New Services and Technologies

wakefulchardSoftware and s/w Development

Feb 17, 2014 (3 years and 8 months ago)

136 views

Future
-
proofing Your Journal:

New Services
and
Technologies



Panel discussion

2 July 2009

Phil Caisley, formerly Head of Information Services

BMJ Group


Edward Briffa, Head of BMJ Learning

BMJ Group


Phil Caisley


Every URL is a home page


Every URL is a community


Know your users


Improve your visibility


Repurpose your content

Every URL is a home page

a door to related content


your content (new & legacy)


others' content (new & legacy)


contextual advertising


anything that adds value for your users


training


jobs


content enhancement


articles


community

technology enablers


search engine optimisation


user log
-
in


categorisation/tagging


natural language processing linked to domain specific
ontologies


search providing dynamic page creation


widgets

Every URL is a community

the publishing model may morph!


from

content published to your community


to

content discussed by your community


to

communities discussing, with or without our
content


are

we a provider of content or a service or both?


but
, whichever form it takes,

‘Every URL is a home page’

technology enablers


social networking modules


profiles


groups


discussion Fora


blogs


product integration

Know your users

collect and analyse


knowledge capture


who they are and what role they are performing


who they work for


where they are in their career


what they're currently doing


what they like


knowledge analysis


enables market sizing & penetration


identifies sales opportunities


enables targeting


identifies product enhancement opportunities


facilitates personalisation

technology enablers


user registration/log
-
in


ICS


web stats
-

Hitlist & Google Analytics


single customer view & hierarchy
-

DataSalon


customer interactions
-

Salesforce


data quality
-

Datanomic


data analysis/modelling
-

tba

Improve your visibility

technology enablers


search engine spiders & first click free


Internet search


Internal search


PubMed Central


OpenURL & link resolvers


DOIs & CrossRef


LOCKSS, Portico

Repurpose your content

content management and delivery


manage your content


granularise to lowest re
-
usable unit


might be smaller than lowest saleable unit


store in optimised repositories


expose to web apps/pipelines


manage the access


who is entitled to access what under what terms and
conditions


authentication


access control


upsell/cross
-
sell

technology enablers


XML database
-

X
-
Hive, Docato, XML Store


Authentication & Access control
-

ICS


API


Rich media
-

tbc


Blogs
-

WordPress


Marketing
-

Plone

Edward Briffa


Be relevant to the changing needs of your users


CPD


Exam preparation and assessment


Mandatory training


Clinical leadership


Revalidation


Network is as significant as the content


Enabling technologies


Partnership as a route to reducing risk


Uncertain business models


Overview of UK medical education

Medical School

(35,000 over 5 years)

F1/F2 Foundation Programme

(11,000 over 2 years)

Basic specialist programmes

(30,000 over 3 years)

Higher specialist programmes

(10,000 over 3 years)

GP Trainees

(3,000 over 3 years)

Consultant CPD (35,000)

GP CPD (40,000)

Consultant Revalidation

GP Revalidation

Degree

Registration

Royal college
membership
exams

Certificate of
Completion of
Training

SAS and other
grades (7,000)

GP SI (TBC)

Staff & Associate
Specialist CPD

(9,000)

SAS Revalidation

130,000 registered doctors in active practice in the UK


CMO figures

Applicants to medical school

(50,000 per annum)

UKCAT

Exit exams

University
accredited
diplomas

Three questions for you

1.
What are your users asking for?

2.
What do you think they really want?

3.
What are you currently doing?

1: What are your users asking for?


2: What do you think they really want?


3: What are you currently doing?


Summary points


Summary points


Summary points


2/17/2014
3 April 2009

Phil Caisley

phil.caisley@bsigroup.com



Edward Briffa

ebriffa@bmj.com