Development of Broadcasting in SA

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Dec 1, 2013 (4 years and 5 months ago)


Development of Broadcasting in SA

The Twenties and Thirties

South African broadcasting traces its history back to 18 December 1923, when South African
Railways made the first 'wireless' broadcast in Johannesburg. In April 1924, the Associated
Scientific an
d Technical Company took over transmissions on the Witwatersrand, and in
September of that year the Cape Peninsula Publicity Association started a similar service in Cape
Town. 'Wireless', as it was then called, was introduced to listeners in Durban three
months later
by the Durban Corporation. Separate functioning of the three organisations and the limited area
of coverage, as well as low revenue from licensed listeners, made radio unprofitable. To rescue
the fledgling industry, the financially strong Schl
esinger organisation combined the three small
stations on 1 April 1927 to form the African Broadcasting Company. The growth of radio was still
restricted mainly by financial difficulties during the Depression, and the then Prime Minister,
General Hertzog,
ordered an inquiry into all the aspects of broadcasting, which led to the
establishment of the SABC by an Act of Parliament (Act 22) on 1 August 1936. At first the new
national radio service was only in English, but the Act prescribed inception of a parall
el Afrikaans
service, and in 1937 comprehensive transmissions in both the then official languages became a

The Forties

The first direct transmissions in African languages were made in 1940 by telephone line, when,
as a wartime measure, broadcast
s in Zulu, Xhosa and Sesotho were relayed to townships
throughout the country. In 1942, direct African language broadcasts were introduced on medium

The Fifties

A commercial service, Springbok Radio, broadcasting in English and Afrikaans, was introd
on 1 May 1950. The SABC introduced its own national news service on 17 July 1950, which
supplied the English Service, the Afrikaans Service and Springbok Radio with daily news bulletins.
In 1953, a rediffusion service for relaying the African language

broadcasts was introduced in
metropolitan areas and townships in South Africa. 3

The Sixties

The 1960s saw the introduction of full
scale programme services in African languages; regional
services for the then Transvaal, Cape Province and Natal; and an ex
ternal radio service
broadcasting on shortwave.

These were milestones:

A comprehensive FM network was started in 1961 to relay services country wide, to
make them more accessible to listeners

Radio Zulu, Radio Xhosa and Radio Sesotho established on 1 Jun
e 1960

Radio Lebowa and Radio Setswana established on 1 June 1962

Radio Highveld established on 1 September 1964

Radio Tsonga and Radio Venda established on 1 February 1965

Radio Good Hope established on 1 July 1965

An external service, Radio RSA (now

known as Channel Africa), established on 1 May

Radio Port Natal (now known as East Coast Radio), established on 1 May 1967.

The Seventies

The SABC took over the former LM Radio and launched it as Radio 5 on 13 October 1975... and
South Africa was la
unched into the TV age with the introduction of the country's first television
service on a single channel. Test transmissions began on 5 May 1975, and the official service
was launched on 5 January 1976.

The Eighties

While the early 80s saw the establish
ment of more radio programme services (one specially for
Indian listeners), the end of 1985 marked the discontinuation of the pioneer English and Afrikaans
services, and of Springbok Radio. At the beginning of 1986 they were replaced by two new
national ra
dio services that carried commercials, one service in English and one in Afrikaans.
1986 also saw the introduction of community radio services, which developed, and expanded,
from regional radio.


Radio Swazi established on 1 April 1982

Lotus, aimed at Indian listeners, established on 8 January 1983

Radio Ndebele established on 1 April 1983

The English Service, the Afrikaans Service and Springbok Radio discontinued at midnight
on 31 December 1985 and replaced on 1 January 1986 by Radio
South Africa (now
SAfm), Radio Suid
Afrika (now RadioSonderGrense), Radio 2000 and additional regional
stations, Radio Jacaranda, Radio Oranje and Radio Algoa.

On the television front, a second service, TV2/3, was launched on 1 January 1982,
initially sha
ring a channel.

