Web design with social network & marketing
2011 and 2012 web design trends
-
Inventive and Innovative
By
PresenterMedia.com
Web Marketing
Online
Marketing
Offline
Marketing
Web Marketing
Web Marketing Target
USER KNOW OUR WEBSITE
UIP
= 1 PERSON/1 ACCESS
PAGEVIEW
= 1 PERSON/N VIEW
Web Marketing Target
RANKING IN WEB CRAWLER
FOR SPIDER BOTS
Web Marketing Target
offine
Online
Bricks
&
Mortar
Sell
Online
There is no impact
on the market on
the Internet do not
have to do
.
Affect the market
on the Internet
need to do
Affect the market
on the Internet
need to do
.
Have an impact on
the market
.
In
Internet
.
Like flea market
.
Like Central
,
the
mall
.
You Shop
Marketing
Like the TV
,
Game
offline
.
Like
Web
,
Ebay
,
Maket online
,
youtube
,
game online
Find your target
Online Marketing
1
2
3
4
Search Engine Optimization
Linking Strategies
E
-
Mail Strategies
Submit website
5
6
7
8
Video marketing
Miscellaneous Strategies
Use Social Network to
promote
W3C standards
Online Marketing
9
10
11
12
RSS feeds
Use URL Rewrite
Promote with share contents
/answer
Keep It Simple Stupid (KISS)
13
Paid Advertising Strategies
Search Engine Optimization
started with How’s different before Search engine and search.
Search =>
to find normal data.
Search Directory =>
to find the information they need from the Information
Group. And categories. Classified as a separate category. This will speed up the
search. And access to the data than the first reduction in the size of the database
is a collection of information. (Up to speed with the Index).
Search Engine Optimization
Search engine =>
to find
the information they need
from the website other
than the Data in our own
way, the Search engine to
engine, called the Spider
bot
in the Sakae a web
service in order to collect
information about each
one. What web such as
Google.com, yahoo.com.
GOOGLE Spider bot
Deep Search
Fresh Search
INDEX
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
INDEX
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
PAGE
Search Engine Optimization
Meta Tag
-
Title Element
-
Page Titles (SEO have to do a lot)
For that. Pages are displayed on a topic that.
<title> </ title>
-
Meta Language Tag (SEO have to do a lot)
For that. Page that contains a language such as
<meta http
-
equiv="content
-
language" content="
th
" />
-
Meta Content Type Tag (SEO have to do a lot)
Used to indicate that the page can be displayed correctly with any combination of
letters.
<meta http
-
equiv="content
-
type" content="text/html;
charset
=UTF
-
8" />
Search Engine Optimization
Meta Tag
-
Meta Revisit
-
After Tag (SEO affect the average)
Use the Search Engine Robot told that the store again in a few days.
<meta name="revisit
-
after" content="7 days" />
<meta name="revisit
-
after" content="2 months">
-
Meta Keywords Tag (SEO affect the average)
Used to search for. That is compatible with the contents of a web page.
<meta name="keywords" content="" />
Search Engine Optimization
Meta Tag
-
Meta Robots Tag (SEO have to do a lot)
Use the Search Engine Robot I Robot is a collection of information on that page
to the Robot
Indexs
Or go to the Links that appear on that page or otherwise.
<meta name="robots" content="index, follow" />
<meta name="Robots" content="
noindex,nofollow,noarchive
">
<meta name="Robots" content="none">
<meta name="Robots" content="all">
Search Engine Optimization
Meta Tag
-
Meta Description Tag (SEO affect the average)
For a brief description of the pages are displayed.
<meta name="description" content="" />
-
Meta Owner Tag This is the box. (Effective with SEO, Low)
<meta name="Generator" content="
EditPlus
1.2">
<meta name="Author" content="xxxx.net">
<meta name="Copyright" content="© 2009 xxx.net">
Search Engine Optimization
Meta Tag
-
Link title on your link
<a
href
="
keyword_keyword
.php" title="
keyword
" target="_blank">
keyword
</a>
-
ALT
on your picture
<
img
src
="images/
keyword
/
keyword
_
keyword.
jpg" alt="
keyword_keywork
" />
Search Engine Optimization
ROBOTS.txt
ROBOTS.txt
is using that file or file
foder
what's to come spider
bot
foder
or file storage and
what not to keep.
