Innovative Strategies on Marketing


Nov 5, 2013 (4 years and 7 months ago)


Innovative Strategies on Marketing

Innovative Strategies on Marketing

Isom Events

Who Are We?

Isom Events is a full
service marketing and management
firm.* We provide excellent customer service, stellar
management strategies, and cutting
edge campaigns in
the following areas:

Conference Planning

Strategic Communications

Program Management

Management Consulting


8(a) SBA
Federal Government Certification

Innovative Strategies on Marketing



Administrative Management and General
Management Consulting Services


Data Processing, Hosting, and Related


Advertising Agencies


Advertising Material Distribution


Convention and Trade Show Organizers


Graphic Design Services


Marketing Consulting Services


Marketing Research and Public Opinion


Research and Development in the Social
Sciences and Humanities


Professional and Management
Development Training


Motion Picture and Video Production



and Other
Postproduction Services


Commercial Photography


Custom Computer Programming


Public Relations Agencies


Direct Mail Advertising


Display Advertising


Photography Studios, Portrait


Promoters of Performing Arts, Sports,
and Similar Events without Facilities


All Other Consumer Goods Rental

Innovative Strategies on Marketing

Conference Planning

Conference Planning Services

Conference and Tradeshow Planning

Whether 10
or 10,000 attendees, all aspects of the conference are
executed to perfection, from site surveying to contract
negotiation to staffing.

Conference Marketing

Online and offline marketing
campaigns keep attendees up
date and increase
conference and event attendance.


Solicitation and management of staffing is
key, and customer service is essential for all Isom
Events conferences.

Travel Coordination

Coordination and negotiation
of airfare, hotel, and transportation provide our clients
the best in value and service.

Building Events

Let us help you build morale
and motivate performance during your conference,
with innovative team
building activities!

ITT Annual International Defense Conference

Health and Human Services Women’s Health Summit

Innovative Strategies on Marketing

Strategic Communications

Strategic Communications Services


Ensure accuracy with primary and
secondary research, including focus groups,
surveys, online, phone, Web, and in
research tactics.

Graphic and Web Design

and connect with your target audience using
innovative design and the infinite possibilities
of Web technology.
We specialize in
developing high
end print collateral and Web
campaigns, including content development.


and Post
Video Production

When you
need to go beyond paper, our video
production services ensure your message is
translated visually as well as in print, including
location scouting, script development,
production planning, and editing.

Newsletters / Print Media

Research Design and Facilitation

Innovative Strategies on Marketing

Program Management

Program Management Services

Program Management

Create programs
that engage customers and achieve your
desired outcome with persuasive content,
compelling marketing tactics, and strategic

Healthcare Promotion

Ensure your
healthcare outreach is relevant and engages
your target audience through print, Web,
video, and social media so health messages
are not only received but embraced.

Customer / Member Acquisition

successful, lasting relationships with
members, customers, and prospects,
including crafting an integrated marketing
plan with winning results.

Healthcare Promotion

Consumer/ Member Acquisition

Innovative Strategies on Marketing

Management Consulting

Management Consulting Services

Organizational Management

The global
economy is more complex now than ever. Let us
help you create sustainable and competitive
advantages and drive innovation to improve


We offer a
cadre of certified training
options in Social & Work Environment concerns,
Human Resource elements, Performance
Management for managers and employees, writing
SMART objectives, writing Effective Assessments,
and all aspects of Pay Pool Management from
training to advising the Pay Pool. We can even
customize a training session


We recruit and manage every aspect of
temporary and permanent administrative and
specialized staff. Whether temporary staffing for a
single job site, or managing multiple job sites across
the country, our comprehensive staffing solutions
can handle it all.

Organizational Management and Training

Staffing (Marketing and Project Management)

Innovative Strategies on Marketing

Setting New Standards


Events] set a new high standard for future conferences while
treating our money as if it were their own. We achieved significant cost
savings through their expertise and relationships with suppliers.”

Bruce Scott, President of ITT Defense International

Innovative Strategies on Marketing

Our Clients Love Us!

Over the past 15 years, we’ve worked with numerous organizations to
help them achieve their goals. List includes, but not limited to

Innovative Strategies on Marketing

Meet Our Team

Towan Isom /Principal/
an accomplished strategist in multiple marketing disciplines. Towan founded
Isom Events in 1998. With more than 15 years of marketing expertise, Towan has helped many
companies develop strategies to effectively reach consumers Clients have included
Glaxo Smith
Kline (GSK), National Institutes of Health (NIH), National Institute of Diabetes and Digestive and
Kidney Diseases (NIDDK), Black Entertainment Television (BET), Public Broadcasting Service
(PBS), Bragman, Nyman and Cafarelli, Comcast Cable, Nike, Pepsi, ITT Defense, Health and
Human Services, National Association of Home Builders, Character Education Partnership,
numerous others.

Erika Singletary /Management Consultant/
has attained over 15 years of knowledge and experience
acquired through analysis of best business practices for Fortune 500 companies, government
agencies, and non
profit entities across the globe. Erika has been engaged to evaluate operational
and financial procedures for several clients, including U.S. Federal Courts, Fannie Mae, and the
International Committee of the Red Cross; and to provide recommendations and training to
improve efficiencies. Her background as a certified public accountant is also critical to Isom Events’
effective financial and budgetary oversight of client
based projects and internal processes.

Innovative Strategies on Marketing

Meet Our Team

Adrienne Hackney
/Creative Director/

has over seven years experience solving brand design
challenges with distinctive, relevant and compelling results. She began her career designing
visual brand systems for various organizations in the Washington, D.C. Metropolitan Area before
launching Affinity Creative in 2005. As

Events’ Creative Director, Adrienne's role is
multifaceted and includes creative direction, design, and business strategy.

Josef Martens,

/Organizational Management Consultant/

brings more than 15 years of
experience in working for and consulting with multinational corporations. In his capacity as a
consultant and trainer, Dr. Martens advises multinational corporations on the ethical dimensions
of management, especially with respect to leadership and decision
making processes. He
develops and conducts courses in the development of management skills such as values
leadership, innovation management, and business ethics.

Adrian P. Jones /Solutions
Management Consultant/


service in the Gulf War,

Adrian Jones
was honorably discharged from the United States Air Force.

Shortly after he received

his status
as a disabled veteran and Service Disabled Veteran Owned Small Business, Adrian became a
key team member of the

Events family where he manages and

fulfills government contracts
in the areas of IT Solutions, Cyber Security, and Disaster Recovery.

Innovative Strategies on Marketing

There aren’t enough ways to express our gratitude that you have
taken the time to review our Capabilities Presentation. Additional
case studies and testimonials are available upon request.

Contact us today to schedule next steps

(202) 841