On 1 January 1983, TV2/3 was split into two separate services, and on 30 March 1985
the SABC introduced a fourth service, TV4. In the latter part of the eighties, simulcasts on
radio and television were introduced. 5

The Nineties

Faced wit
h an increasingly competitive broadcasting environment, the SABC geared itself for
major restructuring on business
orientated lines in the early nineties to meet the challenges. The
nineties set the scene for the biggest transformation in the corporati
on's history. Major
developments on the television front during the nineties were these:

TSS ('Topsport Surplus') was introduced as an unofficial supplementary service in
October 1991. It was relayed on the spare capacity of the TV1 signal and carried the

sports programmes that could not normally be accommodated in the TV1 schedule.

The consolidation, on 1 October 1992, of its TV2, TV3, and TV4 channels into one
multicultural channel, CCV
TV ('Contemporary Community Values Television').

On 11 February 19
94, the TSS spare channel was discontinued and replaced by NNTV
(National Network Television).

Establishment in October 1993 of the Independent Broadcasting Authority by Act of

Satellite broadcasts on the KU
band PAS
satellite were introduced

on 2 October 1995.
This switched transmission of the SABC's three television channels and 11 public service
radio stations to the satellite, making radio and television reception available to every one
in South Africa, no matter where they lived, provided

they had the necessary receiving

On 17 November 1995, the SABC launched an analogue sports channel broadcasting
from the satellite for six hours a day.

On 4 February 1996, the SABC relaunched the TV1, CCV
TV and NNTV channels as
and SABC3.

The SABC launched two analogue
based satellite TV channels

AstraPlus (a movie
channel) and AstraSport

on 15 July 1996. The free
air channels were to be the
vanguard of a full
scale pay TV bouquet.

In accordance with a directive from the

IBA, the SABC in September 1996 sold its six
regional radio stations

Highveld, Jacaranda, Kfm, East Coast, Algoa and Oranje

private enterprise.

On 28 September 1996 the SABC relaunched its Radio portfolio. The new line
up of 16
radio stations, com
plete with new names and new identities, finally broke the mould in
which SABC Radio had been cast since its inception in 1936, and completed the visible
transformation of the corporation from a State broadcaster to a public service broadcaster

to all the people of South Africa. 6

On 28 February 1998 the SABC discontinued its Astrasat analogue satellite channels,
AstraPlus and AstraSport.

On 1 March 1998 popular former homeland television station Bop
TV was formally
integrated into the SABC sta
ble. This followed the abolition by Act of Parliament of the
broadcasters of the former Transkei, Bophuthatswana, Venda and Ciskei and the transfer
of their services and facilities to the SABC and to Sentech.

On 16 November 1998 the SABC, in a deal with p
TV company MultiChoice, launched
two 24
hour digital satellite TV channels aimed at Africa. One was a news channel and
the other an entertainment channel.

In May 1999 a new broadcasting law, the Broadcasting Act (No 4) of 1999, set the scene
to irrevoc
ably change the face of broadcasting in South Africa. It provides for three
categories of broadcasting: public service, commercial and community. The SABC is to
become a limited liability company with the State as 100% shareholder, and is to be
d into separate publ
ic service and commercial arms.

Into the 21st century

The SABC moves to align itself with the requirements of the new Broadcasting Act. It
comes to the end of an era as a statutory corporation and prepares to launch itself into
the 21st

century as a registered public company.

The SABC goes beyond its public mandate to provide services in all the official
languages of the country when, on 18 August 2000, it launched XK
FM, a radio station
broadcasting in the ancient !Xu and Khwe language
s of the near

extinct KhoiSan people
of the Northern Cape.

In September 2002, CKI
FM, a regional community station that was part of the former
Ciskei homeland government's communications portfolio, was formally incorporated into
the SABC.

