FirstGov Search Portal

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

59 views

http://www.firstgovsearch.gov/

1

FirstGov Search Portal

Next Generation of Government Search

Bob Keating

Search Program Manager

FirstGov Technologies

GSA, Office of Citizen Services & Communications

http://www.firstgovsearch.gov/

2

The Situation


Running
enterprise

search engine that people
expected to function like a
web

search engine


Re
-
creating search index already being produced
by the private sector


Private sector more effectively searched government


Did not have the infrastructure and resources to build a
comparable service


Ineffective affiliate, shared services model


Little return on investment

http://www.firstgovsearch.gov/

3

Lessons Learned


Leverage private sector information, do not
reproduce work already done by the private sector


Search should function like publicly available web
search engines that citizens use most often


Seamless, transparent access to all government
information


Allow for easy addition of new services


Search is a service, not a technology investment

http://www.firstgovsearch.gov/

4

New Search Model


Leverage content and infrastructure of an existing Web
search engine


Adopt standard content syndication model


Provide unique, value
-
added services that differentiate
FirstGov as the definitive source for government info on the
Web


Utilize existing assets


All content and services accessible from a one search
box


Focus on the end
-
user, not technical operations

http://www.firstgovsearch.gov/

5

Search Engines Producers


Google


Yahoo!


MSN Search


Ask.com


Gigablast


WiseNut


Web Directories


Open Directory
Project (DMOZ)


Yahoo! Directory


Major Search Engines and Directories


http://www.firstgovsearch.gov/

6

Supplies Directory Results

Supplies Primary Results

Supplies Secondary Results or other info

Based on Bruce Clay’s chart:
http://www.bruceclay.com/searchenginechart.pdf

Supplies Paid Results

http://www.firstgovsearch.gov/

7

Directories

Open Directory

Looksmart

Business.com

About.com

Looksmart

About.com

Open Directory

Looksmart

Indexes

Ask.com

Gigablast

Wisenut

Entireweb

Google

Yahoo

MSN

Ask.com

MSN

Ask.com

Gigablast

Wisenut

+ News Sources

Paid

Listings

FindWhat

Kanoodle

Looksmart

Google

Looksmart

Google

http://www.firstgovsearch.gov/

8

New Search Model


Establish Blanket Purchase Agreement to allow flexibility in
acquiring state of the art search services


Transform Affiliate Program from technology sharing model
to a knowledge sharing model


Continue to provide site search to legacy affiliates and verticals


Provide a center for search best practices, including Search Engine
Marketing and Optimization, Usability and Design, Policy, and
Management


Develop communities of interest around search engines and Search
Engine Marketing

http://www.firstgovsearch.gov/

9

FirstGov Search 3.0


Task Order awarded to Vivísimo, Inc.


Leverages Clusty.com
-

meta
-
search and clustering web
search engine


Core web search results provided by MSN Search


Federal, state, local, tribal and territorial sites


Over 50 million documents


Meta
-
searches over a dozen unique resources


Includes Government
-
wide Web, News and Image Search
… and possibly more


Nearly half the cost of previous service


Rapid deployment: launched in 8 weeks

http://www.firstgovsearch.gov/

10

Dedicated “Google
-
like” Search Page

http://www.firstgovsearch.gov/

11

Clustering

(Dynamic

Categorization)

MSN Search + Vivisimo Crawler

Expand List

Preview in Results

Spotlight Search

http://www.firstgovsearch.gov/

12

Expanded FAQ Results

http://www.firstgovsearch.gov/

13

Full FAQ Results

http://www.firstgovsearch.gov/

14

Preview Screen


user can
browse and interact with site in
the search results

http://www.firstgovsearch.gov/

15

Key
-
match job search

http://www.firstgovsearch.gov/

16

Key
-
match auto information search

http://www.firstgovsearch.gov/

17

Upcoming Features


News Search


Image Search


Expanding federal, state and local coverage to
include more from other top
-
level domains


Additional content sources and key
-
match features


Additional display options


Contingent on Available Funds:


Shopping Search


Video Search


FAQ Search


Others that directly meeting citizens’ needs

http://www.firstgovsearch.gov/

18

Benefits


Single point of access to government information


Leveraging existing assets and business processes


Flexible and responsive to citizen needs


Multiple paths for information discovery


Always utilizing latest search technology


Focus on services, not on operations


Rapid deployment of new services


Low cost. Savings applied to new services

http://www.firstgovsearch.gov/

19

Contact Information

Bob Keating

Search Program Manager

robert.keating@gsa.gov

(202) 208
-
1047