Strategies for Managing Competitive Resource Interdependencies ...

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Nov 8, 2013 (3 years and 5 months ago)

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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

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Organizational Theory,
Design, and Change


Sixth Edition

Gareth R. Jones


Chapter 3



Organizing in a

Changing Global
Environment

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Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

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What is the Organizational
Environment?



Environment:

the set of pressures
and forces surrounding an
organization that have the potential
to affect the way it operates and its
access to scarce resources


Organizational domain:

the
particular range of goods and
services that the organization
produces, and the customers and
other stakeholders whom it serves

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The Organizational Environment

The Specific Environment



The forces from outside stakeholder groups that
directly affect an organization’s ability to secure
resources


Outside stakeholders include customers, distributors,
unions, competitors, suppliers, and the government


The organization must engage in transactions with
all outside stakeholders to obtain resources to
survive

The General Environment



The forces that shape the specific environment and
affect the ability of all organizations in a particular
environment to obtain resources

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Figure 3.1: The
Organizational Environment

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Uncertainty in the
Organizational Environment

Why is the environment important?


All environmental forces cause
uncertainty for organizations


Greater uncertainty makes it more
difficult for managers to control the
flow of resources to protect and
enlarge their domains


3 major sources of uncertainty

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Figure 3.2: Three Factors
Causing Uncertainty

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Sources of Uncertainty in the
Environment


Environmental complexity:

the strength,
number, and interconnectedness of the specific
and general forces that an organization has to
manage


Interconnectedness:

increases complexity


Environmental dynamism:

the degree to
which forces in the specific and general
environments change over time


Stable environment:
forces that affect the
supply of resources are predictable


Unstable (dynamic) environment:
when an
organization cannot predict how the changes in
the environment will affect them


Environmental richness:

the amount of
resources available to support an organization’s
domain

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Resource Dependence Theory


Organizations are dependent on their
environment for the resources they need to
survive and grow


Resource dependency theory can be used to
help an organization manage its environment


Resource dependency theory

argues that
the goal of an organization is to minimize its
dependence on other organizations for


the supply of scare resources in its
environment


and to find ways of influencing them to
secure needed resources

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Resource Dependence Theory
(cont.)


The strength of one organization’s dependence on
another depends on:


How vital the resource is to the organization’s survival


The extent that other organization’s control these
resources


An organization has to manage two aspects of its
resource dependence:


It has to exert influence over other organizations so that it
can obtain resources


It must respond to the needs and demands of the other
organizations in its environment

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Interorganizational Strategies for
Managing Resource Dependencies


Two basic types of interdependencies cause
uncertainty


Symbiotic interdependencies:
exist between
an organization and its suppliers and distributors


Competitive interdependencies:
exist among
organizations that compete for scarce inputs and
outputs


These interdependencies can be managed
through interorganizational strategies


A strategy should be chosen that offers the most
reduction in uncertainty with the least loss of
control

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Figure 3.3: Interorganizational Strategies
for Managing Symbiotic Interdependencies

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Strategies for Managing Symbiotic
Resource Interdependencies


Developing a good reputation


Reputation:

a state in which an organization is
held in high regard and trusted by other parties
because of its fair and honest business practices


Reputation and trust are the most common
linkage mechanisms for managing symbiotic
interdependencies


Cooptation:

a strategy that manages
symbiotic interdependencies by giving them
a stake in the organization


Make outside stakeholders inside stakeholders

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Strategies for Managing Symbiotic
Resource Interdependencies (cont.)


Strategic alliances:

an agreement that commits
two or more companies to share their resources to
develop joint new business opportunities


An increasingly common mechanism for managing
symbiotic (and competitive) interdependencies

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Strategies for Managing Symbiotic
Resource Interdependencies (cont.)


Merger and takeover:

results in
resource exchanges taking place
within

one organization rather than
between
organizations


New organization better able to resist
powerful suppliers and customers


Normally involves great expense and
problems managing the new business


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Figure 3
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7: Interorganizational Strategies for
Managing Competitive Interdependencies

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Strategies for Managing Competitive
Resource Interdependencies


Collusion and cartels


Collusion:

a secret agreement among competitors to
share information for a deceitful or illegal purpose


Cartel:

an association of firms that explicitly agrees to
coordinate their activities


Third
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party linkage mechanism:

a regulatory
body that allows organizations to share information
and regulate the way they compete


Strategic alliances:

can be used to manage both
symbiotic and competitive interdependencies


Merger and takeover:

the ultimate method for
managing problematic

interdependencies

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Transaction Cost Theory


Transaction costs:

the costs of negotiating,
monitoring, and governing exchanges between
people


Bureaucratic costs:

internal transaction costs


Bringing transactions inside the organization minimizes but
does not eliminate the costs of managing transactions


Transaction cost theory:

the goal of an
organization is to minimize the costs of exchanging
resources in the environment and the costs of
managing exchanges inside the organization


Several sources of transaction costs

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Figure 3.8: Sources of
Transaction Costs

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Transaction Costs and

Linkage Mechanisms


Transaction costs are
low

when:


Organizations are exchanging nonspecific
goods and services


Uncertainty is low


There are many possible exchange partners


Transaction costs are
high

when:


Organizations begin to exchange more specific
goods and services


Uncertainty increases


The number of possible exchange partners falls


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Using Transaction Cost Theory to Choose
an Interorganizational Strategy


Transaction cost theory can be used to choose an
interorganizational strategy


Managers can weigh the savings in transaction
costs of particular linkage mechanisms against the
bureaucratic costs


Linkage mechanisms can include:


Keiretsu

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Japanese system for achieving the benefits of
formal linkages without incurring its costs


Franchise

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a business that is authorized to sell a
company’s products in a certain area


Outsourcing

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moving a value creation that was
performed inside the organization to outside companies