On 1 April 2003,

in a move to streamline its television broadcasts into Africa, the SABC
merged its two 24
hour pay
TV channels (news
oriented SABC Africa and entertainment
oriented Africa
Africa) and relaunched them as a single infotainment channel on the
digital DStv
satellite platform. The channel carried the SABC Africa brand.

On 31 July 2003, the radio stations and TV channel in the Bop Broadcasting portfolio
(which had been administered by the SABC on behalf of the State since 1998) ceased
broadcasting. The closin
g of this portfolio was in accordance with a government decision
to pave the way for the introduction of a proposed new regional television service. The
new service would be one of two aimed at delivering programmes in indigenous

On 1 October 2
003 the process to corporatise the national broadcaster (kick
started in
1999 by the new Broadcasting Act) was completed: on that date the SABC officially
became SABC Ltd, as it acquired the status of a limited liability company with the State
holding 100%

of the shares.

The SABC Today

The South African Broadcasting Corporation (SABC) is South Africa's national public service
broadcaster. As such, it is obliged to provide a comprehensive range of distinctive programmes
and services... it must inform, educat
e, entertain; support and develop culture and education; and,
as far as is possible, secure fair and equal treatment for the various cultural groupings in the
nation and the country. The headquarters of the corporation are at Broadcasting Centre in
sburg, one of the most modern complexes of its kind in the world.

The complex, which is dominated by a 36
storey administration building and has vast television
and radio centres, straddles an area of 15 hectares.

The SABC also has smaller broadcasting o
perations in all the major centres of South Africa and
offices and studios in several towns.

Who runs the SABC?

The organisation is controlled by a Board whose members are selected through public hearings
and appointed by the State President, and who are
responsible for matters of policy.

The Group Executive applies policy and determines strategies and guidelines for achieving
corporate objectives.

The daily running of the SABC is the responsibility of the heads of individual units.

The SABC and its Peo

Qualified, committed and motivated staff is the driving force behind the SABC.

The SABC is an equal opportunities employer with a full
time staff complement of about 3 500
people ranging from broadcasters, producers and technicians to journalists, acc
ountants and
legal advisers.

Several thousand more people are engaged as freelancers. The skills and knowledge of
employees are examined and broadened constantly and, to this end, consistent personnel
development and further qualification of employees tak
es place in all the occupational categories.

The SABC is committed to corrective action, and has a staff complement of 59% black and 41%
white members.

In addition, the corporation is sensitive to the gender issue and is committed to correcting past
lances here, too.

The SABC and its Money

As the national public service broadcaster, the SABC's funding mix is unique in the world: other
public service broadcasters are financed principally through revenue from television licences and
State grants, where
as the SABC relies on commercial sources for the bulk of its annual operating

Some 76% of the SABC's annual income is derived from advertising and sponsorships, and 8%
comes from areas such as hiring of broadcasting facilities, and from interest.

Income from
television licence fees represents 16% of the SABC's annual operating revenue and is used
primarily to finance the national broadcaster's public broadcasting obligations.

State funding for specific public broadcasting projects may supplement
this funding mix.

Organisational Structure

This is SABC Radio

The Radio Network

The SABC's national radio network comprises 18 radio stations.

of these are dedicated
specifically to public service broadcasting. These are 11 full
spectrum statio
ns, one in each of the
official languages of South Africa, a cultural service for the Indian community broadcasting in
English, a regional community station broadcasting in isiXhosa and English and a community
station broadcasting in the !Xu and Khwe langu
ages of the KhoiSan people of the Northern Cape.


of the radio stations fall in the SABC's public commercial broadcasting stable.

SABC radio is dominant in South African broadcasting, attracting the biggest audiences. The All
Media Products Survey (
AMPS) indicates that of the estimated 29 million adults in South Africa,
more than 22 million listen to the radio every day, and over 19 million of these tune in to an SABC
radio station. Measured in audience share, this means that over 78% of South Africa
's adult radio
listeners tune in to SABC radio.