Like
If you do not want robots to index all the information within our entire
site, use the following command.
User
-
agent: *.
Disallow: /.
Search Engine Optimization
ROBOTS.txt
If some robots are allowed to collect information on our website. I enter
the following command post. (But we need to know the name of robots).
User
-
agent:
msnbot
.
User
-
agent:
Googlebot
.
Disallow:.
If we do not want robots to index certain files or Four Brothers).
User
-
agent: *.
Disallow: / images.
Disallow: /
cgi
-
bin.
Search Engine Optimization
ROBOTS.txt
If some robots are allowed to collect information on our website. I enter
the following command post. (But we need to know the name of robots).
User
-
agent:
msnbot
.
User
-
agent:
Googlebot
.
Disallow:.
If we do not want robots to index certain files or Four Brothers).
User
-
agent: *.
Disallow: / images.
Disallow: /
cgi
-
bin.
Search Engine Optimization
-
The title header Alt link description, and keyword have changed the face page
100 page 100 of every word you need to focus on space, do not think that
google
is not a wise idea.
-
in Google = Subject, Header important than the body (on the <h> <
br
>
<
wbr
>).
User = body more important in the Subject, Header.
-
determine whether that page has a good keyword.
Search Engine Optimization
-
all the pages in the Google analytics code Google page, where we have to stick
with us.
We will show that focuses on Google and other spider
bot
to us frequently.
http://www.google.com/analytics/
-
Notice that one of them. The web page, where most of us, and
remember there is an advantage to pull over.
-
paste the code Google analytics on every page.
-
After all, do not forget. http://www.google.com/urchin/ to go to the
store. The analysis.
-
http://www.google.com/webmasters Register to see our page with
Google's keyword robot or not.
Search Engine Optimization
-
The names should be named to the stage with such seo_search_logo.jpg
named _ is to provide an advantage over logo.jpg
This method is good and easier to search the search engine can rank for search
with a very But this is a long site name and the server load even more.
-
Do not forget to enter a keyword to the image with (ALT)
google
does
not understand the meaning of the picture.
-
Do not forget to enter a keyword in the link with the (Title)
google
does not understand the meaning of the link that says where to go.
-
Use a Keyword in the URL and mixed into the File name as
www.sony.com/products/harddisk_version_0012.html.
Linking Strategies
Link In
-
bound / Out
-
bound
o Link In
-
bound is a link from the web and come to our web, this is very important
to have a lot of spider
bot
will not come to us as it will mean web is preferable to
first rank of the web about it.
o Link Out
-
bound is a link from the web, we ran straight to the web and doing this
will increase the rank of the web instead (if you do not have a web friend or non
-
web related, and the data should not make a lot more. if you link to me and to our
web site is not related to the keyword web spider
bot
will look very different if the
target web, we do not really focus on your keyword).
Linking Strategies
Link In
-
bound
www.oursite.com
Index
www.web1.com
Other web
www.web2.com
Other web
www.web3.com
Other web
www.web4.com
Other web
Linking Strategies
Out
-
bound
www.oursite.com
Index
www.web1.com
Other web
www.web2.com
Other web
www.web3.com
Other web
www.web4.com
Other web
E
-
Mail Strategies
Email marketing can be very beneficial if
done well. You do not want to be a
spammer or buy lists of emails, though.
The way to work email marketing is to
have an opt
-
in email form on your
website where users can sign up to
receive emails and special offers.
Offering a free e
-
book or tips is a good
way to get people to sign up. Once they
are signed up you can send emails once
in a while to bring them back to your
site or to promote something.
www.aweber.com
www.icontact.com
Submit website
Search Directory Submit
with search engine and all
that is possible.
