Top 10 Web Content Management Vendors 20[...] - XpandCRM.net

tiredbeginnerInternet and Web Development

Dec 8, 2013 (3 years and 8 months ago)

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TOP 10
Web Content Management
Software Vendors REVEALED
2012 Edition
Pro￿ les of the Leading Web Content
Management Software Vendors

For more information, visit
Business-Software.com/ContentManagement
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About Web Content Management Software
Every visit to a corporate website is a chance to gain another customer and an
opportunity to increase company revenue. To capitalize effectively on these potential
customers, companies need to ensure an exceptional customer experience. Ease of
use, visitor participation and accurate and updated content all contribute to a good
visitor experience.

Properly maintaining a corporate website is a complicated process involving the
management of web content throughout its lifecycle. Creating, editing, and managing
web content has traditionally been a very timely and costly process that eats up
valuable resources. A system which can effectively manage this workflow and efficiently
push content onto live sites can help companies properly leverage websites as an
effective marketing channels that draws interest to products and increases revenues.

What is Web Content Management?
A web content management system is a comprehensive solution that enables effective
management of web content throughout its lifecycle, allowing websites to be updated
in a timely and efficient manner. Web content management systems make it easy for
companies to maintain consistent branding across all company-related websites by
allowing users to easily create, manage, and edit all web content from a single source.
With a web content management system, it becomes unnecessary for users to have
knowledge of complex programming languages. Web content management systems
make it easy to maintain websites, allowing technologically limited users to manage and
update websites quickly with limited training.
Web content management technology has evolved into three primary categories: Java
EE, .NET and LAMP on which many open-source software (OSS) offerings are based.
Key Benefits for Your Company
Web content management systems offer significant benefits to companies who have
trouble managing and updating their websites. Key benefits include:
Rapid deployment and efficient management of websites with easily re-usable
templates and content.
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About Web Content Management Software
Reduced costs by eliminating the need for expensive personnel to manage company
websites, allowing websites to be maintained by inexpensive and easily trained
employees.
Enhanced productivity and effectiveness of employees enabling web content to be
managed more quickly and accurately.
Improved accuracy and consistency of content displayed across complete network of
company websites.

Does My Company Need a Web Content Management System?
Web content management systems can help companies of all types with their different
web content needs. Whether its web content that needs to be frequently updated or a
network of sites that need to be maintained, web content management systems provide
the automated workflow and approval processes that encourage the addition of fresh
content and promote the development and expansion of new and existing websites.
Web content management assists in all aspects of the web content creation process,
providing tools which allow your company website to prosper.

Key Features of Web Content Management Systems
Web content management solutions provide organizations with sophisticated tools
which assist in the creation, management, and publishing of web content. Key features
include:
Content creation functions, such as templating, workflow and change management
which make it simple and effortless to build web pages or new templates.
Editing tools such as WYSIWYG editors that are easy to use, making it easy to make
changes to the existing website.
End-to-end management and automation of the web content creation process with
integrated workflow management capabilities and approval processes.
Virtualization of content allowing previews of any changes made to the live website
prior to release, reducing the risk of errors.
Central repository for all types of digital assets, making it easy to manage and upload
all types of files.
Scalable and easily upgradeable software with easily installed plug-ins and updates
that are regularly received.
Library services, such as check-in/check-out, version control and security.
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About Web Content Management Software








What to Look for When Choosing a Web Content Management System
Security
The importance of web content and the influence it can have on potential customers
means that it is critically important to ensure that it is secure at all times. Monitoring and
recording all activity associated with the web content management system is important
to security by helping to maintain user integrity. Features such as content approval
processes, user passwords, and login histories can save headaches by keeping track of
all activity and making it easier to spot the source of any errors or security breaches.

Content Management
Consider the way web content is actually managed within the web content management
system. The presence of browser based word processors such as WYSIWYG editors
make it extremely easy to manage web content. In addition, simple features such as
drag and drop content, image editors, and spell checkers are features that should be
considered when selecting a web content management system. Although these tools
are not necessarily critical to a web content management system, they make managing
web content a much easier and a much smoother process.

Design/Interface
The look and feel of the web content management system can make a big difference
in its overall effectiveness. The design and interface of the web content management
system can have a dramatic impact on worker productivity. An interface that is easy
to use and learn can provide cost savings by increasing employee productivity and
decreasing training time, freeing workers to perform other important tasks.

Support for Web 2.0 Interactions
Increasingly website visitors wish to “use” the website rather than being passive visitors.
New dynamic conversations, new audiences, and new models of participation such as
wikis, video sharing, blogs, and reviews open content production to new audiences,
introduce new models of participation and support new types of client devices and
applications. Web content management systems need to encourage user-generated
content and support the new web culture of communities by supporting both internal
and external users.
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About Web Content Management Software
In-house or SaaS?
When selecting a web content management vendor you have the choice of an in-house
or Software-as-a-Service (SaaS) platform. SaaS systems offer lower upfront costs and
shorter time to value, while in-house systems can be less expensive in the long run, and
provide greater interoperability and flexibility. No matter which model fits your strategic
objectives, you’ll find that you have excellent solutions to choose from.

Top Web Content Management Software Vendors
You have many options when choosing a web content management software vendor.
To make it a bit easier, we’ve featured some of the leading web content management
solutions in this paper.
Review these vendors, and you’ll be well on the way to finding the right web content
management software for your business.
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www.sdltridion.com | brad.davis@sdltridion.com | 1-66-12-08
HIGHLIGHTS
Rated as a “Leader” by both Forrester Research and Gartner
Comprehensive multi-website, multi-channel, and multi-language functionality.
Strong in content creation, management, and delivery.
Audience targeting and personalization creates an amazing customer
experience.
Graphical, user-friendly tool set with intuitive interface.
Fast to deploy, fully scalable, easy to use.
US HEADQUARTERS:

New York City, NY
WORLD HEADQUARTERS:
Amsterdam, The Netherlands
OWNERSHIP:

Public (London Stock
Exchange: ‘SDL’)
FOUNDED:
1999, Amsterdam
SOFTWARE SOLUTIONS:
SDL Tridion WCM Platform
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CUSTOMER FOCUS:

SDL Tridion provides web content management solutions to mid-sized and enterprise
level organizations. Our WCM platform is designed for organizations that require
a strategic web presence and for whom the internet plays a mission critical role in
achieving business objectives.
SELECT CUSTOMERS:

MetLife, Goodyear, Lexus, Suzuki, Canon, Yale University, ING, Virgin Atlantic Airways,
KLM Airlines, Yamaha, Honda, Breastcancer.org
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About SDL Tridion
SDL Tridion is the leading provider of enterprise and global Web Content Management
Systems. Ranked #1 by industry analysts, Tridion’s solutions empower businesses
to deliver personalized, persuasive content to their target audiences. SDL Tridion’s
proprietary BluePrinting technology makes sharing complex content over multiple
websites fast and easy while maintaining centralized control and brand consistency.
According to the Forrester Wave™: Web Content for External Sites report ”SDL Tridion
excels in personalization and multisite and multi-language functionality”.
Since its establishment in 1999, SDL Tridion has focused on enabling customers to
manage their content across multiple channels within a Web environment. SDL Tridion
works in close partnership with its customers to develop solutions that fulfill real, practical
business needs. Their flagship WCM product quickly delivers ROI by significantly
improving customer experience while reducing operational costs.
Today, over 1000 organizations rely SDL Tridion’s web content management solutions
including Hewlette-Packard, MetLife, and Mandarin Oriental Hotel Group. SDL Tridion’s
world headquarters is in Amsterdam, the Netherlands and has business offices in New
York, San Francisco, London, Madrid, Paris, Brussels, Stockholm, and Tokyo. On May
18th, 200 SDL Tridion was acquired by SDL International, the world leader in global
information management (GIM).
SDL Tridion Key Strengths
Best-of-breed solution- In addition to winning top rankings by industry analysts, the
SDL Tridion Web Content Management Platform has won eContent Magazine’s top
award under the category of Content Management.
Thought leadership- SDL Tridion is recognized as a thought leader and industry expert
in WCM. The company has and continues to produce white papers, web casts, and
other informative collateral on a wide range of content management issues.
First class customer service and support- SDL Tridion has a professional services
support staff deployed both throughout the United States and around the world.
Technical support and customer service is available 2/ from a team of experts.
Dedicated research and development- SDL Tridion continues to develop a product
and solutions portfolio based upon current and anticipated customer needs , feedback,
and emerging new technologies.
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About SDL Tridion
Tridion Technology
SDL Tridion’s Content Manager Solution uses proprietary BluePrinting technology
that allows organizations to reuse and adapt content, layout, and other functionality
for different pages and Web sites. This ensures that companies can address target
audiences in different regions around the world in a “same but different” manner. The
technology enables the user to maintain centralized control of brand and message while
allowing for local differentiation.
BluePrinting technology has proven its value to organizations that have any of the
following requirements:
Globalized websites
Multi-website management
Translation management
Brand management
Target audience marketing
Multi-channel marketing
The company’s cornerstone Content Manager is standards-based and can be
integrated into an organization’s existing infrastructure. Content Manager provides
centralized user management that is fully integrated into an organization’s existing
corporate directory (LDAP, Active Directory, and Windows Domain). Moreover, Content
Manager uses standard database as a content repository (Microsoft SQL Server and
Oracle Server) allowing organizations to easily integrate with existing systems.
Tridion Software Highlights
SDL Tridion Web Content Management (the main solution platform)
Content Manager (core product)
Content Manager Explorer (main user interface to Content Manager)
Provides rich functionality for basic to advanced content management tasks within a
browser.
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About SDL Tridion
SiteEdit
Delivers key contributors with a WYSIWYG, browser-based interface and a
collaborative environment for many online communication tasks.
Easy to use, ensuring lower training costs and easy adoption.
WebDAV Connector (Windows Explorer access to SDL Tridion WCM and content)
Provides access to SDL Tridion WCM content using Windows Explorer. Contributors
can add, edit, delete, and use content in the same way that they would use the
Windows file system using the most appropriate desk top application for the task they
need to perform.
Word Connector (Microsoft Word-based word processing tool for content creation)
For occasional content contributors who need to create simple text for the
organization’s Web site in the word processing tool that they know best, Microsoft®
Word.
Authors can open, edit, and create structured XML content using Word and to save
this content directly to Content Manager.
Translator Manager 2.0
Enables companies to configure their translation needs within their existing BluePrint
structure. This includes defining both the source and target language of typical
translation processes.
Presentation Server
Provides storage management, link management and cache management to manage
large, complex and high-performance environments.
Dynamic Content Broker
Allows organizations to deliver online content based on page context, queries and
visitor profiles.
Provides the ability to create the best balance between static and dynamic Web site
content.
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About SDL Tridion
Archive Manager
Automates Web site archiving processes, providing the capability to retrieve an
archived Web page or entire site for a specific date, time and visitor profile and view
these pages with the original content and layout.
Enables an organization to comply with regulatory requirements and record all
versions of Web site pages.
Content Porter
Ensures a structured quality-control process for all online content.
Allows organizations to transfer any type of content managed in Content Manager
between different environments.
Business Connector
Integrates with other applications, thereby allowing companies to include information
stored in external systems such as product catalogs and inventories.
Content Distributor
For organizations with an international infrastructure that need to ensure reliable,
scheduled content distribution to all Web Servers.
Lets companies use Content Distributor to ensure content consistency and
compliance through many different secure transport providers.
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www.sitecore.net | sales-us@sitecore.net | 1-1-80-0600
HIGHLIGHTS
1600+ satisfied customers with over 20,000 websites.
Named among the 100 leaders in the digital content industry by Econtent
Magazine.
The average Sitecore customer receives 109% return on investment within
 years of implementing the software, according to a report by Forrester
Consulting.
Microsoft Gold Certified Partner and former Microsoft Partner of the Year.
Sitecore has numerous Microsoft certifications and designs.
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US HEADQUARTERS:

Mill Valley, CA
(San Francisco Bay Area)
WORLD HEADQUARTERS:
Copenhagen, Denmark
OWNERSHIP:

Private
FOUNDED:
2001
SOFTWARE SOLUTIONS:
Sitecore CMS
Sitecore Intranet Portal
Sitecore Online Marketing
Suite
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CUSTOMER FOCUS:

Mid to large size public and private organizations, including national governments,
educational institutions, and many Fortune 00 companies.
SELECT CUSTOMERS:

Microsoft, GlaxoSmithKilne, Computer Associates, Dollar Rent a Car/Thrifty, Omni
Hotels, Siemens, US Department of Defense, Canadian Cancer Society, University of
California – Berkeley, General Mills, Revlon, Fidelity Insurance, Toshiba, Mazda, Boy
Scouts of America.
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About Sitecore
Sitecore’s main focus is to provide software for companies to build, maintain, and
update full featured websites that drive business growth and improve the customer web
experience. With this in mind, Sitecore focuses on creating a scalable architecture so
that companies can have their website grow along with their company. To accomplish
these goals, Sitecore partners closely with Microsoft as well as 00 other companies to
provide the most creative and technologically advanced software available.
Sitecore provides web content management (CMS) and portal software for organizations
to create compelling website experiences. Sitecore’s broad range of features, combined
with a strong development architecture, enables Marketing people, Content Editors, other
Key Stakeholders and IT to rapidly implement a successful online business strategy, and
measure and manage that ongoing website success.
Sitecore was founded in 2001 and continues to be private and self funded. However,
Sitecore continues to grow at a very rapid pace. Recently, Sitecore announced that its
2008 revenues have grown by over 100% over the prior fiscal year. Reportedly, 9% of
revenues are coming from new license sales, % -- from training and less than 1% --
from Professional Services.
Sitecore Key Strengths
Sitecore CMS goes beyond with features to help make the customer experience
special for visitors to your website – to create an experience that provides
differentiation and customer loyalty.
With unparalleled ease, scale and flexibility, Sitecore accelerates the value people
like you in your key role can contribute to your organization.
Sitecore CMS is built from the ground up to support key marketing initiatives by
helping visitors and search engines find your site, streamlining time to market, and
providing detailed visitor information
With a wealth of innovative features, Sitecore greatly simplifies the editing process for
content writers and editors.
Provides an array of connectors and integration techniques to many Microsoft
applications; no other CMS technology suits Microsoft products like Sitecore does.
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About
Sitecore
Sitecore Technology
Sitecore’s content management software was developed to be a platform that
enables developers to craft high performance websites that deliver compelling user
experiences. Sitecore has been totally committed to the .NET framework. As a
technology, the Sitecore application has been a rich internet application(RIA) long
before most people heard of the term, and the CMS is actually built on top of Sitecore’s
very own API.
Sitecore is a dynamic delivery web content management solution which gives you the
flexibility to deliver content to the right user, in the right way and at the right time. With
its simple to use delivery architecture, hings like targeted messaging, segmentation
marketing and personalization are all very straightforward.
Sitecore Software Highlights