All these services reach specific targets via the terrestrial transmitter network. They can also be
heard nationally by listeners who have access to a satellite receiving system.

The SABC's radio programmes

are broadcast internally and internationally on nearly 600 FM,
medium wave and short wave transmitters, and through broadcasting facilities and studios that
are among the most modern in the world. There are transmitter control and studio centres all over
the country.

A list of the frequencies on which SABC radio programmes are broadcast, and any other
technical information, may be obtained from the

Technical Liaison Section,

Private Bag X1,

Auckland Park,


The telephone number is (011) 714

Profile of the Radio Stations



Full spectrum in isiZulu


Full spectrum in isiXhosa


Full spectrum in Sesotho


Full spectrum in Sepedi


Full spectrum in Setswana


Full spectrum in xiTsonga


Full spectrum in siSwati


Full spectrum in isiNdebele


Full spectrum in tshiVenda


Full spectrum in English


Full spectrum in Afrikaans


Indian cultur
al service in English


Music format in isiXhosa and English


Community station in !Xu and Khwe

RADIO 2000

Facility service, including simulcasts



Urban music format


ontemporary Hit Parad
e (CHR) format


Community service in English & Afrikaans

SABC Television

The Television Network

The SABC's television network comprises four television channels

three free
air and one
TV. Combined, the free
air channels attract mo
re than 17 million adult viewers a day

that translates to 74% of total adult viewership.

Two of the free
air channels are dedicated specifically to public broadcasting, and one is a
public commercial broadcaster.

The pay
TV channel is broadcast 24 h
ours a day on the DStv digital satellite platform.

The All Media products Survey (AMPS) shows that in South Africa some 847 000 viewers watch
satellite TV and therefore have access to the pay
channel. It is estimated that about 130 000
households in the r
est of Africa can receive them.




spectrum free
air channel with a youthful focus.

Broadcasts in English, isiZulu, isiXhosa, isiNdebele and siSwati


spectrum free
air channel aimed at the whole family

Broadcasts in English, Afrikaans, Sesotho, Setswana, Sepedi, xiTsonga and tshiVenda



air channel. Entertainment and information for cosmopolitan viewers.

Broadcasts in English



Pay channel aimed at Africa. News, information and entertainment format.

Broadcasts in English.

Transmission: satellite

The Terrestrial reach of the SABC Television





An external radio service

The State
owned portfolio

The SABC administers an international radio service, Channel Africa,

on behalf of the State. Like
external services elsewhere in the world, the government funds Channel Africa.

This radio service broadcasts into Africa in four languages

English, kiSwahili, French and

and syndicates programmes in Silozi and
Chinyanya. It reaches millions of
listeners in communities stretching across four time zones, from Malagasy to beyond the shores
of North Africa. Daily listenership in the sub
Saharan region alone is estimated at seven to nine

Channel Africa's pr
ogrammes include news, sport, documentaries, environmental information and
music. Options for its future include corporatising it as a separate entity, or twinning it with the
SABC's Africa
aimed pay
TV service, SABC Africa. The Department of Communication
s is
expected to give clarity on this soon.

SABC via satellite too

All the SABC's television channels and radio services are also broadcast nationally via satellite.
This means that anyone, anywhere in South Africa, who has access to digital satellite
equipment, can tune in to them.

On MultiChoice

The free
air television channels




The pay
television channel SABC Africa

None of the SABC's radio services are on MultiChoice.

On Vivid

The free
air television channels




The free
air radio stations

Munghana Lonene FM (in xiTsonga)

Umhlobo Wenene FM (in isiXhosa)

Motsweding FM (in Setswana)

Ukhozi FM (in isiZulu)

Lesedi FM (in Sesotho)

Phalaphala FM (in tshiVenda)

Thobela FM (in Sepedi)

lagwala FM (in siSwati)

Ikwekwezi FM (in isiNdebele)

SAfm (in English)

RSG (in Afrikaans)

Lotus FM (Indian cultural station in English)

Metro FM (music station)

5FM (music station)

Good Hope FM

Radio 2000 (facility service).

