WageIndicator SEO, December 10, 2008 Irene van Beveren

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Nov 18, 2013 (3 years and 9 months ago)

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WageIndicator SEO, December 10, 2008

Irene van Beveren

Today:

0.

Why SEO is important

1.
Keyword Strategies

2.
Title Tags

3.
Internal Links

4.
Duplicate Content

5.
SEO Tools

1.
Why SEO is important

Traffic and Conversion Paywizard Oct 06
-

Nov 08

SEO key factors


What is Search Engine Optimization?

The practice of designing web pages so that they rank as high as possible in
search results from search engines like Google and Yahoo.



Key elements of SEO approach Wageindicator


1. Keyword Analysis through Google Trends


2. Change title tags based on your Keyword Analysis


3. Change the Internal Link structure


4. Avoid Duplicate Content


Create fresh, relevant SEO content based on User Search Behavior and link
back to the relevant topic page


Build internal link structure / external link strategy based on Keyword Analysis


Improve Conversion


*
today

1: Keyword Analysis


www.google.com/trends

-

wage, salary or income?

Keyword Research



Invest in researching and
defining your target keywords and
phrases



Look for high "search volume"
keywords



Make sure you know your top 50
keywords by Google search
volume and optimize accordingly

Tools



Google Keyword Tool



Google Trends



(
Word Tracker
)



(
Trellian
)

Example: keywords generating traffic 2008 ytd


2: Change Title tags and Description for all your new and
existing pages based on your keyword analysis


Title tag

Description Tag

Title tags



What is a title tag and what is a
description tag?



Where can you edit these elements in
Plone? (see next slide)



How do they show up in Google?

Query: “site:www.loonwijzer.nl +
keyword(s)” in Google

Example

Wageindicator



Include your main keywords within the
first 60 characters of the Title tag,
repeat them in the first line of your
description tag



Use Caps for your keywords, to drive
Click throughs

Example: where to edit title tags and description tags in
Plone


Tip: Optimize title tags but don’t change the url’s, since
they will lead to “dead links” in google

3: Build internal link structure based on your high
potential keywords and create topic pages for your
top keywords




For Paywizard.org 20+ topic
pages have been created, eg:

Minimum wage

Income tax

VIP salaries

Career tips

Etc.



Every new content piece is
linked to the related topic pages.
In this way, the topic pages
become the “high authority” pages
within the site structure: every
page is pointing to it.



Example: backlinks from the
Salary News Selection

4: Avoid Duplicate Content




Avoid Content that is very similar
or duplicate of existing content on
the site, or on one of the sister
sites within Wageindicator!



We risk to be penalized by
Google, for dozens of similar
pages in the index



We should avoid putting the
same content across multiple
URL's. Your content might be
filtered out as duplicate.



Especially duplicate title tags will
lead to lower ranking and limit the
number of pages in the index.

Example: 13 results for the same review on variety.com

5: SEO tools


What Search Engine Spiders See

http://www.webconfs.com/search
-
engine
-
spider
-
simulator.php


FireFox SEO plug in

http://tools.seobook.com/firefox/seo
-
for
-
firefox.html


Duplicate Content Tools

http://www.duplicatecontent.net/

http://www.dupecop.com/duplicate
-
content
-
checker.php


General SEO sites

http://www.seomoz.org

http://www.seochat.com



Questions and Comments?

Thanks!