worldwide.
65
%
of the world’s annual global chocolate production runs on SAP.
SAP
customers process
2.5 billion utility bills per year
.
Company
is adapting: Built brand on stable core of ERP “back office” functions,
now expanding into analytics, mobility and in
-
memory computing
©
2011 SAP AG. All rights reserved.
4
©
2011 SAP AG. All rights reserved.
5
©
2011 SAP AG. All rights reserved.
6
Phunny
Phacts
•
Average age of gamers in years: 35
•
% of gamers older than Fifty:
25
•
%
of youth playing computer & video games: 97
•
% of female gamers: 40
•
Avg. of hours/week played in
WoW
: 20
•
# of articles in
WoWWiki
: ˜250,000
•
Rank of
WoWWiki
compared to all Wikis: 2
nd
•
Rank of Wikipedia: 1
st
•
Most popular games played by US soldiers in
Iraq when off
-
duty: Halo, Call of Duty
©
2011 SAP AG. All rights reserved.
7
“The opposite of play isn't work, it’s depression.”
Brian Sutton
-
Smith
Game
Work
Tasks
repetitive, but fun
repetitive and dull
Feedback
constantly
once a year
Goals
clear
contradictory, vague
Path to Mastery
clear
unclear
Rules
clear
unclear
Information
right amount at the right
time
too much and not enough
Failure
expected and encouraged
forbidden, punished
Status of Users
transparent, timely
hidden
Promotion
meritocracy
kiss
-
up
-
o
-
cracy
Collaboration
yes
yes
Speed/Risk
high
low
Autonomy
high
mid to low
Narrative
yes
only, if you are lucky
Obstacles
on purpose
accidental
©
2011 SAP AG. All rights reserved.
8
Flow
–
“keeping the balance”
Mihaly
Csikszentmihalyi
:
Flow: The Psychology of Optimal Experience
, 1991
Beyond Boredom and Anxiety: Experiencing Flow in Work and Play
, 1975
©
2011 SAP AG. All rights reserved.
9
@ Work: SAP’s strategic goal
Reach
1 billion
users until 2015
.
©
2011 SAP AG. All rights reserved.
10
In Game: The Quest for the SAP Tribes
Unite 1 billion Earthlings within 48 moons to
defend the empire against the dark hordes.
©
2011 SAP AG. All rights reserved.
11
Game mechanics
•
Narrative
•
Collecting
•
Points
•
System
•
Social
•
Redeemable
•
Exchanges
•
Implicit
•
Explicit
•
Customization
•
Character
•
Profile
•
Interface
•
Epic Meaning
•
Feedback
•
Discovery
•
Quests
•
Status
•
Urgent Optimism
•
Ownership
•
Infinite Gameplay
•
Explicit Gameplay
•
Free Lunch
•
Surprise & Mystic
(Easter eggs)
•
And many more…
©
2011 SAP AG. All rights reserved.
12
Gamification @ others
–
Siemens
PlantVille
©
2011 SAP AG. All rights reserved.
13
Gamification @ others
–
IBM
©
2011 SAP AG. All rights reserved.
14
Gamification @ others
–
The Guardian
©
2011 SAP AG. All rights reserved.
15
Gamification @ others
–
GuttenPlag
Wiki
©
2011 SAP AG. All rights reserved.
17
Gamification @ SAP
–
SAP Community Networks
©
2011 SAP AG. All rights reserved.
18
Gamification @ SAP
–
Seeds
©
2011 SAP AG. All rights reserved.
19
Gamification @ SAP
–
Carbon Impact: Vampire Hunter
©
2011 SAP AG. All rights reserved.
20
Gamification @ SAP
–
SAP Manufacturing
©
2011 SAP AG. All rights reserved.
21
Gamification @ SAP
–
Expense system
©
2011 SAP AG. All rights reserved.
23
Gamification @ SAP
–
Lead Management
©
2011 SAP AG. All rights reserved.
24
The disruptive business platform
©
2011 SAP AG. All rights reserved.
25
A new aggregator
–
keeping your track record
Achievements
Communication tools & channels
ABAP Workbench
DevStudio
Developer tools
Leave Request
Business Applications
Travel Expense
System
Call Center
…
Processes
Office tools
©
2011 SAP AG. All rights reserved.
26
Leveling up
©
2011 SAP AG. All rights reserved.
27
Questions
and (maybe) Answers…
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