The News from all over

the world

Providing viewers and listeners with regular, reliable news and information is one of the SABC's
most important duties. Audiences identify the SABC as the primary, and most credible, source of
news for the nation.

Research shows that more than
85% of South Africans rely on the SABC for their main source of

more than 52% rely on radio, almost 34% rely on television, and just under 14% rely on
newspapers and other sources.

The broadcasting product emanating from SABC News is impressive: it

comprises daily news
bulletins and current affairs programmes on radio and television, Internet on
line news and state
art new
media services, as well as a 24
hour pay
TV channel dedicated to news centred
on Africa.

A vast infrastructure of people

and technology has been created to keep South Africa up to date
on the news, wherever it happens. News items are analysed and put into context to clarify them
and add perspective. The News Division uses a news computer system that is one of the biggest

its kind in the world.

Radio News

For its internal coverage, Radio News uses about 13 editorial offices, a country
wide network of
about 1 300 correspondents, and more than 2 000 news contacts.

World news is provided by international news agencies and
strategically situated foreign

Copy supplied to Radio News from various sources runs to almost a million words a day, and is
compiled round the clock into some 300 news bulletins and 27 current affairs programmes
broadcast daily on the SABC
's radio services. Since there is a PBS radio station for each
language group, Radio News is able to supply material in all the official languages, thereby
meeting the informational needs of every population group at local, provincial, national and
tional levels.

Television News

Television News is fed by news teams reporting from all over the country on noteworthy events
that are then reflected in news bulletins and news
related programmes.

These teams use the most advanced portable electronic cam

Local contributions are supplemented daily by international news that is beamed via satellite to
the SABC by international news agencies

The SABC's terrestrial television channels devote about 17% of their air time during prime time to
news and new
related programmes. This includes daily news bulletins in 11 national languages.

The on
line service

The SABC's on
line news service, which attracts an average of 600 000 site
visits a month, is gaining popularity and raising the profile o
f SABC News internationally. Sharp
increases in visits coincided with major breaking news and special features around international
events. Live streaming of national events such as the annual Budget speech and State of the
Nation address prove popular.

pecial news services

The News division has a special unit tasked with creating new
media products, and finding new
ways of delivering content for the local and international market via joint ventures with business

NewsBreak 802 152, a news

telephone service, is one of the country's most popular audio
news/information lines.

This joint venture with Vodacom and Marketel gives the latest news in English and isiZulu, with
regular sports and weather updates, 24 hours.

Demand 09 263 91 1
67, is a telephone news service with the latest news on Africa for
Zimbabwe. It is a joint venture with the Zimbabwean cellular service provider Econet Wireless.

A similar service is planned for Nigeria.

phones, a joint venture with Nokia

xactmobile, is an SMS news service and a
WAP (Wireless Application Protocol) news service.

Africa This Week is a weekly half
hour television feature focusing on top African news and
interest stories. It is a joint venture with America's Mhzee Networ
ks, and is broadcast in
the Washington and Atlanta areas of the United States.

Africa Story is the working title of a pilot for a new weekly educational/ informational half
television feature done in conjunction with SABC Education and Business Enter
prises. The
project aims to provide American audiences with a balanced, diverse and holistic view of Africa's
people and places. 19

SABC and Educational Broadcasting

The Broadcasting Act provides that the SABC's public broadcasting service shall include

significant amounts of educational programming, both curriculum
based and informal.

To this end, educational programmes on radio and television cover a broad spectrum, from early
childhood development (three to five years of age), to school and youth pro
grammes, adult
education and human resources development, as well as general public education. The founding
principle of the SABC's educational broadcasting service is to deliver programming designed to
promote critical thinking and problem
solving skills,

so that audiences can learn to relate to real
life experience while preparing to participate meaningfully in society.

