Sharing Search Engine

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

77 views

Sharing Search Engine
Optimization (SEO) with our
Friends



Introduction

Internet Marketing Overview

SEO How it works

Organic Search Marketing

Closing Remarks





Jonathan Moser is the president and
founder of finalsite and is responsible for the day to
day operations. Since 1998, Mr. Moser has been
bringing interactive web design and web software to
leading independent schools and organizations
around the world. finalsite currently serves over 250
independent schools and a total of nearly 800
schools and educational organizations around the
world.

Introduction


Take 5 minutes and talk to your neighbor about what you
would like to get out of this presentation!

Be Social.


4 Forms of Internet
Marketing

Email Marketing

Organic / Paid Search Marketing

Social Media

1

2

4

3

Benefits of Internet
Marketing


Easy to measure effectiveness and track
ROI


Easier to segment and target market


Niche marketing creates high ROI
opportunities


Interactive opportunities


higher
conversion rates

E
-
mail Marketing


Advertise Products & Services to Existing Client
Base


Cost Effective Way to Advertise Online


Promote Website or your school


Automated Signup & Opt
-
Out Functionality

E
-
Newsletter from Avon Old Farms Site.
You can track who opened the e
-
mail
plus check on what links we’re clicked
the most.

Social Media


Setup Accounts at your local Social Networking
site


Push/Share News from your site with popular
Social Media Sites


Links help SEO


Make sure you have a sustainable plan

Paid Search Marketing /
Sponsored Links


Listed Within 15 Minutes


Listing Based On Bids


Larger Budget = More Traffic


Easily Geo
-
target Visitors

Organic Search Engine
Marketing


Millions of Searches Done Every Day


Receives 80% Of Search Engine Clicks


Reaches Searchers Looking for Your
School / Services


Reach Applicants Throughout The Entire
Buying Cycle

Higher ROI Than Any Other

Form of Internet Marketing!

Example: Top Rankings
Drive Qualified Traffic

#7 Ranking: Independent
School New York City

NYSAIS

#1 Paid Sponsored AD:
NYC Christian Education

Higher ROI Than Any Other

Form of Internet Marketing!

SEO Before

Very Little Organic Rankings
ExistedMinimal Organic TrafficLow ROI
From Website Visibility


Higher ROI Than Any Other

Form of Internet Marketing!

SEO After



Dramatically Increased Overall Visibility Obtained Over 162
Top Rankings Increased Website Visitors by 187.50% Google
Traffic Increased Over 100% Increased ROI

How search Engines Work



Spiders (Bots)


Find you via links to your site (no need to submit)


They index (make a copy) of all your pages that they can find


They come back sometimes daily, definitely monthly to keep their indexes current


Robots can be kept off certain pages using your robots.txt file


Robots are like a regular web surfer, but they don’t hold cookies, no session variables


Most robots ignore javascript, and can’t see flash.



Search Engine Result Pages (SERPS)


Based on complex algorithm (mathematical formula)


We’ll review the basics of Google’s algorithm under inbound link development section



Goals of Search Engines


Accuracy & Relevancy


Speed


Make money while upholding integrity of their search results


Google Adwords, Yahoo’s Overture (pay per click) primary revenue sources.

SEO Basics


Keyword Research


Baseline Ranking Report


On
-
Page Optimization


SEO Copywriting


Understanding Keyword Research


Helps Define Targeted Search Phrases


Reaches Visitors Throughout The Buying
Cycle


Phrases are Selected Based on


Conversion


Potential


Competition Level

Example: Effective Keyword Research


A Question On Every Potential Website
Owners Mind


Highly Converting Search Term


Closer to
the End of the Buying Cycle


Competitive Term With a High ROI

Understanding On
-
Page Optimization


Inclusion of Targeted
Keywords Within the
Website Source Code


Most Importantly


Title Tags


Meta Keywords &
Descriptions


Image Alt Attributes

Understanding On
-
Page Optimization


Revising Copy to Include Targeted Keywords


Improves Website Relevancy For Targeted
Phrases


Helps Increase Website Rankings


Additional Copy to Existing Pages

Understanding On
-
Page Optimization


List WebPages Available Within a Site


Contains Priority Of Page


Tells Engines When Pages Have Been Added


Replaces Manually Submitting Webpages


www.sitemap.org

Standard

Understanding Link Building


When a Website Links to Your Site


Helps Increase Popularity to Your Site


Drives Traffic to Your Website


Helps Increase Search Engine Rankings

Sharing Search Engine
Optimization (SEO) with our
Friends

www.finalsitesocial.com