Leave as much as
possible to do this 3
-
4
times a month.
http://www.google.co.th/addurl/?continue=/addurl
http://www.iamhere.com/AddURL.htm
http://directory.narak.com/addurl/
http://www.dmoz.org/add.html
http://www.bing.com/docs/submit.aspx
http://siteexplorer.search.yahoo.com/free/submit
http://www.pantip.com/cafe/event/contact/indexL.html
http://www.tem100.com/search/addurl.asp
http://www.friend.co.th/Add.asp
http://www.autodecal.net/add_url_form.asp
http://www.krabi
-
tourism.com/addurl.htm
http://webdir.swu.ac.th/
http://www.adsthai.net/Add.URL.5.asp
http://www.cmsthailand.com/addurl/
http://search.eduzones.com/addurl.php
http://webdir.hunsa.com/reg.php
Submit website
http://webindex.sanook.com/topwords/php/addlink.php
http://www.365jukebox.com/md/addweb.html
http://www.thaiyellowpagesusa.com/thai_student_association/add_url.htm
http://www.kmitl.ac.th/~kswaiyav/Football/addurl.html
http://www.yoye.com/url/post.htm
http://www.thaitennismagazine.com/addlink.html
http://www.formumandme.com/links/add_url.php?c=267
http://www.scrubtheweb.com/addurl.html
http://www.whatuseek.com/addurl.shtml
http://www.soraphob.com/webdirectory/index.php?cat=0
http://www.netsearch.org/adds/addurl.php
http://www.checkhouston.com/cgi
-
bin/search/add_url.cgi
Submit website
http://www.whatuseek.com/addurl.shtml
http://company.findlaw.com/write/others_faq.html
http://www.divorcesource.com/promotions/addsite.shtml
http://www.entireweb.com/free_submission/
http://www.eforu.com/addurl.html
http://submit2.jayde.com/
http://www.surfgopher.com/addurl.htm
http://www2.topsearchnet.com/newurl/
http://www.canlinks.net/addalink/
http://www.bestyellow.com/addurl.html
http://www.websquash.com/cgi
-
bin/search/search.pl?Mode=AnonAdd
http://www.embassyworld.com/dev/template1.php
Submit website
http://www.chandigarhcity.com/search/addurl.htm
http://submissions.ananzi.co.za/cgi
-
bin/ananzi/ananzi
-
submitload.pl
http://searchsight.com/submit.htm
http://www.sitesondisplay.com/cgi
-
bin/old
-
submit.cgi
http://www.bestofthe
-
bunch.co.uk/addurl.asp
http://www.hamanan.com/introwebsite/addweb.html
http://www.baanjomyut.com/webindex/newweb/addlink.html
http://www.dir.forthnet.gr/addurl
-
en.html
http://www.thai
-
trade.com/main/add_your_web_site_for_internat.shtml
http://www.chat
-
place.org/weblink1.htm
http://www.siammarry.com/addnew.asp
http://www.ekurd.net/addurl.asp
Submit website
http://esan.netfirms.com/cgi
-
bin/addsite/dclinks.cgi?action=add_form&Category=
http://www.thaidomainbiz.com/addlink.asp
http://www.searchmode.com/addurl.html
http://www.surfsafely.com/urladd.html
http://www.thaidomainbiz.com/addlink.asp
http://www.checkhouston.com/cgi
-
bin/search/add_url.cgi
http://addurl.amfibi.com/
http://www.vicnet.net.au/cgi/portal/addlink/index.cgi
http://www.viethoo.org/index.php3?add=top
http://www.khonthai.com/cgi
-
bin/AddLink/addlink1.cgi
http://www.ittradefair.com/links/links.asp
http://www.hawebthai.com/submit.php?c=39
Submit website
http://www.esarntoday.com/webindex/submit.php?c=11
http://www.siamhrm.com/webdir/index.php?action=addlink
http://www.easyhorpak.com/link/add.php?cat=&ma=
http://www.uktravel2.com/basic
-
add
-
url.htm
http://www.thaipromote.com/webdir/link_add.php
http://www.itmelody.com/free_al/AL_AddNewItem.php?PHPSESSID=1c8ff1fe5ce8bcc
c6a271e4a83d2b7a5
http://www.tteen.net/add_link.php
http://www.marinerthai.com/directory/submitlink.php
http://www.sitepackage.com/index.cgi?l=th&mid=&p=links&t=add
Submit website
http://www.thainn.com/topsite/register.php
http://ite.nectec.or.th/modules.php?name=Web_Links
http://www.baansbuy.com/add_url.php
http://www.bing.com/docs/submit.aspx?FORM=SUNO
http://www.lozware.com/directory.asp
Add web for more information about us by searching
google
add
url
, add the
following related terms like "add
url
book" and add them to the Link in a lot of
points.