Sitecore CMS
Fast Intuitive Editing – Sitecore CMS provides a Microsoft Office style interface that
is immediately recognizable and familiar for many users, making editing your site a lot
quicker.
Integration – Sitecore enables you to tie in other applications in to your website to help
improves user experiences; allowing easy integration of almost any other business
software systems.
Scalable – Sitecore is designed for the largest sites out there, making it easy for your
company to expand your website as your company continues to grow.
Multi-Site Deployment – Manage and deploy a number of websites simultaneously.
Development – Tools that provide unparalleled support for developers by helping them
reduce errors and increase programming speed.
Communication – Simple tools that engage customers through online newsletters,
blog customized forms, and forums.
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About
Sitecore
Sitecore Intranet Portal
Pre-built features that are ready to run that help improve communications, site
structure, and site organization.
Tools that allow for individual expression – personal search bars, movable calendars,
or custom content allows end users to easily personalize their web experience.
Stylish designs that can help you create your own corporate identity. An extensive
template library can be customized and tailored to reflect the look and feel your
organization needs.
Structure and compliance management – Sitecore Intranet Portal has the tools
necessary to help you manage and monitor any existing, well-established processes
put in place by your organization.
Sitecore Online Marketing Suite
With its new breakthrough marketing solution, Sitecore has made it extremely easy
to manage all your online marketing campaigns from within your Sitecore content
management system. You’ll now be able to easily track and understand your online
campaigns, develop profiles, personalize content dynamically and take action with
analytics immediately.
By unifying web content management, website analytics and marketing automation,
Sitecore enables your team to get better results without the complexity, time and costs of
multiple third party tools.
Key features of the Sitecore Online Marketing Suite include:
Visitor experience analytics – content and visitor profiling to understand and prioritize
your website visitors.
Real time site personalization – instant website updates that create personalized web
experiences for site visitors.
Accurate and detailed website analysis – see goals and conversions accomplished by
each campaign on your site, down to the individual session level.
Sales team enablement – with easy integration with your CRM, you can provide
instant lead information for your sales teams.
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www.percussion.com | sales@percussion.com I 1-800-28-0800
HIGHLIGHTS
True WCM product that is quick to deploy, Scalable and flexible.
Breakthrough User Interface with drag and drop functionality designed to
match your content marketing process.
Cloudy Ready partnership with Rackspace, Terremark, and Akamai to deploy
in the cloud.
Percussion CM1 was named a KM World “Trend Setting Product” and named
a 2011 MITX Finalist for “best user Experience.”
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HEADQUARTERS:

600 Unicorn Park Drive
Woburn, MA 01801
OWNERSHIP:

Private
FOUNDED:
199
SOFTWARE SOLUTIONS:
Percussion CM System
Percussion CM1
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Percussion provides Web Content Management solutions to companies across
the public and private sector including Internet and new media companies, media,
entertainment, travel and hospitality, and high tech organizations as well as education
institutions and Federal and State government agencies.
SELECT CUSTOMERS:

Percussion’s diverse WCM customer base includes AutoTrader.com, Weather.com,
Hotwire.com, Vegas.com, Saba Software, Chubb Insurance Group, Legal & General,
Armstrong, Rentokil, Norton Rose, Virginia Tech University, Harvard Law School,
MacPhail College for Music, National Cancer Institute, and the U.S. Department of
Health & Human Services.
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About Percussion
Percussion is on a mission to “Productize” the web content management market by
delivering advanced functionality that provides the content owner with control over their
content, while giving them the flexibility to take advantage of “What’s Next” on the web.
Percussion’s flagship products—Percussion CM1 and CM System—help businesses
increase traffic, drive conversion and improve social interaction without requiring costly
customizations and ongoing services contracts to deliver core WCM functionality.
Percussion’s architecture allows non-technical users to take control of content
and presentation, provides unparalleled control over how web content is used and
allows organizations to integrate third-party applications without being encumbered
by legacy technology.
Through its unique drag-and-drop interface, Percussion users can directly create,
launch, and maintain sophisticated web sites with an ease unmatched in the market.
Users can easily make any kind of edit or change–such as creating new templates,
modifying page layouts, integrating social content, or embedding third-party web
applications. By empowering the user, organizations are able to make the majority of
required ongoing updates and changes to the site on their own.

Today, hundreds of leading organizations are using Percussion’s WCM products
to power their websites, including AutoTrader.com, Weather.com, Vegas.com,
BabyCenter.com, Hotwire.com, Saba Software, MacPhail College for Music, Virginia
Tech University, Harvard Law School, the U.S. Department of Health & Human Services,
the U.S. General Services Administration, and the Centers for Disease Control.
Technology
Productized WCM: CM1 is the industry’s first pure WCM product that provides users
with full WCM functionality delivered as an easily upgradeable product.
Platform Neutral: Based on technology standards such as Web services, Java, XML,
Ajax, Velocity, and Eclipse.
Loosely-coupled Architecture: The Content Management and Delivery tiers function
independently, reducing technology overhead, and enabling a seamless transition to
the cloud.
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About
Percussion
Product Key Features
Percussion provides Web Content Management as a product not a framework.
Percussion’s software reduces or eliminates the over reliance on internal or rd party
development resources and empowers the organization to make ongoing changes/
updates as needed.
Advanced Content Management
Drag & Drop architecture
Advanced content navigation
On the fly page layout and template changes
Award-winning breakthrough UX
Deeper Social Engagement
Advanced content managed Blogs
Tags & Categories across all content
Embedded Comments & Likes
Integrated Analytics Dashboard
Provides the user with the actionable insight necessary to improve the effectiveness
of website changes, SEO, and traffic generation efforts and receive rapid feedback on
your web marketing activities. The dashboard offers a number of “gadgets” you can use
to simply and easily import assets, integrate analytics, audit the SEO effectiveness of
pages, and see gains in traffic as a result of your changes.
Cloud Ready
Percussion’s unique decoupled architecture makes content management ideally
suited to move to the cloud for both the delivery tier and the content management
infrastructure itself. Percussion has partnered with leading cloud platform providers
including Terremark and Rackspace to deliver a complete cloud infrastructure offering.
In addition, with a special plug in for managing content in an Akamai Edge Cache,
Percussion streamlines the process of managing content in the cloud.
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About Percussion
Product Highlights
Percussion’s mission is to simplify Web Content Management.
The holy grail for Web Content Management systems has been to enable business
users and marketing professionals to design, create, change, and publish Web pages
and content quickly and easily, without the need for time-consuming and expensive
third-party services. This slows down the speed of content publishing, and is inefficient
for the organization as a whole.
CM1 is the first web content management system to provide this level of ease in web
site development with an agility that has never before been possible.
CM1 is a significant engineering advancement in web content management that enables
non-technical users to:
Better engage with prospects online
Publish content more rapidly
Measure website results more completely
Drive higher online conversions and revenue
CM1 eliminates the need for ongoing, expensive service engagements, and streamlines
the inefficient bottlenecks that have kept organizations from taking full advantage of the
web. CM1’s significant advances in usability—including its drag and drop architecture
and widget-based approach to adding new functionality—put you firmly in control of
your web destiny.
Whether you’re a technology company, an institute of higher education, a high volume
internet property, or government agency, Percussion’s WCM products will enable you to
achieve your online strategy.
High Scale

Percussion’s solutions are well suited for small micro-sites to support campaigns,
events or initiatives all the way through some of the largest sites on the web today.
Percussion’s software is proven in environments with hundreds of thousands of pages
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About
Percussion
accessed by millions of visitors each month. Percussion’s architecture easily scales
without adding new Percussion servers in the delivery tier, creating a cost-effective
approach to content management.
Software Modules
Percussion CM1 (Core Single or Core Multi Site)
Percussion CM System (Standard Edition or Enterprise Edition)
Percussion CM System - Personalization Module
Percussion CM System - Analytics Module
Percussion CM System - Social Engagement Module
Percussion CM System software and module considerations also include Production
Server License, Development Server License, Test Server License, Disaster Recovery
Server License, and Publishing Hubs.
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www.bridgelinedigital.com | info@bridgelinedigital.com | 1-800-60-996
HIGHLIGHTS
iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content
Management Solution
iAPPS Product Suite is a KMWorld 2010 Trend Setting Product
iAPPS natively integrates Web Content Management, Analytics, eMarketing &
eCommerce
iAPPS is available in SaaS or perpetual licensing models
One of
BtoB Magazine
’s 2010 Top Interactive Technology companies
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HEADQUARTERS:

Woburn, MA
OWNERSHIP:

Public: (NASDAQ: BLIN)
FOUNDED:
2000
CONTENT MANAGEMENT
SOLUTIONS:
iAPPS Content Manager
iAPPS Commerce
iAPPS Marketier
iAPPS Analytics
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CUSTOMER FOCUS:

Bridgeline Digital serves a wide customer base with software & services for customers
from middle market organizations to subsidiaries of Fortune 1000 companies.
SELECT CUSTOMERS:

HealthCore, HookedonPhonics, Cleveland Clinic, Berkshire Life Insurance, Honeywell,
National Financial Partners, American Dental Association, National Children’s Museum,
Partners HealthCare, Sun Chemical, AARP, Cadaret Grant, The American Academy of
Pediatrics, and the National Insurance Crime Bureau
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About Bridgeline Digital
Bridgeline Digital is a developer of award-winning web engagement management
(WEM) software and interactive business technology solutions that help customers
leverage best in class web-based technologies to achieve their business objectives. The
iAPPS Product Suite is an innovative SaaS solution that deeply unifies web Content
Management, eCommerce, eMarketing, and web Analytics capabilities into the heart of
websites, intranets, extranets or portals - enabling users to swiftly enhance and optimize
the value of their web assets. iAPPS Content Manager is the recent winner of the 2010
CODiE Award for the Best Content Management Solution, globally.
Combined with award-winning application development services by Microsoft Gold
Certified development teams, Bridgeline Digital helps customers to cost-effectively
maximize the value of their rapidly changing web applications. Bridgeline Digital’s
teams of developers specialize in web application development, usability engineering,
SharePoint development, rich media development, and search engine optimization.
Bridgeline Digital is headquartered near Boston with additional locations in Atlanta,
Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore,
India. Bridgeline Digital has delivered over 1,000 quality interactive solutions in the past
decade to hundreds of customers ranging from middle market organizations to divisions
within Fortune 1,000 companies.
Bridgeline Key Features
iAPPS Product/Technology Description
Built from the ground up entirely on .NET, Bridgeline’s on-demand iAPPS product suite
breaks new ground for website and web application development and management by
unifying web content management, analytics, eCommerce, and eMarketing capabilities
deeply within web applications – enabling swift optimization of web property values. The
state-of-the-art architecture of iAPPS not only facilitates deeply integrated solutions,
it offers both SaaS and perpetual licensing options to deliver the flexibility that is
demanded by businesses today. iAPPS scalability also allows customers to add any
module within the iAPPS Product suite as their business demands.
The iAPPS solution suite is comprised of four integrated products with state-of-the-art
AJAX user- interfaces that deliver measurable ROI:
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About
Bridgeline Digital
iAPPS Content Manager empowers non-technical users to create, edit, and publish
persuasive, conversion-oriented web content. Its superior SEO capabilities are unique
with auto 01-redirects, auto-generated XML sitemaps and SEO-friendly URLs.
iAPPS Marketier provides conversion-focused online marketing management.
Its integrated wizard-driven campaign builder dramatically enhances marketer’s
objectives. Built-in tracking tools enable measurement of progress towards multiple
campaign goals, prompting real-time adjustments to messaging and related landing
pages.
iAPPS Commerce delivers complete online store and customer management.
The facet-based catalog structure dramatically enhances product management
and improves visitor experiences. Deep integration with Content Manager enables
administrators to edit and manage content throughout the entire website surrounding
their online store, facilitating superior customer traction, conversion, and user
experience.
iAPPS Analytics drives powerful benefits to Content Manager, Commerce, and
Marketier. Real-time visitor behavior and detailed path analysis enable administrators
to drive persuasive content and steer site visitors towards desired behaviors.
Automated page tagging capabilities eliminate manual work and improve reporting
accuracy. Real-time content overlays provide insight into user interaction and
statistical campaign performance.
Bridgeline Digital Highlights
Software
. The iAPPS Product Suite is comprised of Content Manager, Marketier,
Commerce, and Analytics. Each product deeply integrates with each of the others,
providing powerful market intelligence and unique synergies that are unmatched by
competing solutions.
Four seamlessly integrated iAPPS products are built to deliver measurable customer
ROI and significant benefits:



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iAPPS Content Manager empowers even the most non-technical user to create,
edit, and publish persuasive, conversion-oriented web content
iAPPS Marketier provides robust online marketing campaign management
iAPPS Commerce delivers complete online store and customer management
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
2
About
Bridgeline Digital

The deep, native integration of iAPPS is the driving force behind industry-leading SEO
and interface usability.
Deployment Flexibility
. iAPPS is available as a SaaS (Software as a Service) model or
for those who prefer to keep their Web application in-house; Bridgeline’s technology is
flexible enough to offer a traditional perpetual license option.
Scalable Infrastructure
. Bridgeline offers a complete outsourcing solution through
their fully managed hosting services. The hosting facility includes dedicated in-house
production and development servers, as well as a dedicated 2-hour monitored co-
location facility for mission-critical applications. Through their partnership with Savvis
and Internap, they offer co-location services in state-of-the-art data centers with an
expansive IP network for better connectivity, scalability, and reliability.
Professional Services
. From a services perspective, Bridgeline’s approach is to ensure
that the user experience is clear and compelling and that the functionality of an iAPPS
site executes seamlessly. Bridgeline’s development teams have produced many
award winning solutions. Bridgeline has developed and deploys their own proprietary
development process, 6dm, that is intended to rapid and iterative, generating excellent
results in the shortest possible timeframe.
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iAPPS Analytics provides real-time visitor behavior and detailed path analysis
enabling customers to drive persuasive content and steer site visitors towards
desired behavior
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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www.crownpeak.com | info@crownpeak.com I 800-88-19
HIGHLIGHTS
Free trial available.
UI designed for the business user.
Delivered as Software-as-a-Service (SaaS). No software to install, no
hardware to buy.
Market leader in on-demand web site management software.
Positive customer growth trend.
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HEADQUARTERS:

Los Angeles, CA
OWNERSHIP:

Private
FOUNDED:
2001
SOFTWARE SOLUTIONS:
CrownPeak CMS
CrownPeak Search
CrownPeak Integrated
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CUSTOMER FOCUS:

CrownPeak manages hundreds of mission-critical websites, Intranets, and Extranets
for mid-to-large organizations throughout North America. It serves government, various
enterprises, publishing, and non-profit industries.
SELECT CUSTOMERS:

ING, Nissan USA, Home Depot, EMI Music, the State of Virginia, the National Institutes of
Health, Hyundai Motors, HCA (Hospital Corporation of America), Crain Communications,
the ACLU, the Office of the U.S. Trade Representative, the University of Southern.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About CrownPeak
CrownPeak Technology, Inc. is the first company to provide enterprise-level Web content
management and site search as a hosted service. These offerings are the foundation of
CrownPeak’s 60 Site Management solution, which provides a full range of technology
needed to manage and deliver Web site content.
CrownPeak provides software-as-a-service website management solutions for
organizations in North America. It offers web content management solution that enables
non-technical individuals to manage and publish content to websites; Website search
that enables site visitors to find words or phrases within the body of a site’s content; Web
Site Hosting; and intranets/extranet solutions. The company also offers implementation
and customization; integration support; site design, information architecture, content
development, taxonomy creation, and custom application development services; and
classroom, developer, administrator, and customized training material services.
Together with IBM and RackSpace Web hosting, CRM from Salesforce.com and Convio
and, the newest integration, WebTrends web analytics, CrownPeak can offer both
current and prospective customers everything they require to fully manage their sites
through best-of-breed, customizable on-demand software solutions with a single point of
contact.
Serving both enterprises and vertical industries, CrownPeak works with such clients as
Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the
University of Southern California. CrownPeak has been named to EContent’s 100 most
influential companies list, has won eWeek’s prestigious Analysts Choice Award and
InfoWorld’s Product of the Year Award and has been named an SIIA Codie Award finalist
for Best Content Management System every year since 200.
CrownPeak Key Strengths
CrownPeak is the market leader in on-demand web site software. CrownPeak’s
unique combination of software and services give website managers complete control
over the critical functions involved in delivering a successful, revenue-driving website.
CrownPeak has been named to EContent’s 100 most influential companies list, has
won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year
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26
About
CrownPeak
Award and has been named a finalist for Best Customer Service from the American
Business “Stevie” Awards for the last two years.
CrownPeak Technology is one of the 0 fastest growing high-tech companies in
Southern California.
Despite overall uncertainty in the economy, and reflecting the positive growth trends
in the Software-as-a-Service industry, CrownPeak, the market leader in on-demand
web site management software, announced that growth through the third quarter of
2008 is the highest in the company’s history.
CrownPeak Technology
Provides software-as-a-service website management solutions for organizations in
North America.
CrownPeak Software Highlights
CrownPeak Web Content Management System (CMS)
Enables developers to have complete control, while providing the flexibility to make it
easy for anybody to manage a web site. CrownPeak is easy to buy, easy to deploy and
easy to manage. Key features include:
WYSIWYG editing Free template websites (The CrownPeak Content Management
Frameworks).
Capability to publish to any web output and any web infrastructure, manage content
in multiple languages, manage multiple sites, blogs and multi-media and slideshows.
Versioning of content and digital assets with rollback.
Real-time auditing and reporting.
Email integration.
Web analytics.
CrownPeak Search
Enables your web site visitors to search your site. But unlike other systems, with
CrownPeak there is no software needed, no appliances to install - and you have
complete control for re-indexing and other features. CrownPeak Search comes as a
component of CrownPeak CMS, or completely on its own. Key features include:
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About
CrownPeak
Continually improving search results.
Automatically learns over time as your web site users search for content.
Automatically re-prioritizes results based on content age, frequency of search query,
how popular the content is, and what types of content users select from results.
Automatically delivers results as exact match, followed by degrees of less-exact
match.
Lets you capture a specific search result or report and embed that result in any page
on the site.
Can return unique titles and/or descriptions that don’t necessarily match the title of
the document.
Search results can be presented in intelligent context, with the search term
highlighted in both the search results and in the selected target document.
Returns the relevant results based on a full text search of dozens of document types.
Provides capability to return results or result snippets in XML, RSS-formatted XML,
HTML, or any other standard text or text/image format desired for parsing and
insertion into a specific page or database.
Provides the capability to only deliver results to those site visitors who have
permission to see them.
Lets you note successful indexes, pages dropped, broken links, dynamic links - all
with CrownPeak’s renowned usability and color-coded reports.
Offers a complete administration system to manage every aspect of the search
system.
CrownPeak Integrated
Integrating best-of-breed solutions for your online marketing efforts helps you to
deliver a much more robust solution - much more economically.
Integrates with top software-service products to deliver end-to-end web site
management solutions; whether it’s CRM, eMail campaign management, web
analytics, translation management or even e-commerce.
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www.oxcyon.com | info@oxcyon.com
|
0-2-12
HIGHLIGHTS
Centralpoint empowers users to manage all of their web projects from one
platform, streamlining information to reduce the total cost of ownership.
Centralpoint redefines Portal, empowering non-technologists with tools to
streamline their overall web strategy.
Centralpoint is designed around Multilevel Poly-hierarchical Classification,
which enables its users to manage multiple and complex web projects.
Centralpoint is one of the most comprehensive CMS and Portal platforms on
the market today.
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HEADQUARTERS:

Middleburg Heights, OH
OWNERSHIP:

Private
FOUNDED:
2000, Ohio
SOFTWARE SOLUTIONS:
Centralpoint
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CUSTOMER FOCUS:

Oxcyon’s Centralpoint solution is designed to meet the needs of organizations
regardless of their size or industry. Centralpoint has enjoyed early market adoption
within verticals such as Healthcare, Publishing, Manufacturing, Government and Non-
Profit organizations.
SELECT CUSTOMERS:

PRICING:
Contact Oxcyon for pricing information.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
29
About
Oxcyon
Oxcyon was formed in 2000, to develop a better way to web. The company set out to
modularize the development of web projects, with a better architecture, reduced cost,
complexity and time to market. Centralpoint is their flagship technology that allows the
company to develop virtually any web project with a reduced number of developers. The
goal initially was to streamline their delivery model so that they could compete against
larger more expensive firms, providing out of the box, market ready solutions. Not only
was Oxcyon able to build a better business model, but they quickly expanded their vision
to provide the same tools to their clients.


Centralpoint’s modular assembly line architecture empowers you to build complex web
solutions quickly and efficiently. The first release of Centralpoint was for Oxcyon to
show greater profit, but quickly clients learned of what it would do for their own mass
development. Centralpoint quickly evolved from a tool Oxcyon used to deliver solutions,
to a platform technology that empowered anyone to do the same.
Centralpoint was an ambitious endeavor, but today has over 20 clients, and thousands
of end users to prove it works. Oxcyon takes on major integrators, and in house web
developers, proving that man cannot produce as quickly and efficiently as machine.
Blacksmiths hated Henry Ford. He literally helped to put them all out of business.
Centralpoint is equally unwelcome by developers who place a higher value on job
security than the bottom line of their employers. Fortunately, today all employees are
forced to watch the bottom line, and the basis of incentive is changing...look out for the
company, and it will look out for you. The lagging economy has caused us to enjoy more
hyper-growth now than ever.


Centralpoint’s initial release in 2001 was a simple Portal with integrated CMS tools.
Since then, they quickly added options and new models for more sophisticated clients.
Oxcyon added options beyond the base model to include things like taxonomy, rights
management, Data Warehousing, Single Sign On, and Email Broadcasting. Today,
Oxcyon boasts over 20 options for Centralpoint, increasing the breadth of complex web
projects we can deliver.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
0
About
Oxcyon
Oxcyon Key Features
Business Intelligence
This module was designed to allow data mining of user activity and site traffic for
valuable Business Intelligence. This information covers everything from collaborative
filtering, to lead generation to compliance monitoring.
Circulation Integration
All modules within Centralpoint have been integrated with major subscription/fulfillment
companies to better service publishing clients. As publishers move toward paid
content business models, it is imperative that they are able to integrate with their live
subscription/fulfillment companies. This integration gives them the ability to serve private
content to subscribers, public content to non-subscribers, and the ability to prompt public
visitors to become members (via subscription).
Core Pages
Ideally, all pages within a site should belong in a container or module to make them
easier to search. In reality, however, there are a number of webpages within a site which
do not belong in any ‘organized’ container (or module). In essence, these ‘orphan’ web
pages need a way to be managed, and is why this module was developed.
CRM Lead Management
This module was developed to capture all of the incoming submissions made to
Information Request/Contact Forms, to allow review, reporting and export of all activity
to this module.
Document Manager
This module was developed to allow all Document Manager records and downloads
to be easily managed and searched within your company’s site, including the ability to
search by taxonomy type(s) (metadata). This module centralizes the management of
Media from ‘central-point’ across multiple audience types and sites. Media can also be
managed by local content managers, and searched globally. This module empowers
organizations with centralized control and management over all of their current and
archived documents.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
1
About
Oxcyon
Custom Knowledge Bases
This module was built to allow clients to create and manage their own help files which
can be searched and accessed by their users. Whether it is marketing how-tos, to
instructions for HR enrollment....this module lets you manage files to improve self
service of your users
Email Broadcasting
This module was developed to allow targeted email marketing of advertisements,
content and features to your membership base. This module allows you to easily
broadcast bulk emails to your specific member groups, including Reporting, Opt
Outs, Opt Ins, Bouncbacks, Opens, Unsubscribes, Click Throughs and Ad Banner
Management.
Marketing Library
This module was developed to allow all Marketing Media records and downloads to
be easily managed and searched within your site, including the ability to search by
taxonomy type(s) (metadata). This module centralizes the management of Media from
‘central-point’ across multiple audience types and sites. Media can also be managed by
local content managers, and searched globally. This module empowers organizations
with centralized control and management over all of their current and archived Media
records.
Oxcyon Product Highlights
Oxcyon is a leader in the ECM (Enterprise Content Management/Portal) marketplace.
Their technology,Centralpoint, is used by over 20 organizations worldwide. Centralpoint
redefines Portal, empowering non-technologists with tools to streamline their overall
web strategy. Centralpoint is designed around Multilevel Poly-hierarchical Classification,
which enables its users to manage multiple and complex web projects.
Centralpoint leverages an intelligent design, to deliver: CMS, document management,
Forms Management, Email Broadcasting, Workflow, E-Commerce, Data Warehousing,
and Rights Management into a singular technology. This results in a cost effective,
streamlined approach to managing all of your company’s web projects from a ‘central
point’.

© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
2
About
Oxcyon
Centralpoint is a total solution including such features as: Portal, CMS, document
management, Workflow, Data Warehousing, E-Commerce, Blog, Email Broadcasting,
and more to give clients a singular, unified solution. Centralpoint puts an end to cobbling
together disparate technologies as market trends change. Say Goodbye to stand
alone web project each running a different platform, and say Hello to Centralpoint...a
streamlined platform which consolidates your efforts saving you time and money.
Centralpoint empowers you to Consolidate Internet, Intranet, Extranet(s) or any other
orphan website that you manage. Centralpoint federates all of your information, and
allows your business to serve each ‘Audience’ uniquely. Content is not longer silo-ed,
rather it cascades via each audience down to each user based on their specific role(s).
This allows you to serve employees, customers, partners, and more from the same
technology.
Consolidate Internet, Intranet, Extranets and more with a singular platform technology.
Eliminate multiple silos treated separately resulting in redundancy, disparate
technologies, and much needed support. Centralpoint can support any number of
Audiences, each with their own URL, security, administrators, workflow and design.
Audiences are N-Tiered to support any size organization. This allows the parent to
control standards, while granting autonomy to your departments as needed.
Oxcyon Technology
Oxcyon provides clients a Platform as a Service that goes beyond CMS. Their
technology provides clients over 200 Web 2.0 tools, out of the box, enabling rapid
deployment regardless of the project. Their modules are like Lego blocks, empowering
users to put them together any way you want. Furthermore, they update those blocks
every week, via a remote web update, similar to Microsoft Update. The updates
are provided to clients, regardless where they choose to host. This modular update
results in a robust Service Oriented Architecture flexible enough for any organization,
regardless of size or industry.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

www.dotcms.org | 1-0-88-122
HIGHLIGHTS
Adoption by Novartis, Toyota, Health Care of America and Honda point to
the power of this open source product
Java-based, web-native architecture
Open source licensing provides low upfront costs, control over code
Customizable accelerators compress time to market
2009 income up 2%, EBITDA positive in a time that saw many CMS
vendors wilt
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HEADQUARTERS:

Miami, FL
OWNERSHIP:

Private
FOUNDED:
2001
SOFTWARE SOLUTIONS:
dotCMS Enterprise Edition
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CUSTOMER FOCUS:

dotCMS is a good fit or those with enterprise needs such as integration with proprietary or
rd party applications, significant training spanning from the occasional content contributor
to the developer, and multi-site, multi-lingual management. This includes both internet and
intranet applications.
SELECT CUSTOMERS:

Novartis, Fairfax Digital Toyota, Health Care of America, State of Ohio, Emory University,
Aquent, Sygma, Honda, University of Texas Health Science Center at Houston, Globolog,
Health ONE, Province of Quebec
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About dotCMS
dotCMS is a commercial organization that offers a Java-based, open source CMS. In
addition to the free, fully functional and latest open source code (Community Edition),
dotCMS offers a commercial-grade version that is battle-tested and warranted
(Enterprise Edition). The Enterprise Edition is sold as a subscription and provides access
to product support offerings not available to the Community Edition. Along with its
warranty against bugs, the Enterprise Edition offers automatic updates, hotfixes, real-
time support and indemnification. Both the Community Edition and Enterprise Edition
code are licensed under GPL v2.0.
Unlike other CMS vendors, dotCMS is 100% focused on web content management
systems (CMS). This focus manifests itself in many ways including a no-excuses
web based architecture, a professional services group that knows the intricacies of
implementation and customization and a road map that meets milestones and does not
diverge from the promise of helping companies drive business through their sites.
dotCMS Key Strengths
Open Source – GPL v2.0 licensing provides companies and organizations the ability
to change code in any way that suits their needs, providing them with freedom of
movement not found in closed source options.
dotCMS Accelerators – Accelerators decrease the time to market by offering pre-
built templates with content-types, widgets and other “best practices” functionality.
By providing an advanced starting point, the Accelerator allows users to bypass
the normal project roadblocks and carry momentum with project stakeholders and
end-users alike. Additionally, accelerators can be totally customized for design,
architecture and identity.
On-Demand Service – dotCMS onDemand is the fastest and easiest way to start
a web project. Whether users are managing one site or hundreds, leveraging the
advantages of cloud computing makes it easy to scale to an enterprise’s growing
needs.
Custom Hosting – dotCMS offers comprehensive end-to-end managed custom
hosting solutions. The dotCMS managed environment provides controlled scalability
and security, enabling clients to offload the costs of web infrastructure and personnel
while maintaining premium, high volume web presences.
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About dotCMS
Support staffed by Engineers – whether users need help with backend functions,
creating pages, or configuring dotCMS on their servers, inquiries are answered by
engineers – and typically the ones who built the product.
dotCMS Technology
dotCMS was built using the category-leading technologies that guide J2EE development.
It is database agnostic and can run on PostgreSQL, MySQL, MSSQL or Oracle. dotCMS
can also be integrated with user’s authentication schemes, such as Active Directory
or LDAP, and will support operation in a clustered or load balanced environment. It
leverages a number of standards based open source projects such as:
Apache Tomcat – Industry Standard JSP/Servlet Container
JBOSS – Application Server and Enterprise Cache
Liferay Enterprise Portal – Open-source portal, which has since introduced its own
CMS system
Apache Struts – Web Application Framework
DWR – Java AJAX framework
Spring – the Spring Application Framework
Hibernate ORM – Object Relation Mapping Engine
Velocity Templating Language – Lightweight templating engine
Velocity Tools Project – Expose tools and widgets to velocity templates
Lucene Search Engine – Mature and robust java search engine.
TinyMCE – Cross platform WYSIWYG
The Velocity + Struts front end makes dotCMS easy to extend and build upon, and
Eclipse IDE is dotCMS’s in-house development platform. Because dotCMS uses
Hibernate to abstract all data access, the resulting code is extremely portable across
databases. For users with specific customized needs, the dotCMS could also be made to
work with other relational databases such as SAP db, Informix or DB2.
dotCMS Software Highlights
dotCMS Enterprise Edition
Multisite management that allows users to centrally control internet, extranet, and
portal content, as well as the ability to publish to multiple clustered servers.
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About dotCMS
Content authoring that features a structured content repository, WYSIWYG editor,
keyboard shortcuts for a native application feel, and a WebDAV interface for drag-and-
drop customization.
Extensive widgets, including a social calendar that is iCal compatible, an AJAX photo
gallery, and RSS feeds. Other widgets include: Google sitemap, Google Analytics,
streaming video and MP player, and more.
Full personalization, SEO friendly URLs and campaign management allows marketers
to increase longtail traffic and convert visitors into buyers.
dotCMS is the first CMS to integrate CMIS draft 1.0. CMIS uses REST or web
services as a unifying technology to allow content repositories to exchange information
with any web services-enabled repository.
Site and page design within corporate standards – dotCMS offers page templates by
site and site section, dynamic menus and crumb trails, full design inheritance, and a
form builder and handler, to name a few.
Multilingual sites (over 2 languages) complete with a content editing interface and
content import.
Plugin architecture that supports modular development, ant based plugin deployment/
un-deployment, override/customize actions, properties, and macros.
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

www.clickability.com |
866-26-80
HIGHLIGHTS
“Visionary” on Gartner Magic Quadrant.
Delivered as a Software-as-a-Service (SaaS) – the ONLY true SaaS offering in
this space. No software to install, no hardware to buy.
9 years of WCM experience
Powerful leads engine
Scalable, reliable, multi-site, multilingual
Winner 2008 / 2009 SIIA //CODiE// - Best Content Management Solution
HEADQUARTERS:

Tempe, AZ
OWNERSHIP:
Business Unit of Limelight
Networks (NASDAQ: LLNW)
FOUNDED:
1999
SOFTWARE SOLUTIONS:
Dynamic Site Platform
Dynamic Site Platform Express
Dynamic Site Platform Web
Marketing Acceleration
CUSTOMER FOCUS:

Limelight Networks Dynamic Site Platform serves large enterprises and online
publishers. Its software helps enterprise marketers and online publishers create,
manage and publish content globally; track and shape visitor experiences; and
implement branding, social media, and demand generation campaigns on a website.
SELECT CUSTOMERS:

