WEBSITE CASE STUDY

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 9 months ago)

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WEBSITE CASE STUDY

A STUDY IN SEO TECHNIQUES

Supplied by

Mark Tansey

Sunrise Golf Group

Contact:
mtansey@sunrisegolfgroup.com


for more info.

BACKGROUND


The site involved is a multiple course website
representing 6 properties in a Southern Nevada
market


This site was redesigned with Search Engine
Optimization (SEO) at the forefront
-

(meta tags,
work optimization, links, ...).


External SEO efforts such as those articulated in
the Fall 2006 Unwinding the Web article were
also involved.


It involved many of the strategies listed in the
article.

Web Site Case Study
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2001
2002
2003
2004
2005
2006 YTD
$-
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
$3,500,000.00
Unique Visits
Revenue
INTERNET BOOKINGS AND TRAFFIC DATA SHEET*

Year

Unique Visits

Rounds

ADR
(w/out Cart Fees)


Revenue

2001


62,882

875


$ 105.28


$ 92,122.00

2002


238,549

12723


$ 106.05


$ 1,349,274.00

2003


275,622

15482


$ 116.18


$ 1,798,623.00

2004


323,487

19976


$ 122.17


$ 2,440,371.00

2005


341,749

22922


$ 135.67


$ 3,109,762.00

2006 YTD


308,733

19117


$ 137.09


$ 2,620,823.00

*Anonymous case study of a website representing 6 golf properties in the Southern Nevada market.