http://www.dmoz.org/add.html
--
>
don't forget ***
Video marketing
Creating videos has become very popular since the creation of YouTube and other
video
-
based sites. This ties into viral marketing and is a good way to get people
interested in your blog or website. It is most common to show or say the URL of your
website at the beginning and/or end of a video, or tie it into your video site profile
some how.
www.youtube.com
video.google.com
vids.myspace.com
video.search.yahoo.com
video.msn.com
video.aol.com
www.metacafe.com
Miscellaneous Strategies
Go to Comment other blogs / other
webboard
When you read other blogs, you should going to write a comment on it.
Suggest just how not to spam comment , we have also annoying when people spam
comment to you website.
(more on this in the comment of a blog system like
wordpress
, often with the tags.
no follow in the family can not help in link popularity, then it. The benefit is that the
owner of the blog. Doing the blog as we know).
Miscellaneous Strategies
Rewrite you contents to other web
Many are open to us to demonstrate that ability or write a useful article. The target
audience of the site.
And in most cases. If you write to them, it was a small credit link back to your blog.
Just write only 30
-
40% of you website contents and insert link more to link back to
your website too
Miscellaneous Strategies
I recommend https://plus.google.com/
if you write in
google
plus that make you
good ranking than other web
Miscellaneous Strategies
Create signature and use it on the Web Board.
Time post in the forums and I do not forget to set the signature to link to your
website with the instructions on what you do not reply to spam in the forums to
answer as we know it. This will build credibility for your blog.
To use Ping and Blog Search Engine.
System as well as your blog,
WordPress
or
MovableType
, you can set the program to
make your article or blog ping Blog Search Engine every time you update your blog
automatically.
Use Social Network to promote
Viral Marketing =>
Use Social Network to make word of mouth
Do not forget that the social network is born from a human six Degrees is
given a link to someone else in the world. By only six people known to
man.
Use Social Network to promote
ME
5
4
Target
1
6
2
3
Human six Degrees
Use Social Network to promote
Social Media Optimization
-
Normaly
people
belive
marketing on Blog is more than marketing online Ads.
-
apply all that apply social network.
-
After that, we started with
facebook
and twitter to end up with hi5 and other social
network.
-
The C
-
tend => to see what the situation. Now what is coming out of the question that
then
Owlum
% of the questions.
-
It is interesting WIKI. To put it is something like
google
to put it in the wiki that is?
And do not forget to link back to our web.
-
Link by Link In
-
bound to lie in the social network groups such as the web about cars,
they camouflage into the web board or news that such a car. To add a signature to talk
with us on the web that has always.
RSS feeds
-
Create Content of the RSS and spread the most.
Content of the feed data to be
placed on the web to link back to
back as much as possible like the
first page subconsciously to Article
Link subconsciously to Article 10
added a link to the article to link to
the article.
avid writer subconsciously link to
the article page.
INDEX
TOP
10
ARTICLE
CATEGORY
ARTICLE
ARTICLE
USER
ARTICLE
REVIEW
ARTICLE
the availability of our content to the left with the others
web, Google will not say who wrote the check to see the
link. That is where If there is no link, content distribution, a
lot of spam content, but if there is a link back. I can tell that
the original was. (This is why the time to write anything to
get credit as well).
RSS feeds
the availability of our content to the left with the others web, Google will not
say who wrote the check to see the link. That is where If there is no link,
content distribution, a lot of spam content, but if there is a link back. I can tell
that the original was. (This is why the time to write anything to get credit as
well).
submit RSS feeds in RSS share
like :
FeedBurner
,
Squidoo
,
Feedboy
,
Jordomedia
,
FeedBomb
,
FeedCat
,
rssmad
,
feedirectory
, and
Feedboy
Use URL Rewrite
The link to other page ,
google
likes to read the pages without a trace of a
program like
www.keyword.com or www.xxx.com /keyword/keyword.php
it would be better than
www.xxxx.com?xxx=xxxx&xx=xxx
Reading of the
google
spider
bot
to read top to bottom of page
It's start with
url
-
> title
-
> Meta Tag and need access to the contents of about
20% after the jump below.