Programmes on Radio

SABC Radio broadcasts more than 150 000 minutes of educational programming a year in
eleven languages across the co
rporation's radio services. Perhaps radio's biggest advantage in
educational programming is that there is a station for each of the 11 official languages.

Programmes on Television

Educational programming on TV averages about 90 000 minutes a year.

ous high quality educational programmes are provided for young children in a range of
languages. In the schooling and youth development programme category, Educational Television
makes substantial contributions through the popular educational youth magazin
e programme
Take 5 and through the Liberty Life Learning Channel, which offers revision and remedial support
to matric and standard nine pupils.

Educational Television also makes a real contribution to human resources development through
programmes aimed
at supporting the professional development of teachers, adult learners and

The “School TV” service supports the introduction of the curriculum in primary schools. School TV
includes broadcast programmes (in all official languages) as well as non
broadcast support
material, printed matter, and teacher training and support. The School TV service is run through a
structured partnership with the Department of Education and other partners. 20

SABC and Religious Broadcasting

The SABC, in its role as

a public service broadcaster, has an obligation to reflect all faiths in an
unbiased and appropriately representative manner. This, therefore, sees the presence of
dedicated religious broadcasts on both radio and television. These cover the various format
s of
devotional, worship service, magazine, panel discussion, phone
in and music programmes
catering for a wide spectrum of ages and preferences, and in all 11 of the official languages.

Religious programmes are governed by the Religious Broadcasting Poli
cy of the SABC, which
tries to ensure respect for all religions and equitable representation for the expression of each
faith within the total amount of religious broadcasting air time.

This Religious Broadcasting Policy states that the total amount of ti
me allocated to religious
broadcasting should be such that those religions with the smallest ratio of air time enjoy
meaningful and sufficient programming on a faith
specific basis.

In allocating air time to religious groups, the SABC is committed to the
principle of fairness and
applies this principle in determining the time allocated to each group. These allocations are made
on a three
yearly basis, after consultation, with the Religious Broadcasting Panel (RBP).

Our Radio Facilities

The headquarters of

the SABC are at Broadcasting Centre in Johannesburg, one of the most
modern complexes of its kind in the world. The complex, which is dominated by a 36
administration building and has vast radio and television centres, straddles an area of 15

In 1980, the whole area on which the complex is situated was declared a separate municipal area
named Uitsaaisentrum. Broadcasting Centre is not, then, in Auckland Park as is often thought.
Uitsaaisentrum is a suburb bordering on Auckland Park.

ed in Radio Park at Broadcasting Centre in Johannesburg, the SABC's facilities for
recording and broadcasting its radio p
rogrammes are among the most up

RadioPark Studios boasts some 27 continuity and produc
tion suites equipped with state
equipment. Five music suites include a large orchestral studio that can accommodate 100
musicians, a choir and audience of 160 in comfort, as well as one of the best music recording
studios in the Southern Hemisphere, namely M2 recording studio. M2 is
equipped with the superb
SSL 4000G+ console and a formidable array of outboard gear. The outstanding acoustics of the
studio and the best operational and technical expertise combine to deliver products of world

There are two modern drama su
ites and two variety studios that can each accommodate
audiences of up to 150.

Other facilities include an echo
free chamber, a central record library that houses about 200 000
CDs and a quarter million records, a central control area, a re
recording room

and nine editing

These excellent studio facilities are linked up to an established line network that makes it possible
to transmit programmes to virtually anywhere in the world.

While these facilities are used primarily for production of the SAB
C's own radio programmes, they
are also available for hire to outside production companies.

For more information contact Tel (011) 714
4115 Fax (011) 714

Our Television Facilities

The SABC's Henley Television Production Facilities offer a
n excellent choice of production
studios to suit every requirement. Seven fully
equipped production studios range from 112 square
metres right up to 671 square metres, with an additional eighth dry
hire 90 square metres studio.
Three additional studios are

used for broadcasting live news and current affairs. In addition, these
production studios are boosted by support facilities to make up a comprehensive package.

