How to Recruit Graduate Students

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 6 months ago)

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How to Recruit Graduate Students

Getting the results you want

The Do’s, The Don’t, and the Absolute Musts


Graduate and Professional School
Enrollment Management Corp.

November 10 & 11 2008


In order for a graduate student recruitment
program to work,
it must be practical, doable,
affordable, and routinely evaluated
.



Successful graduate student recruitment
involves more than just providing information.
It also involves building relationships with
those recruits that you hope to convert to
enrollees.


Key goals and traits of a powerful graduate
recruitment program include
:



Step 1
-

Generate as large of an inquiry pool a
possible.



Step 2
-

Convert inquiries into applicants.



Step 3
-

Convert your best applicants into
enrollees.


Inquiries


Applications

Accepts

Enrollees


Prospects

Short
-
term actions:


1. Evaluation of current program



Quantity



Quality



Mix



2. Determine optimal capacity



3. Develop clear and actionable written recruitment goals



4. Set a budget


Your program’s web status


A. Position in search result (page and rank)



first
-
page traction is vital




B. Landing page



C. Quality of the site

Google search: graduate program in _________

30
-
Nov
-
08

Dept.

1st page

2nd page

> 2nd page

Amer. Studies





X

Anthropology





X

Botany

X





Chemistry





X

Comm & Jour





X

Ecology





X

English





X

Creative writing





X

Geography







Geol & Geophys





X

History





X

Interntl. Studies





X

Mathematics





X

Mod & Class Lang



X



Music





X

Philosophy





X

Physics & Astro





X

Political Science





X

Public Admin.





X

Psycology





X

Sociology





X

Statistics





X

Zoo & Physiology

X













Check on optimization status

General search

Google search:
university of wyoming english graduate program

Page one rank

link

1

uwadmnweb.uwyo.edu/REGISTRAR/bulletin/2asengl.html

2

uwadmnweb.uwyo.edu/uwgrad/info.asp?p=2240

3

graduate
-
school.phds.org/university/uwyo/program/profile/english/

4

www.gradschools.com/ListingFunctions/Program

5

www.gradschools.com/ListingFunctions/Program

6

www.hum.utah.edu/english/?pageId=24

7

www.uiowa.edu/~englgrad/incoming/index.html

8

www.tetonscience.org/grad_students_faculty.shtml

9

www.uwyo.edu/creativewriting/info.asp?p=3040

10

www.collegedirectory.els.edu/scr/SchoolInfo.asp?sid=3335&mjrgrp




goal: uwacadweb.wyo.edu/
english
/

Example


focused search

Short
-
term actions (cont.):



5. Search engine optimization for your website



6. Collect data


Inquiries


Applications

Accepts

Enrollees


Prospects

What’s next??