Search Engine Rank Placement (SERP)

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 10 months ago)

55 views

Search Engine Rank Placement (SERP)


Search Engine Optimization (SEO)


Search Engine Marketing (SEM)


Search Engines & Webmaster Tools


Automated Submissions & Metadata Creation


Content Management System to fit your needs


Website & Email Hosting


Lead Capture (
forms using MailChimp
)


Follow up and follow through (
html email &
templates
)

Search Engine Optimization (SEO)


Page Titles


Metadata (Keywords, Phrases and Description)


Body copy (text)


Image Alt tags, title, description and file name


Be repetitive: use same keywords in all of the
above


Check data monthly and make adjustments


Update content frequently

Search Engine Marketing (SEM)


Organic Search (
SEO
)


Referral Traffic (
direct links
)


Social Networks (
use them all > reciprocal links
)


Blogs & Forums (
must be within context > reciprocal
links
)


Direct Traffic (
print advertising, business cards, email
)


Campaign Traffic (
Online Ads and AdWords
)

Google Analyitics & Webmaster Tools


Website Verification (Google, Bing & Yahoo)


Sitemap Submission


XML Sitemaps


Keywords


Top Content


301 Redirects


404 Errors


Review & Correct

Content Management System


Usability (
customized to meet your needs
)


Performance (c
ompression, servers & files, load
balancing
)


Extensibility (
Modules
)


Custom content types (
Forms & Fields
)


Edit and update existing content using RTE


When you shouldn't use an RTE (
Views
)


Automation (
SEO, backups, emails, RSS, sitemap, image
manipulation, meta data generation)


Secure (
process [dev, alpha, beta, rc1], system, mollom
)



Website & Email Hosting


Coud Sites


Cloud Files


Cloud Servers


Load Balancers


Email (webmail, storage, MS exchange)


IP Reputation


Reliability, Reachability & Responsibility