The Post Production Facilities accommodate anything from simple analogue editing to intricate

digital audio and video editing.

The Broadcast Facilities supply and receive regional and international feeds via the Pretoria Earth
Station. These facilities also cater for foreign news correspondents and are available around the

The television
outside broadcasting facilities, Air Time, is internationally recognised as the
Southern African market leader for television facility coverage in the fields of entertainment,
media and communications. Air Time's fleet of production vehicles include OB veh
icles that vary
in size and have state
art equipment. There are also mobile editing suites and facilities
such as a master control room, camera radio control unit, tracking vehicles and a microwave
control vehicle.

These facilities are also availab
le for hire to outside production companies.

Henley Television Facilities tel (011) 714

Air Time Outside Broadcast Facilities tel (011) 714
2346/ 2961

The international connection

As an African broadcaster the SABC strives to maintain and develop
sound relations with other
broadcasters, particularly in Africa, but elsewhere in the world as well. Accordingly, the
corporation is an active member of several broadcasting bodies. They are the Union of Radio and
Television Organisations in Africa (URTNA)
, the Southern African Broadcasting Association
(SABA), the Commonwealth Broadcasting Association (CBA), and Public Broadcasting
International (PBI).

On these bodies the SABC builds partnerships that will extend common understandings of
modern public broa
dcasting, and the challenges that it faces. It also prioritises the development of
partnerships in rights acquisition such as sport and co
productions, technology standards and
protocols to improve regional and continental connectivity, and training to imp
rove broadcasting

Through these bodies the SABC also advocates continent
wide information and communication
technology goals as articulated in the New Partnership for Africa's Development (Nepad).

A host broadcaster of note

The SABC's track re
cord as host broadcaster for major world events is sound. It has proved that
no broadcast is beyond its capabilities. These are examples of successful host broadcasts:

The historic 1994 South African general election, the first truly democratic election i
n the
country's history, and the subsequent inauguration of Nelson Mandela as President of the

The 1995 Rugby World Cup.

The 13th annual international Aids conference, held in Durban in July 2000.

The third World Conference Against Racism (WCAR
), held in Durban in 2001.

The launch of the African Union in 2002.

The World Summit on Sustainable Development, held in Johannesburg in 2002.

The annual Highway Africa new media conferences.


SABC and Social Responsibility

As the national broadca
ster, the SABC regards social investment as an integral part of its
responsibility, and an opportunity to contribute to the upliftment of South African society, to the
development of communities, and to the economy of the country. The SABC meets these soci
responsibilities through several initiatives in programming on radio and television, in projects
beyond broadcasting, and in business.

The SABC supports bona fide charitable organisations in its efforts to create public awareness of
its activities.

ee marketing air
time valued at about R30 million a year is made available for awareness
campaigns such as health (with the emphasis on HIV/Aids), crime prevention, welfare and road
safety on radio and television.

eaching out to the hard of hearing

use the SABC is aware that many physically disadvantaged citizens depend on its services
as their sole source of information, it has opened up the world for South Africa's more than five
million deaf and hard of hearing with regular signed programmes produ
ced especially for deaf

Supporting nation building and the community

Through radio and television services the SABC supports and publicises events that help to build,
and heal, the nation, and support communities in its broadcasting areas. Examp
les are the
annual Woman of the Year and Community Builder of the Year projects. Many radio stations also
annually raise funds for charities, welfare organisations and community projects.

Investment in arts and culture

The SABC supports cultural events s
uch as the North Sea Jazz Festival in Cape Town, the Klein
Karoo Kunstefees in Oudtshoorn, the Arts Festival in Grahamstown, the Aardklop Music Festival
and the annual Massed Choir Festival.