Amcor, BMC, NetApp, PR Newswire, RelayHealth, Eloqua, Smithsonian.com,
Philadelphia Newspapers, LLC, Cantor Fitzgerald, Star Tribune Company
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About Limelight Networks Dynamic Site Platform
Limelight Networks is an Internet platform and services company that integrates the most
business-critical parts of the online content value chain. Our solutions enable customers
to profit from the shift of content and advertising to the online world; the explosive growth
of mobile and connected devices; and the migration of IT applications and services to the
cloud.
More than 1,800 customers worldwide use our massively scalable services to better
engage audiences, optimize advertising, manage and monetize digital assets and build
stronger customer relationships. With our passionate customer service and iron-clad
support, we ensure your brand and your business results are always brilliant
Conceived from the ground up to be a true multi-tenant platform, Dynamic Site Platform
unites Software as a Service (SaaS) with a secure, scalable solution and an agile
programming methodology that allows for the continuous evolution of the platform.
Unique workflows enable high volume Web publishers and enterprise marketers to
create, analyze, and instantly edit or reposition content of multiple types, from multiple
sources for maximum user impact and revenue.
Today, agile programming practices and continuous innovation give Dynamic Site
Platform customers the means to stay ahead of the market without heavy investments
in IT. Open APIs let customers incorporate the latest, greatest applications from other
vendors.
The bottom-line benefit to organizations is tangible: monthly costs are predictable.
Nine years’ experience empowering some of the industry’s most prolific Web content
publishers have made Dynamic Site Platform the fastest, most flexible, most fully-
featured SaaS solution there is for Web Content Management and Marketing.
Dynamic Site Platform Key Strengths
Enabling Websites – lower Cost, lower IT Burden: Our business and passion is to
empower customers—helping them eliminate their problems—unfriendly, complicated,
on premise content management systems, limited resources, lack of innovation, rising
costs, and IT dependence—and enable them to focus on what they do best.
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About Limelight Networks Dynamic Site Platform
Leading Content Management Solution – with customer focus: As an innovative
thought leader, Dynamic Site Platform provides the latest in on demand Web Content
Management technology and expertise to achieve individual Web-optimization
objectives. Innovation is customer focused. The company listens to, learns with, and
succeeds alongside its clients, fellow employees and partners.
Speedy Innovation without Pain – Agile programming practices and responsiveness
to customer needs mean Dynamic Site Platform evolves at Web speed. Instead of
several monolithic releases a year, the platform is continuously updated with new
features—as many as 00 in an 18 month period. These are seamlessly integrated
into the platform, with no interruption of service.
Lower TCO, Lower IT Burden for Business Success – Unlike the “traditional” model,
where proprietary hardware and software consume the entire technology budget,
Dynamic Site Platform as a Service empowers customers to create the unique
applications most important to their business goals. Freed from the expense of owning
and maintaining hardware and software—struggling to “keep the lights on”—your IT
teams can now become business heroes.
Dynamic Site Platform Technology
Dynamic Site Platform leverages an on demand Web Content Management platform—
the only platform on the market that combines the benefits of Software-as-a-Service
(SaaS) with Limelight’s distributed global computing platform. The development and
delivery platform gives Enterprise-class websites innovative capabilities, such as
dynamic content and on-demand scalability, without the burdens of infrastructure
development and maintenance.
Dynamic Site Platform Software Highlights
Dynamic Site Platform WCM
Infrastructure as a Service
Distributed publishing platform is hosted on lightweight, rapidly extensible commodity
hardware for maximum scalability. The Platform is able to handle even the most
dramatic traffic spikes with no interruption of service. The SLA is 99.9%, and Dynamic
Site Platform delivered 99.9999% uptime in 2010.
Website Marketing Automation (WMA) solution gives marketers the ability to identify
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About Limelight Networks Dynamic Site Platform
anonymous visitors, serve them targeted content, personalize the website experience,
perform progressive profiling and use lead scoring.
Software as a Service
Dynamic Site Platform was built from the ground up to be a hosted solution that would
revolutionize how companies use the Web.
Dynamic Site Platform creates, manages and evolves the software so your company
can create, manage and evolve your business
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www.microsoft.com | 1-800-MICROSOFT
HIGHLIGHTS
Well-suited to small and mid-market companies.
Reasonable price, simple integration and easy deployment.
Replication, synchronization, specialized WCM provided by partners.
Backed by the strength of Microsoft.
Free 180 day trial.
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HEADQUARTERS:

Redmond, WA
OWNERSHIP:

Public (NASDAQ: MSFT)
FOUNDED:
19, New Mexico, USA
SOFTWARE SOLUTIONS:
Microsoft Office SharePoint
Server 200
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CUSTOMER FOCUS:

Office SharePoint Server 200, is an integral part of its Microsoft Office solution
suite, which is used by small and mid-sized organizations, enterprises, governmental
institutions, educational institutions, Internet Service Providers, application developers,
and OEMs.
SELECT CUSTOMERS:

Enterprise Rent-a-Car, Mary Kay, Province of British Columbia, Miami-Dade County
Public Schools, Del Monte, CGI, AXA, United Properties, Monsanto, Johnson &
Johnson.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
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About Microsoft
Microsoft was founded in 19. It develops and markets software, services and solutions
that deliver new opportunity, convenience, and value to people’s lives. The company’s
product segments provide management with a financial view of its key businesses. The
segments provide a framework for the alignment of strategies and objectives across
the development, sales, marketing, and services organizations, and for the timely and
rational allocation of development, sales, marketing, and services resources within
businesses. The company’s seven product segments are: Client; Server and Tools;
Information Worker; Microsoft Business Solutions; MSN; Mobile and Embedded Devices;
and Home and Entertainment.
The company’s research and development facilities are located primarily in Redmond,
Washington with smaller facilities located in Mountain View, California; Fargo, North
Dakota; Beijing, China; Dublin etc. As of June 0, 200, the Company employed
approximately 61,000 people.
Like its size, Microsoft’s ambitions are anything but small. The world’s #1 software
company provides a variety of products and services, including its Windows operating
systems and Office software suite. The company has expanded into markets such as
video game consoles, servers and storage software, and digital music players. Microsoft
has reached settlements to end a slew of antitrust investigations and lawsuits, including
agreeing to uniformly license its operating systems and allowing manufacturers to include
competing software with Windows. In early 2008 the company made an unsolicited bid
to acquire Yahoo! for about $.6 billion.
Microsoft’s Enterprise Content Management (ECM) solution helps organizations
overcome the challenges posed by unmanaged content. Microsoft Office SharePoint
Server 200 is a central part of the Microsoft ECM solution, which extends content
management to every employee in an organization through integration with familiar tools
like the Microsoft Office system.
While not as technical sophisticated as competitors, Microsoft has made significant
investments in its ECM solution to reach the high-end of the market. Microsoft has
succeeded in generating significant revenues from the ECM market and has rapidly
increased its market impact.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About Microsoft
Microsoft Enterprise Content Management is reasonably prices and integrates easily
with other Microsoft products, and sports a familiar Office interface.
Microsoft Key Strengths
Web Content Management (WCM) from world-leading software giant Microsoft helps
organizations overcome the challenges posed by unmanaged content. Microsoft
Office SharePoint Server 200 is a central part of the Microsoft ECM solution,
which extends content management to every employee in an organization through
integration with familiar tools like the Microsoft Office system.
With Microsoft Office SharePoint Server 200, businesses get an integrated
suite of server capabilities that can help improve organizational effectiveness by
providing comprehensive content management and enterprise search, accelerating
shared business processes, and facilitating information development, sharing, and
management across boundaries for better business insight.
The Microsoft WCM solution lets you simplify compliance efforts and keep business
information more secure through a comprehensive set of tools to manage and control
electronic content. SharePoint Server 200 lets you streamline the everyday business
processes that are a drain on organizational productivity by using electronic forms
and out-of-the-box workflow processes that users can initiate, track, and participate in
through familiar Microsoft Office applications, e-mail, or Web browsers.
Office SharePoint Server 200 helps organizations manage the entire life cycle of
content by providing distinct sets of features that enable organizations to manage
diverse content, satisfy compliance and legal requirements, and efficiently and
effectively manage and maintain organizational content over multiple Web sites.
Office SharePoint Server 200 supports all intranet, extranet, and Web applications
across an enterprise within one integrated platform, instead of relying on separate
fragmented systems. Additionally, this collaboration and content management server
provides IT professionals and developers with the platform and tools they need for
server administration, application extensibility, and interoperability.

