Smart Grid with a Customer Focus:
OG&E Smart Study T
OGE
ther
Mike Farrell
Director of Customer Programs, OG&E
The Customer Focused Smart Grid
Vision…
Customer
Empowerment
Rate
Structures
Advanced
Metering
Infrastructure
Distribution
Automation
Home Area
Networks
2
Demand Response Pilot Goals
(June 1, 2010
–
October 1, 2010)
Assess the impact of multiple levels of enabling
technology combined with different dynamic pricing
rates on a customer’s energy consumption.
Determine if enough peak energy shifting can be
achieved to delay capital investments in incremental
generation sources.
Determine program impacts on energy conservation.
3
Positive Energy Smart Study
T
OGE
ther
: Guiding Principles
Demand Response (DR) results will be obtained through customer
empowerment.
OG&E will not utilize any direct control of customer equipment or appliances.
Customers will be provided time differentiated pricing and be allowed to choose
their balance of cost versus comfort.
Enabling technology will be provided to customer at no cost.
The sample will reflect the demographic makeup of OG&E’s customer
population.
4
Smart Study T
OGE
ther Rates
Norman
,
OK Residential
-
TOU Tariff
Price
Time of Day
$
0
.
46
$
0
.
042
12
:
00
a
.
m
.
3
:
00
a
.
m
.
6
:
00
a
.
m
.
9
:
00
a
.
m
.
2
:
00
p
.
m
.
7
:
00
p
.
m
.
12
:
00
a
.
m
.
Customer
Demand
Line
Critical Peak Price
$
0
.
046
$
0
.
23
On Peak Price
$
0
.
23
Norman
,
OK General Service
-
TOU Tariff
Price
Time of Day
$
0
.
60
$
0
.
047
12
:
00
a
.
m
.
3
:
00
a
.
m
.
6
:
00
a
.
m
.
9
:
00
a
.
m
.
2
:
00
p
.
m
.
7
:
00
p
.
m
.
12
:
00
a
.
m
.
Customer
Demand
Line
Critical Peak Price
$
0
.
060
$
0
.
30
On Peak Price
$
0
.
30
VPP
TOU
Residential
General Service
5
Giving Customers the Tools They
Need…
6
DR Study Equipment Matrix
Technology
Standard
Residential
R
-
VPP
R
-
TOU
CPP
Standard
Commercial
C
-
VPP
C
-
TOU
CPP
Web Portal
200
200
66
66
IHD
200
200
66
66
PCT
200
200
66
66
Web
Portal,
IHD & PCT
200
200
66
66
Control
400
132
7
OG&E Customer Reaction
Customer’s reactions to OG&E’s program has been overwhelmingly
positive. During focus group sessions, almost all potential customers
ended sessions eager to sign up for the program because of the
potential benefits.
One telling story is that the camera man, who was filming the focus
group sessions, asked, “Where do I sign up?!”
As of January 18
th
, 2010, 1,112 customers have filled out a pre
-
enrollment form.
Smart Grid embraces the “Three A’s”. Awareness which
promotes Attention which may prompt Action.
8
Gary Murphy
Director, The Structure Group, AMI & Smart Grid Practice
gary.murphy@thestructuregroup.com
610
-
517
-
4487
Mike Farrell
Director of Customer Programs, OG&E
farrelmd@oge.com
405
-
553
-
3829
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