Smart Grid with a Customer Focus Distributech 2010 - Structure Group

Smart Grid with a Customer Focus:

OG&E Smart Study T
OGE
ther

Mike Farrell

Director of Customer Programs, OG&E




The Customer Focused Smart Grid
Vision…

Customer
Empowerment

Rate
Structures

Advanced
Metering
Infrastructure

Distribution
Automation

Home Area
Networks

2

Demand Response Pilot Goals

(June 1, 2010
–

October 1, 2010)

Assess the impact of multiple levels of enabling
technology combined with different dynamic pricing
rates on a customer’s energy consumption.

Determine if enough peak energy shifting can be
achieved to delay capital investments in incremental
generation sources.

Determine program impacts on energy conservation.

3

Positive Energy Smart Study
T
OGE
ther
: Guiding Principles

Demand Response (DR) results will be obtained through customer
empowerment.

OG&E will not utilize any direct control of customer equipment or appliances.

Customers will be provided time differentiated pricing and be allowed to choose
their balance of cost versus comfort.

Enabling technology will be provided to customer at no cost.

The sample will reflect the demographic makeup of OG&E’s customer
population.

4

Smart Study T
OGE
ther Rates

Norman
,
OK Residential
-

TOU Tariff
Price
Time of Day
$
0
.
46
$
0
.
042
12
:
00
a
.
m
.
3
:
00
a
.
m
.
6
:
00
a
.
m
.
9
:
00
a
.
m
.
2
:
00
p
.
m
.
7
:
00
p
.
m
.
12
:
00
a
.
m
.
Customer
Demand

Line
Critical Peak Price
$
0
.
046

$
0
.
23
On Peak Price
$
0
.
23
Norman
,
OK General Service
-

TOU Tariff
Price
Time of Day
$
0
.
60
$
0
.
047
12
:
00
a
.
m
.
3
:
00
a
.
m
.
6
:
00
a
.
m
.
9
:
00
a
.
m
.
2
:
00
p
.
m
.
7
:
00
p
.
m
.
12
:
00
a
.
m
.
Customer
Demand

Line
Critical Peak Price
$
0
.
060

$
0
.
30
On Peak Price
$
0
.
30
VPP

TOU

Residential

General Service

5

Giving Customers the Tools They
Need…

6

DR Study Equipment Matrix

Technology

Standard
Residential

R
-
VPP

R
-
TOU

CPP

Standard
Commercial

C
-
VPP

C
-
TOU

CPP

Web Portal

200

200

66

66

IHD

200

200

66

66

PCT

200

200

66

66

Web

Portal,
IHD & PCT

200

200

66

66

Control

400

132

7

OG&E Customer Reaction

Customer’s reactions to OG&E’s program has been overwhelmingly
positive. During focus group sessions, almost all potential customers
ended sessions eager to sign up for the program because of the
potential benefits.


One telling story is that the camera man, who was filming the focus
group sessions, asked, “Where do I sign up?!”


As of January 18
th
, 2010, 1,112 customers have filled out a pre
-
enrollment form.


Smart Grid embraces the “Three A’s”. Awareness which

promotes Attention which may prompt Action.

8

Gary Murphy

Director, The Structure Group, AMI & Smart Grid Practice

gary.murphy@thestructuregroup.com

610
-
517
-
4487



Mike Farrell

Director of Customer Programs, OG&E

farrelmd@oge.com


405
-
553
-
3829


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