Therefore, the content or the keyword that the most important is
shouldbe
on top
and bottom must always be: about copyright and the link to view the navigation
information.
Keep It Simple Stupid (KISS)
Don't forget
Search engine is not interested in beauty.
Ignoring the content. Easy or not easy to ready ,
it's care only speed , keyword and link So that
mean you should design your website very clear,
simple and easy for search engine read.
But it isn't interesting with user and make them
to bored to read the content.
KISS Principle = is self
-
descriptive and recognizes two things:
1. People (including product and service users) generally want things that are
simple, meaning easy to learn and use.
2. A company that makes products or furnishes services may find simplicity an
advantage for the company as well, since it tends to shorten time and reduce cost.
(Where the company is trying to use the principle on behalf of users, however,
design time may take longer and cost more, but the net effect will be beneficial
since easy
-
to
-
learn
-
and
-
use products and services tend to be cheaper to produce
and service in the long run.)
Paid Advertising Strategies
This method is a method that works quickly.
And targeted directly and quickly is to buy
advertising in the media that your target
audience is like buying ad format text or
banners (Banner) on the Site or the format of
the recommendations and said further. sale In
order to get a commission (Affiliate Program)
that this is how you will be able to return to the
course. And as to those services. It was a
commission from you.
Ping Sitemaps
1. You will need to have before my sitemap
url
and have to remember that it is usually
http://www.yourdomain.com/sitemap.xml.
2. Use the command ping sitemaps to each of the bots are not.
Google
bot
:
http://www.google.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml
Yahoo
bot
:
http://search.yahooapis.com/SiteExplorerService/V1/ping?sitemap=http://www.web.com/sitemap.xml
MSN
bot
:
http://www.moreover.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml
ASK
bot
:
http://submissions.ask.com/ping?sitemap=http://www.your
-
domain.com/sitemap.xml
It. If you use
Wordpress
, it's not just a simple
Google XML sitemap generator to plug into
and use it successfully Activate it.
Do not use this command often when I just want
to browse around. Once a week is enough unless
you actually see it on their own.
W3C standards
-
After entering the data. And do I need to make sure that access our web link to
the W3C standards on the tests.
http://validator.w3.org/check?uri=http% 3A% 2F% 2Fwww.w3.org% 2F;
accept =*% 2F *; accept
-
language = en
-
us.
And
http://jigsaw.w3.org/css
-
validator/
after making sure the Banner web hosting, we have to show that our
standard.
Offline Marketing
1
2
3
4
sponsors
Create Web URL shirt screen
and sticker
Word of Mount
Talk
with
community
5
6
suggest you website with News
Group.
Ranking website on the website
of Thailand
User Marketing
USER
Marketing
Package
1
.
Product by
user
2
.
Price by
user
3
.
Promotion
by user
4
.
Communication
by user
6
.
Social by
user
5
.
Way by
user
User Marketing
•
Product by user
Customers design their own products. Makes sense to Own, Design.
Want> Need
like web to sell shoes or
jeans,they
customer create own
design and it's made a special price.
User Marketing
•
Price by user
Customers set their own prices.
a. They can choose to mix the product.
b. Customers have more choices.
c. Need & Get it.
d. Win / Win for both of the two sides have been desirable.
We sell them as needed.
User Marketing
•
Promotion by user
To the appeal. Discount from what the user wants the user to look out
and to create Promotion to meet the needs of the user.
User Marketing
•
Communication by user
Content to People
People to Web
Web to Broadcast
Broadcast to Web
Web to Point
Point to Web
Point to Point
Point in our web
User Marketing
Way by user
Sales channels. How much more
does the user have access to even
more customers. To close the door
Instead, create and more.
User Marketing
Social by user
Community immortal
a. Add new customers. And still keep the old customers (CRM).
b. Community
-
> Relations
-
> Connection
-
>
Trading
-
> sound on the commercial /
property
-
> Community.
Tool for your web
http://www.prchecker.info/check_page_rank.php
check rank of your web
http://www.marketleap.com/publinkpop/default.htm
Check link in
http://www.marketleap.com/verify/default.htm
Check keyword of you web
http://www.netmechanic.com/products/HTML_Toolbox_FreeSample.shtml
Check your source code and bad link
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