Innovative Strategies on Marketing

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Nov 5, 2013 (3 years and 9 months ago)

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Innovative Strategies on Marketing

Innovative Strategies on Marketing

Isom Events

Who Are We?

Isom Events is a full
-
service marketing and management
firm.* We provide excellent customer service, stellar
management strategies, and cutting
-
edge campaigns in
the following areas:


Conference Planning


Strategic Communications


Program Management


Management Consulting



*

8(a) SBA
Federal Government Certification

Innovative Strategies on Marketing

NAICS Codes

541611

Administrative Management and General
Management Consulting Services


518210

Data Processing, Hosting, and Related
Services

541810

Advertising Agencies


541870

Advertising Material Distribution
Services


561920

Convention and Trade Show Organizers


541430

Graphic Design Services


541613

Marketing Consulting Services

541910

Marketing Research and Public Opinion
Polling

541720

Research and Development in the Social
Sciences and Humanities


611430

Professional and Management
Development Training

512110

Motion Picture and Video Production

512191

Teleproduction

and Other
Postproduction Services


541922

Commercial Photography


541511

Custom Computer Programming
Services

541820

Public Relations Agencies


541860

Direct Mail Advertising


541850

Display Advertising


541921

Photography Studios, Portrait

711320

Promoters of Performing Arts, Sports,
and Similar Events without Facilities

532299

All Other Consumer Goods Rental

Innovative Strategies on Marketing

Conference Planning

Conference Planning Services



Conference and Tradeshow Planning

Whether 10
or 10,000 attendees, all aspects of the conference are
executed to perfection, from site surveying to contract
negotiation to staffing.


Conference Marketing

Online and offline marketing
campaigns keep attendees up
-
to
-
date and increase
conference and event attendance.


Staffing

Solicitation and management of staffing is
key, and customer service is essential for all Isom
Events conferences.


Travel Coordination

Coordination and negotiation
of airfare, hotel, and transportation provide our clients
the best in value and service.


Team
-
Building Events

Let us help you build morale
and motivate performance during your conference,
with innovative team
-
building activities!


ITT Annual International Defense Conference

Health and Human Services Women’s Health Summit

Innovative Strategies on Marketing

Strategic Communications

Strategic Communications Services



Research

Ensure accuracy with primary and
secondary research, including focus groups,
surveys, online, phone, Web, and in
-
person
research tactics.


Graphic and Web Design

Communicate
and connect with your target audience using
innovative design and the infinite possibilities
of Web technology.
We specialize in
developing high
-
end print collateral and Web
campaigns, including content development.


Pre
-

and Post
-
Video Production

When you
need to go beyond paper, our video
production services ensure your message is
translated visually as well as in print, including
location scouting, script development,
production planning, and editing.


Newsletters / Print Media

Research Design and Facilitation

Innovative Strategies on Marketing

Program Management

Program Management Services



Program Management

Create programs
that engage customers and achieve your
desired outcome with persuasive content,
compelling marketing tactics, and strategic
promotion.


Healthcare Promotion

Ensure your
healthcare outreach is relevant and engages
your target audience through print, Web,
video, and social media so health messages
are not only received but embraced.


Customer / Member Acquisition

Build
successful, lasting relationships with
members, customers, and prospects,
including crafting an integrated marketing
plan with winning results.



Healthcare Promotion

Consumer/ Member Acquisition


Innovative Strategies on Marketing

Management Consulting

Management Consulting Services



Organizational Management

The global
economy is more complex now than ever. Let us
help you create sustainable and competitive
advantages and drive innovation to improve
performance.


Training

We offer a
cadre of certified training
options in Social & Work Environment concerns,
Human Resource elements, Performance
Management for managers and employees, writing
SMART objectives, writing Effective Assessments,
and all aspects of Pay Pool Management from
training to advising the Pay Pool. We can even
customize a training session
.


Staffing

We recruit and manage every aspect of
temporary and permanent administrative and
specialized staff. Whether temporary staffing for a
single job site, or managing multiple job sites across
the country, our comprehensive staffing solutions
can handle it all.


Organizational Management and Training

Staffing (Marketing and Project Management)

Innovative Strategies on Marketing

Setting New Standards


“[
Isom

Events] set a new high standard for future conferences while
treating our money as if it were their own. We achieved significant cost
savings through their expertise and relationships with suppliers.”


Bruce Scott, President of ITT Defense International



Innovative Strategies on Marketing

Our Clients Love Us!

Over the past 15 years, we’ve worked with numerous organizations to
help them achieve their goals. List includes, but not limited to
:













Innovative Strategies on Marketing

Meet Our Team


Towan Isom /Principal/
is
an accomplished strategist in multiple marketing disciplines. Towan founded
Isom Events in 1998. With more than 15 years of marketing expertise, Towan has helped many
companies develop strategies to effectively reach consumers Clients have included
Glaxo Smith
Kline (GSK), National Institutes of Health (NIH), National Institute of Diabetes and Digestive and
Kidney Diseases (NIDDK), Black Entertainment Television (BET), Public Broadcasting Service
(PBS), Bragman, Nyman and Cafarelli, Comcast Cable, Nike, Pepsi, ITT Defense, Health and
Human Services, National Association of Home Builders, Character Education Partnership,
and
numerous others.





Erika Singletary /Management Consultant/
has attained over 15 years of knowledge and experience
acquired through analysis of best business practices for Fortune 500 companies, government
agencies, and non
-
profit entities across the globe. Erika has been engaged to evaluate operational
and financial procedures for several clients, including U.S. Federal Courts, Fannie Mae, and the
International Committee of the Red Cross; and to provide recommendations and training to
improve efficiencies. Her background as a certified public accountant is also critical to Isom Events’
effective financial and budgetary oversight of client
-
based projects and internal processes.




Innovative Strategies on Marketing

Meet Our Team


Adrienne Hackney
/Creative Director/

has over seven years experience solving brand design
challenges with distinctive, relevant and compelling results. She began her career designing
visual brand systems for various organizations in the Washington, D.C. Metropolitan Area before
launching Affinity Creative in 2005. As
Isom

Events’ Creative Director, Adrienne's role is
multifaceted and includes creative direction, design, and business strategy.



Josef Martens,
Ph.D

/Organizational Management Consultant/

brings more than 15 years of
experience in working for and consulting with multinational corporations. In his capacity as a
consultant and trainer, Dr. Martens advises multinational corporations on the ethical dimensions
of management, especially with respect to leadership and decision
-
making processes. He
develops and conducts courses in the development of management skills such as values
-
based
leadership, innovation management, and business ethics.



Adrian P. Jones /Solutions
Management Consultant/

following

service in the Gulf War,

Adrian Jones
was honorably discharged from the United States Air Force.


Shortly after he received

his status
as a disabled veteran and Service Disabled Veteran Owned Small Business, Adrian became a
key team member of the
Isom

Events family where he manages and

fulfills government contracts
in the areas of IT Solutions, Cyber Security, and Disaster Recovery.



Innovative Strategies on Marketing










There aren’t enough ways to express our gratitude that you have
taken the time to review our Capabilities Presentation. Additional
case studies and testimonials are available upon request.


Contact us today to schedule next steps

(202) 841
-
9443

isom@isomevents.com


Grazie!

Gracias!