Woodard & Company Asset Management Group, Inc

waxspadeManagement

Nov 18, 2013 (3 years and 11 months ago)

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Woodard & Company Asset Management Group, Inc. is an independent registered
investment advisor. Woodard & Company started doing business in Winston
-
Salem in
1985 when Jo
hn Woodard left the broker
age

environment

of E.F. Hutton

& Co.

to
manage investment po
rtfolios
.
John developed a managed stock portfolio called “Market
Leaders”
;

where high quality companies that were industry leaders were selected in a
sector neutral portfolio.
In the early 1990’s John Woodard and Dr. La
rry Hungerford
started working
toge
ther wh
en Dr. Hungerford joined Woodard & Company

to enhance
asset
allocation utilizing no
-
load mutual funds
.
Together they developed their “Tactical
Asset Allocation” portfolio management style.
In 1994 John’s wif
e Joan Woodard, CPA

join
ed

Woodard & Com
pany

and specialized in portfolio management software and
retire
ment plans such as 401(k) plans
as

the

business continued to grow. Over the next
several
years’

additional advisors Steve
Hungerford

and
Todd Senter joined the company
,
as well as operational

staff members

to assist with the ever growing demands at the firm.


Woodard & Company is

di
fferent from

broker
age firms

in that they are registered with
the U.S. Securities & Exchange
Commission

solely as an inv
estment advisor
. They do
not broker (sell)
investment products or insurance products such as annuities. They are
simply “fee
-
only”
discretionary asset managers
and not fee
-
based which can include
commission products. The reason for this business model is because as a registered
investment advisor

Woodard & Company, by law, must act as a fiduciary on behalf of the
client. In other words they have to put the client’s financial interest ahead of their own.
This model

serves to eliminate

conflict of interest with the client that can be brought on
wh
en selling commission based stocks, bonds, mutual funds and ann
uities.

The firm
believes
in
“the Golden Rule

, to

treat others the wa
y you would like to be treated.



Woodard

& C
ompany

approach
es

their job

of portfolio management

as a team. The
advisor
s do not

each

have their own book of business

which would result in competition
inside the walls of the

firm but instead take a team approach
. By working as a team they
put the client first.


As a registered investment advisor,
Woodard

& Company is also

required by law to
custody their assets under manageme
nt

with a third party custodian. Therefore
,

Woodard
& Company
currently cu
stodies

approximately $450 million

with Fidelity
, placing them
among the leading investment firms in North Carolina
. While Woo
dard & Com
pany

independently provides asset
management

for their clients
, Fidelity

gives them a state
-
of
-
the
-
art

institutional trading

platform to do their job.


If you believe your portfolio needs a second look, or have general questions about
investing
in today’s environment, give Woodard & Company a call. They have been
servicing investors in the Piedmont Triad for close to 30 years and are always happy to
discuss the possibility of doing business with prospective clients at no cost. They can be
reach
ed at 336
-
998
-
7000 or 800
-
214
-
1144. Their office is located at 117 Kinderton
Blvd., Bermuda Run, NC 27006.