3ssence Slidex

wildlifeplaincityManagement

Nov 6, 2013 (3 years and 11 months ago)

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KPJ Healthcare Berhad have a long history in Malaysia healthcare sector.



The appropriate
business strategies & IS initiatives.


Strategic analytical tools:
-


a)
STEEP Analysis

b)
SWOT Analysis

c)
Porter’s 5 Forces

d)
McFarlan Strategy Grid

e)
Earl’s Three Pronged Approach


STEEP

Description

Social


Health conscious

Technological


iPHER

technology

Economical


Malaysia highlights its strength in healthcare


Malaysia Healthcare Travel Council (MHTC)

focal on “one
-
stop centre”.


Malaysian healthcare equipment sector set to boom.


Ecological


Inadequate of qualified medical professional



Varsity lecturers to help out 22 hospitals


Political


Malaysia Healthcare Reform


Hospital Should Remain Under Health Ministry



Based by STEEP analysis

Description

Threat of New Entrants


Private Healthcare Facilities and Services Act 1998


Medical to
ur


Limited
supply of specialist doctors


Bargaining Power of
Suppliers



Low price sensitivity


KPJ is relatively well positioned to peers

Bargaining Power of
Customers


Private
vs

Public Hospital


Services
vs

Prices


Threat of Substitute
Products


Traditional healing method


Rivalry among Current
Competitors


Specialized only in certain type of medical treating


20km distance between each hospital to be built



Based by Porter’s 5 Forces analysis



IS

Priority

Development
Time

Development
Method

E
-
Meal System

Medium

6 month

In
-
House

Hospital Hot
-
Line System

Medium

3 month

In
-
House

Artificial
Intelligent
System

High

3 year

Outsource

Patient
Complaint
Tracking
System

Low

6 month

Outsource

Cancer
Diagnosis
System

High

2 year

In
-
House

User Friendly
System (MRI
or Bone
Density
Machines)

High

5 year


In
-
House

E
-
Appointment

Medium

6 month

Outsource

IS

Priority

Development
Time

Development
Method

Customer

Relationship
Management

Medium

6 month

In
-
House

E
-
Prescription
System

High

6 month

In
-
House

Hospital
Information
System

High

6 month

In
-
House

E
-
Patient

Record

Medium

6 month

Outsource

Human Resource
Management
System

High

2 year

In
-
House

Knowledge
Management

System

High

6 month

In
-
House

Hospital
Monitoring

Performance
Process System

High

5 year


In
-
House



Based by 3 Earl’s pronged approach



22 Initiatives



2 Major system


Sweetmeats


-

Cancer Diagnosis System

-

Data Back
up and System Recovery

-

Operation Monitoring System


Early Success


-

H
uman

Resource Management
System

-

Inventory System

Glittering Prizes


-

Knowledge Management System

Backburner


-

Advertising System

High


Essentially method of prioritizing IT initiatives in terms of the relative difficulties of

achieving the tasks versus the relative benefits to be gained from each.




4 Criteria :
Early success, glittering prizes, sweet meats, and back burner


High

Low


IS

implementation

involved

in

getting

a

new

software

or

hardware

operating

properly

in

its

environment,

including

installation,

configuration,

running,

testing,

and

making

necessary

changes
.



Implementation

Schedule/

Activity



Knowledge

Management

System





Sweetmeats


-

On Going Health System

-

Health E
-
Voice Service System

-

Wireless Networking

-

Employee Reward system


Early Success


-

Hospital Information System

-

E
-
Prescription System

Glittering Prizes


-

Artificial Intelligent Medical
System

Backburner


-

Hospital Monitoring Performance
Process System

High

High

Low



Artificial Intelligent Medical System



Phased Installation