Why would you want a web site? - Calgary Web Design

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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Website Development

How your organization can have a web site.

Why would you want a web site?

Information



Most web sites are created to pass on information.

What do you want on your web site?

What Information?



Who you are.



What you do.



Why you do it.



How you can be contacted.



How your organization or group can be of service.


Newsletter


Products


Helpful information


Why would you want a web site?

Easy to Maintain



Web sites, unlike paper are easy to update. Imagine how hard it is to
change your phone number in the phone book, Yellow Pages, a
brochure or pamphlet you create and send out.



Instant updates.



Always there.





Why would you want a web site?

Cost Effective

A web site can be free or have minimal costs if the right volunteers are
available.



Sometimes web developers can be enticed to offer their services for
free or at a lower then normal cost, especially if they are a student or
just starting a new business.



It’s possible to have pages dedicated to satellite groups of large
organizations.


Why would you want a web site?

Hire a Web Developer

Hiring an experienced web developer has many benefits



More polished professional looking web site.



They would understand the process of developing a web site.



They would understand Search Engine Optimization (SEO).



You are hiring a company, you would ultimately be in control.





How do you go about creating a web

site for your group?

There are several items to think about when developing a web site.



Content


what you have to say about your organization



Search Engine Optimization


Making sure your web site shows up
when someone goes looking for it



Graphic Design


the look and fee.



Hosting


Creating a web site for your group

Content


This is the most important step, take time to plan it out


Who will coordinate the site


What content do you want on it


Look at other web sites, see what they have or don’t have


Put pen to paper, write down everything you think you might want
on it


Make sure you have current information
-

especially contact information


make sure you have permission


Using images


Use images if you can


Make sure you have permission to use them

Creating a web site for your group

Search Engine Optimization



Meta tags need to be filled out.



Your “Search Terms” need to be in the content, both titles and
paragraphs.



Google site map.



Links.

Creating a web site for your group

Graphic Design



Keep it simple.



Look at other web sites.



Use templates (for ideas or the templates themselves).



Don’t over do it.



First impressions count: The average person spends less then 10
seconds deciding if they will stay on your web site.


You need a place to put your web site.



Use a space provided by your Internet Service Provider (ISP).


calgaryostomy.shaw.ca


shaw.ca/calgaryostomy


Usually included with the cost of your internet service but not as
easy to use as your own domain name

You need a place to put your web site.



Use a free hosting company


Many offer serves free of charge.


Email forms.


Photo galleries.


Forums.



Disadvantages


Advertising.


Slow page loading.


Unprofessional look.

You need a place to put your web site.


Register a domain name and buy hosting.



Cost effective $5 to $20 a year for a domain name, $50 to $150 a year
for hosting.


www.registeredhosting.ca


Branding
-

Recognized as yours


calgaryostomysociety.ca,
ostomycanada.ca.


Dedicated email address
anybody@calgaryostomysociety.ca
.


You will need to understand a bit more about the web and how it
works to use this method. It helps to have a volunteer who understand
the process.

Questions