Gamification @ SAP

Gamification @ SAP

Mario Herger &
Tim Clark

May 26th, 2011

©
2011 SAP AG. All rights reserved.

2

SAP Helps Business Run Better


Founded in
1972
, SAP stands for "Systems, Applications, and Products in Data
Processing”


SAP
applications and services enable more than
109,000
customers
worldwide
to operate profitably, adapt continuously, and grow sustainably.


Sales
and development locations in more than
75 countries
worldwide.


65
%

of the world’s annual global chocolate production runs on SAP.


SAP
customers process
2.5 billion utility bills per year
.


Company
is adapting: Built brand on stable core of ERP “back office” functions,
now expanding into analytics, mobility and in
-
memory computing


©
2011 SAP AG. All rights reserved.

4

©
2011 SAP AG. All rights reserved.

5

©
2011 SAP AG. All rights reserved.

6

Phunny

Phacts

•
Average age of gamers in years: 35

•
% of gamers older than Fifty:
25

•
%
of youth playing computer & video games: 97

•
% of female gamers: 40

•
Avg. of hours/week played in
WoW
: 20

•
# of articles in
WoWWiki
: ˜250,000

•
Rank of
WoWWiki

compared to all Wikis: 2
nd

•
Rank of Wikipedia: 1
st

•
Most popular games played by US soldiers in
Iraq when off
-
duty: Halo, Call of Duty



©
2011 SAP AG. All rights reserved.

7

“The opposite of play isn't work, it’s depression.”

Brian Sutton
-
Smith

Game

Work

Tasks

repetitive, but fun

repetitive and dull

Feedback

constantly

once a year

Goals

clear

contradictory, vague

Path to Mastery

clear

unclear

Rules

clear

unclear

Information

right amount at the right
time

too much and not enough

Failure

expected and encouraged

forbidden, punished

Status of Users

transparent, timely

hidden

Promotion

meritocracy

kiss
-
up
-
o
-
cracy

Collaboration

yes

yes

Speed/Risk

high

low

Autonomy

high

mid to low

Narrative

yes

only, if you are lucky

Obstacles

on purpose

accidental

©
2011 SAP AG. All rights reserved.

8

Flow
–

“keeping the balance”

Mihaly

Csikszentmihalyi
:

Flow: The Psychology of Optimal Experience
, 1991



Beyond Boredom and Anxiety: Experiencing Flow in Work and Play
, 1975

©
2011 SAP AG. All rights reserved.

9

@ Work: SAP’s strategic goal

Reach
1 billion
users until 2015
.

©
2011 SAP AG. All rights reserved.

10

In Game: The Quest for the SAP Tribes

Unite 1 billion Earthlings within 48 moons to
defend the empire against the dark hordes.


©
2011 SAP AG. All rights reserved.

11

Game mechanics

•
Narrative

•
Collecting

•
Points

•
System

•
Social

•
Redeemable

•
Exchanges

•
Implicit

•
Explicit

•
Customization

•
Character

•
Profile

•
Interface



•
Epic Meaning

•
Feedback

•
Discovery

•
Quests

•
Status

•
Urgent Optimism

•
Ownership

•
Infinite Gameplay

•
Explicit Gameplay


•
Free Lunch

•
Surprise & Mystic

(Easter eggs)

•
And many more…



©
2011 SAP AG. All rights reserved.

12

Gamification @ others
–

Siemens
PlantVille

©
2011 SAP AG. All rights reserved.

13

Gamification @ others
–

IBM

©
2011 SAP AG. All rights reserved.

14

Gamification @ others
–

The Guardian

©
2011 SAP AG. All rights reserved.

15

Gamification @ others
–

GuttenPlag

Wiki

©
2011 SAP AG. All rights reserved.

17

Gamification @ SAP
–

SAP Community Networks

©
2011 SAP AG. All rights reserved.

18

Gamification @ SAP
–

Seeds

©
2011 SAP AG. All rights reserved.

19

Gamification @ SAP
–

Carbon Impact: Vampire Hunter

©
2011 SAP AG. All rights reserved.

20

Gamification @ SAP
–

SAP Manufacturing

©
2011 SAP AG. All rights reserved.

21

Gamification @ SAP
–

Expense system

©
2011 SAP AG. All rights reserved.

23

Gamification @ SAP
–

Lead Management

©
2011 SAP AG. All rights reserved.

24

The disruptive business platform

©
2011 SAP AG. All rights reserved.

25

A new aggregator
–

keeping your track record

Achievements

Communication tools & channels

ABAP Workbench

DevStudio

Developer tools

Leave Request

Business Applications

Travel Expense
System

Call Center

…

Processes

Office tools

©
2011 SAP AG. All rights reserved.

26

Leveling up

©
2011 SAP AG. All rights reserved.

27

Questions
and (maybe) Answers…