Microsoft Technology
Microsoft’s Office SharePoint Server 200 is built on a scalable architecture, with
support for Web services and interoperability standards including XML and Simple
Object Access Protocol (SOAP). Office SharePoint Server 200 also has rich, open
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© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About Microsoft
application programming interfaces (APIs) and event handlers for lists and documents.
This enables integration with existing systems and provides the flexibility to incorporate
new non-Microsoft IT investments. LDAP integration support for other pluggable
authentication providers makes it easier to work with non–Active Directory sources. Out-
of-the-box WSRP Consumer Web Part enables integration with other WSRP-compliant
portal solutions.
Microsoft Software Highlights
Microsoft Office SharePoint Server 2007 (Enterprise solution)
Web Content Management for the Enterprise
Lets you control your web content through detailed, extensible policy management,
with capability to centrally store, manage, and access web content across the
enterprise.
Provides easy-to-use functionality to create, approve, and publish Web content—
quickly and easily.
Master Pages and Page Layouts provide reusable templates for a consistent look and
feel. New functionality enables enterprises to publish content from one area to another,
or to cost-effectively manage multilingual delivery of content on multiple intranet,
extranet, and Internet sites.
Lets you maintain a consistent look and feel throughout the organization’s Web
sites: Companies can provide approved master pages and page layouts that enable
branding and navigation of the site to be specified once and reused by content
authors.
Results in lower deployment and management costs for the organization’s Web sites:
Customers can implement a single multitier infrastructure for publishing content to
intranet, extranet, and Internet sites.

Microsoft Windows SharePoint Services 3.0 (Enterprise solution)
Provides a versatile technology that organizations and business units of all sizes can
use to increase the efficiency of business processes and improve team productivity.
With tools for collaboration that help people stay connected across organizational
and geographic boundaries, Windows SharePoint Services gives people access to
information they need.
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About Microsoft
Provides a WCM foundation platform for building Web-based business applications
that can flex and scale easily to meet the changing and growing needs of the
business.
Robust administrative controls for managing storage and Web infrastructure give IT
departments a cost-effective way to implement and manage a high-performance
collaboration environment. With a familiar, Web-based interface and close integration
with everyday tools including the Microsoft Office system, Windows SharePoint
Services is easy to use and can be deployed rapidly.
Lets organizations take advantage of integration with Microsoft Office SharePoint
Server 200 that expands the platform services and common framework for document
management exposed by Windows SharePoint Services to offer enterprise-wide
functionality for WCM.
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6
HIGHLIGHTS
Advanced content approval workflow engine
Microsoft SharePoint© connector
Modern, simple interface and rich text editor
High performance caching and built-in eCommerce
Mobile device detection with auto site redirection
Cloud compatible and multi-lingual
Granular permissions and site groups
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HEADQUARTERS:

San Mateo, CA
OWNERSHIP:

Private
FOUNDED:
2002
SOFTWARE SOLUTIONS:
DotNetNuke Community Edition
DotNetNuke Professional Edition
DotNetNuke Enterprise Edition
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CUSTOMER FOCUS:

Do
tNetNuke is the world’s #1 WCMS solution for organizations of all sizes. Their
customers span all industries who use their products to build and deploy commercial
grade
, socially enabl
ed websites optimized for any device.
SE
LECT CUSTOMERS:
ExactTa
rget, True Value Hardware, York County Virginia, Aviva, Cornell University, City
of Denver,
Dannon, Aon, McKesson, NASCAR, Weight Watchers, DoD
PRICING:
Comm
unity Edition: Free
Professional Edition: $2,998/year
Enterprise Edition: $,999/year
Enterprise Package: Contact DotNetNuke
www.dotnetnuke.com I sales@dotnetnuke.com
I 60-288-10
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.

About DotNetNuke
DotNetNuke software is used by developers, designers and business people to quickly
build and easily maintain websites of all kinds. They are the number one Web content
management solution in the Microsoft ecosystem – over 00,000 websites have been
deployed worldwide using their products. Their online store speeds up this process by
offering more than 10,000 apps and add-ons that quickly and easily extend their product.
Thousands of organizations like True Value, Bose, Cornell University, Glacier Water, El
Camino Hospital and the City of Denver have leveraged DotNetNuke to deploy highly
engaging business-critical websites. There have been over  million downloads of their
open source project, which fuels an active global community that is one million strong.
The rapid growth of their commercial products resulted in DotNetNuke Corp. being
named as one of the fastest growing private companies in America on the 2011 Inc. 00
list. Founded in 2006 and funded by Sierra Ventures, August Capital, and Pelion Venture
Partners, DotNetNuke Corp. is headquartered in San Mateo, California, with offices in
Vancouver and Amsterdam.
DotNetNuke Key Strengths
Simple User Interface
DNN is super easy to use right out of the box with an attractive, contemporary design
and default site template that helps new users get started quickly.
Mobile Enabled
DNN makes it fast and easy for organizations of all sizes to deliver online experiences
that automatically adapt to thousands of unique mobile devices.
Online Store
The DotNetNuke Store is an online marketplace with more than 10,000 skin designs,
modules and apps to choose from, making it fast, easy and affordable to extend a
website with off-the-shelf functionality.
High Performance
With DotNetNuke, you get high performance data and page caching that guarantee your
site will scream.
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
8
About
DotNetNuke
Advanced Content Approval Workflow Engine
Workflow approvals can be configured in a top-down hierarchy at the site, page, and
module level.
Granular Permissions
Page, module, and folder level extended permissions provide granular security rights,
which allow you to precisely define which content contributors can edit each page.
Document Management
A complete document management solution allows your organization to store, control,
and view documents online in a controlled, secure environment.
Cloud Ready
DNN is fully compatible with Windows Azure Hosting, Windows Azure Storage, and
Amazon S folder providers.
Built-In eCommerce Engine
This module supports PayPal and Authorize.Net payment options, along with
robust order management, flexible product display and checkout options, product
management, discount management, and dashboard capabilities.
SharePoint Connector
Enables fast, secure publishing of documents stored in SharePoint to public web sites,
extranets or intranets.
Commercial-Grade Security
DNN provides modern file integrity checking that reports any inconsistencies which
may impact website reliability. Health monitoring pings your website periodically to
identify failures. Their built-in security center dynamically loads a list of known security
vulnerabilities affecting your version of DotNetNuke.
Content Staging
Content contributors and software engineers make all changes to your web site on a
© 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
9
About
DotNetNuke
physically separate staging server. Changes are pushed to production when reviewed,
tested, and approved.
DotNetNuke Technology
DotNetNuke is downloaded by developers, designers, and business people who build
website solutions that are then deployed either using in-house servers or hosted by a
wide variety of cloud hosting companies.
DotNetNuke Highlights
Extensibility
: DNN is the most extensible WCMS platform on the market today.
Developers and business people can add customized functionality in a matter of
minutes, not months. Their customers shop in their online store that offers more than
10,000 apps, extensions, and designs or they can build their own custom modules
using their easy developer interfaces.
Ease of Use
: The DNN interface is easy to learn and use for non-technical content
owners that no longer have to wait for IT staff to make website changes.
Flexibility
: Their solution can be used to build and deploy all kinds of internally- and
externally-facing websites.
Time to Market
: Their customers routinely cut months from their website development
schedules due to the large number of extensions available through the online store.
Community
: At 1 million strong, their community has grown around the open source
version of their product, making it the largest in Microsoft history.
Affordable
: From their free, open source edition to their commercial products, there is
a version of DNN that is right for your organization.
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