The IACC SME Conference, 2013

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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The IACC SME Conference, 2013


SME sector of India

SMEs

are

:


The

backbone

of

economy



Contributing


45
%

of

the

industrial

output


40
%

of

India’s

exports


employing

60

million

people


create

1
.
3

million

jobs

every

year

and



produce

more

than

8000

quality

products

for

the

Indian

and

international

markets
.




With

approximately

30

million

SMEs

in

India,

12

million

people

expected

to

join

the

workforce

in

next

3

years

and

the

sector

growing

at

a

rate

of

8
%

per

year


Challenges for SMEs


Limited opportunities for Economies of scale



Increased development cost, low profits



Losing customers, repeat order



Higher cost of marketing




Hope: if we get more orders, our problem will be solved.



Fact: Not able to get…..How shall we??


SMEs Always Eye @

Marketing in terms of SMEs

“Marketing is telling people what you do”

“Question: As SMEs, do we just want to tell What we do?”

Small Baby always takes small steps. No one knows that
he/ she will be winner of 100m Gold Medal in Olympic.
Do we??

Energize your business in a BIG way on a small step…

Start Discussing in
Smaller Forum

Brainstorming/
formulate group

Make Small Business
Plan

Energize your business in a BIG way on a small step…

Enhance your understanding of marketing principals that
when implemented, will increase awareness of your
company and will help increase sales.

Marketing Redefined….


Simply stated, marketing is everything you
do to place your product or service in the
hands of potential customers.

What is Your Product or Service?

Know what you are selling.

If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.

Who is Your Customer?


Need Recognition


Information Search


Evaluation of Alternatives


Purchase


Post
-
Purchase Behavior

DECISION
-
MAKING
PROCESS


Initiator


Influencers/Evaluators


Gatekeepers


Decider


Purchaser


Users

BUYING ROLES

Think about who are the gatekeepers, influencers and what role they play.

Political,
economic , social
and technological
parameters apply.

Be Where

Your Customers are



Association Events



Chamber Events



Trade Shows



Business Publications



Seminars



Internet



Internet is

Blood of Business

Internet as One of Life's Fundamental Resources




Air


Water


Internet



One of every three college students and employees surveyed
globally

(33%)
believes the

Internet is a fundamental
resource
for the human race

Why Go Online?

Online Media is a Powerful & Cheapest tool for



Building your Brand



Connecting to Consumers



Acquiring New Customers



24/7/365



Update Information Quickly



Improve Communication


How Does the Internet Affect Your Business?

The Web is dramatically influencing consumer behaviour and
changing how your business connects with potential customers.

Web presence that allows




Consumers to find you



Connect with you



Support you



Do business with you online.


This isn’t just a trend. It’s a new way of doing business.

We Spend Lot of Time Online

Website Necessities

Whether you’re a


Barber

Plumber

Restaurant owner

Jewellery maker

Massage therapist

Bakery

Medical

Non
-
profit organization
Or “ Your Kind of Organization”


A website is extremely essential in today’s viral digital World.


Every Businesses Need an

Online Presence

85% of consumers are searching for local businesses online. But, there’s a big
number of small businesses that might not show up online.


Consumers Searching
for Local Businesses
Online

Small Businesses

Without a Website

Small Businesses

That Don’t Show Up in

Search Results

Set your Website Goal

A website without a goal is

like a ship without a rudder

What is your website going

to do for you?

Set a
SMART goal

S

pecific

M

easurable

A

chievable

R
elevant

T

ime
-
Bound

Examples of good website goals

To increase email
subscription numbers
by 50% within 6
months

To attract 10 new online
requests for services per
week

To sell Products online
with a total value of
US$5,000 Per Month


How to Identify & Target your market ?

Make your website

for your market ;

“not for your self”


Don’t try and appeal to everyone

You will only dilute your
Impact

Why would someone be interested in
your website?

Identify the benefits that your website provides

Who are your competitors targeting?



Can you target the same group?



Is there another untargeted group?

Can you appeal to this market more
than your competitors?



What makes your product / Service stand out?



Is it realistic to enter this market?

Finally: Revisit your website goal

and include any findings

Use Content to Meet
Customer Needs

SEM Vs. SEO


What is
the difference?

"
90% of all clicks happen on the 1
st

page of


Google results.


If a user doesn't find what they are looking,

they try again with a different keyword.
"

Consumers Use Search Engines

Consumers rely on Google, Yahoo!, and Bing to help them find information, making these
search engines important tools in your online marketing strategy.

Meet Customer Needs
with the


“RIGHT CONTENT”

Landing Page Alignment

Promises



Make sure your page title and copy match
why/how your visitor arrived




Make information simple to access




If coming through paid search or display ads,
make sure content look and feel match

Search Engine Rank Matters

How well you rank in search engine results significantly affects whether or not
consumers find your business, products, and services.



Both paid search advertising and organic search engine optimization are

essential tools to help you show up in search engine results.

The Most Important SEO Matrices

Social Media

Amplify Your Reach with Social

Social Media Use is on the Rise

Since 2005, social networking has been the fastest
-
growing online
activity.

66% of adult Internet users access social media.

It was
ONLY

8% of online adults using social media in 2005.

Now …..

Consumers Socialize Online

Social networking is one of the most popular activities online.
For some consumers, posting updates to their social media
profiles has become part of their daily routines
.

People are engaging on social media.

Consumers “Like” Facebook

There are 155 million Facebook users in the U.S. Over 955 million
active monthly users in the world. Chances are, many people in
your target marketing audience are using Facebook.

No matter who your target audience is, Facebook is a good
place to target your messages and connect with consumers.

Consumers Socialize on Many
Platforms

LinkedIn

plays very important role in reaching decision makers

Youtube

helps to create awareness and use it for
Facebook

Online Reputation Affects Consumer
Decisions

Online reviews and recommendations are playing an important role in how
consumers make their purchasing decisions.


7 out of 10

Consumers said they trust online
reviews as much as personal
recommendations.

5 out of 10

Consumers said they were more
likely to use a local business that
has a positive reputation.

Consumers Engage with Business
Videos Online

Because online videos are becoming more mainstream, consumers are becoming more
willing to watch them to get the information they want.

8.5 out of 10

People may watch a video if it

contains product information.

8.7 out of 10

People reported they may watch

demonstrations of a product.

DIGITAL MARKETING SERVICES: In Total

Conversion

Digital Literacy In India

The number of active internet users in India grew with 38% in
comparison with last year, reaching 75 million in 2012.

"Now this is not the end. It is not even
the beginning of the end. But it is,
perhaps,
the end of the beginning
."





Winston Churchill

It’s your turn now!!

The Digital Movement Just Begun?

E
-
MERCHANT’S SERVICES FOCUS

Mobility

Mobile enabled Solutions

Field Automation

BI on Mobile

Enterprise Application
Integration

mCommerce

Portal &
Collaboration

Portal Development

Web CMS

EAI

Portal Migration

ERP Integration

Digital
Marketing

Online Market Research

Media Planning & Buying

Search Marketing
Programs

Social Media Marketing

Reputation Management

Lead Generation

Alerts & Notifications

Questions

Please


Presented by:

Shakir

Ali

+91
-
9849256286

E
-
Merchant Digital Solutions
Pvt

Ltd

Plot # 6
-
2
-
47, Flat # 5B, 5
th

Floor,

Yeturu

Towers, AC Guards,

Hyderabad


500 004.

shakir@emerchantdigital.com