At a corporate level the SABC invests in local artistic talent t
hrough its impressive art collection
featuring examples of historical and contemporary art comprising drawings, paintings, original
prints, sculptures, photography and works in new media. The collection comprises over 700 items,
valued at several million r

Investing in the local industry

The SABC is committed to supporting locally produced programmes and the local industry, and
believes that this investment is in line with its objective of helping to increase significantly the
quality of local conten
t and the capacity of the local production industry.

To meet the demand for local programming, the SABC strives to maintain a high level of local
content on its services, and this spins off into an annual investment of over R600 million in the
local indus

In selecting and commissioning its local programmes, the SABC considers such factors as job
creation, and thousands of direct and indirect employment opportunities flow from this. For
instance, the SABC has a permanent staff complement of more than 3

000 people, engages
some 5 000 freelancers at any given time, and offers opportunities to dozens of production and
facility houses in the private sector.

Each year more than 200 production commissions at a combined cost of about R400 million
(excluding t
hose for TV News) are awarded to independent producers. The bulk of these are for

A further amount of more than a million rand is spent with independent companies for dubbing
and subtitling of programmes.

Keeping in touch with our audiences

ate SABC and the public relations sections of the various radio and television stations
provide a comprehensive service to establish, maintain and stimulate contact between the SABC
and its public. Information about the SABC, its programmes and its activit
ies is supplied regularly
to newspapers and magazines all over the country and promotions, exhibitions and receptions
are held regularly. On average 39 000 members of the public visit Broadcasting Centre in
Johannesburg annually on organised tours. Highlig
hts of such visits include seeing DJs in action
and TV productions being made, and a museum of broadcasting, which houses a variety of
equipment such as the earliest Western Electric and Marconi sets, as well as old radios and
cylinder gramophones. Special

attractions are glassed
in studios in the reception area from which
two radio stations, 5FM and Metro FM, broadcast their programmes. Broadcasting Centre also
boasts several 'shops' where members of the public can purchase mementoes of their visit to the
SABC, as well as audio and video cassette programmes. These recordings can also be ordered
by mail.

Talking to people

The SABC's corporate Call Centre deals with some 1,5 million calls from members of the public a

an average of 1 000 a day. This e
xcludes calls made directly to radio stations, TV
channels and other SABC departments. You can contact the Call Centre on (011) 714


The SABC's corporate Internet site is visited by more than 200 000 users every month. This
translates to s
ome 2,4 million hits a year. This does not include the users logging on directly to
the personalised sites of radio stations, TV channels and the News division. An average of 300
members of the public make e
contact with the SABC via the Internet every wee
k through
messaging on the "make contact" page

that is about 15 600 a year. A special effort is made to
respond to each of these contacts promptly. You can access the corporate site at Keeping in touch with our audiences

Your views coun

The SABC strives to deal professionally, promptly and effectively with policy and programme
queries, and concerns and complaints addressed either directly to the corporation, or lodged
through the offices of its stakeholders.

If you have anything to sa
y about the SABC's programmes or policies, would like to convey
comments, compliments or criticism, or make enquiries, you could write to:

SABC Broadcast Compliance

Private Bag X1

Auckland Park 2006


If you prefer, phone the

SABC Information Centre

(011) 714


make e
contact at:

Internet website

If you think a programme included a specific, serious injustice, a serious invasion of privacy, a
specific and serious inaccuracy, or
failed to comply with acceptable broadcasting standards,
please write giving brief details to:

Manager: Broadcast Compliance

SABC Policy & Regulatory Affairs

Private Bag X1

Auckland Park


mail address:

This unit operates independently of programme departments and ensures that serious complaints
are investigated thoroughly and quickly.

The unit will reply within ten days of receiving your letter, although fuller answers may take

If your complaint is upheld, the SABC will make appropriate acknowledgment or correction,
sometimes on air.

If you are not happy with the response, you may appeal to the Broadcasting Complaints
Commission of South Africa at the following address:

Broadcasting Complaints Commission of SA

PO Box 412365



Telephone: (011) 781

Fax: (011) 787


Contact the SABC

Central Information

Tel 011 714