Basic Web Design

thumpinsplishInternet and Web Development

Nov 18, 2013 (3 years and 11 months ago)

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Basic Web Design

UVICELL

Week 5

Choosing a Domain Name, Hosting
and Marketing Your Web Site

Domain Names
-

Overview


A domain name is a text name corresponding to
the numeric IP address of a computer on the
Internet


A domain name must be unique


Internet users access your website using your
domain name


www.uvi.edu


www.wave
-
creative.com


www.yahoo.com

Selecting a Domain Name


Select a domain name that matches your company
name as closely as possible or a description of the
product or service you sell


Example
-

your company is “Smith, Inc.” and you
sell computers


If
www.smith.com

is taken try:


www.smithcomputers.com

is taken try:


www.smithcomputersales.com



Names can be up to 67 characters, so be creative!

Checking the Availability of a
Domain Name


Searching for a domain name is called a “whois”
search, as in “
who is

the owner of this domain”


To search for a domain name go to
http://www.internic.net/whois.html


InterNIC supervises the registration of domain
names and regulates the
registrars

(these are the
companies who actually register your domain
name)


www.networksolutions.com


www.omnis.com


www.godaddy.com


Registering and Hosting Your
Domain


Web hosting is the placement of your
HTML documents on an internet web server
that allows people to view them


Most registrars now offer hosting services


Points to Consider When
Selecting a Web Host


Amount of file storage (in MB’s or GB’s)


Amount of file transfers per month (in MB’s or GB’s)


How many email addresses are included?


Are they compatible with your web development
tool? (i.e. Dreamweaver or FrontPage)


Will you need a database? If so which one?


Will you need a shopping cart? or an online product
catalog?


What usage statistics are available?


Cost per month + any overage fees

Marketing Your Site
-

Overview


Preparing your web pages for search
engines and Search Engine Optimization


Submitting your site to major search
engines


Links to and from your site


Use your web address in all advertising


Marketing Your Site

-

Preparing Your Site for Indexing


Be sure your page “Title” accurately reflects the
content on the page, along with your company (or
division), product or service name


Use a "description" meta
-
tag and write your
description accurately and carefully


Use a "keyword" meta
-
tag to list key words for the
web page


Use a distinct list of keywords that relate to that
specific page on your site instead of using one broad set
of keywords for every page

Marketing Your Site

-

Inserting Meta
-
Tags


Open your web page in Dreamweaver


On the INSERTS palette click on the
HTML tab


Click on the HEAD tab and then the KEY
symbol for KEYWORDS and type in your
keywords for that page and a few general
keywords for your site


Repeat for the DESCRIPTION meta
-
tag

Meta Tags
-

Example


<title>Wave Creative Services
-

Audio Recording, Voice Over, IT
Consulting, Web Site Design and Web Development in St. Croix, US
Virgin Islands
-

Website Design</title>


<meta http
-
equiv="Content
-
Type" content="text/html; charset=ISO
-
8859
-
1">


<meta name="description" content="Wave Creative Services is a full
service marketing and communications company serving St. Croix the
Virgin Islands, US and beyond. We specialize in commercial and
narrative voice
-
overs, writing, editing, web site design and
maintenance. When others have let you down, try us.">


<meta name="keywords" content="marketing communications, voice
overs, voice
-
overs, voiceovers, audio recording, web design, web
development, website design, website development, computer
consulting, computer repairs, macintosh, mac repairs, IT help, IT
consulting, original music, movie score, commercial music">


Submitting Your Site to Search
Engines


The Big Three


Google

-

80% of all searches on the web!


Yahoo


MSN


Each search engine uses a different approach to index
your web page


Be sure to read about how each one works (available on the
class web site, see “Week 5”)


All search sites use the Title tag, and the Keywords
and Description meta
-
tags so be sure to add them
before you submit your site

Search Engine Optimization

(S.E.O.)

The practice of guiding the development and
management of a website so that it will
naturally attract visitors by winning top
rankings on the major search engines for
selected keyword terms.

SEO Basics


Selecting & incorporating target terms


Web / S.E.O. copywriting


Page titles & meta tags


Link building


Site submission


Monitoring & refinement

What Are Target Search Terms?


What are search terms?


Keywords


Keyword phrases



Benefits of selecting the right terms


Insure traffic to site is relevant


Obtain high ranking for terms


Increase direct traffic


Selecting Search Terms


Organization name


Business type


Product / services


Location


Related products /
services


Synonym variations


Misspellings


Singulars / Plurals


Hyphenated words


See what your
competition is using


See what the top
ranking companies are
using

Writing for the Web


Be to the point
-

respect your visitor’s time


Only 8 seconds to capture the visitor’s
attention


Only 30 seconds to provide visitor’s with
the information they are looking for


Writing for the Web
(continuted)


Using headings / subheadings to guide the
readers eye
(H1 and H2 tags are good for this purpose)


Incorporate bulleted lists when appropriate


Avoid using “fluff” copy


Try to keep pages under 300 words


Use keywords throughout the copy

Marketing Your Site With Links


Partnering
-

Getting links to your site from:


Vendors


Customers


Partners


Professional associations


Government agencies


Other non
-
competitive companies


Create a links page on your site and reciprocate
links from other sites

Self Advertising Your Site


Print your web site address on everything!


Company letterhead


Business cards


Print advertising


Phone book ad

Professional Web Advertising


Google
-

they are the leader for a reason


AdSense


AdWords


Web hosting providers usually assist (for a
fee) with marketing and promotion of your
site